AWS provides a breadth of cloud services and global infrastructure to support any workload. It has over a decade of experience operating cloud services with reliability of 99.9% or higher. AWS sees enterprises progress through stages of cloud adoption, starting with using AWS for development and testing, then building and migrating true production applications, before using AWS for mission critical workloads and making it a corporate standard.
This document discusses innovation trends powered by the cloud in 2014. It notes that the cloud will allow content to follow users anywhere, enhance offline experiences through cloud-based analytics, and enable anyone to become a media company by processing and distributing digital content. It also discusses how the cloud is moving data processing and analytics to real-time, allowing companies to understand what is happening now rather than what happened in the past.
In this presentation AWS Technical Evangelist Ian Massingham introduces the AWS Cloud, discusses the benefits that customers delivery when they make use of AWS and also covers the common patterns for adoption of AWS amongst established enterprises. He will also walk through a selection of the services that AWS provides and describe how you can use these to run your applications and other IT workloads.
Watch a recording of this presentation on YouTube here: http://youtu.be/oFFhVAaLqrg
This document discusses how the traditional IT model of maintaining on-premise infrastructure is costly and lacks agility, taking resources away from innovation. It notes that over 2/3 of IT budgets go to keeping existing systems running. The document promotes moving to AWS's cloud computing model which allows companies to focus resources on differentiation, reduce costs, improve security, and innovate faster by removing the burden of managing infrastructure. It provides examples of large companies using AWS to lower costs, improve agility and speed of development.
AWS Enterprise Summit London 2013- Andy Jassy- AWS KeynoteAmazon Web Services
1) The document discusses Amazon Web Services (AWS) and how it provides cloud computing services for enterprises.
2) It outlines the broad range of computing, storage, database, analytics and other services AWS offers, as well as its global infrastructure footprint and certifications.
3) The document argues that AWS offers lower long term costs compared to building private data centers, citing its economies of scale, pricing models and security capabilities.
Andy Jassy Illuminates Amazon Web ServicesMichael Skok
Andy Jassy, senior vice president of Amazon Web Services, provides an overview of AWS at the May 8, 2013 Startup Secrets session at Harvard innovation lab.
This document provides an introduction to Amazon Web Services (AWS) presented by Jean-Pierre Le Goaller. It discusses why companies choose AWS, what companies use AWS for, and how companies get started with AWS. Specifically, it notes that AWS provides cost savings and agility compared to on-premise infrastructure. It also gives examples of how companies use AWS for web and mobile applications, big data, storage and backup, enterprise applications, and datacenter migrations.
Keeping Security In-Step with Your Application Demand CurveAmazon Web Services
Protecting dynamically scaled cloud compute resources can be challenging, especially for organizations that lack the time or money it takes to maintain dynamic security. Fortinet’s auto scaling security solution addresses this issue by providing the resources to help with deployment in order to optimize organizations’ AWS networks. Join the upcoming webinar hosted by Fortinet and AWS to learn how to leverage Fortinet for auto scaling complex security policies in your Amazon VPC. Fortinet has a broad set of capabilities that when combined with AWS services creates truly a complete security architecture.
This document discusses innovation trends powered by the cloud in 2014. It notes that the cloud will allow content to follow users anywhere, enhance offline experiences through cloud-based analytics, and enable anyone to become a media company by processing and distributing digital content. It also discusses how the cloud is moving data processing and analytics to real-time, allowing companies to understand what is happening now rather than what happened in the past.
In this presentation AWS Technical Evangelist Ian Massingham introduces the AWS Cloud, discusses the benefits that customers delivery when they make use of AWS and also covers the common patterns for adoption of AWS amongst established enterprises. He will also walk through a selection of the services that AWS provides and describe how you can use these to run your applications and other IT workloads.
Watch a recording of this presentation on YouTube here: http://youtu.be/oFFhVAaLqrg
This document discusses how the traditional IT model of maintaining on-premise infrastructure is costly and lacks agility, taking resources away from innovation. It notes that over 2/3 of IT budgets go to keeping existing systems running. The document promotes moving to AWS's cloud computing model which allows companies to focus resources on differentiation, reduce costs, improve security, and innovate faster by removing the burden of managing infrastructure. It provides examples of large companies using AWS to lower costs, improve agility and speed of development.
AWS Enterprise Summit London 2013- Andy Jassy- AWS KeynoteAmazon Web Services
1) The document discusses Amazon Web Services (AWS) and how it provides cloud computing services for enterprises.
2) It outlines the broad range of computing, storage, database, analytics and other services AWS offers, as well as its global infrastructure footprint and certifications.
3) The document argues that AWS offers lower long term costs compared to building private data centers, citing its economies of scale, pricing models and security capabilities.
Andy Jassy Illuminates Amazon Web ServicesMichael Skok
Andy Jassy, senior vice president of Amazon Web Services, provides an overview of AWS at the May 8, 2013 Startup Secrets session at Harvard innovation lab.
This document provides an introduction to Amazon Web Services (AWS) presented by Jean-Pierre Le Goaller. It discusses why companies choose AWS, what companies use AWS for, and how companies get started with AWS. Specifically, it notes that AWS provides cost savings and agility compared to on-premise infrastructure. It also gives examples of how companies use AWS for web and mobile applications, big data, storage and backup, enterprise applications, and datacenter migrations.
Keeping Security In-Step with Your Application Demand CurveAmazon Web Services
Protecting dynamically scaled cloud compute resources can be challenging, especially for organizations that lack the time or money it takes to maintain dynamic security. Fortinet’s auto scaling security solution addresses this issue by providing the resources to help with deployment in order to optimize organizations’ AWS networks. Join the upcoming webinar hosted by Fortinet and AWS to learn how to leverage Fortinet for auto scaling complex security policies in your Amazon VPC. Fortinet has a broad set of capabilities that when combined with AWS services creates truly a complete security architecture.
The AWS Workshop Series Online is a series of live webinars designed for IT professionals who are looking to leverage the AWS Cloud to build and transform their business, are new to the AWS Cloud or looking to further expand their skills and expertise. In this series, we will cover:'Introduction to Cloud Computing with Amazon Web Services'.
How ServiceChannel Automated Their AWS Environment with PuppetAmazon Web Services
ServiceChannel, a facilities management software company, provides a cloud-based automation and reporting platform that helps more than 450 brands manage the performance of over 50,000 service providers across 220,000 locations worldwide. After Hurricane Sandy flooded its data center in 2012, ServiceChannel decided to build out a highly available and redundant system on the AWS Cloud. Because they didn’t have any configuration management in place at the time, they had to manually build all of their servers on AWS. This led to the decision to implement Puppet on AWS. With Puppet, ServiceChannel was able to create a fully automated pipeline to deploy, manage, and scale their AWS infrastructure, providing the agility needed to help support the growth of the company. Join us for our upcoming webinar where speakers from Puppet, AWS, and ServiceChannel will go into detail about how ServiceChannel optimized their AWS environment by adopting DevOps practices—including infrastructure as code—and how Puppet helped them automate their pipeline, increase scalability, and manage ever-increasing complexity.
Governance Strategies for Cloud Transformation | AWS Public Sector Summit 2016Amazon Web Services
Developing a best-practices cloud governance model is a foundational and critical activity to facilitate the systemic, supportable, and sustainable execution of a successful cloud transformation strategy. This best-practices model includes a standards policies, automation that consistently applies and enforces policies and controls, self-service capabilities that that enable development agility and speed, and automated monitoring and cost management that ensure operational integrity. A well-developed cloud governance model enables customers to effectively develop, leverage, and optimize the AWS cloud operating model to improve operational integrity, reliability, performance, and transparency. This session highlights the necessary and recommended elements of a best-practice governance model including policy considerations and recommendations, self-service automation methods towards IT-as-a-Service, and use-case examples.
Critical Considerations for Moving Your Core Business Applications to the Clo...Amazon Web Services
From the Amazon Web Services Singapore & Malaysia Summits 2015 Track 1 Breakout, 'Critical Considerations for Moving Your Core Business Applications to the Cloud' Presented by Leo Valaris, Director, CloudSuite Solutions - Infor
Introduction to Cloud Computing with Amazon Web Services Amazon Web Services
This document provides an introduction and overview of Amazon Web Services (AWS) cloud computing capabilities. It begins with an agenda and overview of how AWS has transformed businesses through its global infrastructure of 11 regions, 30 availability zones, and 53 edge locations. The document then summarizes key customer benefits of AWS including cost savings, agility and elasticity, global deployment capabilities, and platform breadth and pace of innovation. It highlights Gartner recognition and provides examples of startup, enterprise, and regional customers on AWS. The remainder gives demonstrations of core AWS services to help get started, including compute, storage, database, deployment and management tools.
