The webinar provided guidance on building a successful software as a service (SaaS) company. It discussed SaaS lifecycles and the needs of engineering, management, and support teams. The webinar also covered multi-tenancy approaches, common SaaS building blocks, and how Techcello's platform can help with various aspects of operating a SaaS business like billing, monitoring performance, and integrating with Amazon Web Services.

1. Part 1
Ingredients of SaaS
21-Nov-2013
How to build, manage and operate a successful SaaS business?
10-Sep-2014
Webinar Series on
Recipe For a Successful SaaS Company
www.techcello.com

2. Housekeeping Instructions
 All phones are set to mute. If you have any questions, please type them in the Chat window
located beside the presentation panel.
 We have already received several questions from the registrants, which will be answered by the
speakers during the Q & A session.
 We will continue to collect more questions during the session as we receive and will try to answer
them during today’s session.
 In case if you do not receive answers to your question today, you will certainly receive answers via
email shortly.
 Thanks for your participation and enjoy the session!
Building SaaS. Made Easy
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3. About Techcello
 Cloud Ready, SaaS/Multi-
Tenant SaaS Application
Development Framework
 Provides end-end SaaS
Lifecycle Management
Solution
 Redefines the way SaaS
products are built and
managed
 Saves anywhere between
30%-50% of time and cost
Building SaaS. Made Easy
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4. Speaker Profiles
Building SaaS. Made Easy
 Sales development and channel executive with business
leadership experience and over 16+ years in the IT industry.
 Key experience includes channel and territory sales
development, channel demand generation, IT distribution
management, alliance partner relationship management and
client engagements.
Anuj Joshi
Partner Development Manager
AWS
 An ardent cloud enthusiast and a prolific speaker at NASSCOM &
Cloud Connect Events
 15+ years of software development experience, he is instrumental
in defining CelloSaaS framework
 Enables E Janaki Jayachandran nterprises and ISVs to define their cloud strategy
Director of Technology
Techcello
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5. Understanding SaaS Lifecycle
Building SaaS. Made Easy
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6. What do SaaS ISVs need?
Engineering Team
Building SaaS. Made Easy
o Robust SaaS Architecture that is
scalable and secure
o SaaS building blocks that can reduce
significant effort
o Engineering components to simplify
coding
o Tools to improve developer’s
productivity
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7. What do SaaS ISVs need?
Building SaaS. Made Easy
o Provide innovative subscription and
pricing models
o Error free and efficient mechanism
to generate invoices
o Collect/track payments on time
o Increase product adoption
o Customer Analytics
Management Team
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8. What do SaaS ISVs need?
Building SaaS. Made Easy
o Quick and cost effective way to roll-out
new customers
o Setup, configure and manage tenants
o Solution to handle increasing number
of product support tickets
o Monitor the product to take proactive
steps
Support Team
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9. What do SaaS ISVs need?
Building SaaS. Made Easy
Business
Business Management
Capabilities to handle
subscription, pricing,
Your
Product
Customer service capabilities
like tenant provisioning,
audits, etc. to meet your SLA
requirements.
Engineering
components like
security,
configurability,
workflow engines.
billing, recurring
invoices, etc.
Engineering Operational
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10. SaaS Maturity Models
01 02
Tenant 01 Tenant 02 Tenant 03
Instance 01 Instance 02 Instance 03
03 04
Tenant 01 Tenant 02 Tenant 03
Building SaaS. Made Easy
Tenant 01 Tenant 02 Tenant 03
Instance Instance Instance
Instance
Instance 01 Instance 02 Instance 03
Tenant Load Balancer
Instance 01 Instance 02 Instance 03
Hosted/Single
Tenant Model
Multi-Tenant
Model
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11. SaaS Maturity Models
On-Premise
On-Premise
Building SaaS. Made Easy
Virtualization
Hosted Model
Partial Multi-Tenancy
True Multi-Tenancy
Delivery Model for
Legacy Apps
Dedicated
instances for each
customer
Multi-Tenant with
limited scalability
and configurability
Unlimited
scalability at all
layers
Virtualization
Hosted Model
Minimal Multi-
Tenancy
Matured Multi-
Tenancy
Engineering Complexity
Operational Cost
Time to Market
Low
High
High
Perpetual Licensing Low
Model
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12. Database Multi-Tenancy Approaches
Building SaaS. Made Easy
Load Balanced App Servers
Tenant 1 to x Tenant x+1 to y Tenant x+1 to z
Tenant A
Dedicated DB
User Load
Group #1
Tenant 1 to x Tenant x+1 to y Tenant x+1 to z
Tenant B
Dedicated DB
Group #2
Any logical
grouping like ,
Modules,
Geography,
Customer Size,
Etc.
Option to
provide
dedicated
databases for
selective tenants
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13. SaaS Building Blocks
Building SaaS. Made Easy
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14. SaaS Building Blocks
Building SaaS. Made Easy
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15. Product Dashboard
Building SaaS. Made Easy
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16. Billing Dashboard
Building SaaS. Made Easy
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17. Performance Profiler
Building SaaS. Made Easy
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18. Application Monitoring
Building SaaS. Made Easy
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19. Database Statistics
Building SaaS. Made Easy
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20. Techcello – One Stop Solution
Building SaaS. Made Easy
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21. Techcello - Plug & Play Integration
Building SaaS. Made Easy
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22. Typical Deployment in AWS
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23. How it helps?
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 23 / 33
Building SaaS. Made Easy

