Aviator is the first made in the USA, high-end apparel brand, targeting travelers and people on the go. Aviator products fit in the market between sportswear and active wear. Aviator has healthy margins selling at a price that’s more then wholesale but less then traditional retail. Our aviatorusa.com platform gives great value to the customers while building strong and loyal relationships.
Canfield Creative is a collective of designers, photographers, videographers, and marketers led by founder and CEO Joe Canfield. The company has over 10 years of experience providing visual design and creative marketing services across various industries. This document showcases graphic design, photography, and video work samples and case studies to potential clients. It emphasizes Canfield Creative's education and experience in helping companies grow through creative means.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
Canfield Creative is a collective of designers, photographers, videographers, and marketers led by founder and CEO Joe Canfield. The company has over 10 years of experience providing visual design and creative marketing services across various industries. This document showcases graphic design, photography, and video work samples and case studies to potential clients. It emphasizes Canfield Creative's education and experience in helping companies grow through creative means.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about several product failures by major companies:
McDonald's Arch Deluxe burger failed in 1996 due to inappropriate marketing that targeted adults but showed kids rejecting it, high calorie content, and being too expensive. It showed McDonald's losing touch with its customers.
Crystal Pepsi, launched by PepsiCo in 1992, failed because it did not have a compelling difference from regular Pepsi and the "crystal" name was not appealing. The product and market were not well defined.
Nintendo's Virtual Boy game console from 1995 failed because it caused motion sickness, was uncomfortable to play, and lacked a "killer app" game. It also had an isolating gameplay experience
This document summarizes a pop art trend in fashion during the Spring/Summer 2015 season. Major influences came from pop artists like Roy Lichtenstein and Piet Mondrian, featuring bold colors, circles, and intersecting stripes. Collections from designers like Junya Watanabe and Dries Van Noten displayed this trend through statement skirts and playful layering. This shows that pop art influences have moved beyond museum walls into mainstream fashion.
Unilever's Pond's toothpaste failed in the Indian market due to brand perception issues. As a skin cream and soap brand, Pond's was associated with smell and topical use, whereas toothpaste is associated with taste and internal mouth use. Customers did not find the brand attributes of Pond's suitable for toothpaste. Similarly, Tata Nano failed due to incorrect positioning as a budget upgrade from two-wheelers, when customers instead aspired to own a regular car. Kellogg's cereal also failed in India by not recognizing that Indians prefer a filling breakfast like chapatis over corn flakes, and by not adapting products to local tastes.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
NDU Term Paper | Creativity In AdvvertisingNaja Faysal
The document provides an analysis of three advertisements:
1. A Persil laundry detergent ad that uses animated graphics to show clean clothes and surprise, positioning Persil as the ultimate clean.
2. A Hugo Boss ad featuring a stylish man and dancing women at a party in black and white, positioning Boss as a high-quality lifestyle brand.
3. A Libancell cell phone service ad humorously depicting a cell phone as a pottery safe, with a headline promising customers can get a lot for $2 by using Libancell's bill control feature.
This document discusses brands and brand failures. It defines a brand as a person's gut feeling about a product, service, or organization. A brand failure occurs when a product is withdrawn from the market, fails to achieve required market share, or is unprofitable. The document examines reasons for brand failures, including the seven deadly sins of branding: brand amnesia, ego, megalomania, deception, fatigue, paranoia, and irrelevance. It also discusses different types of failures such as classic failures, idea failures, extension failures, and more.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
The document discusses common reasons why products fail in the marketplace. Some key reasons identified include:
1) Picking the wrong market that the company does not have the skills or resources to succeed in.
2) Taking too long to enter the market, allowing competitors to gain an advantage in meeting customer needs.
3) Failing to solve problems that customers actually want solved.
4) Having a product that is not good enough in terms of design, quality, or execution. Examples given include poor user experience, architecture, and implementation.
