C2 provides marketing solutions to help clients better understand their customers, identify their best customers, and bring in new customers similar to their best ones. They aggregate customer data, use direct marketing methodology to test campaigns, and provide effective marketing campaigns to increase cross-selling and profits from each customer over time. Their process involves enhancing customer data, analyzing opportunities, recommending campaigns, and implementing campaigns to achieve business goals and learning objectives.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Guide to creating a perfect digital marketing strategyVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you “The Complete Guide To Creating A Perfect Digital Marketing Strategy” .
To know more visit https://www.spintadigital.com/blog/guide-digital-marketing-strategy/
SIGMA Marketing Group helps clients maximize their return on investment through customer analytics, strategic communications, and marketing optimization. They combine customer data sources to understand each client's customer base and develop targeted marketing programs to meet customer and business needs. SIGMA's solutions are aimed at driving revenue, increasing customer loyalty and satisfaction, and achieving the highest return on marketing spend.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Digital Marketing Strategy Guide: How to build a plan that works. Republic_Media
Digital marketing is powerful, but it only works if you are targeting your ideal audience at the right time. We'll take you through each step of the process from developing your initial goals to reaching them. You'll get a grasp on what an effective digital marketing strategy looks like and the knowledge necessary to develop your own strategy.
Guide to creating a perfect digital marketing strategyVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you “The Complete Guide To Creating A Perfect Digital Marketing Strategy” .
To know more visit https://www.spintadigital.com/blog/guide-digital-marketing-strategy/
SIGMA Marketing Group helps clients maximize their return on investment through customer analytics, strategic communications, and marketing optimization. They combine customer data sources to understand each client's customer base and develop targeted marketing programs to meet customer and business needs. SIGMA's solutions are aimed at driving revenue, increasing customer loyalty and satisfaction, and achieving the highest return on marketing spend.
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.
The document discusses key benefits, capabilities, and features of Microsoft Dynamics CRM. It highlights how Dynamics CRM helps businesses stay focused on the right customers, win deals faster by streamlining sales processes, and build trust through consistent customer engagement. It describes capabilities for managing accounts and opportunities, gaining customer insights, enabling collaborative selling, performing sales analytics, managing the sales process, and supporting a mobile sales force. The document also provides information on the latest improvements to Dynamics CRM for sales, including enhanced productivity, social sales integration, mobile functionality, and analytics.
The document discusses Microsoft Dynamics CRM and its benefits for businesses. It highlights key capabilities including increasing sales productivity using familiar tools, gaining customer insights from social media and other sources, enabling collaborative selling across teams, providing sales analytics and metrics, tools for planning and managing sales processes, and supporting mobile sales. It also includes a quote from a customer praising the value of having a single shared version of customer data.
1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics.
2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle.
3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
Marketing automation has evolved from simple email distribution to comprehensive marketing management platforms. Current platforms provide enhanced functionality for disseminating content across various platforms, including nurturing, tracking, reporting and analytics. Marketing automation can significantly increase lead generation, bring marketing and sales into alignment, and allow for more targeted campaigns through database segmentation. When utilized fully, it provides an excellent return on investment.
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
The Lead Agency provides marketing services to help clients attract and nurture leads through their LEAD Principle process, which involves learning about clients' ideal customers, engineering marketing programs, taking action through agile tactics, and delivering more and better quality leads; they have helped companies like BlueScope Steel, Bendigo Bank, and PSC Insurance improve lead generation and sales through strategic marketing plans and campaigns. The Lead Agency can design comprehensive marketing programs using strategies like content marketing, social media, email marketing, and SEO to attract new prospects and convert them into customers.
Powerhouse USA provides various marketing services to help businesses achieve their goals. They begin by thoroughly analyzing a client's current situation, goals, and marketing programs. This includes a competitive analysis and determining the client's market position. Powerhouse USA then recommends customized solutions that may include services like social media marketing, search engine marketing, website development and management, reputation management, and more. Their experienced team works to focus all resources on delivering effective results for each client.
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Accelerating Agency Growth - Intellectual Capital to Fuel GrowthJanet Vinci
How advertising agencies can demonstrate their differentiation by defining their Intellectual Capital. With IC agencies can create credibility and relevant content to engage the right growth prospects.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Agency Partner Interactive - Digital Marketing Services Q1 2019S. Adam Rizzieri
Agency Partner Interactive is a Dallas, Texas based digital marketing agency. Offering Ai enhanced Pay Per Click and Google Ads management, we help businesses grow.
