Unique app for Salesforce.com
- RealZips adds Zip codes to Salesforce.
- Structures and enhances all CRM data.
- Immediate deployment on Mobile and web.
- 100% native app on the Salesforce platform.
The RealZips app for Salesforce adds a geographic structure to your Salesforce.com CRM data. RealZips contains millions of geographic datapoints describing your sales territories and helps identify market potential and track performance.
This slide deck is a quick overview of how your team can drive success with RealZips.
RealZips GeoData Platform™ for Salesforce.com
The native RealZips app instantly provides Zip codes and business GeoData. Recently awarded App of the Week. Drive workflows: territory management, web-to-lead, lead assignment & ownership alignment. Start free 30 day trial.
Webinar hosted by:
Don Tirsell VP Alliances Technology & Fredrik Widarsson. Founder & CEO of RealScenario, Inc.
Description
The unique RealZips GeoData Platform was recently awarded App of the Week on the Salesforce AppExchange.
The RealZips GeoData Platform instantly adds Zip codes and millions of geographic data points to Salesforce. Combining geographically oriented data points provide endless data models that can open new markets, saves time, lives and money. Plus additional integration with Enterprise Systems can greatly enhance your competitive advantage.
The joint seminar with Informatica will showcase the value of the RealZips GeoData Platform, and the Informatica integration with RealZips. Informatica Cloud unlocks crucial Enterprise data from many different types of sources from On-Premise to Hybrid including Amazon, Microsoft Azure, SAP, Oracle, Workday, NetSuite, and more.
The RealZips app for Salesforce addresses 13 common questions sales teams have around tracking performance and potential in different geographic areas like zip codes. It provides features like territory management, lead routing, customer data views, and analytics to help salespeople maximize their time in the field. The app installs quickly and requires minimal training, accessing demographic and business data for different locations to help users focus their sales efforts.
The Shift from Listing Management to Location Data Management SIM Partners
The document discusses the shift from listing management to location data management. It notes that location data management encompasses managing multiple data sources and indices to power search results, rather than just managing listings. It also discusses the importance of data amplifiers and managing attributes like hours of operation, addresses, URLs and more to build quality location data assets. Finally, it recommends managing, monitoring and distributing location data to increase visibility and notes that improving location data health can boost key metrics like visibility and customer visits.
This document promotes a new website that is personalized, dynamic and complete with an IDX search feature to send more traffic and leads directly to the agent. It also mentions that the site allows homeowners to stay up-to-date on their local housing market and is a tool to help agents get listing appointments with sellers by responding quickly.
Mobile Media Buying by Matt Sauls, SiteScoutsitescout
Mobile advertising is growing exponentially as mobile device usage increases. SiteScout is launching new mobile capabilities to help advertisers with mobile campaign planning, targeting, and tracking. Their new SiteScout Mobile tool allows targeting by carrier, device, and operating system when buying mobile inventory from multiple ad exchanges. It also provides mobile site statistics and dimensions for mobile web versus app campaigns.
The RealZips app for Salesforce adds a geographic structure to your Salesforce.com CRM data. RealZips contains millions of geographic datapoints describing your sales territories and helps identify market potential and track performance.
This slide deck is a quick overview of how your team can drive success with RealZips.
RealZips GeoData Platform™ for Salesforce.com
The native RealZips app instantly provides Zip codes and business GeoData. Recently awarded App of the Week. Drive workflows: territory management, web-to-lead, lead assignment & ownership alignment. Start free 30 day trial.
Webinar hosted by:
Don Tirsell VP Alliances Technology & Fredrik Widarsson. Founder & CEO of RealScenario, Inc.
Description
The unique RealZips GeoData Platform was recently awarded App of the Week on the Salesforce AppExchange.
The RealZips GeoData Platform instantly adds Zip codes and millions of geographic data points to Salesforce. Combining geographically oriented data points provide endless data models that can open new markets, saves time, lives and money. Plus additional integration with Enterprise Systems can greatly enhance your competitive advantage.