The Modern Day Pressures and Trends Driving Cloud Access RequirementsAmazon Web Services
As the business landscape continues to shift towards cloud services, the need for businesses to move their critical applications and data from public internet connections to secure, private connections is growing. In this session you will learn how the telecoms industry is evolving its connectivity services to adopt cloud and data centre concepts such as orchestration, on-demand and pay for what you use. We will explore what you should look for and expect for direct cloud connectivity provided by these new and emerging services and what they can do for your business.
Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC
Mark Daley, Director for Corporate Strategy and Product, Epsilon
Simplify Your Migration to AWS and Cut Costs by 30% with TSO LogicAmazon Web Services
Identifying how much compute you have, how it’s used, and the financial benefits of migrating to the cloud can be complex due to the sheer amount of discovery and analysis involved. TSO Logic’s powerful decision-making platform analyzes data from on-premises compute and applies algorithms to automatically determine the best instance size and configurations along with their associated costs on AWS.
Don’t miss this webinar with AWS to learn how even efficient data center environments, like Morningstar’s, can realize savings, while simplifying and fast tracking a path to AWS. Gain insight into industry benchmarks on how the cost effectiveness of cloud changes based on your on-premises utilization rates, and learn how to compare your environment to best-practice benchmarks.
Join us to Learn:
- How you can discover and profile your current compute capacity to gain insight on not only how it’s used but what the forecast of your run rate would be in AWS.
- How to account for overprovisioned resources and diverse generations of hardware when planning your migration.
- How to remove manual tasks and spreadsheet guesswork. Simplify migration planning.
2014년 10월 29일에 열린 AWS Enterprise Summit에서의 발표자료입니다. 아마존 웹서비스의 APAC Principal Technology Evangelist인 Markku Lepisto가 진행한 강연입니다.
강연 요약: 클라우드 컴퓨팅은 기업들의 IT 서비스 소비와 생산 방식을 빠르게 변화시키고 있습니다. 일반적으로 큰 규모의 기업들은 클라우드 컴퓨팅의 가치를 잘 인식하고 있지만, 자신들의 사업에 적합하게 클라우드 컴퓨팅을 평가하고 도입할 방법에 대해서는 확실히 파악하고 있지 못한 기업들이 많습니다. 이 세션에서는 클라우드 도입의 여러가지 전략과 각 단계에 대해 살펴보도록 하겠습니다.
Amazon Webservices Introduction And Core Modules Manish Kumar
AWS provides cloud computing services that allow companies to run their workloads on AWS infrastructure instead of building their own data centers. Major companies use AWS for agility, lower costs, global scale, and innovation. AWS offers a variety of services including compute, storage, databases, analytics, mobile, developer tools, management tools, and enterprise applications. Customers use these services to run websites and applications, process and store data, and more. AWS continues to lower prices and expand its services and features to help more customers adopt the cloud.
How AWS Cloud Analytics Drives Audience Engagement and RevenueAmazon Web Services
In order to improve audience engagement, media companies must deal with vast amounts of raw data from web, social media, devices, catalogs, and back-channel sources. This session dives into predictive analytic solutions on AWS: We present architecture patterns for optimizing media delivery and tuning overall user experience based on representative data sources (video player clickstream, web logs, CDN, user profiles, social media sentiment, etc.). We dive into concrete implementations of cloud-based machine learning services and show how they can be leveraged for profiling audience demand, cueing content recommendations and prioritizing delivery of related media. Services covered include Amazon EC2, Amazon S3, Amazon CloudFront, and Amazon EMR.
Enterprise Cloud Computing with AWS - How enterprises are using the AWS Cloud...Amazon Web Services
1. Enterprises are using AWS to run mission-critical workloads like SAP systems, SharePoint intranets, and big data analytics platforms.
2. Migrating to the cloud does not need to be an "all or nothing" approach - enterprises can start with "no-brainer" apps and build cloud expertise.
3. Security and compliance are shared responsibilities between AWS and customers, with AWS providing security of the cloud infrastructure and customers securing their applications and data.
How News Corp Secured Their Digital Transformation through Identity and Acces...Amazon Web Services
News Corp secured their digital transformation through identity and access management by migrating from their legacy on-premises solution to Okta on AWS. The migration provided a better user experience, simplified access to cloud applications, and aligned with global identity standards. Over 9,000 employees were enrolled in Okta within two weeks without business disruption. News Corp benefited from faster enrollment, increased mobile authentication, and automated user lifecycle management.
AWS Summit 2014 Melbourne - Breakout 5
Cloud computing gives you a number of advantages, such as being able to scale your application on demand. As a new business looking to use the cloud, you inevitably ask yourself, "Where do I start?" Join us in this session to understand best practices for scaling your resources from zero to millions of users. We will show you how to best combine different AWS services, make smarter decisions for architecting your application, and best practices for scaling your infrastructure in the cloud.
Presenter: Craig Dickson, Solutions Architect, Amazon Web Services
1. Cloud computing refers to on-demand delivery of IT resources and applications via the Internet with pay-as-you-go pricing.
2. Amazon Web Services (AWS) provides a broad range of cloud computing services including computing, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications.
3. AWS enables businesses and developers to build scalable applications using AWS services, and has a global infrastructure across 16 geographic regions and over 40 Availability Zones.
Taking Speed out of the Equation - Session Sponsored by TPG TelecomAmazon Web Services
Amazon Web Services own and maintain the network-connected hardware required for application services, while you provision and use what you need via a web application. How are you connecting to this highly optimised, automated solution?
TPG's presence in the AWS Direct Connect location enables you to connect directly to AWS privately without using the public internet. You can reduce your bandwidth costs significantly, providing better reliability and network performance as well as keeping your traffic secure between your service.
TPG offer a range of dedicated AWS network services varying from Fibre400, delivering guaranteed 400Mb symmetrical bandwidth, up to high capacity 100MB-100GB services.
Speaker: Nick Pachos, Head of Product Development, TPG Telecom
Learn how cloud is the "New Normal" and the benefits of a cloud environment, with benefits for every industry, customer type, and stage of cloud adoption.
The document discusses Amazon Web Services (AWS) and why customers use AWS. It notes that the top reasons are: 1) Agility and scalability allowing customers to quickly scale resources, 2) The broad platform of services offered by AWS, and 3) AWS's ability to support innovation through frequent new feature and service launches. It provides examples of how customers from startups to large enterprises are using AWS across different industry domains.
This document discusses how enterprises can take advantage of AWS cloud services. It begins by explaining how AWS provides agility through rapid provisioning of infrastructure. It then discusses how the breadth of AWS platforms allows customers to build sophisticated, scalable applications. Finally, it notes that AWS drives continuous iteration and innovation through frequent new feature releases and upgrades handled automatically.
The AWS Workshop Series Online is a series of live webinars designed for IT professionals who are looking to leverage the AWS Cloud to build and transform their business, are new to the AWS Cloud or looking to further expand their skills and expertise. In this series, we will cover:'Introduction to Cloud Computing with Amazon Web Services'.
How ServiceChannel Automated Their AWS Environment with PuppetAmazon Web Services
ServiceChannel, a facilities management software company, provides a cloud-based automation and reporting platform that helps more than 450 brands manage the performance of over 50,000 service providers across 220,000 locations worldwide. After Hurricane Sandy flooded its data center in 2012, ServiceChannel decided to build out a highly available and redundant system on the AWS Cloud. Because they didn’t have any configuration management in place at the time, they had to manually build all of their servers on AWS. This led to the decision to implement Puppet on AWS. With Puppet, ServiceChannel was able to create a fully automated pipeline to deploy, manage, and scale their AWS infrastructure, providing the agility needed to help support the growth of the company. Join us for our upcoming webinar where speakers from Puppet, AWS, and ServiceChannel will go into detail about how ServiceChannel optimized their AWS environment by adopting DevOps practices—including infrastructure as code—and how Puppet helped them automate their pipeline, increase scalability, and manage ever-increasing complexity.
