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WHY WORK WITH CENTURY 21 ALLPOINTS REATLY
Century 21 Allpoints Realty is a leading real estate agency in Central New England, established in 1988, with 8 offices and over 350 agents. The company offers advanced technology, education, and a variety of services including marketing, relocation services, and lead generation tools to support agents in growing their businesses. Additionally, it provides comprehensive training through Century 21 University and various marketing and administrative resources to enhance agent success.
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WHY WORK WITH CENTURY 21 ALLPOINTS REATLY
- 1. Century 21 AllPoints Realty Tools& Systems
- 2. Century 21 AllPoints Realty •We are the #1 Century 21 in Central New England! • Established in 1988 • An independently owned & operated family company • 8 offices, 350 agents, and we are still growing! • Owners • Ryan Peterson • & • Kelly Peterson
- 3. Our Offices Avon 36 WestMain Street Avon CT, 06001 860.675.0021 Branford 1236 Main Street Branford CT 06405 203.481.7247 Enfield 71 Hazard Avenue Enfield CT, 06082 860.745.2121 Hebron Wallingford 17 Main Street 857 North Main Street Ext., Suite 3 Hebron CT, 06248 Wallingford CT,06492 860.228.9425 860.675.0021 Manchester West Hartford 175 Main Street 1001 Farmington Avenue Manchester CT 06042 West Hartford CT, 06107 860.646.4525 860.521.0021 Southington 117 North Main Street Southington CT 06489 860.621.8378
- 4. YOU HAVE CHOICES – WHYCHOSE US? THE BRAND . CENTURY 21 THE COMPANY . CENTURY 21 AllPoints Realty THE TECHNOLOGY – Best in the Industry- With Lead Generation & Conversion THE EDUCATION COACHING AND TRAINING – Local & National – What we are Known For!
- 6. We are: 119,000Brokers & associates in approximately 8,300 offices in 81 countries
- 18. Century 21 AllPoints Realty •Family-owned & operated • Non-Competing management team • Multi-Office Firm with 8 Offices • Southington, Avon, Branford, Enfield, Hebron, Manchester, Wallingford, West Hartford • Ranking as one of the 25 Top Century 21 Companies in the World • Member of the 2100 Club in Century 21 • Member of: • GHAR, Midstate, Tri-County, New Haven Middlesex Associations of Realtors & Realtor Association of Pioneer Valley of Massachusetts Boards • CTMLS, CMLS, and MLS PIN of Massachusetts
- 19. Century 21 AllPointsRealty • Member of CTR, NAR, and MAR • Part of the Executive Management group with the Mike Ferry Organization which entitles our agents to discounts for Mike Ferry events • Mike Ferry in-house training and coaching • Corporate Attorney available • Errors and Omissions Insurance • Branded Yard Signs • Monthly Newsletter to inform and announce company happenings • Monthly Company production awards
- 20. Century 21 AllPointsRealty • Broker licensed in CT and MA • Primary Broker with Cartus Relocation • Lone Wolf Enterprise system • New “Where-to-live” website • Company-wide holiday event • Real Estate License Schooling • Annual Award Recognition Event • Transaction Management- optional but available • Marketing Department available at no cost • Aggressive Commission Schedule
- 21. The Offices • SalesManagers • Full Time Administrative staff in each office • Marketing Administrative Assistants in every office • Company trainer/Coach • AllPoints Mortgage Officers on site if needed • Call Center open 7 days a week- a live person picks up our phones! • TV Monitors with computers to view properties with clients • Professional IT on-call assistance available • UPS Overnight Delivery for business
- 22. The Offices • Nodesk fees, No Tech fees • Leads Management including real time lead capture that goes directly to agents from the consumer • Office Equipment and supplies • Company stationery and envelopes • Branded Presentation Folders and Supplies • High Speeds wireless Internet Access • Showing Time Contract- Admins set up the appointments on listings
- 23. Agent Tools •Zap CRM & Lead Generator • C21 Mobile App • Zap Mobile App • In-House Mortgage Company • Credit Reporting Contract • Free YouTube Videos for Listings • Free YouTube Training Channel • Social Media sites • Business Builder by Market Leader for CRM, Marketing, Newsletters & Campaigns • Branded Toolkit CMA • C21 University • Preferred Client Club • Free PR Tools • Unique URL Sites for Listings • Free Listing Presentations
- 24. Agent Tools • MonthlyMarket Updates • Agent Financial Tool- Set your Financial Goals • Buyer & Seller Service Pledges • DotLooop- paperless Transaction Management with e-signatures • 21online.com Intranet Site
