What is a Rebuttal?
Rebuttal is a counterargument to prospect's objection. The very best
outbound reps are familiar with the common objections and can prepare
effective rebuttals.
What is a Rebuttal?
Rebuttal is a counterargument to prospect's objection. The very best
outbound reps are familiar with the common objections and can prepare
effective rebuttals.
See the dialogue between an Optus Lead Gen Rep and a Decision Maker on the next slide..
“Mr. Smith”
The Decision Maker
The Lead Generation Representative
“James”
“ I am using Telstra for 5 years and
I am very happy with their services.
I don't need to change..”
"I appreciate you have a good working relationship with
Telstra. However, have you taken the time to
benchmark their services with another provider? I will
be more than happy to take a few minutes of your time
and get you to speak to an Optus Business Consultant
who can provide a custom built recommendation that
will add value to your business needs.”
Do you think James used the right rebuttal for Mr. Smith's objection?
The answer is YES..
By using the right rebuttal after an objection, you will not only help yourself establish
credibility to the target prospect but it will also gives you a solid chance to close a
Qualified Lead
COMMONLY USED OBJECTIONS
COMMONLY USED OBJECTIONS AND EFFECTIVE REBUTTALS
Numbers Of Month Left In Contract
“I'm unsure of the number of
months
left in the contract”
“I'm sorry but I am unsure of the number
of months left in my contract...”
“Can you say a rough ball park figure of the
contract end date?”
Numbers Of Month Left In Contract #2
“I'm sorry but I am unsure of the number
of months left in my contract...”
“When was the last time you reviewed your
mobile or landline set up?”
No Appointment
“I'm unsure of the number of
months
left in the contract”
“I don't want an appointment..”
“To be honest with you, I’m not entirely
sure if what we provide is the right fit for
your business which is why I would like to be
able to set up a quick 5 minute meeting so
that our consultant will be able to confirm if in
fact we can help your business.”
Email Only
“I'm unsure of the number of
months
left in the contract”
“Send me an email”
“I would love to send you an email, but that
would take a bit of a process and as you said
you are quite busy and I really don’t want to
take much of your time. So what i can do for
you is to put 5 minutes on your calendar this
week and the consultant will be able to tell
you if we can help you out, if you find that we
can’t help you, we can then part ways and
you won’t hear from us again”
Contact Information
“I'm unsure of the number of
months
left in the contract”
“Where did you get my details?””
“From the Australian business database.”
Happy with Other Telco Services
“I'm unsure of the number of
months
left in the contract”
“I am very happy with my current provider”
"I appreciate you have a good relationship
with your current Telco provider. However,
have you taken the time to benchmark their
services with another provider? I will be more
than happy to take a few minutes of your
time and get you to speak to an Optus
Business Consultant who can provide a
custom built recommendation that will add
value to your business needs.”
Happy with Other Telco Services #2
“I'm unsure of the number of
months
left in the contract”
“I am very happy with my current provider”
“Great to hear that! I would think that since
you have been using (Brand) for all of these
years, that you are indeed very happy. I am
not asking you to change your Telco provider
considering you don't know our custom built
plans yet. All I ask from you is to take a look
to see if we can add value to your business,
how it works and how it can be beneficial to
you in the long run.”
Reason for the Call
“I'm unsure of the number of
months
left in the contract”
“Why are you calling me?”
“The main reason for my call is to introduce
myself because Optus established a new
business center at the local area”..
Prospect is Busy
“I'm unsure of the number of
months
left in the contract”
“I am busy/ I don't have time”
“I understand that – we’re all too busy until
we hear about something that can really
benefit us. Let me tell you in a nutshell how
this can help you, and then if you’d like to
know more, we can schedule a time that’s
better later – fair enough?”
If Yes, carry on with the script.
Prospect is Busy #2
“I'm unsure of the number of
months
left in the contract”
“I am busy/ I don't have time”
“O.K., no problem. Let me see….Well, I
could call you back this afternoon or we
could set up a brief 5 minute call tomorrow
morning – which works best for you?”
Prospect is Busy #3
“I'm unsure of the number of
months
left in the contract”
“I am busy/ I don't have time”
“You really do sound busy! No worries – I
can either call you back or we can spend just
two minutes now to see if this is a fit for you
– if not, then I won’t have to bother you
again. How does that sound?”
If Yes, carry on with the script.
Ex-Optus (Bad Signal/ No Reception)
“I'm unsure of the number of
months
left in the contract”
“I was using Optus service before but
the reception is really bad on my area..”
“When was the last time you used Optus?”
