Thousand Fell aimed to create a sustainable sneaker brand by offering discounts for returning old shoes to be recycled, but found the process too expensive. SuperCircle developed a digital system to more efficiently collect and sort used clothes by brand for recycling partners based on material composition data, reducing costs and manual sorting. By tagging each shipment, SuperCircle ensures traceability and sends bales of garments to various recycling partners in the US, Europe, and Latin America.