- 25. How we Helpto Grow Your Business • Announcement Cards to your Center of Influence per 100 • State Transfer Fee, MLS Change fee, & Board change fee for experienced agents • Name Riders for experienced agents (dependent on production) • Just Listed/Just Sold postcards- 50 free to surrounding area • In-House coaching for agents • Direct Deposit for commission checks • Discount CE online
- 26. How we Helpto Grow Your Business • Realtor.com contract- premier marketing for you and your listings, no extra charge to agents • Postage paid on all business mail • Listings put on over 200 websites • Business benefits for customers • Newspaper display ads & Open house ads • No copy charges & free voicemail • Press release announcement • Special free training events, webinars & workshops
- 28. Online Platforms for Acceleratingyour Business Goals
- 32. Century 21 BusinessBuilder
- 33. C21 Business BuilderA Marketing Tool – for Direct Mail, Flyers, Newsletters & Guides in Print And – Digital campaigns, newsletters, brochures and flyers to email, for any type of property or personal advertising- And a CRM to communicate with everyone!
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- 35. LEADS It helps tohave a presence in the industry to generate leads & give confidence to your circle of friends, family and acquaintances. 1. Real Time Lead Capture from over 400 Websites – through Lead Router 2. Delivered to your phone - you do not have to be in the office 3. Zap Leads – Zap Website delivers real time communication driving prospects back to your website to look at properties and alerting you to the activity 4. Number One Relocation Company – Cartus – bringing buyers and sellers from many portals including AARP, NAVY FED, large corporations, Amazon and more 5. Op-City Lead Generation System 6. Company Paid for online placement Portals 7. Company driven Social Media
- 36. Lead Tracking –Watch your leads search for homes on your own Website – then have that website communicate via an algorithm suggesting properties and giving amazing information about the area, monthly payment options and suggested selling prices based on sales in the area – MEET ZAP
- 37. Zap Daily Best Practices Login each day Add your new contacts into Zap and send the welcome email Send new contacts your link to your mobile app Set new contacts up for new listings alerts from Zap Put new contacts and new leads on a follow- up plan. Update out-of- compliance broker leads and complete daily follow-ups. Add property insights to your website for every home you tour.
- 38. Zap 21-Day Plan It takes21 days to form a habit. Day 1: Add 1 new contact into Zap and send a Welcome e-mail Day 2: Add 1 Property Insight to help market your Zap website Day 3: Add 1 Local Insight to help market your Zap website Day 4: Invite a contact with an e-mail to download your mobile app Day 5: Choose a contact and use the Sign-in as Contact feature to save a search to send New Listing Alerts from Zap
- 39. Zap | 21 DayPlan Day 6: Use your mobile Zap CRM app to add another new contact and send the Welcome e-mail Day 7: Register for and attend the weekly Get Zapped! Webinar series Day 8: Use your Mobile Zap CRM to add a Property insight while you are previewing or showing a property Day 9: Use your Mobile Zap CRM app to add a Local Insight Day 10: Update Broker leads in your Priority Follow-ups by sending an email or logging a phone call
- 40. Zap 21-Day Plan Day11: Add A YouTube video to your Zap website Day 12: Link your Social Media accounts to your Zap website Day 13: If you have a domain name for your website, forward the domain name to Zap Day 14: Review your Service Markets in Zap; if incomplete, contact your Broker Day 15: Add 5 or more of your own leads or clients into Zap and went the welcome e-mail
- 41. Zap 21-Day Plan Day 16:Send all of your leads the e-mail to download the mobile app Day 17: For all of your active leads, use the Sign in as Contact feature to save a search and send New Listing Alerts from Zap Day 18: Add 1 new Property Insight & 1 new Local Insight to help market your Zap website Day 19: Place potential sells on a neighborhood/home value alert using the Watched Home Update feature Day 20: Put your active leads and clients on Follow- Up Plans Day 21: Promote your domain name everywhere and complete SEO tasks
- 42. About Insights There are2 types of Agent Insights Property insights which are insights into properties you’ve toured or shown Local insights which are about your local area, including events, markets, appeal, etc. where you want to showcase your knowledge of the area. Add insights to create new content for both your Agent Website and your company’s page, MLS listings, and to help potential clients understand your unique insights into properties and areas.
