3. Perspective
• Canadians are the heaviest Internet users in
the world
• On average, Canadians spend 45.6 hours
online per month
• On average, Canadians watch 300 hours worth
of online videos per month, half being
Youtube
5. Blog topic: Beauty
• Beauty has always been an interest and hobby
of mine
• Beauty products (make-up, skin care, etc) is
currently a growing market
6. Persona
• Ashley is a 21 year old female college
student working at a clothing store part time. She
lives in the city and takes the bus to both school
and work. She always likes to look her best and
makes sure she wakes up early to ensure she meets
this standard. Ashley is a perfectionist and is very
picky about her appearance. She enjoys social
gatherings and likes to be amongst a lot of people.
Ashley also spends a lot of time on social medi.
• Ashley is a frequent shopper. She enjoys
experimenting with new beauty products, and likes
to have a variety (shades of lip stick, eye shadow
palettes, etc). She reads fashion and beauty
magazines and is up to date with all of the latest
products and trends. Ashley also likes to
consistently change her overall
appearance, whether it’s her hair style, hair
colour, or makeup look.
• On top of her concern for her
appearance, Ashley is health conscious as well. She
attends the gym 3 times a week and eats fairly
healthy meals each day. She enjoys several physical
activities such as dancing, yoga, and jogging. Ashley
leads a healthy lifestyle as well being beauty savvy.
7. List of blog posts titles
• A New look for eyes- Boudoir Eyes
• Cheap vs Expensive Hair Straighteners
• Best Skin Care Products for Winter
• Get 4 products from 1 eye shadow!
• 1 Minute to Irresistibly Soft Lips
• Ombre for Nails!
• Homemade Hair Treatments!
• Get more for less!
• Top Celebrity Fragrances
• Henna- A modern day yet historic fashion trend!
• How to contour with bronzer
• Benefits of Serums
21. Facebook Ad Campaign
• Audience:
- Female
- Age 16-25
- Lives in Canada
• Campaign:
- Individuals will have an
opportunity to win free
beauty products if they
“Like” the Facebook Page
22. Promoted Twitter Account
• Promoting the Twitter
page will:
- Generate more
followers
- Increase Retweets and
Favourites
- Increase Awareness
26. Social Media
• On average, Canadians spend 45.6 hours
online per month.
• Most of that time is consumed with social
media
• Social media brings brand awareness and
recognition
• Cost efficient way to advertise and promote