Governance Strategies for Cloud Transformation | AWS Public Sector Summit 2016Amazon Web Services
Developing a best-practices cloud governance model is a foundational and critical activity to facilitate the systemic, supportable, and sustainable execution of a successful cloud transformation strategy. This best-practices model includes a standards policies, automation that consistently applies and enforces policies and controls, self-service capabilities that that enable development agility and speed, and automated monitoring and cost management that ensure operational integrity. A well-developed cloud governance model enables customers to effectively develop, leverage, and optimize the AWS cloud operating model to improve operational integrity, reliability, performance, and transparency. This session highlights the necessary and recommended elements of a best-practice governance model including policy considerations and recommendations, self-service automation methods towards IT-as-a-Service, and use-case examples.
Critical Considerations for Moving Your Core Business Applications to the Clo...Amazon Web Services
From the Amazon Web Services Singapore & Malaysia Summits 2015 Track 1 Breakout, 'Critical Considerations for Moving Your Core Business Applications to the Cloud' Presented by Leo Valaris, Director, CloudSuite Solutions - Infor
Introduction to Cloud Computing with Amazon Web Services Amazon Web Services
This document provides an introduction and overview of Amazon Web Services (AWS) cloud computing capabilities. It begins with an agenda and overview of how AWS has transformed businesses through its global infrastructure of 11 regions, 30 availability zones, and 53 edge locations. The document then summarizes key customer benefits of AWS including cost savings, agility and elasticity, global deployment capabilities, and platform breadth and pace of innovation. It highlights Gartner recognition and provides examples of startup, enterprise, and regional customers on AWS. The remainder gives demonstrations of core AWS services to help get started, including compute, storage, database, deployment and management tools.
The Modern Day Pressures and Trends Driving Cloud Access RequirementsAmazon Web Services
As the business landscape continues to shift towards cloud services, the need for businesses to move their critical applications and data from public internet connections to secure, private connections is growing. In this session you will learn how the telecoms industry is evolving its connectivity services to adopt cloud and data centre concepts such as orchestration, on-demand and pay for what you use. We will explore what you should look for and expect for direct cloud connectivity provided by these new and emerging services and what they can do for your business.
Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC
Mark Daley, Director for Corporate Strategy and Product, Epsilon
Simplify Your Migration to AWS and Cut Costs by 30% with TSO LogicAmazon Web Services
Identifying how much compute you have, how it’s used, and the financial benefits of migrating to the cloud can be complex due to the sheer amount of discovery and analysis involved. TSO Logic’s powerful decision-making platform analyzes data from on-premises compute and applies algorithms to automatically determine the best instance size and configurations along with their associated costs on AWS.
Don’t miss this webinar with AWS to learn how even efficient data center environments, like Morningstar’s, can realize savings, while simplifying and fast tracking a path to AWS. Gain insight into industry benchmarks on how the cost effectiveness of cloud changes based on your on-premises utilization rates, and learn how to compare your environment to best-practice benchmarks.
Join us to Learn:
- How you can discover and profile your current compute capacity to gain insight on not only how it’s used but what the forecast of your run rate would be in AWS.
- How to account for overprovisioned resources and diverse generations of hardware when planning your migration.
- How to remove manual tasks and spreadsheet guesswork. Simplify migration planning.
2014년 10월 29일에 열린 AWS Enterprise Summit에서의 발표자료입니다. 아마존 웹서비스의 APAC Principal Technology Evangelist인 Markku Lepisto가 진행한 강연입니다.
강연 요약: 클라우드 컴퓨팅은 기업들의 IT 서비스 소비와 생산 방식을 빠르게 변화시키고 있습니다. 일반적으로 큰 규모의 기업들은 클라우드 컴퓨팅의 가치를 잘 인식하고 있지만, 자신들의 사업에 적합하게 클라우드 컴퓨팅을 평가하고 도입할 방법에 대해서는 확실히 파악하고 있지 못한 기업들이 많습니다. 이 세션에서는 클라우드 도입의 여러가지 전략과 각 단계에 대해 살펴보도록 하겠습니다.
Amazon Webservices Introduction And Core Modules Manish Kumar
AWS provides cloud computing services that allow companies to run their workloads on AWS infrastructure instead of building their own data centers. Major companies use AWS for agility, lower costs, global scale, and innovation. AWS offers a variety of services including compute, storage, databases, analytics, mobile, developer tools, management tools, and enterprise applications. Customers use these services to run websites and applications, process and store data, and more. AWS continues to lower prices and expand its services and features to help more customers adopt the cloud.
How AWS Cloud Analytics Drives Audience Engagement and RevenueAmazon Web Services
In order to improve audience engagement, media companies must deal with vast amounts of raw data from web, social media, devices, catalogs, and back-channel sources. This session dives into predictive analytic solutions on AWS: We present architecture patterns for optimizing media delivery and tuning overall user experience based on representative data sources (video player clickstream, web logs, CDN, user profiles, social media sentiment, etc.). We dive into concrete implementations of cloud-based machine learning services and show how they can be leveraged for profiling audience demand, cueing content recommendations and prioritizing delivery of related media. Services covered include Amazon EC2, Amazon S3, Amazon CloudFront, and Amazon EMR.
Enterprise Cloud Computing with AWS - How enterprises are using the AWS Cloud...Amazon Web Services
1. Enterprises are using AWS to run mission-critical workloads like SAP systems, SharePoint intranets, and big data analytics platforms.
2. Migrating to the cloud does not need to be an "all or nothing" approach - enterprises can start with "no-brainer" apps and build cloud expertise.
3. Security and compliance are shared responsibilities between AWS and customers, with AWS providing security of the cloud infrastructure and customers securing their applications and data.
How News Corp Secured Their Digital Transformation through Identity and Acces...Amazon Web Services
News Corp secured their digital transformation through identity and access management by migrating from their legacy on-premises solution to Okta on AWS. The migration provided a better user experience, simplified access to cloud applications, and aligned with global identity standards. Over 9,000 employees were enrolled in Okta within two weeks without business disruption. News Corp benefited from faster enrollment, increased mobile authentication, and automated user lifecycle management.
AWS Summit 2014 Melbourne - Breakout 5
Cloud computing gives you a number of advantages, such as being able to scale your application on demand. As a new business looking to use the cloud, you inevitably ask yourself, "Where do I start?" Join us in this session to understand best practices for scaling your resources from zero to millions of users. We will show you how to best combine different AWS services, make smarter decisions for architecting your application, and best practices for scaling your infrastructure in the cloud.
Presenter: Craig Dickson, Solutions Architect, Amazon Web Services
1. Cloud computing refers to on-demand delivery of IT resources and applications via the Internet with pay-as-you-go pricing.
2. Amazon Web Services (AWS) provides a broad range of cloud computing services including computing, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications.
3. AWS enables businesses and developers to build scalable applications using AWS services, and has a global infrastructure across 16 geographic regions and over 40 Availability Zones.
Taking Speed out of the Equation - Session Sponsored by TPG TelecomAmazon Web Services
Amazon Web Services own and maintain the network-connected hardware required for application services, while you provision and use what you need via a web application. How are you connecting to this highly optimised, automated solution?
TPG's presence in the AWS Direct Connect location enables you to connect directly to AWS privately without using the public internet. You can reduce your bandwidth costs significantly, providing better reliability and network performance as well as keeping your traffic secure between your service.
TPG offer a range of dedicated AWS network services varying from Fibre400, delivering guaranteed 400Mb symmetrical bandwidth, up to high capacity 100MB-100GB services.
Speaker: Nick Pachos, Head of Product Development, TPG Telecom
Learn how cloud is the "New Normal" and the benefits of a cloud environment, with benefits for every industry, customer type, and stage of cloud adoption.
The document discusses Amazon Web Services (AWS) and why customers use AWS. It notes that the top reasons are: 1) Agility and scalability allowing customers to quickly scale resources, 2) The broad platform of services offered by AWS, and 3) AWS's ability to support innovation through frequent new feature and service launches. It provides examples of how customers from startups to large enterprises are using AWS across different industry domains.
This document discusses how enterprises can take advantage of AWS cloud services. It begins by explaining how AWS provides agility through rapid provisioning of infrastructure. It then discusses how the breadth of AWS platforms allows customers to build sophisticated, scalable applications. Finally, it notes that AWS drives continuous iteration and innovation through frequent new feature releases and upgrades handled automatically.