5) Choosing terrible names that do not resonate with customers or create confusion about the product. Several historical examples of product failures are discussed to illustrate these
The document discusses factors that influence consumer behavior. There are three main factors - cultural, social, and personal. Cultural factors include values, subcultures, rituals, and myths shared among a culture's members. Social factors comprise social class, reference groups, and family influences. Personal factors are personality, lifestyle, and perceptions. Consumer behavior is also shaped by the consumer decision-making process which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Marketers aim to understand these influences to better reach and appeal to target consumers.
25 Biggest Company and Product FailuresJesse Daniel
This document summarizes 25 major company and product failures, including Smith and Wesson mountain bikes, DeLorean Motor Company, Swiss Air, Commodore Computers, Cosmopolitan Yogurt, Webtv, Life Savers Soda, Coors Rocky Mountain Spring Water, Cocaine Energy Drink, Earring Magic Ken, Colgate Kitchen Entrees, Apple Newton, Kellogg's Breakfast Mates, Pepsi AM and Crystal Pepsi, Frito Lay Lemonade, Bottled Water for Pets, Bic Underwear, Harley Davidson Perfume, RJ Reynolds' Smokeless Cigarettes, Sony Betamax, New Coke, Pan Am, Pets.com, Polaroid, and
Failed Marketing Strategies of Big Brand Like UnileverHITESH BHARTI
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 35 brands. Its portfolio includes household brands such as Lux, Lifebuoy, Surf Excel, Pond's, Vaseline, Lakmé, Dove, and others. HUL has over 16,000 employees and an annual turnover of around Rs. 25,206 crores. The document then discusses HUL's mission, brand recognition, brand portfolio, and analyzes the marketing failure of Ponds toothpaste extension due to a mismatch between the brand's attributes and consumer perceptions of toothpaste.
Retail's 9th Annual BIG Breakfast PresentationsMadeline Kulmar
Welcome to the presentations from Retail's 9th Annual BIG Breakfast presentation - the #1 retail event to kick off another successful year of retailing!
The presentations are from:
- Erica Berchtold, the CEO of THE ICONIC
- Trent Rigby, Director & Head of Strategy at RetailOasis
- Hannon Comazzetto, the CEO & Founder of AirRobe
- Claudia Rossi, Insights Director at Afterpay
- Paul Greenberg, the Chair of NORA
- Steve Kulmar, the CEO & Founder of RetailOasis
Remember to subscribe to our newsletter to claim your spot to our 10th Annual BIG Breakfast for 2024!
https://www.retailoasis.com/newsletter-sign-up
Or to join our BIG Retail Tour to NYC in 2024, email us at enquire@retailoasis.com
The document is an assignment submitted by a group of students to their course faculty at the National Institute of Fashion Technology. It discusses establishing a brand for a clothing company called Best Wear & Be Relax Private Company Ltd. It includes sections on the company and its departments, products including shirt and jeans samples, the garment production process, target customers, and the product life cycle.
The document appears to be a training program for a freight forwarding certification. It covers topics like getting started, working together as a team, sharing stories and asking questions, respecting each other, honesty and confidentiality, safety, and having fun. It also discusses the amazing world of DHL Global Forwarding, including key trade flows, air freight, ocean freight, and experts in action consolidating shipments. It addresses volumetric versus actual weight and holds a consolidation competition.
365 Athletic Apparel is launching a new line of athletic wear made from a fabric called Tempra-Fiber that adjusts to the wearer's temperature and blocks UV rays. The fabric allows the clothing to be comfortable for both exercise and casual wear. The document outlines the growing athletic apparel market, 365 Apparel's product details and marketing strategy, which involves establishing the brand through various advertising channels and sponsoring local sports teams. The goal is for 365 Apparel to become a global brand known for high-quality, versatile performance clothing.
