This document discusses how brands can build trust with customers and prove their value when they don't have reviews. It recommends introducing the person behind the business to add authenticity. It also suggests providing high-quality, regular content to understand customer problems and slowly introduce the brand. Ensuring site security is also important to make customers feel safe when providing payment details. Finally, being available to answer customer inquiries helps pass the first stage of building trust.

1. How to Let
Shoppers
Know Your
Brand Is Worth
the Money
01

2. 02
Chances are you'd be skeptical
even on the recommendation of a
friend.
And that's just how people are
wired to think. They'd look up on
past reviews, ask more friends if
they have too just to see if you're
worth giving a try.

3. 03
But how do brands
prove to customers
they're worth their salt
especially when they
don't have reviews?

4. 02
Trust is an important element in
business, it's the reason you've
visited the same restaurant and
barber shop everytime.
So to get customers to start
spending money on your brand,
you'd need to build trust.

5. 02
Too many brands are talking about
their products and how great it is
but introducing yourself—the
person behind the business—to
your customers, adds
authenticity.

6. 02
Content is powerful way to show
your customers that you
understand their problems.
You can slowly introduce yourself
to customers without being pushy.

7. 02
For content marketing
to be effective, you
must provide high-
value, high-quality
content on a regular
basis

8. 02
Next is to ensure that your
customers are safe. With the
whole rave about e-commerce,
customers are always on edge
about giving out their card details.

9. 02
And finally, be available to answer
customer inquiries.
If you've improved on the look and
feel of your site, beefed up
security and told great stories in
your content, then you've
successfully passed stage one.

10. 02
They've probably visited your site and
looked everything up but couldn't find an
answer so they leave.
So have as much information as you can
about your products and be specific too.
Sometimes saying “leather" and
“vachetta leather" could mean a lot.