The joint seminar with Informatica will showcase the value of the RealZips GeoData Platform, and the Informatica integration with RealZips. Informatica Cloud unlocks crucial Enterprise data from many different types of sources from On-Premise to Hybrid including Amazon, Microsoft Azure, SAP, Oracle, Workday, NetSuite, and more.
The RealZips app for Salesforce addresses 13 common questions sales teams have around tracking performance and potential in different geographic areas like zip codes. It provides features like territory management, lead routing, customer data views, and analytics to help salespeople maximize their time in the field. The app installs quickly and requires minimal training, accessing demographic and business data for different locations to help users focus their sales efforts.
The Shift from Listing Management to Location Data Management SIM Partners
The document discusses the shift from listing management to location data management. It notes that location data management encompasses managing multiple data sources and indices to power search results, rather than just managing listings. It also discusses the importance of data amplifiers and managing attributes like hours of operation, addresses, URLs and more to build quality location data assets. Finally, it recommends managing, monitoring and distributing location data to increase visibility and notes that improving location data health can boost key metrics like visibility and customer visits.
This document promotes a new website that is personalized, dynamic and complete with an IDX search feature to send more traffic and leads directly to the agent. It also mentions that the site allows homeowners to stay up-to-date on their local housing market and is a tool to help agents get listing appointments with sellers by responding quickly.
Mobile Media Buying by Matt Sauls, SiteScoutsitescout
Mobile advertising is growing exponentially as mobile device usage increases. SiteScout is launching new mobile capabilities to help advertisers with mobile campaign planning, targeting, and tracking. Their new SiteScout Mobile tool allows targeting by carrier, device, and operating system when buying mobile inventory from multiple ad exchanges. It also provides mobile site statistics and dimensions for mobile web versus app campaigns.
The document discusses the evolution of intelligent analytics in marketing. It provides three examples of how data science techniques were used to improve segmentation, targeting, and personalization. For a home furnishings client, clustering was used to segment customers based on their online and offline behavior into more meaningful groups. A car rental company used naïve Bayes modeling to identify lookalike customers likely to convert offline. Finally, a gum brand used geohashing and caching to enable more hyperlocal and timely ad targeting based on customers' locations and moments.
Making Your Site Vendor Agnostic via a Modern Data LayerEnsighten
(Presented by Matt Gallion, Implementation Engineer, Ensighten)
Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties.
We’re so confident that IXACT Contact is the right real estate CRM for you that we’ll show you how we measure up to other popular CRMs and contact organization tools. When a good real estate CRM does all of these things, it crosses over from an expense to an investment. It becomes an essential tool you can use to grow your real estate business.
This document describes a video advertising platform that provides location-focused video ads reaching 185 million users per month in the US. It offers thousands of publishers and exchanges, strategic weather targeting to engage audiences under optimal conditions, and detailed analytics to optimize campaigns and measure success by processing 65 billion pre-roll opportunities per month. Interested parties can contact testbuy@yashi.com for special pricing.
Analytics, Data Tracking and KPIs for Mobile App Developers and CompaniesMeaghan Fitzgerald
This document discusses app analytics and using data to understand users. It provides an overview of key metrics to track including downloads, sessions, user engagement, retention, revenue and lifetime value. It also discusses tools for tracking this data from basic free options like Google Analytics to more advanced paid solutions. Finally, it outlines how to communicate tracking needs to developers and ways to use analytics data for marketing, user acquisition and product improvements.
LSA17: Location Data in Action (NinthDecimal, Ansira)Localogy
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
LSA17: State of the Art - Offline Attribution Tactics and Techniques (SweetIQ...Localogy
The document discusses offline attribution and call tracking for local search. It notes that 90% of purchases happen offline and examines how companies like Google, Facebook, and Foursquare attribute online actions to offline conversions. It emphasizes the importance of lower funnel metrics like store visits, calls, and sales. The document then focuses on call tracking, discussing source tracking versus session tracking and the importance of phone number consistency across listings. It provides examples of best practices for call tracking local SEO and a live demo of a call tracking tool.
