The document outlines six key recruiting trends for 2016: social recruiting, employer branding, employee referrals, anonymised recruiting, recruitment marketing, and data-driven recruiting. It emphasizes the growing importance of social media and employer branding in attracting talent, the benefits of employee referral programs, and the shift towards anonymised recruitment to reduce discrimination. Additionally, it highlights the necessity for HR to integrate marketing strategies and utilize data analytics in the recruitment process.

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6 Global Recruiting Trends 2016
Created by: Vietnam Manpower JSC

2. Data-driven recruiting
6 Recruiting Trends Will
Dominate in 2016
Employer branding
Employee referrals
Anonymised recruiting
Recruitment Marketing
Social recruiting
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3. References
• The world largest professional network
LinkedIn has recently published their 5th
report on global recruiting collected from
3,894 talent acquisition decision makers
around the globe.
• In combination with other reports from well-
known organizations, VMST figures out some
recruiting trends that will dominate in 2016:
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4. 1. Social Recruiting
2016 is likely to continue the growing trends of social
recruiting, not only professional network LinkedIn but also
such personal networks as Facebook, Twitter, Pinterest.
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5. 1. Social Recruiting
According to a recent study by Reppler, 91% recruiters consider
social media as an official factor for screening candidates
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6. 1. Social Recruiting
Both personal and corporate digital footprints need
managing well to make you and your company stand out
of the crowd in fierce talent war.
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7. 2. Employer Branding
Attract and
retain talent
Boost
employee
engagement
Increase
customer
satisfaction
Employer branding is forecasted to
become a long lasting trend or maybe
the future of HR in the next decades.
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8. 2. Employer Branding
Marketing
C-level Executives
HR
A successful employer brand needs the key holding of C-level
executives, HR and Marketing and the involvement of all stakeholders
in the organization.
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9. Employer branding should be put into
brand strategy along with company brand
and consumer brand in 2016 and the
upcoming years.
2. Employer Branding
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10. 3. Employee Referrals
Employee Referrals
Successful hires
Better
culture fit
Better
performance
Shorter time
of hiring
Longer
tenure
• The benefits of employee referrals
are undeniable
• Never in recent years has
relationship been the center of
mostly trends as in 2016.
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11. 3. Employee Referrals
Employee referral
program is one of
three top sources
of quality hires
according to
LinkedIn Global
Recruiting 2016:
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12. 3. Employee Referrals
In 2016, employee referral programs will need
more improvement in leveraging candidate
experience and current employee awareness of
referral benefits.
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13. 4. Anonymised Recruiting
The year 2015 has observed a swell of anonymised recruitment,
particularly in multinational organizations.
HSBC, Deloitte, BBC, KPMG were some typical examples of organizations
accepting name-blind policy in their recruitment process.
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14. 4. Anonymised Recruiting
1
2
3
Recruit people with right skills more quickly
Decrease discrimination in recruitment
Enhance diversity in organization
For job seekers, anonymised recruitment process creates more
favorable conditions for them to reach their dream jobs.
It also bring more benefits for employers:
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15. 4. Anonymised Recruiting
• With such benefits, anonymised recruiting will become
a new wind blowing in 2016.
• Recruiters worldwide need to take this growing trend
into account in the upcoming years.
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16. 5. Recruitment Marketing
HR in general and recruiting in
particular can't stand alone in
the more and more severe
talent shortage across
industries.
To win the best talent, aligning
marketing with recruiting is
the inevitable approach in
2016 and the upcoming years.
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17. 5. Recruitment Marketing
What recruiters need to do
to take this trend?
Acquire
Marketing
Mindset
Write clear
and attractive
job
descriptions
Advertise
jobs in right
talent pools
Treat
candidates
like
customers
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18. 6. Data-driven Recruiting
Analytics
• The development of high
technology allows us to have
analytics in every single stage
of recruitment process.
• Now recruiters can optimize
recruiting more easily than
ever.
• Be sure to track and measure
your results of recruitment.
Recruitment
Data
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19. 6 Recruiting Trends in 2016
Social Recruiting
Employer Branding
Anonymised Recruiting
Recruitment Marketing
Employee Referrals
Data-driven Recruiting
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20. To sum up…
• Despite the panorama picture of global recruiting trends in 2016, it doesn't
necessarily mean that you must adjust your firm's recruiting activities
immediately.
• It's the new era of recruiting for us to break through in reinforcing and enhancing
the importance of HR in the organization.
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