“I'm unsure of the number of
months
left in the contract”
“That was 6 months ago or so..”
“I get it. I felt that way too. That was until
Optus invested millions of dollars to upgrade
their technology, In addition to that we have
established local Business Centers like what
we have in your area for a better quality
service. So here's what I can do, we can
actually provide a trial sim so you may
experience the improved reliability of Optus
services. Fair enough?”
(if yes, carry on with the qualifying
questions.)
Price Objection
“I'm unsure of the number of
months
left in the contract”
“Optus is Expensive..”
"In your company, is your product/service
always the least expensive option available?
When was the last time you bought
something not because of the price? I know
that you would agree with me that more
often than not, products/services with quality
will always be a little more pricey. But the
good news here is we can actually give you
options and let you play with numbers to
come up with a custom built solutions to add
value to the business.”
(carry on with your qualifying questions)
Existing Optus Customer
“I'm unsure of the number of
months
left in the contract”
“I am already an Optus existing customer.”
“Do you have an existing Account Manager
with Optus? (wait for his response) Thank
you so much for being a loyal Optus
customer. Have a good one.
Comparing the Services to other Brands
“I'm unsure of the number of
months
left in the contract”
“We are getting the best offer from our
Telco provider. Does Optus have (x,y and
z...) on their plans?”
"I am glad you mentioned that. I think it will
be helpful to set up a time where we can
answer this questions and other valuable
offers with our Business Consultant
designated on your area. Please be ready
with your current bill so we can provide you a
better business solution tailor-made to your
company's needs.”
Not Interested (Blow Off)
“I'm unsure of the number of
months
left in the contract”
“I'm not interested..”
“You probably get a lot of these calls, don’t
you? You know, I get them, too, and
believe me, I don’t like getting them any
more than you do. But every now and then
I listen because sometimes there is
information out there that will benefit your
business. And this is that kind of call for
you. Let me ask you a quick question, who
is your current Telco provider?”
(go to qualifying questions..)
Not Interested (Blow Off) #2
“I'm unsure of the number of
months
left in the contract”
“I'm not interested..”
“Believe me, I’m with you. But the good
news is that taking just 30 seconds with
me right now could change the way you
do business, and could help you either
create a real value for your money or have
the best quality of telco service custom fit
for your business needs. In fact, let me
share briefly with you how Optus helped
hundreds of companies just like yours…”
(go to qualifying questions..)
Stiff or Reserved Prospects
“I'm unsure of the number of
months
left in the contract”
“We’re Already have everything covered..”
“Glad to hear that things are going well. While
I am not too familiar with their offers, I do know
it’s always worthwhile to have a second set of
eyes to look things over and compare. The
next time you have something like this,we
would be happy to give it a quick review to see
if we’d approach it any differently. If nothing
else, you’ll get a different perspective and we
may even be able to find you some additional
improvement for the business. Am I right to
say that?”
(if Yes, go to qualifying questions..)
Sales Call Objection
“I'm unsure of the number of
months
left in the contract”
“Is this a sales call / are you selling
something?”
I am not selling anything, the reason for the
call is mainly to introduce myself because
Optus established a new business center on
your local area...
(carry on with the base of the spiel/ purpose
of the call..)
Still Under Contract Objection (more than 6 months)
“I'm unsure of the number of
months
left in the contract”
“I still have __ months/years left on my
contract. I can't do something as of this
time.”
“I completely understand that. Would it be
fine if I call you towards the end of your
contract?”
If Yes,
“Great, I will then keep your name as a
future reference regarding this matter and I
will call you by (month). Thank you.”
Only Pref to Discuss Either Mobile or the Landline
“I'm unsure of the number of
months
left in the contract”
“My mobile is with Telstra and my landline
is with TPG but I am ok with my mobiles.
I only want to discuss my landline.”
“I understand you, what we are actually
providing you is a custom built solution good
for the business as a whole. So what I am
going to do is get you one of our Business
consultant call/visit you so you will have a
direct contact with Optus. Let's say (day),
would that be good for you?”
If you get "I'm not interested" at
the end of your presentation it means
you did a poor job of finding out what
the prospect wants and showing how
your product or service is the best
solution for that specific want.
Thank You
Created by: Quality Coach Onah
Property of: OZHQ Contact Center

Rebuttals

  • 1.
    What is aRebuttal? Rebuttal is a counterargument to prospect's objection. The very best outbound reps are familiar with the common objections and can prepare effective rebuttals.
  • 2.