The document discusses India's large motorcycle market and issues faced by riders during monsoon season. It then introduces the Iron Hand, a portable electric glove that generates heat to remove wrinkles from clothes anywhere. Details provided include how it is revolutionary, portable, lightweight, and generates heat up to 450 degrees. It is needed for travelers and presenters to look presentable. The product is then analyzed using a SWOT analysis and competition is discussed. Critical issues, objectives, and strategies for pricing, promotion, and marketing research are also outlined. Financial forecasts for the new product are presented. In summary, the document proposes a portable electric glove called Iron Hand to remove wrinkles from clothes and analyzes strategies for its market introduction and financial projections
This document provides a marketing plan summary for Yves Saint Laurent. It identifies key issues such as a lack of brand recognition due to the logo not being stitched on clothes. The plan proposes creating a new, more affordable line of YSL to attract more consumers while keeping the core brand exclusive. Competitors like Versace and Louis Vuitton are analyzed. The situation analysis covers social, technological, economic and other external factors, as well as current target markets and audiences.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about several product failures by major companies:
McDonald's Arch Deluxe burger failed in 1996 due to inappropriate marketing that targeted adults but showed kids rejecting it, high calorie content, and being too expensive. It showed McDonald's losing touch with its customers.
Crystal Pepsi, launched by PepsiCo in 1992, failed because it did not have a compelling difference from regular Pepsi and the "crystal" name was not appealing. The product and market were not well defined.
Nintendo's Virtual Boy game console from 1995 failed because it caused motion sickness, was uncomfortable to play, and lacked a "killer app" game. It also had an isolating gameplay experience
This document summarizes a pop art trend in fashion during the Spring/Summer 2015 season. Major influences came from pop artists like Roy Lichtenstein and Piet Mondrian, featuring bold colors, circles, and intersecting stripes. Collections from designers like Junya Watanabe and Dries Van Noten displayed this trend through statement skirts and playful layering. This shows that pop art influences have moved beyond museum walls into mainstream fashion.
Unilever's Pond's toothpaste failed in the Indian market due to brand perception issues. As a skin cream and soap brand, Pond's was associated with smell and topical use, whereas toothpaste is associated with taste and internal mouth use. Customers did not find the brand attributes of Pond's suitable for toothpaste. Similarly, Tata Nano failed due to incorrect positioning as a budget upgrade from two-wheelers, when customers instead aspired to own a regular car. Kellogg's cereal also failed in India by not recognizing that Indians prefer a filling breakfast like chapatis over corn flakes, and by not adapting products to local tastes.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
NDU Term Paper | Creativity In AdvvertisingNaja Faysal
The document provides an analysis of three advertisements:
1. A Persil laundry detergent ad that uses animated graphics to show clean clothes and surprise, positioning Persil as the ultimate clean.
2. A Hugo Boss ad featuring a stylish man and dancing women at a party in black and white, positioning Boss as a high-quality lifestyle brand.
3. A Libancell cell phone service ad humorously depicting a cell phone as a pottery safe, with a headline promising customers can get a lot for $2 by using Libancell's bill control feature.
This document discusses brands and brand failures. It defines a brand as a person's gut feeling about a product, service, or organization. A brand failure occurs when a product is withdrawn from the market, fails to achieve required market share, or is unprofitable. The document examines reasons for brand failures, including the seven deadly sins of branding: brand amnesia, ego, megalomania, deception, fatigue, paranoia, and irrelevance. It also discusses different types of failures such as classic failures, idea failures, extension failures, and more.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
The document discusses common reasons why products fail in the marketplace. Some key reasons identified include:
1) Picking the wrong market that the company does not have the skills or resources to succeed in.
2) Taking too long to enter the market, allowing competitors to gain an advantage in meeting customer needs.
3) Failing to solve problems that customers actually want solved.
4) Having a product that is not good enough in terms of design, quality, or execution. Examples given include poor user experience, architecture, and implementation.