This document provides resources for data-driven marketers, including templates, guides and checklists for evaluating marketing performance, analyzing data, strategizing a marketing plan, monitoring key metrics, and reporting results. It covers the basics of implementing a data-driven marketing approach through the five steps of evaluate, analyze, strategize, monitor, and report. Various templates and guides are referenced for each step from companies like Talkwalker and Hubspot.
As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.
The document discusses key benefits, capabilities, and features of Microsoft Dynamics CRM. It highlights how Dynamics CRM helps businesses stay focused on the right customers, win deals faster by streamlining sales processes, and build trust through consistent customer engagement. It describes capabilities for managing accounts and opportunities, gaining customer insights, enabling collaborative selling, performing sales analytics, managing the sales process, and supporting a mobile sales force. The document also provides information on the latest improvements to Dynamics CRM for sales, including enhanced productivity, social sales integration, mobile functionality, and analytics.
The document discusses Microsoft Dynamics CRM and its benefits for businesses. It highlights key capabilities including increasing sales productivity using familiar tools, gaining customer insights from social media and other sources, enabling collaborative selling across teams, providing sales analytics and metrics, tools for planning and managing sales processes, and supporting mobile sales. It also includes a quote from a customer praising the value of having a single shared version of customer data.
1. The document provides a template for creating a digital marketing plan using the SOSTAC framework. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics.
2. The situation analysis section guides the user to analyze their customers, market, competitors, and capabilities. This informs the objective setting section, where goals and KPIs are defined based on the customer lifecycle.
3. The strategy section outlines developing strategies for targeting, positioning, the marketing mix, branding, and online presence. This leads to the tactics section which provides the details to execute the strategies.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
Marketing automation has evolved from simple email distribution to comprehensive marketing management platforms. Current platforms provide enhanced functionality for disseminating content across various platforms, including nurturing, tracking, reporting and analytics. Marketing automation can significantly increase lead generation, bring marketing and sales into alignment, and allow for more targeted campaigns through database segmentation. When utilized fully, it provides an excellent return on investment.
Free Growth Marketing Plan Sample For a B2B AI Technology CompanyGrowth Channel
This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany.
To learn more or create a marketing plan for your own business, go to https://growthchannel.io
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
The Lead Agency provides marketing services to help clients attract and nurture leads through their LEAD Principle process, which involves learning about clients' ideal customers, engineering marketing programs, taking action through agile tactics, and delivering more and better quality leads; they have helped companies like BlueScope Steel, Bendigo Bank, and PSC Insurance improve lead generation and sales through strategic marketing plans and campaigns. The Lead Agency can design comprehensive marketing programs using strategies like content marketing, social media, email marketing, and SEO to attract new prospects and convert them into customers.
Powerhouse USA provides various marketing services to help businesses achieve their goals. They begin by thoroughly analyzing a client's current situation, goals, and marketing programs. This includes a competitive analysis and determining the client's market position. Powerhouse USA then recommends customized solutions that may include services like social media marketing, search engine marketing, website development and management, reputation management, and more. Their experienced team works to focus all resources on delivering effective results for each client.
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Accelerating Agency Growth - Intellectual Capital to Fuel GrowthJanet Vinci
How advertising agencies can demonstrate their differentiation by defining their Intellectual Capital. With IC agencies can create credibility and relevant content to engage the right growth prospects.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Agency Partner Interactive - Digital Marketing Services Q1 2019S. Adam Rizzieri
Agency Partner Interactive is a Dallas, Texas based digital marketing agency. Offering Ai enhanced Pay Per Click and Google Ads management, we help businesses grow.
This document provides resources for data-driven marketers, including templates, guides and checklists for evaluating marketing performance, analyzing data, strategizing a marketing plan, monitoring key metrics, and reporting results. It covers the basics of implementing a data-driven marketing approach through the five steps of evaluate, analyze, strategize, monitor, and report. Various templates and guides are referenced for each step from companies like Talkwalker and Hubspot.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Top 4 customer acquisition strategies that will work in 2022Shane Emerson
The document discusses top customer acquisition strategies that will work in 2022. It identifies four key strategies: 1) Decide the right audience for your business by understanding your target customers and their needs. 2) Pick the right channels such as social media, search engines, or paid ads to engage your target audience. 3) Develop different acquisition strategies tailored to each channel. 4) Design optimized landing pages to direct customers and provide a compelling call to action. Implementing these strategies can help businesses acquire and convert more customers.
