3. Blog Topic: Healthy Living
Why?
To inspire myself and other time starved women in the same position as I am.
OVERVIEW
4. Person: Maria Marcoccia
Age: 23 (18-35)
Daily Activities:
• A full-time student
• A part-time Team Lead at Purdy’s Chocolates
• Makes time for her friends, family and boyfriend
Concern:
• Tight Schedule (too much junk food)
• Interested in living a healthy balanced life, but time starved
• Goals:
• Wants to lose 30 pounds before fall 2014
• Learn how to incorporate a healthy eating and exercise into her busy lifestyle
PERSONA
30. Would I have one? Yes!
• Fresh colors
• There will be interaction
• Contests
• Videos on exercises and cooking healthy foods
• Personal accounts
• Magazine
• Phone app
RECOMMENDATIONS - WEBSITE
31. Any changes? Yes!
• More activity
• Contests
• Variety of recipes and active lifestyle
• Personal videos
• Pictures
RECOMMENDATIONS - BLOG
32. RECOMMENDATIONS - DISPLAY
Websites I would like my Display Ads:
Google, Yahoo, Facebook, YourTube, Kijiji, Bing,
Food Network, Womens Channel, Weather Network,
Shopping Channel
33. Facebook:
• Polls
• Incentive for commenting
Twitter:
• Incentive for commenting
• Contests
• Images
YouTube:
• More home made videos
• Contests for interaction
RECOMMENDATIONS- SOCIAL
MEDIA
34. • Consumer can sign-up for e-newsletter though
website
The e-newsletter will contain:
• New recipes
• New improved exercises
• Tips and tricks to stay healthy
• Inspirations from other people
• Contests
RECOMMENDATIONS - EMAIL