This document summarizes a presentation given by Teresa Carlson at the AWS Government, Education and Nonprofits Symposium in Canberra, Australia. Carlson discussed how cloud computing has become the new normal for many organizations. She provided examples of successful government adoption models and how AWS addresses security, compliance, procurement and culture issues. Carlson also presented statistics on AWS's growing customer base and the rapid pace of innovation, with over 500 new features and services launched in 2014.
This document summarizes a presentation given by Teresa Carlson from Amazon Web Services at the AWS Government, Education and Nonprofits Symposium in Canberra, Australia. Carlson discussed how cloud computing has become the new normal for many organizations. She provided examples of successful government adoption models and addressed common issues around security, compliance, procurement and culture. Carlson also presented statistics on AWS's growing customer base and the rapid pace of innovation, with over 500 new features and services launched in 2014.
Last week, June 11th, AWS hosted a successful Partner Day in London, targeted at our existing APN partners.
This is what we've covered during the sessions:
- AWS product and services update
- The AWS partner program benefits and opportunities
- How to develop your partnership with AWS
- AWS competency program
- How to resell AWS services
How to build, manage and operate a successful saas businesskanimozhin
The webinar provided guidance on building a successful software as a service (SaaS) company. It discussed SaaS lifecycles and the needs of engineering, management, and support teams. The presentation also covered multi-tenancy approaches, common SaaS building blocks, and how Techcello's platform can help with various aspects of running a SaaS business like billing, monitoring performance, and deploying applications on Amazon Web Services.
Recipe for successful saas company part 1kanimozhin
The webinar provided guidance on building a successful software as a service (SaaS) company. It discussed SaaS lifecycles and the needs of engineering, management, and support teams. The webinar also covered multi-tenancy approaches, common SaaS building blocks, and how Techcello's platform can help with various aspects of operating a SaaS business like billing, monitoring performance, and integrating with Amazon Web Services.
Recipe for Successful SaaS Company - Part 1Techcello
Key Take Aways:
Overview on SaaS Building Blocks
Non-Functional Requirements of SaaS
Operational features that can save time and cost for ISVs
Insight on Cloud AWS Cloud Services and how it can help in expediting SaaS product development
Considerations for choosing the right cloud environment
This document provides an introduction to cloud computing with Amazon Web Services (AWS). It discusses how AWS has transformed businesses by providing increased agility, enabling experimentation at low cost, and delivering considerable cost savings over traditional infrastructure. The presentation notes AWS offers a broad platform of over 40 services to support any cloud workload globally. It also highlights case studies of how enterprises have used AWS to expand their businesses, scale elastically with demand, and migrate existing applications to the cloud to reduce costs and improve deployment times.
Running SAP business applications on the AWS Cloud can open up tremendous agility in IT organizations. Many businesses have been able to take advantage of the speed, flexibility, and low barriers to experimentation offered over traditional architectures. However, the process in discovering the value of running SAP on the AWS Cloud and implementing a strategy to migrate your SAP applications is one that needs careful evaluation. This presentation will walk you thru that journey and show you how other well-known enterprises have begun to move SAP workloads to the AWS Cloud, and have seen hundreds of thousands of dollars in cost savings.
The document discusses best practices for cloud adoption presented by Ian Massingham from AWS and John Allen from Missguided. It provides guidance on choosing a first cloud project, such as using development and testing or backup/DR. It also covers laying foundations like account structure, billing management, and identity and access management. John Allen from Missguided discusses how the company migrated to AWS to handle its peaks in traffic and scale rapidly as an online fashion retailer with social media popularity and growth.
This document provides an overview of Amazon Web Services (AWS) and why customers use AWS. It discusses how AWS enables agility for customers, allows them to avoid undifferentiated heavy lifting of managing infrastructure, provides a broad platform for innovation at scale, and offers cost savings and flexibility through various pricing models. The document then highlights how a variety of Nordic companies are using AWS across different use cases like development and testing, new workloads, supplementing existing workloads and infrastructure, migrating applications, data center migration, and moving entire IT operations to the cloud.
The document outlines an agenda for an AWSome Day event discussing Amazon's partnership model. The agenda includes sessions on the Amazon partnership model, AWS value proposition for partners, AWS Partner Network overview, business opportunities with AWS, AWS partner programs, program details, how to make partnerships work, and going to market with AWS. It also includes graphics showing AWS's growth, customers, services, and security capabilities. The presentation aims to explain Amazon's partnership programs and how partners can leverage AWS to drive new business and revenue opportunities.
The Future of Enterprise IT - ENT207 - Chicago AWS SummitAmazon Web Services
Enterprises that are embracing cloud computing are interested in driving fundamental changes in their business so they can compete in the future. IT transformation, enabled by cloud adoption, is a key component of this future success, from tighter alignment with business unit stakeholders to increased agility and pace of innovation. In this session, we explore the potential for transformation that comes with cloud adoption, and we discuss how some of the world's leading enterprises were able to transform. We also explore organizational and technology best practices that you can implement to support transformation in your organization.
Atlanta Summit - Future of Enterprise IT (1)Doug Menefee
The document discusses how enterprises are increasingly adopting cloud computing. It describes how companies have transitioned from having most IT resources on-premise to having the majority hosted in the cloud. This has allowed companies to scale rapidly, innovate faster, and grow revenue and customers served significantly. The document outlines the steps enterprises typically take in their cloud adoption journey, including gaining executive support, experimenting with cloud services, establishing a cloud center of excellence, and developing a cloud-first strategy and standard. It discusses how the cloud is transforming IT organizations and allows them to focus more on strategic priorities rather than infrastructure management.
The document provides an overview of AWSome Day, an AWS event. It discusses the top reasons customers use AWS, including agility, platform breadth, innovation at scale, and cost savings/flexibility. It then discusses how various organizations in the Nordics are using AWS for development/testing, new workloads, supplementing existing workloads, migrating applications, data center migration, and moving their entire IT to the cloud.
The document discusses Amazon Web Services (AWS) and how it helps customers in several ways:
1) It provides agility through rapid provisioning of infrastructure and the ability to experiment without risk.
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3. What sets AWS apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 29 availability zones, 53 edge locations
48 proactive price reductions to date
Thousands of partners; 1,900+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem
*as of July 31, 2014
4. Experience with Operational Reliability
• We have spent over a decade building the world’s most reliable, secure, scalable,
and cost-effective infrastructure.
• Service SLAs between 99.9% and 100% availability. Amazon S3 is designed for
99.999999999% durability.
• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.
• The AWS Service Health Dashboard provides 24/7 visibility in the real-time
operational status of all services around the globe.
We are driven to remove any all causes of failure.
Our goal is to make our operational performance indistinguishable from perfect.
5. Experience with Cloud Security
“Based on our experience, I believe that we can be even more secure in the
AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL
AWS provides the same, familiar approaches to security that companies have
been using for decades with increased visibility, control, and auditability.
Visibility
View your entire
infrastructure
with a click
Deep insight with
AWS CloudTrail
Control
You have sole
authority on where
data is stored
Shared
responsibility model
Auditability
3rd party validation
SOC 1 / SOC 2 / SOC 3
SSAE 16 / ISAE 3402
PCI DSS Level 1
DIACAP & FISMA
ISO 27001 / 9001
ISO/TS 16949
FedRAMP (SM)
DoD CSM Levels 1-2, 3-5
MTCS Tier 3
FISMA
HIPAA
ITAR
MPAA
CSA
FIPS 140-2
FERPA
CJIS
IRAP
6. The Forrester Wave™: Public Cloud Platform
Service Providers' Security, Q4 2014
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research,
Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with
exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave.
Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
7. Administration
& Security
Access
Control
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Resource &
Usage Auditing
Platform
Services
Analytics App Services Developer Tools & Operations Mobile Services
Data
Pipelines
Data
Warehouse
Hadoop
Real-time
Streaming Data
Application
Lifecycle
Management
Containers
Deployment
DevOps
Event-driven
Computing
Resource
Templates
Identity
Mobile
Analytics
Push
Notifications
Sync
App
Streaming
Email
Queuing &
Notifications
Search
Transcoding
Workflow
Core
Services
CDN
Compute
(VMs, Auto-scaling
& Load Balancing)
Databases
(Relational,
NoSQL, Caching)
Networking
(VPC, DX, DNS)
Storage
(Object, Block
and Archival)
Infrastructure
Availability
Zones
Points of
Presence
Regions
Enterprise
Applications
Business
Email
Sharing &
Collaboration
Virtual
Desktop
Technical &
Business Support
Account
Management
Partner
Ecosystem
Professional
Services
Security &
Pricing Reports
Solutions
Architects
Support
Training &
Certification
Service Breadth & Depth
8. AWS’ History of Innovation
AWS has been continually expanding its services to support virtually any cloud
workload, and it now has more than 40 services.
