This document provides tips and strategies for effectively recruiting new members to a campus organization. It recommends understanding the campus and your group's identity before recruiting. Recruitment events can be formal, like a dinner, or informal, like coffee dates, to get to know recruits better. Tabling, networking, asking other groups, and engaging students are ways to get people to events. The goal is to understand recruits' interests and show how the group can meet their needs. Retaining recruits involves giving them responsibilities and input. Success is defined by engaged members, not just large numbers. Recruitment should be ongoing and can happen anywhere.

2. WHY RECRUIT?
• Lifeline to organization
• Further reach on campus
• Broader resources
• Succession of leadership

3. BEFORE YOU RECRUIT…
• Understand your campus
o What works well? What doesn’t?
• Know your group’s identity
o What does your club stand for? What is your
mission on campus?
• Set clear goals
o What types of events will help your recruitment
efforts?

4. TYPES OF RECRUITMENT
EVENTS
• Formal event
o planned with a set date
o good way to meet lots of students
o demonstrate what your group does
Example: Shabbat dinner

5. TYPES OF RECRUITMENT
EVENTS
• Informal events:
o Casual and less structured
o Easier to get to know recruits
o More likely to ‘seal the deal’
Example: coffee date

6. GETTING ATTENDACE FOR YOUR
EVENT
• Tabling
• Utilize your personal network
• Ask larger campus community
• Engage students in classes/clubs

7. TALKING TO A POTENTIAL
RECRUIT
1. Gather facts about the potential
member
2. What experiences do they want to
gain from campus?
3. How can they gain that experience?
4. Demonstrate that your group can
meet their needs

8. SEALING THE DEAL
• Tell your own story how your group met your
needs
o Adjust your story for the situation

9. RETAINING YOUR RECRUITS
• Let them play a role in your group
o Chair position
o Committee member
• Get their input
• Plan events recruits find interesting

10. ADDITIONAL TIPS
• Don’t trash talk other groups
o Stick to positively branding your group
• Don’t trash talk other members
o Doesn’t reflect well
• Treat recruits with respect
o Make recruits feel welcome
• Be enthusiastic, prompt, and personable!

11. WHAT DOES SUCCESS LOOK LIKE
• It’s not the number of names on your list-
serve
• It’s not how many people are at your
meetings
It’s about the number of engaged
and involved members!

12. REMEMBER
• Recruitment is year
round
• You can meet a
potential member
anywhere
• Organizations don’t
recruit people;
People recruit
people