    What is aRebuttal? Rebuttal is a counterargument to prospect's objection. The very best outbound reps are familiar with the common objections and can prepare effective rebuttals. See the dialogue between an Optus Lead Gen Rep and a Decision Maker on the next slide..
  • 3.
  • 4.
    The Lead GenerationRepresentative “James”
  • 5.
    “ I amusing Telstra for 5 years and I am very happy with their services. I don't need to change..”
  • 6.
    "I appreciate youhave a good working relationship with Telstra. However, have you taken the time to benchmark their services with another provider? I will be more than happy to take a few minutes of your time and get you to speak to an Optus Business Consultant who can provide a custom built recommendation that will add value to your business needs.”
  • 7.
    Do you thinkJames used the right rebuttal for Mr. Smith's objection?
  • 8.
  • 9.
    By using theright rebuttal after an objection, you will not only help yourself establish credibility to the target prospect but it will also gives you a solid chance to close a Qualified Lead
  • 10.
  • 11.
    COMMONLY USED OBJECTIONSAND EFFECTIVE REBUTTALS
  • 12.
    Numbers Of MonthLeft In Contract
  • 13.
    “I'm unsure ofthe number of months left in the contract” “I'm sorry but I am unsure of the number of months left in my contract...”
  • 14.
    “Can you saya rough ball park figure of the contract end date?”
  • 15.
    Numbers Of MonthLeft In Contract #2
  • 16.
    “I'm sorry butI am unsure of the number of months left in my contract...”
  • 17.
    “When was thelast time you reviewed your mobile or landline set up?”
  • 18.
  • 19.
    “I'm unsure ofthe number of months left in the contract” “I don't want an appointment..”
  • 20.
    “To be honestwith you, I’m not entirely sure if what we provide is the right fit for your business which is why I would like to be able to set up a quick 5 minute meeting so that our consultant will be able to confirm if in fact we can help your business.”
  • 21.
  • 22.
    “I'm unsure ofthe number of months left in the contract” “Send me an email”
  • 23.
    “I would loveto send you an email, but that would take a bit of a process and as you said you are quite busy and I really don’t want to take much of your time. So what i can do for you is to put 5 minutes on your calendar this week and the consultant will be able to tell you if we can help you out, if you find that we can’t help you, we can then part ways and you won’t hear from us again”
  • 24.
  • 25.
    “I'm unsure ofthe number of months left in the contract” “Where did you get my details?””
  • 26.
    “From the Australianbusiness database.”
  • 27.
    Happy with OtherTelco Services
  • 28.
    “I'm unsure ofthe number of months left in the contract” “I am very happy with my current provider”
  • 29.
    "I appreciate youhave a good relationship with your current Telco provider. However, have you taken the time to benchmark their services with another provider? I will be more than happy to take a few minutes of your time and get you to speak to an Optus Business Consultant who can provide a custom built recommendation that will add value to your business needs.”
  • 30.
    Happy with OtherTelco Services #2
  • 31.
    “I'm unsure ofthe number of months left in the contract” “I am very happy with my current provider”
  • 32.
    “Great to hearthat! I would think that since you have been using (Brand) for all of these years, that you are indeed very happy. I am not asking you to change your Telco provider considering you don't know our custom built plans yet. All I ask from you is to take a look to see if we can add value to your business, how it works and how it can be beneficial to you in the long run.”
  • 33.
  • 34.
    “I'm unsure ofthe number of months left in the contract” “Why are you calling me?”
  • 35.
    “The main reasonfor my call is to introduce myself because Optus established a new business center at the local area”..
  • 36.
  • 37.
    “I'm unsure ofthe number of months left in the contract” “I am busy/ I don't have time”
  • 38.
    “I understand that– we’re all too busy until we hear about something that can really benefit us. Let me tell you in a nutshell how this can help you, and then if you’d like to know more, we can schedule a time that’s better later – fair enough?” If Yes, carry on with the script.
  • 39.
  • 40.
    “I'm unsure ofthe number of months left in the contract” “I am busy/ I don't have time”
  • 41.
    “O.K., no problem.Let me see….Well, I could call you back this afternoon or we could set up a brief 5 minute call tomorrow morning – which works best for you?”
  • 42.
  • 43.
    “I'm unsure ofthe number of months left in the contract” “I am busy/ I don't have time”
  • 44.
    “You really dosound busy! No worries – I can either call you back or we can spend just two minutes now to see if this is a fit for you – if not, then I won’t have to bother you again. How does that sound?” If Yes, carry on with the script.
  • 45.
    Ex-Optus (Bad Signal/No Reception)
  • 46.
