Recruiting International Students: 10 Top Website Features

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Updated for 2011, this review of best features of international student recruitment websites now includes social media, especially Facebook. A Customer Carewords partnership presentation, the focus is on easy completion of top tasks.

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Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011 Bob Johnson Consulting, LLC

The value of a first impression at your official website is… Priceless Bob Johnson Consulting, LLC

Recruitment can soar or crash with… The experience people have on your website Bob Johnson Consulting, LLC

Reason people go to a website… ,[object Object],Bob Johnson Consulting, LLC

6 online tips to never forget… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

The Golden Rule… ,[object Object],Bob Johnson Consulting, LLC

Experience… more important than a marketing claim ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

5 frustration points that kill task completion… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Strong marketing examples… Traditional web site tasks… Bob Johnson Consulting, LLC

What academic programs are offered? http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC

Entry information for individual countries… http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC

What’s available for my part of the world? http://futurestudents.unimelb.edu.au/info/international Bob Johnson Consulting, LLC

Is there information in my language? http://www.usyd.edu.au/internationaloffice/?inst=11 Bob Johnson Consulting, LLC

What do students from my country think? http://www.fanshawec.ca/EN/international/international/76212/testimonials.html Bob Johnson Consulting, LLC

How do I make an inquiry? http://www.uts.edu.au/international/?inst=92 Bob Johnson Consulting, LLC

Can I inquire in my own language? http://www.utscn.prospectivestudent.info/ Bob Johnson Consulting, LLC

When are you visiting my country? http://www.international.unsw.edu.au/events-country/?country=&city= Bob Johnson Consulting, LLC

How do I work with education agents? http://www.monash.edu/study/international/agents/using.html Bob Johnson Consulting, LLC

Housing and living expenses? http://www.uio.no/english/student-life/ Bob Johnson Consulting, LLC

Final details for my first registration? http://oregonstate.edu/international/atosu/students/new/orientation Bob Johnson Consulting, LLC

Strong marketing examples… Social media sites… Bob Johnson Consulting, LLC

Facebook’s international presence… http://www.checkfacebook.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Facebook for international students… http://www.facebook.com/universityofalberta Bob Johnson Consulting, LLC

6 student stories to Facebook… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109 Bob Johnson Consulting, LLC

Students read, react, celebrate… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_2309869772 Bob Johnson Consulting, LLC

Twitter… http://twitter.com/#!/MalmoUniversity Bob Johnson Consulting, LLC

Blogs with video… http://www.kth.se/blogs/flmdf/ Bob Johnson Consulting, LLC

Summing up key points… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Thank You! Customer Carewords in Higher Education Bob Johnson, Ph.D. Bob Johnson Consulting, LLC www.bobjohnsonconsulting.com [email_address] Bob Johnson Consulting, LLC

Thank You! Customer Carewords in Sweden Fredrik Wackå Webbrådgivaren Sverige AB www.wpr.se [email_address] Bob Johnson Consulting, LLC

This brochure provides a high level snapshot of the guidelines to some of the most important questions and concerns on the minds of hiring managers and HR departments. International graduate students are widely recognized as talented individuals with extensive work experience in multi-national organizations, and in multi-lingual and team-based environments. Companies hiring international students have benefited from their divergent thinking on global issues, cross-cultural awareness of market dynamics, and the general ability to apply knowledge to ever-changing competitive situations in today’s business world.

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Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect. A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority. Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.

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Recruiting International Students: 10 Top Website Features

1. Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011 Bob Johnson Consulting, LLC

2. The value of a first impression at your official website is… Priceless Bob Johnson Consulting, LLC

3. Recruitment can soar or crash with… The experience people have on your website Bob Johnson Consulting, LLC

9. Strong marketing examples… Traditional web site tasks… Bob Johnson Consulting, LLC

10. What academic programs are offered? http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC

11. Entry information for individual countries… http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC

12. What’s available for my part of the world? http://futurestudents.unimelb.edu.au/info/international Bob Johnson Consulting, LLC

13. Is there information in my language? http://www.usyd.edu.au/internationaloffice/?inst=11 Bob Johnson Consulting, LLC

14. What do students from my country think? http://www.fanshawec.ca/EN/international/international/76212/testimonials.html Bob Johnson Consulting, LLC

15. How do I make an inquiry? http://www.uts.edu.au/international/?inst=92 Bob Johnson Consulting, LLC

16. Can I inquire in my own language? http://www.utscn.prospectivestudent.info/ Bob Johnson Consulting, LLC

17. When are you visiting my country? http://www.international.unsw.edu.au/events-country/?country=&city= Bob Johnson Consulting, LLC

18. How do I work with education agents? http://www.monash.edu/study/international/agents/using.html Bob Johnson Consulting, LLC

19. Housing and living expenses? http://www.uio.no/english/student-life/ Bob Johnson Consulting, LLC

20. Final details for my first registration? http://oregonstate.edu/international/atosu/students/new/orientation Bob Johnson Consulting, LLC

21. Strong marketing examples… Social media sites… Bob Johnson Consulting, LLC

22.

23. Facebook for international students… http://www.facebook.com/universityofalberta Bob Johnson Consulting, LLC

24. 6 student stories to Facebook… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109 Bob Johnson Consulting, LLC

25. Students read, react, celebrate… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_2309869772 Bob Johnson Consulting, LLC

26. Twitter… http://twitter.com/#!/MalmoUniversity Bob Johnson Consulting, LLC

27. Blogs with video… http://www.kth.se/blogs/flmdf/ Bob Johnson Consulting, LLC

28.

29. Thank You! Customer Carewords in Higher Education Bob Johnson, Ph.D. Bob Johnson Consulting, LLC www.bobjohnsonconsulting.com [email_address] Bob Johnson Consulting, LLC

30. Thank You! Customer Carewords in Sweden Fredrik Wackå Webbrådgivaren Sverige AB www.wpr.se [email_address] Bob Johnson Consulting, LLC

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