Business operations consultant marketing planzubeditufail
This marketing plan aims to increase business for a turnaround consultant by building relationships and educating accountants, bankers, and small businesses about recognizing early signs of business trouble. The plan focuses on generating referrals, creating educational content like white papers, and increasing online presence through blogging and website traffic. Key goals include conducting more assessments earlier in the downturn process and increasing sales from $170,000 in year 1 to $218,000 in year 3.
The document provides guidance on convincing a CEO to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and refer others. The document then gives a 10 step process to build a business case, including proving expected profit increases, using customer data to show growth opportunities, and addressing potential objections. It also recommends running a pilot program to test the concept. The conclusion presents a quick pitch focusing on using data to measure success and showcasing examples of loyalty programs that increased profits.
LaSoft | Driving business results through smart marketing solutionsIgor Vivchar
Problem
Most of our clients can gain more users even in the early stages, but because of the lack of good marketing support, many people simply do not know about new products they can try and use
Solutions
We are building a team of marketing professionals - experts, executors, bloggers in order to support our clients in product marketing. The team which will help you to do your marketing professionally, and achieve better results
Looking to launch a brand new digital marketing campaign? Take note of all of the factors you should consider before starting. https://www.webguru-india.com/blog/successful-digital-marketing/
Convincing your CEO to invest in a loyalty programmecolinjones001
This document provides guidance on building a business case to convince a CEO and senior management team to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and drive revenue. The document recommends a 10 step process to build the case, including proving expected profit impact, using customer data to show growth opportunities, and addressing potential objections. It also suggests running a pilot program to test the concept and demonstrate results before full implementation.
Mastering Digital Marketing Strategy.pdfAmit Singh
A template for defining a digital marketing campaign or ongoing activity, with expert advice from Steve Hallam, Partner, Deloitte Digital.
This template is for a digital marketing strategy - an ongoing business activity rather than a one-off campaign. It's useful for briefing a digital agency as well as a tool for articulating a digital strategy for internal use.
The document provides a 6-step blueprint for developing a high-performance marketing plan. It begins by explaining the importance of having marketing goals that are tied to revenue goals and determining key metrics like leads, opportunities, conversions, and deal size. It then stresses the importance of evaluating past marketing efforts to understand what drove leads and sales. The next steps include developing an overarching "big idea" or themes for campaigns and mapping activities to those themes on a quarterly calendar. It emphasizes the importance of assessing internal readiness with items like technology, data, content needs, and review processes before executing the plan.
High performance marketing_plan_jan2015Cheryl Ponder
The document provides a 6-step blueprint for developing a high-performance marketing plan. The 6 steps are: 1) create goals tied to revenue; 2) evaluate past successes; 3) develop a "big idea"; 4) decide how to communicate the story; 5) assign responsibilities and deadlines; 6) track results and optimize. Following this plan will help marketers like Liz plan impactful campaigns, track which tactics are working, and clearly report results to executives.
What are the strategies for business startup ittisaIttisa
The document discusses strategies for startups, including defining purpose and goals, understanding competitors and customers, and developing an integrated online and offline marketing plan. Some key points:
1. Strategies should start with defining the business purpose and setting short and long-term goals. This includes understanding what problems the business solves for customers.
2. Researching competitors helps identify strengths, weaknesses, and how to improve on their approach. Understanding customer needs, lifestyles and preferences is also important.
3. An integrated online and offline marketing strategy is recommended. Offline strategies like ads, brochures and mobile advertising should be promoted online using social media. Tracking URLs can measure what strategies are most effective.
Determining the effectiveness of your marketing efforts is an endeavor that necessitates the use of appropriate measurements, tools, and strategies. Collegewebbuilders leveraging their expertise in this domain can assist you throughout this process. Aid in accomplishing your business goals. By evaluating your marketing endeavors and basing decisions, on data-driven insights, you can remain competitive and foster sustainable growth in today's digital age. Place your trust in Collegewebbuilders to guide you on this journey, towards success within the changing landscape of marketing.
Improving ROI with Marketing Optimization via SASFlutterbyBarb
This document summarizes a presentation about using marketing optimization to improve return on investment. It discusses how increasing marketing efficiency, better targeting customers, and higher campaign volumes are no longer sufficient to maximize ROI. Optimization uses mathematical modeling to determine the best combination of marketing decisions, objectives, and constraints to achieve the optimal outcome. An example shows how optimization can improve ROI by 4% over prioritizing customers or campaigns alone. The presentation argues that optimization should be applied across the entire marketing process for maximum benefit.