ExactTarget is a marketing tool that allows users to automate email, mobile, social, and ad campaigns. It integrates with various CRM and analytics platforms and features email sending automation, workflow rules for accounts, opportunities, and leads, and marketing automation capabilities. A key advantage is its email sending automation functionality which is not available from competitors.
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Revenue Generating Calendars & Marketing Automation PlatformRichard Green
This document describes an events marketing automation platform that connects event organizers with news and media publishers. It aggregates over 4,300 event calendars and aims to scale an events advertising network targeting over 16,000 sites. The platform consists of an events calendar, premium event listings, an editor CMS to manage data, and a sales CMS that converts events into sales leads. It claims to provide instant implementation and revenue generation for publishers.
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...G3 Communications
Retailers face a series of challenges every day, including volatile economic conditions, rapidly advancing technology and keeping pace with increasingly connected and demanding consumers.
In an age in which loyalty often has been severely damaged and consumers expect more from their shopping experiences, two technology trends have emerged to help retailers increase value and revenues, and most importantly, create more relevant interactions.
Big Data, coupled with predictive and location analytics, can enable retailers to deliver the right products and prices to consumers at the right place and time.
Libertex Group is an online brokerage firm with over 3 million clients worldwide and 400 employees from over 20 nationalities. The document discusses how Libertex leverages smart events for CPA app campaign optimization. Specifically, it outlines how using custom events to track meaningful user actions allows campaigns to optimize for cost per acquisition rather than return on ad spend. This provides more applicable metrics for measuring success across verticals. The document also describes how filtering users by quality scores and adjusting bids accordingly can further improve campaign performance at lowering CPA.
Tag Management : A Key Component of an International Digital StrategyEnsighten
Romain Stievenard from France Médias Monde discusses how tag management is a key part of their international digital strategy. He outlines their goals of being responsive, innovative, and creating a flexible commercial offer while maintaining stability and performance across their 50 websites and 10 apps. He describes using a tag manager to optimize performance in 3 steps: 1) create a flexible commercial offer, 2) share development resources across platforms, and 3) implement geographic restrictions to better target audiences without degrading the user experience.
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
Leading in Local! Advance Auto Parts Discusses How To Win The Local Marketing...Placeable
Consumers today are not only conducting more local searches, but they are making instant decisions to engage with brands. It’s essential that enterprise brands be there in these moments when people are actively looking to learn, discover and BUY.
-When your customers are ready to buy, can they find you?
-Or, are you losing traffic to your competitors?
-What key pieces are you missing in order to start winning at local search?
Listen to an interactive webinar with Heath Bradbury, Digital Marketing and Innovation at Advance Auto Parts, as he shares his experience navigating the complex world of local marketing. Mr. Bradbury will discuss how he partnered with Placeable to activate national marketing campaigns at the local level.
In this webinar you’ll learn:
Why a local marketing program requires a different approach than a national marketing program
How to succeed in winning the local marketing game
Where local search fits in the consumer journey
YieldKit: The Performance Marketing AggregatorJens Breimaier
The document describes a performance marketing aggregator called YieldKit that provides multiple monetization solutions including affiliate marketing, incentive programs, and on-site search monetization. YieldKit aggregates and optimizes performance marketing for publishers in a simple way, connecting them with over 45,000 advertisers to generate 500 million clicks and 2.5 million conversions per year. It offers products like YieldWidget, YieldLink, and YieldWord that automatically transform links and keywords into revenue-generating affiliate links and ads to monetize publishers' content and search traffic.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
The document discusses how RealZips can help Salesforce admins by allowing them to easily add zip code and geographic data to CRM records to better organize data, manage territories, route leads to the correct sales people, identify potential customers in different geographic areas, and track sales performance metrics by location. RealZips enables admins to display geographic data on records, set up lead assignment rules based on zip codes, and reassign accounts and contacts to the appropriate owners faster.