5) Choosing terrible names that do not resonate with customers or create confusion about the product. Several historical examples of product failures are discussed to illustrate these
The document discusses factors that influence consumer behavior. There are three main factors - cultural, social, and personal. Cultural factors include values, subcultures, rituals, and myths shared among a culture's members. Social factors comprise social class, reference groups, and family influences. Personal factors are personality, lifestyle, and perceptions. Consumer behavior is also shaped by the consumer decision-making process which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Marketers aim to understand these influences to better reach and appeal to target consumers.
25 Biggest Company and Product FailuresJesse Daniel
This document summarizes 25 major company and product failures, including Smith and Wesson mountain bikes, DeLorean Motor Company, Swiss Air, Commodore Computers, Cosmopolitan Yogurt, Webtv, Life Savers Soda, Coors Rocky Mountain Spring Water, Cocaine Energy Drink, Earring Magic Ken, Colgate Kitchen Entrees, Apple Newton, Kellogg's Breakfast Mates, Pepsi AM and Crystal Pepsi, Frito Lay Lemonade, Bottled Water for Pets, Bic Underwear, Harley Davidson Perfume, RJ Reynolds' Smokeless Cigarettes, Sony Betamax, New Coke, Pan Am, Pets.com, Polaroid, and
Failed Marketing Strategies of Big Brand Like UnileverHITESH BHARTI
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 35 brands. Its portfolio includes household brands such as Lux, Lifebuoy, Surf Excel, Pond's, Vaseline, Lakmé, Dove, and others. HUL has over 16,000 employees and an annual turnover of around Rs. 25,206 crores. The document then discusses HUL's mission, brand recognition, brand portfolio, and analyzes the marketing failure of Ponds toothpaste extension due to a mismatch between the brand's attributes and consumer perceptions of toothpaste.
Retail's 9th Annual BIG Breakfast PresentationsMadeline Kulmar
Welcome to the presentations from Retail's 9th Annual BIG Breakfast presentation - the #1 retail event to kick off another successful year of retailing!
The presentations are from:
- Erica Berchtold, the CEO of THE ICONIC
- Trent Rigby, Director & Head of Strategy at RetailOasis
- Hannon Comazzetto, the CEO & Founder of AirRobe
- Claudia Rossi, Insights Director at Afterpay
- Paul Greenberg, the Chair of NORA
- Steve Kulmar, the CEO & Founder of RetailOasis
Remember to subscribe to our newsletter to claim your spot to our 10th Annual BIG Breakfast for 2024!
https://www.retailoasis.com/newsletter-sign-up
Or to join our BIG Retail Tour to NYC in 2024, email us at enquire@retailoasis.com
The document is an assignment submitted by a group of students to their course faculty at the National Institute of Fashion Technology. It discusses establishing a brand for a clothing company called Best Wear & Be Relax Private Company Ltd. It includes sections on the company and its departments, products including shirt and jeans samples, the garment production process, target customers, and the product life cycle.
The document appears to be a training program for a freight forwarding certification. It covers topics like getting started, working together as a team, sharing stories and asking questions, respecting each other, honesty and confidentiality, safety, and having fun. It also discusses the amazing world of DHL Global Forwarding, including key trade flows, air freight, ocean freight, and experts in action consolidating shipments. It addresses volumetric versus actual weight and holds a consolidation competition.
365 Athletic Apparel is launching a new line of athletic wear made from a fabric called Tempra-Fiber that adjusts to the wearer's temperature and blocks UV rays. The fabric allows the clothing to be comfortable for both exercise and casual wear. The document outlines the growing athletic apparel market, 365 Apparel's product details and marketing strategy, which involves establishing the brand through various advertising channels and sponsoring local sports teams. The goal is for 365 Apparel to become a global brand known for high-quality, versatile performance clothing.