24. Industry Recognition For Techcello
"The Techcello approach is likely to be ideal for companies - especially independent
software vendors - that need to get to market relatively quickly with a multitenant SaaS
solution and would like a substantial shortcut while avoiding lock-in to a proprietary
application platform as a service (aPaaS)”
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 24 / 33
Building SaaS. Made Easy
- Gartner Research

25. Industry Recognition For Techcello
Code - Driven CAP
Focused on deployment agility
Bring your own code
Lower abstraction level
Little support for code deployment
technology
Specific support for certain programming
languages and frameworks
Offer portability and strategic safety
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 25 / 33
Building SaaS. Made Easy

26. Amazon Web Services

27. Broad and deep services to support any cloud workload
Enterprise
Applications
Platform
Services
Database
s
Relational
No SQL
Caching
Virtual
Desktops
Analytics App Services Deployment & Management Mobile Services
Hadoop
Real-time
Data
Warehouse
Data
Workflows
Queuing
Orchestration
App Streaming
Transcoding
Email
Search
Collaboration and Sharing
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Identity
Sync
Mobile Analytics
Notifications
Foundation
Services
Compute
(VMs, Auto-scaling
and Load Balancing)
Storage
(Object, Block
and Archive)
Security &
Access Control Networking
Infrastructure Regions Availability Zones CDN and Points of Presence
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28. Amazon EBS
Amazon SNS
AWS Identity
& Access
Management
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon SES
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
AWS Direct
Connect
GovCloud
2008 2009 2010 2011
AWS Storage
Gateway
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon SWF
Amazon Route 53
Amazon Glacier
Amazon Redshift
Amazon Elastic
Transcoder
AWS OpsWorks
Amazon
CloudHSM
Amazon
AppStream
Amazon
CloudTrail
Amazon
WorkSpaces
Amazon Kinesis
AWS Data
Pipeline
AWS Rapid Pace of Innovation
2012 2013
Since inception AWS has:
• Released 896 new services and features
• Introduced over 35 major new services
• Announced 44 price reductions
Amazon Mobile
Analytics
2014
*as of July 12, 2014
Amazon
CloudFront
Amazon Cognito
Amazon Zocalo
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29. Infor is disrupting business applications with AWS
Infor has architected its next-generation SaaS
ERP application suite on AWS to serve over
70,000 users across 12 distinct verticals in 164
countries.
Customers in traditional industries like financial
services and manufacturing were asking for
continuous innovation and fast provisioning.
Every dollar has to mean something for us… We want
to build great applications, not datacenters.
Charles Phillips
CEO
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30. “AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part
of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
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31. Trusted by Enterprises Around the World
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32. Partners and Partner
Competency
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33. Contact Us
anujjosh@amazon.com janaki.j@techcello.com
Web : http://www.techcello.com
General Enquiry : info@techcello.com
Support Enquiry : support@techcello.com
Sales Queries: sales@techcello.com
Building SaaS. Made Easy