- 43. Consumer Website & App Zapoffers a desktop website, a mobile website, and a mobile app consumers can use to search and save properties. Zap Simply set up an account when a new Broker lead comes in, and the consumer can save searches and properties that will show up on any device. Set up After you log into Zap, you can find your website/mobile app referral link in the My Website page, listed under your picture & name in the upper right-hand corner. Find
- 44. Follow-Up Plans Follow-up plansare reminders to stay in touch with clients based on your timeframe and methods. They are flexible, meant to match up with the relationship you have with your contacts and help you stay in touch with them.
- 45. Search Engine Optimization(SEO) Two most important things you can do to increase SEO: Provide as much info using keywords & phrases on your website that consumers use. Add as much unique content like Property & Local insights, and Agent reviews to your Zap website. Post links on Facebook, Twitter, LinkedIn, Blogs and other websites.
- 46. Listing Alerts New listingalerts are e-mails sent on your behalf to your customers to let them know about new listings that match their search criteria. Consumers are prompted to click back to your website to learn more or have the option to e-mail you back directly. Alerts can easily be set up by you or by the client.
- 47. About Mobile CRM-What it can do • Update Broker Leads • Add Local Insights • Complete Showings • Add Tasks • Complete Listing Appointments • Respond to Requests for Info • Review Lead Notifications • View contact Profile Pages & History • Send E-mails • Use Phone Scripts • Log a Call • Add A TouchPoint Note • Add a Profile Note • Change Contact Status
- 48. Seller Tools The consumer websiteoffers a link to seller tools with 3 features: •Home Value Estimates •Interactive Pricing Tool •Contact Agent
- 49. Watched Home Updates These areweekly e-mails sent to a potential seller that show the 10 most recently listed propertied similar to their property. Potential sellers can use this e-mail campaign to keep tract of any off- market home and receive weekly updates on similar properties.
- 50. About Contacts The contactprofile page keeps track of everything the clients does and all updates and communication you have with that contact There are 3 features in the contact profile page that make researching a contact quick & easy: The ZapScore Status Search insights
- 51. Use Zap to stayconnected to clients Leverage the power of Zap to keep track of client information Utilize Zap to discover client's real estate needs Use Zap reminders to keep track of important client dates Encourage clients to get started with Zap Connect with & support clients Service clients with other zap features Utilize Zap to keep in touch
- 52. Ecards & Videos toStay Connected Zap provides ecards & videos to help you stay connected throughout the year. Some topics include: Major holidays, Seasons, Mardi Gras, National Coffee Day, National Pet Day, Armed Forces Day, Flag Day, Super Bowl Sunday, Congratulations, Birthdays and many more!
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- 54. What is theC21 Ad Engine? AI = over 1 mil Touch Points Tracked Thru Facebook Suites The Century 21 Social Ad Engine is a robust platforms for local social ads. It’s designed to support relentless agents like you. In under 5 minutes, you can launch a campaign to target the clients you want but haven’t been able to reach. It’s that fast, simple and effective. Campaigns are based on your goals. Increase awareness of your listing, drive traffic to your listing web page, or generate leads directly from Facebook & Instagram.
- 57. The Golden Ruler Maximizeand measure online visibility with The Golden Ruler which provides comprehensive reports on consumer views and leads. You can send your sellers a weekly report that shows how well their listing is doing versus other listings on the market.
- 62. RealSatisfied & Century 21 Quality Service Survey(QSS) Brokers and affiliated sales associates will automatically have a RealSatisfied QSS sent to their clients e-mail for every transaction closed in the dash system. Feedback received from customers can be used to measure performance on key service delivery attributes as well as to better align themselves with customer needs and expectations. Testimonials can be shared to social media and other websites! Top performing offices and sales associates are recognized based on survey results.