The document discusses India's large motorcycle market and issues faced by riders during monsoon season. It then introduces the Iron Hand, a portable electric glove that generates heat to remove wrinkles from clothes anywhere. Details provided include how it is revolutionary, portable, lightweight, and generates heat up to 450 degrees. It is needed for travelers and presenters to look presentable. The product is then analyzed using a SWOT analysis and competition is discussed. Critical issues, objectives, and strategies for pricing, promotion, and marketing research are also outlined. Financial forecasts for the new product are presented. In summary, the document proposes a portable electric glove called Iron Hand to remove wrinkles from clothes and analyzes strategies for its market introduction and financial projections
This document provides a marketing plan summary for Yves Saint Laurent. It identifies key issues such as a lack of brand recognition due to the logo not being stitched on clothes. The plan proposes creating a new, more affordable line of YSL to attract more consumers while keeping the core brand exclusive. Competitors like Versace and Louis Vuitton are analyzed. The situation analysis covers social, technological, economic and other external factors, as well as current target markets and audiences.
The document discusses consumer behavior and its importance for marketing functions of firms. It covers topics like changes in delivery factors, defining consumer behavior, external and internal influences on consumer decision making, and different concepts in consumer behavior like the marketing concept. The document emphasizes the need to understand consumer behavior to develop effective marketing strategies.
Surf Shop Box is a subscription service that delivers curated boxes of surf apparel and accessories directly to customers' doors each month. It aims to address problems in the surf industry like declining brick-and-mortar retail and a lack of e-commerce strategy from major brands. The company launched in August 2016 and has already grown to over 600 subscribers with a projected annual revenue run rate of $360,000 after just 3 months. Surf Shop Box sees opportunity in the $13 billion surf industry and believes its subscription model is well-positioned for continued growth and scaling.
Digital Marking Plan: Yves Saint LaurentKeithBaumann
This document provides a summary of a digital marketing plan for Yves Saint Laurent fashion brand. It identifies key issues such as a lack of brand recognition and proposes strategies like creating a more affordable line of clothing and ensuring the YSL logo is visible. The plan includes an analysis of the external environment, current target markets and audiences, customer touchpoints and main competitors. The internal and external situations are assessed to determine gaps and guide the marketing objectives and strategy.
This document outlines a methodology for conducting competitive and comparative analyses of brands across the digital ecosystem. It involves mapping customer journeys, identifying relevant competitors and comparators, exploring brands' digital presences, and analyzing them according to areas of inquiry like findability, experience consistency, and social engagement. Sample deliverables include scorecards and insights into how brands communicate their identities. The methodology aims to provide strategic context and opportunities by considering brands from multiple angles.
This document outlines a methodology for conducting competitive and comparative analyses of brands across the digital ecosystem. It involves mapping customer journeys, identifying relevant competitors and comparators, exploring brands' digital presences, and analyzing them according to areas of inquiry like findability, experience consistency, and social engagement. Sample deliverables include scorecards and insights into how brands communicate their identities. The methodology aims to provide strategic context and opportunities by considering brands from multiple angles.
Here are the details of the marketing campaigns nominated for the Innovations Category at Cannes Lion 2016. Great and inspiring list of marketing examples! Must see!
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and FashionDeborah Weinswig
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. Bacharach believes the total addressable market for FindMine's services in the US e-commerce market is $3 billion. She outlines FindMine's plans to expand into additional retail sectors and grow its team to achieve metrics for a successful Series A funding round in 2017.
Nike is an American multinational corporation that designs, develops, markets and sells footwear, apparel, and equipment. Founded in 1964 in Oregon, Nike has become a leader in the athletic shoe and apparel industry through innovative product design and effective marketing strategies. Nike focuses on sustainability and social responsibility through initiatives that aim to improve working conditions, reduce environmental impact, and empower workers.
1. eBags is an online retailer specializing in bags and luggage. It sells over 30,000 products from 500 brands and has sold over 6.7 million bags.
2. eBags uses two supply chain models: a drop-ship model for 85% of orders and an inventory model for 15% of orders stored in a Texas warehouse.
