Kylie Cosmetics became an internet sensation brand in just 3 years due to Kylie Jenner's huge social media following of over 100 million that she built up from her reality TV career. She promoted her cosmetics brand heavily on Instagram through selfies and product previews to her many fans. Her seamless online shopping experience and tradition of releasing new products every August for her birthday also contributed to her brand's success in engaging customers.

1. 10 TIPS
Behind kylie
cosmetics and how
it became an
internet sensation
brand

2. 1 At just 21, Kylie Jenner was named the
world’s youngest self-made billionaire and
while the term, “self-made" is quite
contestable, her success came in 3 short
years of establishing her company Kylie
cosmetics.

3. 2Before Kylie Cosmetics, Kylie starred in the
reality TV show “Keeping Up with the
Kardashians" for nearly a decade from her
childhood to teen years.

4. 3During that time, she began to build a solid
following of over 100 million fans on Instagram.
So, Kylie had already established her own
brand before creating Kylie Cosmetics.

5. 4Because of her large following, Kylie did not
need to turn to influencers to promote her
products.
She began using her face to create content
and when she did partner with someone,
family was always the right call.

6. 5Another important factor that blew up the
brand was the power of Instagram.
Many brands targeting the Gen Zs know too
well than to ignore Instagram.

7. 6But Kylie seems to have wrapped the brand
around her personal Instagram account.
Whether its selfies, colour swatches or
packaging previews, Kylie never passes up the
chance to talk about her products.

8. 7Also, her online store creates a quick, seamless
shopping experience, whilst also affording
customers the opportunity to browse at their
leisure through simplified menu items like
‘face’, ‘eyes’ and ‘lips’.

9. 8While this isn't entirely different for other
marketing campaigns out there, Kylie has kept
customers coming for her August birthday
specials.
She's made it a tradition to release new
products every August

10. 9This method of inducing urgency in her most
loyal customers is something she has utilised
ever since, with great success.

11. 10It will be fascinating to see how she adapts
her marketing strategy to social platforms as
they evolve.