One Leo Advertising Company Profile

1. STRATEGIZING
OOH ADVERTISING

2. One Leo Advertising offers
comprehensive OOH solutions to
prospects and customers through
its bouquet of offerings of hoardings
and billboards, unique street
furniture, transit and mobile media
besides innovative and ambient media
to suit specific client’s requirements
We are media specialist with Pan India Presence
about us

3. Providers of end to end OOH solutions
offering planning, creative adaptations,
competitive landscape, data on traffic
count, post campaign results
Control of media through leasing,
networking and acquisition
Well researched data to provide trends
Web based tools such as the Simulator and CRM
to provide higher efficacy of ongoing campaigns
– another first for the industry!
our capabilities

4. • Pan India Solutions provider
• Experienced manpower based
across 23 cities in India
• Experience of handling campaigns in
over 500 towns
• Web based tools to ensure quality
handling of campaigns
• Creative inputs specific to Outdoors
• Ability to carry faultless implementation
in small and rural towns
Our strengths

5. Customized Planning
“Taking care of your each money spent”
<<

6. One Leo Advertising LOCATION
OPTIMIZER
Leveraging Clients TG information to
identify OOH communication apertures,
to arrive at an optimized list of locations
while planning a campaign
LOCAL TOWN UNDERSTANDING
Media knowledge
Traffic Movement pattern analysis
Knowledge of Town with respect to availability of
relevant TG
LOCAL VENDOR DATABASE
Comprehensive database of local vendors of
different media options including traditional
mediums, street furniture and mobile mediums
including transit points
COMPETITIVE ANALYSIS
Takes into consideration the presence, spends,
impact and coverage in the town by other brands
in similar category

7. Planning based on effectiveness of a
site/medium
• Our planning for any medium takes into consideration certain
scientific parameters like:
1. Angle of the medium (Parallel vs Head on)
2. Illumination (FL/BL vs NL)
3. Floor level (eye level vs roof top sites)
4. Junction (junction site vs running traffic)
5. Clutter (solus vs clutter)
6. Eyeballs (based on data counts)

8. Efficient Buying
“Providing Savings and Value for Money”
<<

9. • Ownership of key properties in almost all major
towns across the country
• Strong vendor relationship management
• Multi-Layer Negotiation with the media owner
• Knowledge of acquisition and other payouts
• MIS of previous buying rates
• Regular buying across the country throughout the
year
• Bought Media in access of 35 crores last year

10. Systems and Processes
To ensure that you are always in
control of your campaign
<<

11. • Will update you on daily basis about the status of campaign
implementation from the day campaign is confirmed till the final site
is up
Daily Activity sheet
• Will update you about any issue affecting campaign with the
responsibility centre, corrective measures taken, expected time of
resolutions and compensation, if any
Issue Log
• Will upload each and every photograph of every site implemented as
a part of the campaign and the same can be viewed campaign wise,
brand wise, creative wise
Online Monitoring

12. • As a part of the process, we would obtain satisfaction letters from your
ZOne l heads/other competent authorities after the satisfactory
completion of a campaign/month
Campaign Confirmation and Certificates
• We will have a dedicated creative team that would work on outdoor
specific creative concepts and innovation ideas that would be shared
with you frequently
Dedicated Creative support
• We would continuously share with you the new developments in the
Outdoor space and update you with any new media, availability of
premium and landmark sites, if any. We propose to do a campaign
review with your central marketing team bi-monthly and with your ZOne
l Teams on Monthly basis
Industry Updates and Review meetings

13. Team and Infrastructure
To ensure timely on-ground support
And quick turnaround time
<<

14. • 80 dedicated offices across the
country
• A highly experienced, efficient and
passionate team of professionals
• Network of more than 1000 site
installers and monitoring resources
who are connected over phone and
email
• 100 printers spread throughout the
country to provide flexible logistics
and rapid execution capability
our infrastructure
New Delhi Mumbai Bangalore Chennai Hyderabad Lucknow Kanpur Bareilly Kolkata Bhubhaneshwar
Aligarh Moradabad Agra Jallandhar Patiala Rohtak Ranchi Patna Gorakhpur Allahabad Pune Surat
Ahmedabad

15. Conceiving and Implementing Clutter
Breaking Creative and Innovations
“making your campaign stand out”

16. AIRWICK
One of the most talked about outdoor
Innovation
Covered by all national dailies, channels
and media and marketing websites

17. DETTOL FRESH

23. Animated light represents clear signal to and from “Cellone”

24. Our Capability

25. • Being media owners;
– We can extract preferential rates from other media
owners across the country to offer competitive rates &
packages
– We can work effectively with the local vendors in
locations where we do not have properties to execute
National & regional plans on time
• Extensive mapping of metros, mini-metros and tier 2
markets
– Important clusters identified
– TG Congregation points identified
– Media options in those congregation points identified.

26. • Plans based on sound strategy
– TG centric
– Delivers high eye balls
• Creative expert assistance
– For what works in OOH
– Innovations
• Solutions are truly OOH inclusive
– Beyond traditional media. Includes transit, ambient
and new emerging media
• Provide Competitive landscape

27. Our Clients

29. THANK YOU