In the last five years, AWS launched 1,203 new features and/or
services for a total of over 1,340 since inception in 2006.
Amazon S3
Amazon SQS
Amazon EC2
Amazon Simple DB
Amazon EBS
Amazon CloudFront
Elastic Load Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon SNS
Amazon IAM
Amazon Route 53
Amazon SES
AWS Elastic Beanstalk
AWS CloudFormation
Amazon Elasticache
AWS Direct Connect
AWS GovCloud
AWS Storage Gateway
Amazon DynamoDB
Amazon CloudSearch
Amazon SWF
Amazon Glacier
Amazon Redshift
AWS Data Pipeline
Amazon Elastic Transcoder
AWS OpsWorks
Amazon CloudHSM
Amazon AppStream
Amazon CloudTrail
Amazon WorkSpaces
Amazon Kinesis
Amazon ECS
Amazon Lambda
Amazon Config
AWS CodeDeploy
Amazon RDS for Aurora
AWS KMS
Amazon Cognito
Amazon WorkDocs
AWS Directory Service
Amazon Mobile Analytics
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Amazon WorkMail
April 30, 2015
Amazon EFS
Amazon Machine
Learning
9. Global Footprint
Over 1 million active customers across
190 countries
900+ government agencies
3,400+ educational institutions
11 regions
29 availability zones
53 edge locations
Everyday, AWS adds enough new server capacity to support Amazon.com
when it was a $7 billion global enterprise.
Region
Edge Location
10. Gartner 2015 Magic Quadrant for Cloud Infrastructure as a Service
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob
Gill, May 19, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is
available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any
vendor, product or service depicted in its research publications, and does not advise technology users
to select only those vendors with the highest ratings. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact. Gartner
disclaims all warranties, expressed or implied, with respect to this research, including any warranties
of merchantability or fitness for a particular purpose.
11. Pricing Philosophy
High volume / low margin businesses are in our core DNA
Trade CapEX for
variable expense
Our economies of
scale provide us
with lower costs
48 price
reductions
since 2006
Pricing model
choice to support
variable and
stable workloads
On-demand
Reserved Instances
Spot
Save more money
as you grow bigger
Tiered pricing
Volume discounts
Custom pricing
12. Amazon
ElasticCache
reduces prices for
cache nodes by an
average of 34%
March 26, 2014
34% Amazon S3 reduces
prices for Standard and
Reduced Redundancy
Storage, by an average
of 51%
March 26, 2014
51%
We’ve announced price reductions 45* times since
our inception in 2006. Recent price drops included…
*as of July 31, 2014
Amazon Route 53
lowers prices for both
Standard Queries and
Latency Based
Routing Queries by
20%
July 31, 2014
20%
13. An Expansive Ecosystem
Thousands of the world’s largest
technology and consulting companies
28 Global Premier Consulting partners
6 Enterprise-focused competencies
1,900+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month
15. Technology adoption goes in stages
Experimentation Limited Use Wide-spread Use Corporate Standard
16. Virtualization is a perfect example
VIRTUALIZATION
Dev & Test True Production Mission Critical All-in
17. And it happens over and over again
Dev & Test True
Production
Mission
Critical
All-in
VirtualizationUnix Windows SQL Linux
18. And now, it’s happening with the cloud
Dev & Test True Production Mission Critical All-in
19. The journey we’re seeing with AWS customers
Dev & Test True Production Mission Critical All-in
Build production apps
Migrate production apps
Marketing
Build mission-critical apps
Migrate mission-critical apps
Development and
test environments
Corporate standard
20. Stage 1: Dev & Test
Experiment more, with no CapEx
Resource projects instantly
Eliminate idle servers
Maintain consistency across teams
Technology evaluation
Prototyping
Agile Development
Use Cases
BenefitsSelf-service access to infrastructure
Dev & Test
21. The cloud increases IT agility and efficiency
Dev & Test
Johan Krebbers
Vice President of Architecture
AWS brings business agility as Shell is
able to deploy services much more quickly.
Runs up to 1,500 dev
& test servers daily
Adesso´s enterprise customers
can test systems in different
environments
NVM reduced the fixed cost of
launching a software product
by 40%
22. Stage 2: True Production Apps
Dev & Test True Production Mission Critical All-in
Build production apps
Migrate production apps
Marketing
23. True Production Apps: Build & deploy for the cloud
Develop applications faster
Augment existing data center resources
Multiple data centers for high availability
Auto-scale up and down with demand
Hardware upgrades with no downtime
Easy global deployment
Benefits
True Production — Build new apps
Mobile
apps
Scientific
computing
Public or private
web apps
Big data apps
24. Vodafone built a mobile payment app
Amazon Web Services was the
clear choice in terms of security.
Stefano Harak
Online Senior Product Manager
PCI and DSS compliance was essential
Launched in 3 months
Reduced CapEx by 30%
Deployed to 7 channels, including Facebook
Payments
True Production — Build new apps
25. True Production Apps: Migrate existing apps
Lower costs
Higher availability
Easier and faster hardware upgrades
Less downtime for software upgrades
Easier global deployment
Up to 70% less*
Multiple availability zones
Instant access to new hardware
Run old and new environments in parallel
Mirror globally
Data center
True Production — Migrate apps
Windows and Linux
Databases
Backup archives
Seasonal apps
*Source: IDC, The Business Value of Amazon Web Services Accelerates over time, July 2012
26. • Unilever’s new biology and informatics
program promotes access to public data
• Underlying architecture must keep pace
with expanding scientific discoveries
• With AWS, ten times as many scientists
can process studies simultaneously,
compared to non-cloud architecture
AWS Allows Unilever to Process Genetic
Sequences 20x Faster
27. True Production Apps: Marketing
Be responsive to marketplace demands
Build and launch quickly
Campaigns scale automatically with demand
Scale IT costs to customer adoption
Temporary costs for temporary sites & campaigns
Corporate websites and brand sites
Digital marketing platforms
Short, relevant, timely campaigns
New or experimental campaigns
Traditional, time-bound campaigns
Use Cases
Benefits
True Production
28. Lamborghini moved their website to the cloud
Less than one week to prepare dev & test environment
Website was online in less than one month
Seamlessly handled a 250% increase in visitors
Today our time-to-
market is close to zero.
Roberto Ciacci
Digital Marketing Manager
True Production — Websites
29. Stage 3: Mission-critical Apps
Dev & Test True Production All-inMission Critical
Build mission-critical apps
Migrate mission-critical apps
30. Mission-critical Apps: Build & deploy for the cloud
Develop applications faster
Augment existing data center resources
Multiple data centers for high availability
Auto-scale up and down with demand
Hardware upgrades with no downtime
Easy global deployment
Benefits
Mission Critical — Build new apps
Mobile
apps
Scientific
computing
Public or private
web apps
Big data apps
31. Haven Power Relies on AWS for Disaster
Recovery
• Haven Power, an UK energy company, required
an infrastructure that could meet increasing
customer demand while expanding its disaster
recover capabilities.
• The company built a replica of most of their
compute, storage, and databases infrastructures
in the AWS Cloud
• By using AWS, Haven Power was able to create a
robust disaster recovery plan, realize cost and
time savings, and has the flexibility and agility to
focus on its own services and customer
satisfaction.
32. Mission-Critical Apps: Migrate existing apps
Mission Critical — Migrate apps
Lower costs
Higher availability
Easier and faster hardware upgrades
Less downtime for software upgrades
Easier global deployment
Up to 70% less*
Multiple availability zones
Instant access to new hardware
Run old and new environments in parallel
Mirror globally
Data center
Oracle, SAP, Microsoft
Cloud-based desktops
Parallel data processing
33. • Bankinter has provided online banking
services since 1996, and leads the European
banking industry in online financial
operations
• Uses a credit-risk simulation application to
evaluate the financial health of customers
requiring high computational power for
realistic results
• AWS allows Bankinter to reduce the average
computation time from 23 hours to 20
minutes, with the ability to reduce even
further if required
AWS Allows Bankinter to Drastically Reduce
Computation Time From Hours to Minutes
Mission Critical — Migrate apps
34. Telenor Digital uses AWS to Speed Releases,
Increase Agility, and Save Costs
• Telenor Group, a Fortune 2000 Company and
Norwegian multinational telecommunications, has
150 M subscribers worldwide and operations in 11
countries in Scandinavia, Eastern Europe and Asia
• Before adopting AWS, deploying new services across
Telenor Group had long lead times, required
extensive coordination, and was very expensive
• By using AWS, Telenor can release new services and
features globally in days rather than years. Telenor
saved investment on infrastructure and can be more
agile and iterative in a competitive market
“Using AWS allowed us to build a
Global Backend, our common cloud
infrastructure, to integrate our global
services and partnerships, which is an
attractive model for partners who
want to reach Telenor’s millions of
global customers.”