3. eBags is considering expanding into the European market and footwear category but faces challenges with international expansion, developing footwear expertise, and managing multiple supply chains. Expanding carefully into these areas may provide new growth opportunities.
The marketing plan outlines strategies for launching a mobile app called "CLOSETO" that allows customers to purchase street fashion items from their homes. The app aims to target customers looking for the latest trends at affordable prices without the hassle of shopping in markets. It will connect fashion retailers directly to consumers. The plan details tactics like using social media marketing and offering competitive prices, incentives and fast delivery to attract customers and build a customer base on a limited initial budget. It recognizes challenges in gaining customer trust and competing with similar apps but sees opportunities in fulfilling the needs of fashion-conscious customers.
This document contains corrections to mistakes found in sentences from other documents. The corrections cover grammatical errors, word choice errors, punctuation issues and other language mistakes. The corrections help improve the clarity, accuracy and professionalism of the language in the original sentences.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
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- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
4. PROBLEM
Wearing your workout clothes when you’re
not exercising.
SOLUTION
Aviator has the function of your activewear
and the style of your sportswear. 4
5. PURPOSE
Traditional sportswear brands just don’t cut it anymore
when it comes to our day to day lives.
Aviator, is in the space between active wear and sportswear,
and will do so with a direct to consumer model.
5
6. - First to market, high end apparel brand, targeting travelers
and people on the go.
- Aviator products fit in the market between sportswear
and active wear.
- Healthy margins selling at a little more then wholesale,
and giving great value to the customers.
- We have cut out the middleman and now have
direct relationships with our customers.
6
COMPETITIVE ADVANTAGE
7. APPAREL MARKET SIZE
GLOBAL SPORTSWEAR MARKET
Grew 7.5% last year to $244 Billion.
GLOBAL ACTIVEWEAR MARKET
$33.7 Billion and growing
8% annually over the past
3 years
US SPORTSWEAR MARKET
IS THE LARGEST
$80 Billion
7
U.S. APPAREL E-COM
$73B
$64B
$56B
$48B
$41B
$34B
$28B
2010 2011 2012 2013 2014 2015 2016
8. COMPETITIVE LANDSCAPE
JAMES PERSE
SPLENDID LULULEMON
NIKE DRY FIT
UNDER ARMOR
FASHION FUNCTION
HIGH PRICE
LOW PRICE
BOTTOM FEEDERS
LOW QUALITY
BOTTOM FEEDERS
NO STYLE
t
t
t
t
The style and luxury
feel of these brands
The function of
these brands
Aviator is a great value with
a direct to consumer model.
www.aviatorusa.com
8
FUNCTION / COMFORT / STYLE
10. CUSTOMER ACQUISITIONS AND CONVERSIONS
LAUNCHING NEW PRODUCTS ON KICKSTARTER
10
- Shows proof of concept
- Huge audience looking for new products and brands
- Pre-order the product
- Collect data and convert to Aviator shoppers
11. OUR LATEST PRODUCT
PERFORMANCE SHIRT FOR HIM / HER
11
THE MOST ADVANCED NANOTECHNOLOGY
Stain Resistant / Moisture Wicking / Antimicrobial / Non Toxic
12. OUR PRODUCTS
FIRST CLASS HOODIE
COST: $34
RETAIL: $138
RED EYE HOODIE
COST: $28
RETAIL: $98
RED EYE HOODIE
COST: $28
RETAIL: $98
FIRST CLASS HOODIE
COST: $34
RETAIL: $138
GRAPHIC T-SHIRTS
COST: $9
RETAIL: $35
STRETCH JEANS
COST: $25
RETAIL: $98
FLIGHT CARGO PANT
COST: $33
RETAIL: $138
STRETCH JEANS
COST: $25
RETAIL: $98
Go2 LEGGING
COST: $25
RETAIL: $98
NONSTOP SHORT
COST: $25
RETAIL: $98 12
13. SALES PLATFORM
TRADITIONAL SALES MODEL
AVIATOR SALES MODEL
WHOLESALE x 2.5 = RETAIL
(CONSUMER COST: $125)
WHOLESALE
(example $50)
Welcome to Aviatorusa.com,
the exclusive place
to buy Aviator products.