The RealZips™ app enables your team to drive Sales Success. RealZips adds 3 million points of GeoData, giving structure to your CRM data. Your team can identify sales potential and track performance in all geographical areas.
The document discusses the evolution of intelligent analytics in marketing. It provides three examples of how data science techniques were used to improve segmentation, targeting, and personalization. For a home furnishings client, clustering was used to segment customers based on their online and offline behavior into more meaningful groups. A car rental company used naïve Bayes modeling to identify lookalike customers likely to convert offline. Finally, a gum brand used geohashing and caching to enable more hyperlocal and timely ad targeting based on customers' locations and moments.
Making Your Site Vendor Agnostic via a Modern Data LayerEnsighten
(Presented by Matt Gallion, Implementation Engineer, Ensighten)
Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties.
We’re so confident that IXACT Contact is the right real estate CRM for you that we’ll show you how we measure up to other popular CRMs and contact organization tools. When a good real estate CRM does all of these things, it crosses over from an expense to an investment. It becomes an essential tool you can use to grow your real estate business.
This document describes a video advertising platform that provides location-focused video ads reaching 185 million users per month in the US. It offers thousands of publishers and exchanges, strategic weather targeting to engage audiences under optimal conditions, and detailed analytics to optimize campaigns and measure success by processing 65 billion pre-roll opportunities per month. Interested parties can contact testbuy@yashi.com for special pricing.
Analytics, Data Tracking and KPIs for Mobile App Developers and CompaniesMeaghan Fitzgerald
This document discusses app analytics and using data to understand users. It provides an overview of key metrics to track including downloads, sessions, user engagement, retention, revenue and lifetime value. It also discusses tools for tracking this data from basic free options like Google Analytics to more advanced paid solutions. Finally, it outlines how to communicate tracking needs to developers and ways to use analytics data for marketing, user acquisition and product improvements.
LSA17: Location Data in Action (NinthDecimal, Ansira)Localogy
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
LSA17: State of the Art - Offline Attribution Tactics and Techniques (SweetIQ...Localogy
The document discusses offline attribution and call tracking for local search. It notes that 90% of purchases happen offline and examines how companies like Google, Facebook, and Foursquare attribute online actions to offline conversions. It emphasizes the importance of lower funnel metrics like store visits, calls, and sales. The document then focuses on call tracking, discussing source tracking versus session tracking and the importance of phone number consistency across listings. It provides examples of best practices for call tracking local SEO and a live demo of a call tracking tool.
ExactTarget is a marketing tool that allows users to automate email, mobile, social, and ad campaigns. It integrates with various CRM and analytics platforms and features email sending automation, workflow rules for accounts, opportunities, and leads, and marketing automation capabilities. A key advantage is its email sending automation functionality which is not available from competitors.
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Revenue Generating Calendars & Marketing Automation PlatformRichard Green
This document describes an events marketing automation platform that connects event organizers with news and media publishers. It aggregates over 4,300 event calendars and aims to scale an events advertising network targeting over 16,000 sites. The platform consists of an events calendar, premium event listings, an editor CMS to manage data, and a sales CMS that converts events into sales leads. It claims to provide instant implementation and revenue generation for publishers.
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...G3 Communications
Retailers face a series of challenges every day, including volatile economic conditions, rapidly advancing technology and keeping pace with increasingly connected and demanding consumers.
In an age in which loyalty often has been severely damaged and consumers expect more from their shopping experiences, two technology trends have emerged to help retailers increase value and revenues, and most importantly, create more relevant interactions.
Big Data, coupled with predictive and location analytics, can enable retailers to deliver the right products and prices to consumers at the right place and time.