- 63. My C21 Site Expandyour online exposure to clients and improve your business. 93% of home buyers use the Internet to search for a new home. As real estate professionals, it is critical to be visible online. My C21 Site is a tool that provides the power to create high quality websites in English as well as Spanish, leveraging century21.com tools and resources. It is available for affiliated agents, teams and offices for both residential and commercial markets.
- 64. It Helps toHave a Website: CENTURY 21 AGENT WEBSITES
- 65. Century 21 Unique PropertySites C21 Unique Property Sites are professionally designed individual property websites automatically created for each residential listing on century21.com and for each commercial listing on century21commercial.com. These sites are dedicated to selling that particular property and with unique domain names like 123MainSt.C21.com; it makes it easier for consumers to find and connect with the listing sales associate.
- 66. Preferred Client Club (PCC) Stayin touch with prospects and past clients effortlessly. Experience the benefits PCC to follow up with past clients and build their loyalty. It is our premier program that supports you in your customer relationship efforts. The program automatically sends high quality communications 7 times per year over a 5-year period on your behalf. Enroll clients to stay in touch with them over the long term without sacrificing your time. All mailings are personalized with your contact information and photo. You can add or renew clients easily through 21Online.com.
- 67. Toolkit CMA Toolkit CMAprovides agents with a way to quickly and easily create listing proposals, marketing presentations with photo CMAs, and property flyers for all listing and selling occasions. The software is easy to use and automatically merges comparable property and picture content from your MLS into presentations, property flyers, and buyer tour documents.
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- 69. Cartus Broker Network2018 Platinum Award For our Agents: It means more referral business opportunities for C21AP sales associates, as CARTUS is a worldwide leader in employee relocation solutions For our Customers: Platinum is the highest level of the Excellence Awards presented to principal brokers. It is based on performance results, including customer service and marketing of homes. In other words if you are relocating, you know you will receive the highest level of service by working with professionals at APR.
- 70. Relocation Services Century 21AllPoints Relocation is the first choice for Connecticut & Part of the Largest Relocation company in the world Century 21 AllPoints Relocation Services ensures that our clients; both employer and employee are fully serviced from the initiation of their move until the completion. We have a select group of A- Team agents that are professionally trained to manage every detail of the clients’ transition with the least amount of stress
- 71. What you get withC21 Relocation Services • Global Recognition • Leader in Relocation • International Relocation services • Area Acclimation Visits • Temporary Housing Assistance • Community & Shoreline Tours • Rental Assistance • High-Tech & High Touch communication • Custom Market Analysis & Pricing • Home Search & Home Marketing • International Relocation Partners • Personal Relocation Counselor
- 72. Century 21 AllPointsRealty Marketing Department
- 74. C21APR Marketing Department TheC21AP Marketing Team consists of 6 members to help all agents with any marketing needs they may have including: Brochure Packages for individual properties Welcome letters and bi-weekly updates sent to your clients Marketing letters & Closing letters to your clients Personalized flyers for prospecting & door-knocking Online distribution to over 200 websites for your listings Social Media Marketing Content Creation
- 75. What else canthe marketing team do? Create, print & bind CMA’s for you to mail out or hand deliver to clients Input Showing Time Instructions Broker Open & Broker Bonus Flyers Client Appreciation & Special Event Invites Assistance setting up social Media Ad Creation for Newspapers & Magazines Ask the Marketing Team if you have an idea!
- 77. Xpressdocs Direct Marketing Present your officeand properties with style. This powerful suite of tools puts a wide range of promotional products at your fingertips, from business cards to promotional materials with CENETURY 21 AllPoints Realty logos. Use the Xpressdocs selection of Century 21 Marketing materials to create customized collateral that makes your properties stand out.
- 78. Century 21 Brand Studio Createprofessional-looking marketing efficiently. Century 21 Brand Studio, equipped with the Asset Library and My Logos, enables you to create compelling marketing pieces across different media formats, such as print, online, outdoor and video. With My logos, you can access and download the full library of C21APR logos.