This platform adds value
to our customers by cutting out
the middle man.
The Aviator website saves
customers up to 60% off
the traditional retail cost.
13
TRADITIONAL RETAIL = $$$$
+ TAX & SHIPPING
AVIATOR CUSTOMER = $$
INCLUDES SHIPPING
OUR COST
COST MORE TO MAKE IN THE USA,
BUT IT’S WORTH IT!
THEIR COST
OUTSOURCED IS CHEAPER
AND NOT AS GOOD.
14. SALES PLATFORM WITH AN EXPERIENCE
THEY SAY “GREAT CONTENT AND
GREAT PRODUCTS DRIVE TRAFFIC”
Each product will feature an original short
video highlighting the product in action as
well as enhance the overall experience.
Mobile experienceComputer experience
14
15. REAL STATISTICS
EXAMPLE OF OUR EMAIL LIST COMPARED TO THE INDUSTRY
ADMIN ON OUR WEBSITE
FIRST CLASS HOODIE
PROMOTION
Above are the results from
our email marketing
service, Mailchimp.
aviatorusa.com
BACK-END
To the right, you will
see the results from
The First Class Hoodie
promotion.
15
17. $1M INVESTMENT = 25% EQUITY
$350K buildout
- Operating expenses.
- Create pop up experience.
- Redesign www.aviatorusa.com
to a truly unique platform.
$350K product
Inventory of our core products will deliver
$1.2-1.4 Million in sales.
$300K marketing
Include hiring a leading PR firm,
as well as influencers in social media,
and various customer acquisition
costs.
TIME FRAME BY QUARTER
Q1
- Production starts on our most
popular products.
- Marketing begins with
celebrity and media outreach.
- Conceptualize “pop-up”
shops and target locations.
- Website is revamped with
a cleaner look and with our new
content features added.
- Late in this quarter we start
selling new inventory and
making money!
Q2
- SELL SELL SELL
- Marketing plan is in full effect.
First “Pop-up” Shop opens.
- New website is completely
revamped with all new features.
- Phase two of production.
This means producing
additional styles and more of
the best sellers.
- We will also consider
adding subscribtion based
programs.
Q3
- SELL SELL SELL
- Pop up shops in different
cities.
- Phase three of production.
This means producing more
top sellers from the first two
quarters. Also produce new
product samples for pre-order
sales.
Q4
- SELL SELL SELL
- Marketing plan is in full effect.
- More live events building up
fan base.
- Phase four of production.
This means more top sellers
from the first three quarters.
Also produce production
from pre-orders.
- Sales by the end of this
quarter will total more then
$1M
17
18. RAISE: $1.1M in 2011
Google Meta Description:
Everlane: Modern Basics.
Radical Transparency.
https://www.everlane.com/
We Sell Exclusively To You. In
traditional retail, a designer shirt
is marked up 8x by the time it
reaches the customer. We do
things differently.
PLUS
- Lowest markup at 2x cost
- Lots of products
- No middleman
MINUS
- Products are made all over
the world
- Cheap fabrics and labor
means poor quality
- Charges for shipping
- Lowest markup means
lower margins
OTHER DIRECT TO CONSUMER MODELS vs AVIATOR
RAISE: $4.4M in 2014 ($6.4M Total)
Google Meta Description:
DSTLD Jeans | Luxe Denim
from $65
https://www.dstldjeans.com/
DSTLD strips away excess,
impurities, and retail go-betweens,
offering men & women of style
luxe premium denim & other
high-caliber essentials
PLUS
- Low markup at just over
2x cost
- Large selection of jean
styles
- No middleman
- Free shipping and returns
MINUS
- Jeans are made in Asia
- Fashion jeans don’t hold
their value
- Low markup means
lower margins.
