Webinar Series Part 2 -Recipe for a Successful SaaS Company - Migrating Single Tenant SaaS Apps To Multi Tenant Model

1. www.techcello.com
Migrating Single Tenant SaaS Apps
To
Multi-Tenant Model
Part 2
Recipe For a Successful SaaS Company
Webinar Series on
13-Nov-2014

2. Speaker Profiles
Building SaaS. Made Easy
 Consults organizations with the service offerings of the AWS
platform
 Helps them with architecture best practices to build highly
scalable and resilient applications on the AWS Cloud.
 He is actively involved in evangelizing Cloud Computing at
various industry conferences and forums.
Shailesh Albuquerque
Solutions Architect
AWS
 An ardent cloud enthusiast and a prolific speaker at NASSCOM &
Cloud Connect Events
 15+ years of software development experience, he is instrumental
in defining CelloSaaS framework
 Enables Enterprises and ISVs to define their cloud strategyJothi Rengarajan
Chief Architect
Techcello
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3. About Techcello
Building SaaS. Made Easy
 Cloud Ready, SaaS/Multi-
Tenant SaaS Application
Development Framework
 Provides end-end SaaS
Lifecycle Management
Solution
 Redefines the way SaaS
products are built and
managed
 Saves anywhere between
30%-50% of time and cost
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4. Housekeeping Instructions
Building SaaS. Made Easy
 All phones are set to mute. If you have any questions, please type them in the Chat window
located beside the presentation panel.
 We have already received several questions from the registrants, which will be answered by the
speakers during the Q & A session.
 We will continue to collect more questions during the session as we receive and will try to answer
them during today’s session.
 In case if you do not receive answers to your question today, you will certainly receive answers via
email shortly.
 Thanks for your participation and enjoy the session!
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5. Mandates for a Profitable SaaS
Building SaaS. Made Easy
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Increase
Revenue
Attract customers
by self service
capabilities
Attract customers
by flexible price
models
Decrease
Expense
Keep Hardware
cost lower
Keep Opex lower
Keep CAC lower
Decrease
Churn
Increase LTV
Increase Customer
Satisfaction
Through
Empowerment
Provide High
Response To
Customer Needs
Sustain
Growth
Scale the business
as well technical
services
exponentially

6. SaaS Maturity Models
Building SaaS. Made Easy
Instance 01 Instance 02 Instance 03
Tenant 01 Tenant 02 Tenant 03
Instance Instance Instance
Tenant 01 Tenant 02 Tenant 03
01 02
Instance
Tenant 01 Tenant 02 Tenant 03
Instance 01 Instance 02 Instance 03
Instance 01 Instance 02 Instance 03
Tenant Load Balancer
0403
Hosted/Single
Tenant Model
Multi-Tenant
Model
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7. Single Tenant – Pain Points
Building SaaS. Made Easy
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Development effort for each implementation
High testing effort
More Error Prone
Very high implementation time
High time to respond back to customer needs
High touch point customer service throughout
High Maintenance Effort
High operational cost
High implementation time
High time to respond back to customer needs
High touch point customer service throughout
High Maintenance Effort
High operational cost
Single Tenant – Multi code versions Single Tenant – Single code version

8. Single Tenant Maturity Migration
Building SaaS. Made Easy
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Base Version
Identification
Version
difference
Categorization
Version Difference
Capture
Configurability
Framework
Integration
Single Version
Rollout

9. Single Tenant Maturity Migration
Building SaaS. Made Easy
Customer service capabilities
like tenant provisioning,
audits, etc. to meet your SLA
requirements.
Engineering
components like
security,
configurability,
workflow engines.
Business Management
Capabilities to handle
subscription, pricing,
billing, recurring
invoices, etc.
Business
Operational
Self Service
Enablement
Multi-tenancy
Enablement
Scalability and
Performance
Stabilization
Multi-tenancy
Security
Stabilization

10. Base Version Identification
Building SaaS. Made Easy
Identify The Core Product
Core is the product that can be marketed to 90%+ of the customers without many
changes.
This can be easily done by drawing a feature map sheet with the following details,
a. Feature
b. Business value
c. Selling Value
d. Number of customers who are actively using it

11. Version Difference Categorization
Building SaaS. Made Easy
View level
changes
Data level
changes
Workflow
related
changes
Integration
related
changes
Additional
Reports
Additional
Features

12. Single Version
Building SaaS. Made Easy

13. Self Service Enablement
Building SaaS. Made Easy
Enable self registration
Allow Self
Upgrade/Downgrade of
packages
Make the Invoices
accessible by
customers
Make the payment
process accessible to
customers
Simplify customer
setup
Empower customer to
personalize the
solution to their needs

14. Multi-Tenancy Enablement
Building SaaS. Made Easy
• Database
Routing
Based On
Tenant
• Application
Layer Auto
Tenant Filter
• Tenant
Based View
Filter

15. Scalability Considerations
Building SaaS. Made Easy
For Architects:
1. Don’t overload Database
2. Know your workload and design for scale out at all layers including
database
3. Watch out for State
4. Make a right decision on the data access technology
For Developers:
1. Avoid resource intensive operations on loops:
2. When there is a need to join a lot of tables, split the query and process
the data in the application layer
3. Acquire late and release early:
4. Avoid large objects in memory:
5. Use lighter objects for serialization:
6. Use asynchronous programming wherever possible:

16. Database Sharding
Building SaaS. Made Easy

17. Multi-Tenancy Security Considerations
Building SaaS. Made Easy
Verify for OWASP security
Have Tenant data isolation prevention right in the framework and do
not leave it to developers
Have ACL control right in the framework
Provide Security controls to tenants such as Tenant specific encryptions
Provide flexible ACL control to each tenant
Have separate authentication keys for each Tenant outbound access
such as keys for API

18. Techcello Multi-Tenancy Framework
Building SaaS. Made Easy

19. Techcello Integration
Building SaaS. Made Easy

20. Techcello Integration
Building SaaS. Made Easy

21. Techcello Integration
Building SaaS. Made Easy

22. Building SaaS. Made Easy
 Consults organizations with the service offerings of the AWS
platform
 Helps them with architecture best practices to build highly
scalable and resilient applications on the AWS Cloud.
 He is actively involved in evangelizing Cloud Computing at
various industry conferences and forums.
Shailesh Albuquerque
Solutions Architect
AWS

23. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy
http://www.techcello.com/tools/single-vs-multi-tenant

24. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy

25. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy

26. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy

27. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy

28. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy

29. Single vs. Multi Tenant Calculator
Building SaaS. Made Easy
http://www.techcello.com/tools/single-vs-multi-tenant

30. Contact Us
Building SaaS. Made Easy
Web : http://www.techcello.com
General Enquiry : info@techcello.com
Support Enquiry : support@techcello.com
Sales Queries: sales@techcello.com
shailesa@amazon.com Jothi.r@techcello.com