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- 80. Century 21 University Build long-termsuccess and profitability. C21 University provides system members with access to comprehensive development paths with robust content. Flexible learning solutions are available both live and virtually. The course content is designed for both experienced veterans as well as those wanting to launch a lucrative real estate sales career. Webinars, podcasts and videos supplement the course content but can also be utilized as stand-alone resources.
- 94. Classes offered withC21APR
- 95. Classes Offered with C21APR TheMFO System 5-Step Listing Presentation Closing Skills, Objection Handling & Scripts – Workshop & Practice Grow Your Business-Generate Leads Century 21 Tools & Systems of the Brand Creating your 18-Point Proven Market Plan- Seller Net Sheet
- 96. Ongoing Classes & Classes on Demand •Marketing Workshop- Mastermind • Doing a Title Search • Sales Contract Class • Servicing the Seller • Deep Dive- Lead Incubation • Fine Homes & Estates Marketing • Writing Ad Copy • Handling Lead Opportunities & Open House Opportunities • How to do a CMA • How to do a Market CMA • Servicing the Buyer to Closing • Dotloop • HUD How to • Working Rentals • Financing • How to pull up Expired and FSBO’s • Holding a Killer Open House
- 97. Ongoing Classes & Classes on Demand •Computer Skills Workshops • New construction- The Basics • New construction- Doing a market study • New construction- Doing a marketing plan • Time Management • Creating YOUR Business Plan-Goals • X-CELLERATE 4-week course • GO LIST! 4-week course
- 98. Century 21 Awards Showcaseyour accomplishments and build customer confidence. Offices, teams, and individuals can earn recognition based on performance, including Century 21 National Awards, Masters Awards, and Centurion Awards. Find criteria, forms, and other award-related materials in the awards area of 21Online.com. Award winners can add distinguishing award logos to their marketing materials to showcase their professional credibility.
- 99. Century 21 BusinessBenefits
- 100. Program Categories • CostSavings We work to get you the vest deals on products & services to make your day-to-day life as easy as possible. • AT&T • Office Depot/Office Max • UPS • Verizon • Tools for Prospecting Buyers Tools you can use to connect with clients faster from increasing social media to online advertising and e-prospecting. • Adwerx • Xpressdocs • DeeSign
- 101. Program Categories Innovative BusinessSolutions Take advantage of innovative office furniture decoration, front/back office solutions and streamline the transaction process. • Dotloop • Lone Wolf • ADP Talent Attraction and Retention Your affiliated sales associates are essential to brining on new clients and keeping them happy, do the same for your sales associates! Help them with the right tools. • Terradatum • The CE Shop • @commission
- 102. Program Categories For YourClients Nothing says your business is on the road to success better than earning a customer for life. These companies will help make a good impression on your clients by helping to make their process easier and keeping you on their mind long after the transaction is over • American Home Shield • Lowe’s • Pods Moving & Storage
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- 104. What is Spark &Who can Join? SPARK is a membership association that provides independent sales associates affiliated with a Realogy brand exclusive access to more than 40 personal and business solutions. Members have access to exclusive products and services tailored to their needs SPARK membership is exclusive for agents who are currently affiliated with the Realogy brands.
- 105. How much isa SPARK membership? Join SPARK for just $48 per year. Agents can click on the SPARK link in 21Online.com. Once in the portal you can click on the ‘Join Today’ button. Accounts are set to auto-renew 1 year after enrollment.
- 106. Benefits of joining SPARK FREE-Forewarn for Real Estate Agents ($240 value) ACA and non-ACA compliant health plans Dental insurance Vision insurance Disability insurance Retirement savings accounts Cybersecurity compliance and protection Discount business services Discounted CE and license renewal
- 107. Questions about SPARK For questionsregarding products and insurance options, contact a customer support agent: 833.378.8219 Monday-Friday from 8am – 8pm If an agent leaves the brokerage, they will not lose any benefits that they have secured with a third-party provider. They will lose access to the SPARK RE Association once their membership expires and will need to work directly with their chosen healthcare provider during the next Open Enrollment period in order to continue coverage.