Torgeir Hovden
CTO Telenor Digital
Mission Critical — Migrate apps
36. All-in: IT entirely in the cloud
Virtual elimination of IT CapEx
Flexibility in resource assignments
Speed to market
Zero hardware maintenance
Multiple availability zone deployment
Divisions, regions, or whole organizations can go all-in
Use Cases
Benefits
All-in
37. Informa/Euroforum Gains Global Agility by
Moving to AWS
• Informa is a multinational publishing and
conference company that owns several brands,
including EUROFORUM, which organizes
events in which experts from business,
academia and politics can exchange ideas and
knowledge
• The company has locations and subsidiaries
worldwide and needed to be able to build IT
systems quickly to support new locations
• Informa moved its on-premises data centers to
AWS, gained flexibility and the ability launch
new IT systems in just days
All-in
38. News UK aims to get as much as 80%
of News Corp’s IT services hosted on
AWS cloud platform
http://www.computerweekly.com/news/2240219820/News-Corp-rolls-out-cloud-to-Harper-Collins-Dow-Jones-and-WSJ-after-News-UK-successAll-in
39. Kempinski Hotels reduced IT overhead with AWS
Wanted to keep IT focused on business
Reduced costs by 40% over five years
We can now really focus on the
business, rather than administration.
Jeremy Ward
Senior Vice President of IT
Moved 140 virtualized servers
Multiple operating systems
All-in
TALKING POINTS
Customers have selected AWS for years because we have proven ourselves committed to customer success.
We believe we stand apart in the market because of six factors: Experience, Service Breadth and Depth, Pace of Innovation, Global Footprint, Pricing Philosophy, and Partner Ecosystem
TALKING POINTS
Pioneering the cloud computing market has provided us with a long runway to hone our experience delivering massive scale infrastructure.
There is no substitute for the experience of time, and no cloud provider has been in operation longer than AWS
There are two areas where our experience particularly shines through, the first is in operations.
Even before we launched our first service, we were focusing on the architecture and operation of globally distributed data centers.
Our engineers are relentless in their pursuit to eliminate potential causes of failure.
Taking advantage of multiple AZ’s provides exceptional operational stability.
We are committed to 100% transparency for the operational health of the entire global infrastructure.
TALKING POINTS
The second key area of our experience is security.
Our security strategy stretches across three pillars: visibility, control, and auditability
Visibility
The AWS console provides immediate visibility to your entire infrastructure running on AWS. This level of transparency is extremely difficult, if not impossible, to achieve on-premises.
AWS CloudTrail allows for extremely granular insight into how AWS resources are being accessed and changed.
Control
We take the geographic location of data extremely seriously. When you create an instance or bucket on AWS, you must specify where it will it reside. Once created, only you can move it. AWS will never change the geographic location of data on behalf of a customer.
Our shared responsibility model provides clear ownership on security implementation. We maintain the security of your infrastructure. You maintain the security of your workloads.
With free, end-to-end encryption, customers can easily maintain data security across the infrastructure.
Auditability
With a broad portfolio of certifications, AWS works daily to ensure that workloads, both regulated and unregulated, are compliant with industry standards.
You are better off in AWS than you are in your own environment.
“Nearly 60% of organizations agreed that CSPs [cloud service providers] provide better security than their own IT organizations.” – Source: IDC 2013 U.S. Cloud Security Survey, doc #242836, Sep 2013
TALKING POINTS
Forrester contacted 13 cloud providers, but only 4 agreed to participate. AWS participated because of its confidence in its security controls, and its belief that transparency in security is in the best interest of its customers.
AWS demonstrated a broad set of security capabilities in data center security, certifications, and network security
AWS excelled in customer satisfaction, security services partnerships, and a large install base
AWS led in the size of its development and technical support staff
AWS has developed the broadest collection of services available from any cloud provider.
Our approach to regions, availability zones, and POPs provides global coverage for high availability, low latency applications.
Foundation services across compute, storage, security, and networking offer customers flexibility in their architecture. We have a full spectrum of options to meet most price-to-performance scenarios.
We offer the capability for both managed and unmanaged database options.
The offerings for Analytics and Application Services enable advanced data processing and workloads.
AWS Redshift, our cloud-based data warehouse, is the fastest growing service in the history of AWS.
Our management tools offer a lot of insight and flexibility to let you manage your AWS resources through either our tools or the management tools you’re already familiar with.
Recent expansion into enterprise applications has been entirely driven by customer feedback on where they’d like us to deliver value.
Note: This slides lists services that were launched in a given year. It is for illustrative purposes and may not be a complete list.
TALKING POINTS
We define an “active customer” as non-Amazon customers who have account usage activity within the past month
To support global business, we maintain 11 regions across the US, South America, Europe (Ireland and Germany), Japan, China, Singapore, and Australia.
We count hundreds of thousands of customers across 190 countries
This includes over 800 government agencies and over 3,000 educational institutions
Scale and capacity matter. Every day, we add enough new server capacity to support Amazon.com when it was a $7B global enterprise.
TALKING POINTS
AWS has been located in the Leader’s quadrant every year since Gartner began the Cloud IaaS MQ five years ago.
Gartner stated that AWS has more than ten times the compute capacity in use than the aggregate total of the other fourteen providers in this Magic Quadrant.
Gartner identified AWS as the provider most commonly selected for strategic adoption.
Gartner recommends clients use AWS for all evaluated use cases, including enterprise applications, cloud-native applications, batch computing, e-business hosting, general business applications, and test and development.
Notably, AWS is the only “Leader” recommended for enterprise applications.
TALKING POINTS
Cloud computing is inherently a high volume, low margin business. Our company DNA makes us extremely comfortable in such an environment.
Our massive scale provides huge economies of scale, which lowers our costs considerably. We are also committed to increasing utilization and streamlining operations. The combined savings of these factors, allow us to proactively and regularly decrease customer costs.
Multiple pricing models allow you to balance cost and flexibility.
Tiered pricing and volume discounts provide a means for your costs to decrease when your usage increases.
Over the last couple years, we’ve sent more than 2.6 million Trusted Advisor notifications that have saved customers over $350 million dollars
TALKING POINTS
AWS has the largest ecosystem in the cloud (by far) and it continues to grow at a rapid clip.
It’s very likely the SI and ISV partners of choice for the customer are already partners of AWS.
Having this support in place makes it much easier to adopt and shift existing business processes to the cloud.
Marketplace allows customers to directly deploy business applications to their AWS environment, simplifying licensing and deployment.
http://aws.amazon.com/solutions/case-studies/vodafone-italy/
About Vodafone Italy
Vodafone Italy, based in Milan, is a subsidiary of Vodafone Group Plc, a leading mobile communications corporation that operates in more than 30 countries worldwide. After growing steadily in the Italian mobile phone market over the last 15 years, today Vodafone Italy has more than 30 million mobile customers. The company reported over $8 billion in service revenues for fiscal year 2012.
The Challenge
Vodafone Italy’s mobile phones each contain a subscriber identity module (SIM) card that holds the account holder’s personal information—phone number, address book, text messages, and other data. SIM cards are transferable between phones and are popular with many users. Vodafone Italy customers can buy additional credit for a SIM card—a process known as top up—in stores or ATM machines.
As SIM transactions increased, Vodafone Italy wanted to make it easy for customers to use a debit or credit card to top up mobile phones and other broadband devices. The company needed a reliable and secure solution that they could use to protect client data that is Level 1 compliant under the Payment Card Industry (PCI) and Data Security Standard (DSS). Vodafone Italy could not accurately predict how many customers would use the solution, so the company wanted a flexible infrastructure with the ability to scale up and down to meet demand.