Libertex Group is an online brokerage firm with over 3 million clients worldwide and 400 employees from over 20 nationalities. The document discusses how Libertex leverages smart events for CPA app campaign optimization. Specifically, it outlines how using custom events to track meaningful user actions allows campaigns to optimize for cost per acquisition rather than return on ad spend. This provides more applicable metrics for measuring success across verticals. The document also describes how filtering users by quality scores and adjusting bids accordingly can further improve campaign performance at lowering CPA.
Tag Management : A Key Component of an International Digital StrategyEnsighten
Romain Stievenard from France Médias Monde discusses how tag management is a key part of their international digital strategy. He outlines their goals of being responsive, innovative, and creating a flexible commercial offer while maintaining stability and performance across their 50 websites and 10 apps. He describes using a tag manager to optimize performance in 3 steps: 1) create a flexible commercial offer, 2) share development resources across platforms, and 3) implement geographic restrictions to better target audiences without degrading the user experience.
Advertising Success For Any Size Business with AcquisioAcquisio
This document introduces Acquisio, an advertising management platform that uses machine learning to optimize campaigns across publishers at scale. It manages thousands of accounts with automation tools. Acquisio's platform provides unmatched budget precision with predictive algorithms that analyze and react in real-time. It boasts increased conversions and reduced costs for clients across industries. Promote is also introduced, Acquisio's fully-automated Google Ads solution for local businesses starting at $199/month.
Leading in Local! Advance Auto Parts Discusses How To Win The Local Marketing...Placeable
Consumers today are not only conducting more local searches, but they are making instant decisions to engage with brands. It’s essential that enterprise brands be there in these moments when people are actively looking to learn, discover and BUY.
-When your customers are ready to buy, can they find you?
-Or, are you losing traffic to your competitors?
-What key pieces are you missing in order to start winning at local search?
Listen to an interactive webinar with Heath Bradbury, Digital Marketing and Innovation at Advance Auto Parts, as he shares his experience navigating the complex world of local marketing. Mr. Bradbury will discuss how he partnered with Placeable to activate national marketing campaigns at the local level.
In this webinar you’ll learn:
Why a local marketing program requires a different approach than a national marketing program
How to succeed in winning the local marketing game
Where local search fits in the consumer journey
YieldKit: The Performance Marketing AggregatorJens Breimaier
The document describes a performance marketing aggregator called YieldKit that provides multiple monetization solutions including affiliate marketing, incentive programs, and on-site search monetization. YieldKit aggregates and optimizes performance marketing for publishers in a simple way, connecting them with over 45,000 advertisers to generate 500 million clicks and 2.5 million conversions per year. It offers products like YieldWidget, YieldLink, and YieldWord that automatically transform links and keywords into revenue-generating affiliate links and ads to monetize publishers' content and search traffic.
Data Con LA 2018 - Creating operational efficiency: Automating big data, AI, ...Data Con LA
Creating operational efficiency: Automating big data, AI, and ML to improve profit by Marie Smith, Chief Information Officer, Data 360
Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards. Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation. Automation also allows you to get more done in the same amount of time, greatly increasing productivity. Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
The document discusses how RealZips can help Salesforce admins by allowing them to easily add zip code and geographic data to CRM records to better organize data, manage territories, route leads to the correct sales people, identify potential customers in different geographic areas, and track sales performance metrics by location. RealZips enables admins to display geographic data on records, set up lead assignment rules based on zip codes, and reassign accounts and contacts to the appropriate owners faster.
The RealZips™ app enables your team to drive Sales Success. RealZips adds 3 million points of GeoData, giving structure to your CRM data. Your team can identify sales potential and track performance in all geographical areas.
The document discusses how revenue management and digital marketing can create a symbiotic relationship through collaboration, using common metrics and KPIs, integrating data sources, and enabling continuous improvement. It provides examples of how to optimize marketing mix based on channel economics and understand the ecosystems of the revenue and marketing teams. The goal is to move from siloed reporting to integrated analytics that support holistic business decision making.
