The American pop singer Ariana Grande launched her own beauty line called REM in November 2021, following in the footsteps of other pop stars who have their own cosmetic brands. REM's first collection included eyeliner, falsies, highlighter, and plumping gloss. The idea behind the brand is to inspire dreams through beauty. Chapter 1 of the launch featured 12 makeup products including eyeshadow, lipstick, and eyeliner priced between £15-£22 with an emphasis on eye makeup reflecting Ariana's bold eyeliner looks.

1. 10 TIPS ON
BEHIND REM BEAUTY
BY ARIANA GRANDE
AND HOW IT STARTED

2. THE AMERICAN POP SINGER AND ACTRESS,
ARIANA GRANDE HAS STARTED HER OWN BEAUTY LINE, REM,
FOLLOWING IN THE FOOTSTEPS OF FELLOW POP STARS,
RIHANNA, SELENA GOMEZ AND LADY GAGA.
1

3. 2
R.E.M. 's first-ever collection
dropped in November 2021,
with a range of Ariana's go-
to products including
eyeliner, falsies, highlighter,
plumping gloss, and more.

4. 3
The idea behind the brand is quite
simple- r.e.m. beauty inspires
you to make every dream a
reality, in both beauty and
beyond,” the brand’s press
release reads.

5. 4
Chapter 1 of the brands launch, featured 12
makeup products including a highlighter,
a matte lipstick, a lip stain, an eyeshadow
palette, liquid eyeshadow, two mascaras,
two eyeliners and two lip glosses, and
prices range between £15-£22.

6. 5
This chapter was probably tilted towards
eye make-up products because of the
singer's bold eyeliner looks.
And this certainly gives her fans a chance
to replicate Ariana's look.

7. 6
While the brand shares a name with one of Grande’s hit
songs, R.E.M. off her 2018 album, Sweetener, the singer
decided to name it r.e.m. because it felt like that song
encompassed a lot of her sounds.
But also, r.e.m. – rapid eye movement – focuses on
dreams and the eyes which are our main storytellers.

8. 7
And for Chapter 2,named for Grande's song
"Goodnight N Go" was made up of eight
product types: eye shadow palettes, potted
gel eye shadows, eye gloss, false eyelashes,
cheek and lip stains, a face mist, and a
makeup primer just for the under eyes.

9. 8
And for Chapter 2,named for Grande's song
"Goodnight N Go" was made up of eight
product types: eye shadow palettes, potted
gel eye shadows, eye gloss, false eyelashes,
cheek and lip stains, a face mist, and a
makeup primer just for the under eyes.

10. 9
Chapter 3 titled 'on your collar,'
is a lip-centric collection with five new
formulas, a lip oil, lip balm, lip liner, classic
lipstick, and liquid lipstick, for you to craft
your perfect summer lip.
And Chapter 4: Out of Body

11. 10
Of course, Ariana is in love with each and
every product in the line. But the
complexion products from her brand’s
chapter 4 have a special place in her heart.
She told Maire Claire they had worked on
the launch for so long and she had secretly
worn the concealer throughout the filming
of The Voice.