May occur very early on during the attachment or migration stages (No objective evidence e.g. –ve hCG) May also occur at a later stage (+ve hCG) but process becomes disrupted Definition: Refers to the failure of the embryo to reach a stage when an intrauterine gestational sac is recognized by ultrasonography. Implantation failure can apply to patients undergoing ART and patients trying to conceive without any fertility treatment. It is a separate entity from RPL Orvieto et al - 3 failed IVF-ET cycles with good quality embryos transferred . Zeyneloglu et al. - 3 unsuccessful IVF specifically with two embryos of high quality Simon and Laufer - embryo & endometrium can both play an active role in RIF Coughlan et al. suggest a more complete working definition taking into account maternal age, number of embryos transferred, and number of cycles completed. They define RIF as the failure of clinical pregnancy after 4 good quality embryo transfers, with at least three fresh or frozen IVF cycles, and in women under the age of 40 RIF is a complex problem with a wide variety of etiologies / mechanisms/ treatment options. Recommendations vary depending on the source of their problem. Perhaps the best and yet most complex answer is personalized medicine, a personal approach to each patient depending on her unique set of characteristics. It would help to establish a set of standardized tests to use, in order to do a preliminary evaluation on each patient, which would then hopefully direct the approach of treatment for each individual couple. This can be implemented when we have well designed studies that will help us to establish new protocols.