The document provides an overview of the technology plan for Nextage Lone Star Realty located in Austin, Texas. It discusses the company's current technology including websites, MLS, cloud storage, and transaction management systems. It also outlines goals for improving technology such as evaluating syndication options, enhancing agent marketing tools, training agents on new technologies, and developing a more advanced company website. The timeline details plans for implementation between March 2014 and September 2014.
NPI offers customer experience integration services to connect disparate systems like CRM, ERP, marketing automation, and commerce platforms. Their solution aims to provide a 360-degree view of customers through processes, technical, and social integration. This is intended to increase sales, retention, and business value by providing benefits like improved targeting, campaign analytics, proactive service, and a better overall customer experience.
Drive ROI from Your Business Applications with Embedded Real-Time Data QualityPrecisely
CRM, ERP, eCommerce platforms and call center applications are powerful tools that can drive revenue and customer satisfaction – but if the data they rely on is filled with duplicate, inaccurate or incomplete data, they will come up short with your business users, customers and partners.
View this webinar on-demand to learn how you to ensure your business applications are always working with the most accurate, up-to-date data to drive your sales, marketing, partner, loyalty and customer service programs. We’ll cover how to:
• Seamlessly integrate robust data quality, global address validation and geocoding into virtually any business application
• Get a single view of your customers by embedding the most powerful, flexible data quality right in Microsoft Dynamics or SAP (now with support for S/4HANA)
Century 21 AllPoints Realty is a family-owned, independently operated real estate brokerage with 8 offices throughout central Connecticut and Massachusetts. It has over 350 agents and is ranked as one of the top 25 Century 21 companies worldwide. The company provides agents with strong technology tools and marketing support to help grow their business.
Making the right decisions about where to place your next store or franchise can have a huge impact on your business, especially if you get it wrong. It’s important to make these decisions with facts that are based on accurate data and precise analytics.
Hear from hands-on industry experts and learn how to build a data-driven strategy based on location data and analytics to:
The feasibility of a new store, branch location or product offeringsThe demographics of people in a location by time of dayThe movement patterns of your customers (where they come from, where they go to, how long they spend there)How to improve customer targeting and go-to-market planning (deliver the right message, in the right place, at the right time)
Consistently in the TOP 100 Across the US since 1999 CENTURY 21
COACHING TRAINING TECHNOLOGY * SUCCESS IS OUR CULTURE * KINDNESS OUR VIRTUE * FAMILY OWNED
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren GrayLoren Gray, CHDM
The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.
Big Data Done Right by Successful OrganizationsEuro IT Group
The document discusses how several large companies like Amazon, Mastercard, Walmart, and Caesars are successfully using big data analytics. It provides examples of how these companies analyze purchasing patterns, social media posts, and other customer data to improve recommendations, inventory management, and personalized customer experiences. The document also outlines how big data can be applied across various industries like retail, healthcare, telecommunications, and more.
-How to enable a culture of experimentation in order to find ways to more efficiently connect with targets
-How to uncover insights that can be applied contextually to your brand campaign
-How to improve strategies for thinking about location targeting through mobile
-About local search and why it matters for multi-location businesses
-The essential steps to being locally relevant
-How to measure success and opportunities with local reporting
This document discusses the benefits of sharing customer relationship management (CRM) data with marketing automation platforms (MAPs). Integrating CRM and MAPs data allows for more customized marketing messages based on customer interactions and transactions. It provides examples of how companies can use combined CRM and behavioral data to improve relationships and target existing customers. Specifically, the document explores potential partnership models between CRM and MAP providers, how different types of application programming interfaces could integrate data between the systems, and recent acquisitions in the space including Salesforce acquiring ExactTarget.
One Leo Advertising provides comprehensive out-of-home (OOH) advertising solutions across India through billboards, street furniture, transit, and other innovative media. They have expertise in planning, media buying, creative services, and implementation specifically for OOH campaigns. Their capabilities include a pan-India presence through 23 offices, experienced staff, handling campaigns in over 500 towns, and web tools for monitoring and optimization. They aim to provide customized and efficient solutions through local market understanding, vendor databases, competitive analysis, and data-driven planning and buying.