ASK: $1M
Google Meta Description:
Aviator: Made in USA | Premium
Travel Wear | No Middleman
aviatorusa.com/
Aviator is a contemporary travel
brand that combines function,
comfort, and style for people on
the go. Backed by our guarantee.
If it’s breaks, we will fix it for free.
Free shipping and returns on all
domestic orders.
PLUS
- Low markups at 2.25x cost
- Premium fabric and construction
- Made in the USA
- Free shipping and returns
- No middleman
- Free repairs
- Doesn’t go out of style
- Doesn’t lose value
18
19. THE AVIATOR TEAM
A well-respective creative leader who’s diverse skills have resulted in the consistent
achievement of business goals and objectives. A seasoned professional with over 15 years
experience backed by a strong track record that can perform a variety of roles. Colby has
been an Art Director for Macy’s, wrote and sold a script, acted in studio films and national
commercials, modeled for Ralph Lauren, and launched his own American heritage
clothing line. In 2013, Colby successfully changes direction and launches Aviator, which
is a contemporary travel sportswear brand. To do this, he turned to Kickstarter and
successfully raised over $250,000. His new business model is to sell directly to the
consumer where he can have larger margins and stronger customer relationships.
This has proven to be a smarter way to grow the brand and business.
FOUNDER: COLBY KANE
Hometown: New York
Education: University of Hartford
Graduated: BFA
19
A quirky engineer with strong business acumen constantly striving pursue
his goals. Craving to be a technology consultant soon, Nilay is currently
pursuing his Masters in Engineering Management at USC. In his free time, he
loves to help business grow their online reach by providing search engine
optimization strategies, developing interactive web designs and increasing
its customer engagement. He has been associated with over 5 different
startups now and is on his way to soon be an entrepreneur himself -
A True Trojan!
TECHNOLOGY CONSULTANT: NILAY MEHTA
Hometown: Los Angeles
Education: University of Southern California
Studies: MS 2016
20. TESTIMONIALS FROM OUR CUSTOMERS
“Received mine in Melbourne Australia yesterday. Absolutely love it!”
- Peter Marshall, AUSTRALIA
“I just got my hoodie and it is awesome!! I wish I had ordered 2, one for me and one for my wife.”
- Benjamin Nelson, Castle Rock CO, USA
“Love the product. And even more, this company knows how to take care of its customers. Will buy from these guys again.
And did I mention the hoodie is awesome?”- Eric Roebuck, Shawnee, KS, USA
“Super soft and fluffy!! Fits me perfectly!! Loving it overall!”- LI Gao Shang, Singapore
“I was able to get an exchange on the tight fitting hoddie I originally received. The replacement arrived a few days ago, a lot faster
than I was expecting. This hoodie is easily the most comfortable piece of clothing I have. I am completely blown away by everything.”
-Matthew Theroux, Canada
“Received mine last week. They appear to be expertly crafted.”- Joseph D’Angelo, Sandston, VA, USA
“I‘m so excited to finally have my hoodie! I literally squealed when I put it on! It’s so comfortable, and I’m loving the three-way sleeves.
No more cold hands for me!”- Patricia Sanvictores Richland, WA, USA
“I am very impressed by this hoodie. Extremely soft materials, fits great with just enough stretch, all seams appears to be very
meticulously sewn. I really like the thumb-holes, which will come in hand here in Indi- ana in the colder months, and the oversized
hood is fantastically executed--enough to make a Jedi master jealous. Thank you Colby and Aviator USA team, this hoodie is a
home run!”
- Andrew Jacobs, Fort Wayne, IN, USA
“This hoodie is greatest travel tool ever! Now I can sleep on the plane and not have to be annoyed at the people who leave the
windows up or the reading lamp on.”
-Alvin Wong, San Francisco, CA
“Received mine in Melbourne Australia yesterday. Absolutely love it!”
-Peter Marshall, Australia
20