Why Amazon Web Services
“A key requirement for this project was to design a solution that was PCI DSS-compliant,” says Stefano Harak, Online Senior Product Manager for Vodafone Italy. “Amazon Web Services (AWS) was the clear choice in terms of security and PCI DSS Level 1 compliance compared to an on-premises or co-location datacenter solution. From a technical perspective, when we evaluated the ease of implementation and management, we believed that AWS would dramatically reduce the time to market as well as the cost of infrastructure.”
Working with Storm Reply, an Advanced Consulting Partner member of the AWS Partner Network, Vodafone Italy created TopUp without Login. This solution uses a multichannel approach that allows customers to buy credit for SIM cards using a credit card or PayPal on a website, mobile site, mobile application, or social networks. At the same time, the solution minimizes the number of information needed to complete the process, resulting in a faster and easier top-up process.
The TopUp without Login solution front-end layer consists of several websites, (including two Facebook sites, a stand-alone website, a stand-alone mobile site, and two mobile applications), a content management system (CMS), and a tracking and report application that tracks transactions, performs statistical analysis, and builds reports. Vodafone Italy uses Oracle Database, the Liferay content management framework, and the JasperReports Java reporting tool in the solution. The company uses AWS in the middleware layer to decouple data from the applications and manage the information flow to Vodafone and other third-party providers and services. This design makes it easy to integrate additional channels for the TopUp solution. Figure 1 shows the TopUp without Login design.
Figure 1. TopUp without Login Design
TopUp without Login runs on Amazon Elastic Compute Cloud (Amazon EC2), Amazon Virtual Private Cloud (Amazon VPC), Amazon Elastic Block Store (Amazon EBS), and Amazon Simple Email Service (Amazon SES). Vodafone Italy uses Amazon Simple Storage Service (Amazon S3) to store approximately 25 GB of log copy and static web content.
Vodafone Italy set up its cloud architecture by creating three Amazon Virtual Private Cloud (Amazon VPC) subnets. Each subnet is located in a different Availability Zone in the EU (Ireland) Region. Marco Noli, Senior Manager for Storm Reply comments, “To ensure reliability, all essential instances have a back-up instance in another Availability Zone, ready to be switched on if needed.”
The Benefits
Since launching TopUp without Login, Vodafone Italy has achieved significant transaction volumes. “The solution has been in place for two years,” says Harak. “We began with about one thousand TopUp without Login requests per day and now we’re up to several thousand per day. Initially, TopUp without Login was available to customers through only one website and one mobile application. Operating the solution on the AWS Cloud gives Vodafone Italy the flexibility to add additional channels, and the telephone company now offers access to TopUp without Login through seven channels, including Facebook and additional mobile and web applications. The cloud architecture also helped enable Vodafone Italy to add additional credit processing services to the solution.
“We always monitor the reliability of our environment and it has always been excellent,” reports Harak. “We’re seeing up to 99.99% availability, which increases the satisfaction level of our customers.” The solution also meets Vodafone’s stringent security requirements. Harak comments, “We have conducted several code reviews and tests to make sure that our solution would be safe and PCI-DSS compliant.”
“Using AWS, we were able to design and launch a security-compliant solution in three months while reducing our capital expenses by 30 percent,” says Harak. “The flexibility and robustness offered by AWS combined with an architecture that enables us to add more channels and payment services is a winning combination.”
image should be something similar to one of our existing keynote graphics for migrating apps (data center on left, cloud on right). don’t think we can say “simple windows server and linux migration” … For messaging, I think we need two things: a) stuff around how we have linux and windows Vms that can run almost any existing software plus all the supporting stuff you need (security, load balancing, etc) and b) how the apps get better once they’re in the cloud (easier to run in an highly available architecture across multiple data centers, easier for disaster recovery, easier to upgrade to use the latest software thus faster, easier for users to access globally,
STORY BACKGROUND
Unilever Research and Development recently began an eScience program intended to accelerate the company’s scientific progress through improved access to global information.
The program promotes the usage of public data for the benefit of biology and informatics research.
Eagle Genomics specializes in genomic data analysis and open-source solutions
Unilever and its technology partner, Eagle Genomics, are confident that the AWS-based program helps Unilever’s scientists create market-leading innovations
SOLUTION AND BENEFITS
Genetic sequence processing is twenty times faster, without increasing compute costs
Simple but robust solution combines Amazon EC2, Amazon RDS, and Amazon S3 with the open-source workflow system, eHive
http://aws.amazon.com/solutions/case-studies/automobili-lamborghini/
About Automobili Lamborghini
Founded in 1963 by Ferruccio Lamborghini, Automobili Lamborghini S.p.A is headquartered in Sant’Agata Bolognese, Italy, where it manufactures elite luxury sports cars. The Lamborghini Diablo, capable of exceeding 200 mph, held the title of the world's fastest production car from its initial release in 1991 throughout its eleven-year history. In 2012, the one of a kind Aventador J received worldwide acclaim when presented at the Geneva Motor Show. This super sports car was named “Best of Show” by Autoweek magazine, set a new visitor traffic record at the Automobili Lamborghini website and was immediately sold to one lucky customer.
The Challenge
The Automobili Lamborghini website was hosted on an outdated infrastructure at the end of its lifecycle. Bandwidth was not optimized and the company recognized that the maintenance costs were no longer sustainable. Furthermore, the old website infrastructure was not scalable, preventing the company from supporting new online initiatives as well as the increasing number of visitors to the website. Lamborghini wanted to be online with an updated website in a very short time.
Why Amazon Web Services
Prior to working with Amazon Web Services (AWS), Automobili Lamborghini considered three possible scenarios: (1) an on-premise data center, which was costly; (2) a local hosting provider, which did not offer scalability; or (3) cloud computing. The company decided it wanted the scalability, flexibility, and cost benefits of cloud computing, and chose AWS because it was considered by business analysts to have the best-in-class IaaS platform on the market.
Lamborghini was able to take advantage of the AWS self-service approach to quickly design and implement a new architecture that could scale up or down to meet workload demands. The company uses Elastic Load Balancing (ELB), Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (Amazon RDS), Amazon Simple Storage Service (Amazon S3), Amazon CloudFront, and Amazon CloudWatch. The site is integrated with TYPO3 on a LAMP (Linux, Apache, MySQL, PHP) infrastructure. Lamborghini found that AWS provided all the tools it needed to build a highly available, secure, and scalable infrastructure, and used the AWS Architecture Center for implementation guidance and best practices.
The Benefits
It only took Lamborghini a couple of days to prepare the development and test environment. The website went online in less than one month and was able to support peak traffic— a 250% burst in visitors—related to a new product launch.
Lamborghini is planning to use Amazon CloudFront for dynamic content and Amazon Route 53 to improve DNS readability. The company is also considering the use of Adobe Flash Media Server running on AWS.
Roberto Ciacci, Digital Marketing Manager at Automobili Lamborghini, describes the benefits of using AWS like this: “We reduced the cost of our infrastructure by 50%, while at the same time achieving better performance and scalability. Today our time-to-market is close to zero.”
STORY BACKGROUND
Haven Power is an energy company based in Ipswich UK and serves the electricity needs of small to medium sized business customers across the East of England.
The company was started in 2006 and now has more than 350 staff and revenues of more than £125 million (EUR150 million, USD 190 million).
With a fast–growing customer base, the company needed a technology infrastructure that could keep up with demand.
Haven Power also had limited disaster recovery capability at the time, which became an overriding concern that had to be addressed quickly.
PRODUCTS USED
Amazon EC2, Amazon S3, Amazon VPC, Amazon EBS, and Amazon SNS.
SOLUTION AND BENEFITS
Haven Power was able to generate a disaster recovery plan by using AWS.
It also benefited from the pay-as-you-go model and became more agile by focusing its resources in customer satisfaction improvement as opposed to infrastrucure maintenance.
STORY BACKGROUND
Uses a credit-risk simulation application to evaluate the financial health of customers
SOLUTION AND BENEFITS
Reduced average computation time from 23 hours to 20 minutes, with the ability to reduced even further if required
Able to perform 5,000,000 simulations for an accurate financial scenario
Reduced costs by switching from big batch to parallel processing
Using Amazon EC, AWS SDK
Background Information
Telenor Group (OSLO Stock Exchange Ticket: TEL - number 326 on the Forbes 2000) is a Norwegian multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo.
One of the world's largest mobile telecommunications companies with 150 million subscribers with operations in 11 countries in Scandinavia, Eastern Europe and Asia
Has extensive broadband and TV distribution operations in four Nordic countries, and a 10-year-old research and business line for Machine-to-Machine technology.