This document summarizes a talk on personalization using Sitecore. It discusses why personalization is important for boosting conversions and satisfaction. It provides examples of how personalization is used by companies like Google and Netflix. The talk outlines how to start personalization by testing different content and components, and how rules can be configured based on various visitor attributes. Challenges that can occur like lacking alignment across channels or missing data are also presented. The talk encourages starting simple with basic personalization and adhering to best practices.
Corporate360 is a BigData software company offering SaaS based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer profiles & competitive intelligence. Our data-as-a-service cloud helps B2B sales reps close deals faster, eliminate sales research, accelerate pipeline creation, beat competition & maintain CRM data accuracy.
C360 award winning products Tech SalesCloud, ProspectR & EmailR helps B2B marketers to discover prospect insights, target audience, buyers persona, technology installations, business contacts, sales patterns and sales lead recommendations.
C360 products can solve so many sales and marketing issues, including: 1) finding new prospects; 2) finding accounts most likely to buy: for account based marketing; 3) finding customers most likely to buy more: for cross-sell/up-sell campaigns; 4) discover competitive intelligence; 5) maintain CRM data accuracy and 6) finding actionable sales leads.
This document discusses strategies for effective local SEO. It recommends optimizing a business's online presence across multiple platforms, including Google My Business, data aggregators, and social media. Regularly updating listings and claiming authoritative profiles is important to control search results and reputation. Both online and offline marketing should be used together to promote the business and drive traffic to the website. Monitoring reviews and reputation is also key to local SEO success.
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
8 Best Automated Android App Testing Tool and Framework in 2024.pdfkalichargn70th171
Regarding mobile operating systems, two major players dominate our thoughts: Android and iPhone. With Android leading the market, software development companies are focused on delivering apps compatible with this OS. Ensuring an app's functionality across various Android devices, OS versions, and hardware specifications is critical, making Android app testing essential.
Takashi Kobayashi and Hironori Washizaki, "SWEBOK Guide and Future of SE Education," First International Symposium on the Future of Software Engineering (FUSE), June 3-6, 2024, Okinawa, Japan
Measures in SQL (SIGMOD 2024, Santiago, Chile)Julian Hyde
SQL has attained widespread adoption, but Business Intelligence tools still use their own higher level languages based upon a multidimensional paradigm. Composable calculations are what is missing from SQL, and we propose a new kind of column, called a measure, that attaches a calculation to a table. Like regular tables, tables with measures are composable and closed when used in queries.
SQL-with-measures has the power, conciseness and reusability of multidimensional languages but retains SQL semantics. Measure invocations can be expanded in place to simple, clear SQL.
To define the evaluation semantics for measures, we introduce context-sensitive expressions (a way to evaluate multidimensional expressions that is consistent with existing SQL semantics), a concept called evaluation context, and several operations for setting and modifying the evaluation context.
A talk at SIGMOD, June 9–15, 2024, Santiago, Chile
Authors: Julian Hyde (Google) and John Fremlin (Google)
https://doi.org/10.1145/3626246.3653374
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Unique app for Salesforce.com
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Rewards and certifications
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Pain points of not having Zip codes and GeoData:
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7. RealZips on Salesforce1 Mobile
Empowering field teams
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Compatibility
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Review business key metrics by Zip code
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Search CRM data geographically
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ownership.
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Instantly plan visits and calls:
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Enrich CRM Data: Speeds up marketing, sales and admin workflows with GeoData.
Manage Territories: Empower the organization with shared territory data.
Route Leads: Connect instantly with prospective customers.
Verify Ownership: Continuously align customer records with the right sales people.
Identify Potential: Rank geographic areas based on market potential.
Target Locations: Focus on areas with greatest potential and close more deals faster.
Track Performance: Identify key metrics that drive marketing and sales success.
Mobilize Sales: Use geographic data before, during, and after each call.