    “I'm unsure ofthe number of months left in the contract” “I was using Optus service before but the reception is really bad on my area..”
  • 47.
    “When was thelast time you used Optus?”
  • 48.
    “I'm unsure ofthe number of months left in the contract” “That was 6 months ago or so..”
  • 49.
    “I get it.I felt that way too. That was until Optus invested millions of dollars to upgrade their technology, In addition to that we have established local Business Centers like what we have in your area for a better quality service. So here's what I can do, we can actually provide a trial sim so you may experience the improved reliability of Optus services. Fair enough?” (if yes, carry on with the qualifying questions.)
  • 50.
  • 51.
    “I'm unsure ofthe number of months left in the contract” “Optus is Expensive..”
  • 52.
    "In your company,is your product/service always the least expensive option available? When was the last time you bought something not because of the price? I know that you would agree with me that more often than not, products/services with quality will always be a little more pricey. But the good news here is we can actually give you options and let you play with numbers to come up with a custom built solutions to add value to the business.” (carry on with your qualifying questions)
  • 53.
  • 54.
    “I'm unsure ofthe number of months left in the contract” “I am already an Optus existing customer.”
  • 55.
    “Do you havean existing Account Manager with Optus? (wait for his response) Thank you so much for being a loyal Optus customer. Have a good one.
  • 56.
    Comparing the Servicesto other Brands
  • 57.
    “I'm unsure ofthe number of months left in the contract” “We are getting the best offer from our Telco provider. Does Optus have (x,y and z...) on their plans?”
  • 58.
    "I am gladyou mentioned that. I think it will be helpful to set up a time where we can answer this questions and other valuable offers with our Business Consultant designated on your area. Please be ready with your current bill so we can provide you a better business solution tailor-made to your company's needs.”
  • 59.
  • 60.
    “I'm unsure ofthe number of months left in the contract” “I'm not interested..”
  • 61.
    “You probably geta lot of these calls, don’t you? You know, I get them, too, and believe me, I don’t like getting them any more than you do. But every now and then I listen because sometimes there is information out there that will benefit your business. And this is that kind of call for you. Let me ask you a quick question, who is your current Telco provider?” (go to qualifying questions..)
  • 62.
  • 63.
    “I'm unsure ofthe number of months left in the contract” “I'm not interested..”
  • 64.
    “Believe me, I’mwith you. But the good news is that taking just 30 seconds with me right now could change the way you do business, and could help you either create a real value for your money or have the best quality of telco service custom fit for your business needs. In fact, let me share briefly with you how Optus helped hundreds of companies just like yours…” (go to qualifying questions..)
  • 65.
  • 66.
    “I'm unsure ofthe number of months left in the contract” “We’re Already have everything covered..”
  • 67.
    “Glad to hearthat things are going well. While I am not too familiar with their offers, I do know it’s always worthwhile to have a second set of eyes to look things over and compare. The next time you have something like this,we would be happy to give it a quick review to see if we’d approach it any differently. If nothing else, you’ll get a different perspective and we may even be able to find you some additional improvement for the business. Am I right to say that?” (if Yes, go to qualifying questions..)
  • 68.
  • 69.
    “I'm unsure ofthe number of months left in the contract” “Is this a sales call / are you selling something?”
  • 70.
    I am notselling anything, the reason for the call is mainly to introduce myself because Optus established a new business center on your local area... (carry on with the base of the spiel/ purpose of the call..)
  • 71.
    Still Under ContractObjection (more than 6 months)
  • 72.
    “I'm unsure ofthe number of months left in the contract” “I still have __ months/years left on my contract. I can't do something as of this time.”
  • 73.
    “I completely understandthat. Would it be fine if I call you towards the end of your contract?” If Yes, “Great, I will then keep your name as a future reference regarding this matter and I will call you by (month). Thank you.”
  • 74.
    Only Pref toDiscuss Either Mobile or the Landline
  • 75.
    “I'm unsure ofthe number of months left in the contract” “My mobile is with Telstra and my landline is with TPG but I am ok with my mobiles. I only want to discuss my landline.”
  • 76.
    “I understand you,what we are actually providing you is a custom built solution good for the business as a whole. So what I am going to do is get you one of our Business consultant call/visit you so you will have a direct contact with Optus. Let's say (day), would that be good for you?”
  • 77.
    If you get"I'm not interested" at the end of your presentation it means you did a poor job of finding out what the prospect wants and showing how your product or service is the best solution for that specific want.
  • 78.
    Thank You Created by:Quality Coach Onah Property of: OZHQ Contact Center