VIBE magazine promotes popular singers and rappers, portraying an iconic image to its target audience. This issue features T.I. on the simple but well-lit cover, corresponding to his image. The magazine assumes its target audience is familiar with celebrities and uses bold design, young celebrities, and casual language to appeal to a younger demographic.
BNI Lymington 10-Minute Talk Presentation for Slideshare 11.2.15Tim Coe
If you don't give consideration to attracting attention for your business, how will anyone know you exist? None of us have a bottomless pit of cash, so these are designed to be low cost, and relatively low cost, solutions to the problem getting yourself seen, known and remembered. It is also extremely helpful to be distinctive in such a way you can give people something to enthusiastically talk about so standing out is also top of mind here.
1. VIBE is an R&B music magazine which is most relatable to the magazine that I am going to create.
This magazine promotes many popular singers/rappers today portraying an iconic image to its target
audience. This issue of ‘VIBE’ magazine is very simple; however the lighting corresponds with the
image of T.I. on the front cover.
Masthead is covered by celebrities
head; this shows that the company
assumes that the target audience is
familiar with the magazine.
Bold magazine logo title, not only
draws the audience’s attention, the
fact that it’s in a bold print signifies
that it’s an R&B magazine as R&B
focuses on bringing bold loud music
to its audience.
Main image is of a young celebrity,
signifying that the magazine
wouldn’t be for an older audience.
‘Murder & mad drama’ the use of
language is for a younger audience.
Including a pug will draw the
audience in to buying the magazine
Clothing of the celebrity is
formal, however the way he has
represented it is casual showing
that it’s not a magazine for an
older audience but for a younger
target audience.