Telenor owns networks in 12 countries, with operations in more than 30 countries when including their 43% ownership in VimpelCom Ltd of Russia
Telenor Digital was created to leverage Telenor’s assets to provide better services in the digital arena
Solution and Benefits
Telenor Digital has built its internal tool, the Global Backend, on AWS providing these services to their worldwide operations:
ID Provider
Authentication
Authorization
Service Provisioning
Payments and Billing
Group SMS
Group Voice
Analytics
STORY BACKGROUND
Informa employs more than 8,000 staff at 150 locations in more than 40 countries around the world
In Germany, the multi-national is best know for the Euroforum brand
The company has other subsidiaries and locations in Europe, USA and Asia-Pacific and needed a global service provider to be able support the launch new business locations worldwide
SOLUTION
Informa is able to react very quickly to business requests; for example, it was able to launch IT systems for new Paris location in just days
Using Amazon EC2; Amazon RDS; Amazon S3; Amazon VPC; AWS Direct Connect
After seeing News UK yield benefits from public cloud services, News Corp is looking to roll out public cloud across its other brands, including Harper Collins, Dow Jones and Wall Street Journal Europe.
News UK adopted public cloud computing services in 2011 as part of its cloud-first strategy developed by then-CIO Paul Cheesbrough in 2010. News UK uses Amazon Web services' (AWS) infrastructure as a service (IaaS), Salesforce's platform as a service (PaaS) and Google Apps ' software as a service (SaaS), as part of its public cloud infrastructure.
The organisation reported benefits in IT efficiency, quick IT response time and cost savings, and News Corp now plans to implement the technology across seven other titles. These include Harper Collins, Dow Jones and Wall Street Journal Europe, said Chris Birch, News UK IT director.
News Corp started its cloud project in September 2013 but the programme remains in its initial phases. “I will not be personally implementing public cloud in News Corp’s other brands, but I will be co-ordinating the project and working closely with public suppliers, such as AWS for the project,” said Birch.
He aims to get as much as 80% of News Corp’s IT services hosted on AWS cloud platform. “We aim to have moved at least 75% of this planned IT services on to the cloud in the next three years,” he said.
Datacentre consolidation
As part of News Corp’s project to adopt more public cloud computing services, the organisation will consolidate its datacentre infrastructure.
“At its peak in 2010, News Corp had 65 datacentres spread across globally,” Birch said. Today, with virtualisation and cloud adoption, that figure is down to 46.
“Our aim is to exit the datacentre business completely. Datacentres are expensive and don’t provide us with the agility our business needs and it is not our core competency,” he said.
But datacentres can be consolidated and transformed into a private cloud infrastructure yielding cloud benefits. “I don’t buy into private cloud. It is essentially a datacentre – maybe a better one, but still a datacentre with hardware infrastructure,” Birch said.
Cloud progress
The IT team started using AWS platforms since February 2011, starting with just Amazon Elastic Compute Cloud (Amazon EC2) – the service that provides organisations with unlimited set of virtual machines.
News UK has since adopted AWS’s other services, including Amazon Simple Storage Service (Amazon S3) for storage, RDS for database, ELB for load-balancing, CloudWatch for monitoring and Elastic MapReduce for data analysis.
It uses Salesforce.com cloud products and Google’s public cloud services for email and collaboration.
“Public cloud has given us huge power and the agility to meet changing business requirements in News UK,” Birch said.
Revenue strategy
The cloud infrastructure allowed News UK to focus on time-bound revenue-generating projects. For instance, it bought exclusive content rights for English Premier League and Scottish Premier League seasons and exploited this exclusive content to increase revenue.
“In four months, we built sophisticated access control systems to manage this exclusive content – sports video clips – for our subscribers and we even built mobile apps around them,” he said.
“If we had to use our legacy infrastructure and traditional datacentre for this project, it would have taken me four months to just procure the infrastructure to provide it to the apps team.”
After the premier league season, the organisation will scale down the infrastructure to save costs. But because of a ready-made platform, News UK will also be able to buy exclusive rights to cricket video clips and follow the same revenue-generating strategy.
“AWS’s auto-scaling capabilities even enabled us to build a timely app for the Queen’s Diamond Jubilee,” he said.
IT aligned with business
Cloud allowed the organisation to become the first UK publisher to build a successful paywall for its content and develop tablet device editions.
“When we built the content access control, we had about 30,000 subscribers. In a year it increased to over 100,000 and our datacentre would have been incapable to handle such a load,” said Birch.
“With the cloud, IT is no more a necessary evil. It is easier for us to drive the point of technology investment in the board.”
http://aws.amazon.com/solutions/case-studies/kempinski-hotels/
About Kempinski Hotels
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties.
Kempinski currently comprises a portfolio of 81 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage.
The portfolio includes historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences.
The Challenge
In 2010, the organization’s corporate IT department was using over 140 virtualized servers to run a broad range of operating systems. “We are only a mid-size IT organization,” says Jeremy Ward, Senior Vice President of IT. “We wanted our IT staff to spend less time managing the infrastructure, focus on our core business, and improve the productivity of applications for the company.” Furthermore, the organization wanted to save costs by improving the IT infrastructure while managing unpredictable and dynamically changing workloads.
Why Amazon Web Services
Kempinski Hotels decided that a public cloud was the best way to improve its IT operations. After reviewing three cloud providers, the company chose Amazon Web Services to take advantage of the elastic computing model and the flexibility to add or remove server capacity and instances as needed. “We needed a mature platform and AWS has a proven history of running enterprise class workloads,” comments Ward. “We followed up on a number of case studies and references to confirm that the platform was reliable and would perform in the way we expected.”
Furthermore, Kempinski Hotels considered AWS to be the only cloud service provider able to allow it to operate core business processes continuously and add resources as needed without time or usage commitments. Kempinski Hotels chose Cloudreach, an Advanced Consulting Partner of the AWS Partner Network (APN), to help the company migrate to the AWS Cloud and provide ongoing management, monitoring, and backup services.
Kempinski Hotels’ environment includes Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Block Store (Amazon EBS), Amazon Relational Database Service (Amazon RDS) and Amazon Simple Storage Service (Amazon S3). The IT staff uses web management tools to provision computational, storage, networking, database and other resources instantaneously as needed.
Security is vital to Kempinski Hotels and the solution had to be PCI-DSS compliant. Working with Cloudreach, the company used a hardware Virtual Private Network (VPN) to connect the corporate datacenter in Geneva to Amazon Virtual Private Cloud (Amazon VPC). This configuration allows Kempinski Hotels to provision a logically isolated section of the AWS Cloud and create an enterprise multi-layer network topology that meets the company’s compliance requirements. Additionally, Cloudreach created a highly available, software-based VPN solution on top of Amazon EC2 and Amazon VPC to resolve hardware incompatibility issues. Kempinski Hotels made AWS the entry point to its corporate infrastructure, which has improved connectivity between its 81 hotels and significantly reduced the cost of providing remote user VPN connectivity. Figure 1 demonstrates Kempinski Hotels’ architecture on AWS.
Figure 1: Kempinski Architecture on AWS
The Benefits
Kempinski Hotels has been able to delegate much of the operational overhead associated with managing an infrastructure to the AWS Cloud. “We are a hospitality management organization, not an IT services company,” says Ward. “We’re experiencing better uptime on AWS compared to our traditional on-premises infrastructure and we don’t have to deal with air conditioning, power supply, or hardware failures. The route we took to the AWS Cloud means that we don't have to think twice about hardware.”
The company works with Cloudreach to install a range of services and applications. “Backups, patching and monitoring have taken a back seat and my team is now fully occupied in creating genuine business,” Ward comments. “These tasks bring value to our corporate departments and business units, and as a result, to our customers.”
Several departments, including Operations, Finance and Accounting and Training Services, have moved to AWS and Kempinski Hotels plans to move its entire infrastructure to AWS and close the Geneva datacenter. The company anticipates that migrating completely to AWS will lower the total cost of ownership. Ward estimates, “We’re avoiding the cost of hardware and software refreshes and on-premises facilities. When we consider these savings as well as lower operational costs and improved staff productivity, Kempinski Hotels is reducing costs by roughly 40 percent over a five year period.”
Ward concludes, “The ability to provision resources rapidly, scale dynamically to meet demand, and decommission instances when we don’t need them saves costs and provides unmatched business agility.”