This document discusses how data-driven marketing can be used to increase sales volumes by learning customer behavior from data and implementing targeted marketing campaigns. It explains that data-driven marketing analyzes customer data to understand purchasing patterns and score customers based on their potential value. Marketers can then focus advertising and promotions on high-value customers, improve offers for medium-value customers, and stop wasting resources on low-value customers. This approach allows businesses to personalize marketing, increase repeat purchases, and better predict when customers may leave so retention programs can be put in place. The document also offers that Argo Team can help businesses implement data-driven marketing strategies to boost response rates, repeat sales, conversion rates, and marketing ROI.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
A marketing plan should outline goals and strategies for the coming period. It explains past marketing performance and the external market context. The plan sets targets, budgets, accountability measures and deadlines. It involves defining the business, analyzing strengths/weaknesses/opportunities/threats, targeting customers, competing effectively, forecasting sales, allocating budgets, integrating communication channels, identifying sales methods, tracking activities, and evaluating progress. Developing a thorough marketing plan guides a business's strategic direction.
3. We can help you uncover customers who can become your “best” customers.
4. Ultimately we can help you bring in customers who are just like your best customers. C2 Can help make a bigger impact when cross-selling your current customers. The more products and services each of your customers has, the longer they will remain a profitable customer. Basically, we can help make you more profitable one customer at a time!
6. The C2Marketing Paradigm The Core of our Success Aggregated Customer Information We pull together all the available information you have everywhere in the bank and we consolidate it for each customer household. We can even add data that you don’t currently have but need in order to better market your services.
8. The C2Marketing Paradigm The Core of our Success Direct Marketing Methodology Aggregated Customer Information
9. The C2Marketing Paradigm The Core of our Success Direct Marketing Methodology Aggregated Customer Information Constructing your campaigns in a way that allows you to test various components or different offers. Each campaign is held accountable to specific business and learning goals.
10. The C2Marketing Paradigm The Core of our Success Direct Marketing Methodology Aggregated Customer Information
11. The C2Marketing Paradigm The Core of our Success Direct Marketing Methodology Aggregated Customer Information Effective Marketing Campaigns
12. How We Work A comprehensive six step process We offer a comprehensive service where we partner with you to audit and enhance all your customer information, identify cross-sell and new customer opportunities, prioritize them and then create and implement those marketing campaigns. Data Enhancement Opportunity Assessment Campaign Recommendations Data Analysis Campaign Implementation Data Audit Or you can simple order “ala carte” and choose only those services that compliment the marketing systems and expertise that you have in-house. The best part of working with C2 Marketing Solutions is you only need to “buy” the parts you need our marketing services that you need.
13. How We Work Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
14. How We Work Data Enhancement Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information.
15. How We Work Data Enhancement Data Analysis Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information.
16. How We Work Data Enhancement Data Analysis Opportunity Assessment Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns. We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information.
17. How We Work Data Enhancement Data Analysis Campaign Recommendations Opportunity Assessment Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns. We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information.
18. How We Work Data Enhancement Data Analysis Campaign Recommendations Campaign Implementation Opportunity Assessment Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns. We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative, media, call to action and any web site or customer service support/training. Learning objectives are established. We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information.
19. How We Work Data Enhancement Data Analysis Campaign Recommendations Campaign Implementation Opportunity Assessment Data Audit An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns. We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established. We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well. Once all the company’s customer related information has been collected and organized by household we can add select critical missing information. Results from campaigns are integrated back into reports and provide new customer information to develop new “smarter” campaigns.
20. Strategy Overlay Each one of your customers fits into one of the quads on the Strategy Grid. At a strategic level this grid applies 4 top line strategies depending on the length of the relationship and the and number of products/services. By applying a consistent strategy, progressive messaging, compelling offer and strong call to action you can significantly improve your marketing results. High Profit Develop Loyalty Reward and Recognition Increase Penetration Encourage activity Low Profit Low Loyalty High Loyalty And with a clear picture of your most profitable customers, we can begin to market directly to the same type of potential new customers.
21. Direct/Database Marketing We can show you how to mail less and get more business % of Response 60% of total responses by mailing 20% of the list
22. Client Roster Bank of America, Cendant Travel, Cingular Wireless, Concurrent Technologies, Everbank FundQuest Software, Group1 Financial Software, Insti-Pro.com, The Optima Group, Readers Digest, The Strong Funds, TIAA-CREF, Transamerica Premier Funds, Vermont Federal Credit Union WallStreetOffShore.com Wells Fargo Home Mortgage . C2