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REVENUE GENERATING EVENT
Revenue Generating Event Calendars
US Publishers
2019
REVENUE GENERATING EVENT
Introduction
Event Marketing
Automation
Platform
An aggregator of 4,300+
event calendars, scaling up
an events ad network targeting
16660 news and radio sites.
REVENUE GENERATING EVENT
The Problem 2018
65 million Events
Created Per
Annum
Submitted via multiple media
channels that fail to generate
significant digital revenues.
REVENUE GENERATING EVENT
2018
Revenue Generating
On-Demand
Event Marketing
Platform
Connecting event marketers
to news & media publishers
instantly.
The Solution
REVENUE GENERATING EVENT
Market Size
Total Addressable Market $2.1 billion
United States America (33%) $0.7 Billion
Frost & Sullivan, 2014, “Financial Analysis and Market Sizing of the Event Management Software Market”
Forbes Events Industry Council et al, 2018, “Economic Significance of Meetings to the US economy”
Wall Street Journal Forbes, 2014, “Who are the major players disrupting the events industry”
Marketing Profs, 2017, “2018 Digital Marketing Plans: Budget and Tactic Trends”
Forrester, 2017, “US digital marketing spend will near $120 billion by 2021”
IBIS World, 2017, “Party & Event Planners - US Market Research Report”
Deloitte, 2017, “Marketing Budgets Vary by Industry”
$512 billion is spent on events and conferences annually as
noted by Forrester Research, with 20% typically being assigned
to a marketing officers budget.
English Speaking Digital Marketing Spend Addressable market
2018
REVENUE GENERATING EVENT
How does it work…
US Publishers
2019
REVENUE GENERATING EVENT
2. Premium
Easy to use add event
form
Features
• Featured & Syndicated
• Print, voice, email
• Clicks & Impressions
• Registration & Revenue
• Google Indexing
• Instant Reporting
Buy Online
• Single Event
• Subscription
Successful & accountable
event marketing
1. Calendar
Local Search Events
calendar
Features
• Events Data
• Search
• Category & location
• Details Page
• Featured Event
• Event submission
Checkout
• Free
• Premium
Google friendly events
content on your domain
3. Editor CMS
Manage your data
on your calendar
Features
• Search
• Featured
• Editor Pick
• Editors Voice
• Reject
• Edit
Reverse Publishing
• Data Export
• Print ready ad
Effective tools for editors
and news teams
4. Sales CMS
Automated Events to
scored Leads
Features
• Fresh daily leads
• Category
• Location
• Scored
• High conversion
• Revenue reporting
Reporting & Conversions
• Events
• Revenue
3% - 11% conversion online
15% - 20% via insider sales
4 Steps to revenue
REVENUE GENERATING EVENT
Event Calendar
• Best in class events calendar
focused on local search.
• Google friendly events content on
your domain.
• Features
• Search
• Category & location
• Details Page
• Featured Event
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
5 Point Sell Strategy
1. Snap Sell capturing sales interest
at the start point
2. Checkout introducing more
detailed premium information
3. Event Report light touch upgrade
for features
4. Create a package in the platform
5. Rebooking from every sale to the
next
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
Checkout
• Transaction online self service
checkout.
• Stripe split payment, cash in your
bank instantly.
• Features
• Free
• Premium Single
• Premium Subscription
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
Event Report
• Instant online reporting & clear
ROI per event.
• Accountable & successful
event marketing.
• Features
• Digital reporting metrics
• Registration
• Revenue
• Premium Services
• Reporting & Upgrades
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
Premium Event
• A product that sells itself directly
to event promoters.
• An automated campaign of local
event marketing.
• Features
• Event Calendar Listing
• Syndication
• Featured
• Print
• Voice
• Email
• Social
2. Premium1. Event Calendar 4. Sales CMS
3. Editor
CMS
REVENUE GENERATING EVENT
Editor CMS
• Manage your own data, on your
own events calendar.
• Effective tools for editors and
news teams.
• Features
• Search
• Edit & Reject
• Editors pick & voice
• Reverse publishing to print
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
Sales CMS
• Events scored and converted to
sales leads.
• 3% conversion online, 20%
conversion via insider sales
• SFGATE
• 1.3k Event Submissions
• 6% conversion to sale
• 61% rebooking
• $502 average spend
• $1.6m revenue forecast
4. Sales CMS
3. Editor
CMS
2. Premium1. Event Calendar
REVENUE GENERATING EVENT
2018
CONTRACT TODAY
Tech supplied INSTANTLY
Time required to implement 15 Minutes
Live & revenue generating INSTANTLY
COSTS ZERO
* Rates for data, hosting, voice, email & print are optional
TIMELINE TO REVENUE
REVENUE GENERATING EVENT
Customer & Partners 2018
REVENUE GENERATING EVENT
Contact us 2018
Revenue Generating
Event Calendars
Richard Green
CEO & Founder
M: 424 353 1393
richard@evvnt.com

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Revenue Generating Calendars & Marketing Automation Platform

  • 1. REVENUE GENERATING EVENT Revenue Generating Event Calendars US Publishers 2019
  • 2. REVENUE GENERATING EVENT Introduction Event Marketing Automation Platform An aggregator of 4,300+ event calendars, scaling up an events ad network targeting 16660 news and radio sites.
  • 3. REVENUE GENERATING EVENT The Problem 2018 65 million Events Created Per Annum Submitted via multiple media channels that fail to generate significant digital revenues.
  • 4. REVENUE GENERATING EVENT 2018 Revenue Generating On-Demand Event Marketing Platform Connecting event marketers to news & media publishers instantly. The Solution
  • 5. REVENUE GENERATING EVENT Market Size Total Addressable Market $2.1 billion United States America (33%) $0.7 Billion Frost & Sullivan, 2014, “Financial Analysis and Market Sizing of the Event Management Software Market” Forbes Events Industry Council et al, 2018, “Economic Significance of Meetings to the US economy” Wall Street Journal Forbes, 2014, “Who are the major players disrupting the events industry” Marketing Profs, 2017, “2018 Digital Marketing Plans: Budget and Tactic Trends” Forrester, 2017, “US digital marketing spend will near $120 billion by 2021” IBIS World, 2017, “Party & Event Planners - US Market Research Report” Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a marketing officers budget. English Speaking Digital Marketing Spend Addressable market 2018
  • 6. REVENUE GENERATING EVENT How does it work… US Publishers 2019
  • 7. REVENUE GENERATING EVENT 2. Premium Easy to use add event form Features • Featured & Syndicated • Print, voice, email • Clicks & Impressions • Registration & Revenue • Google Indexing • Instant Reporting Buy Online • Single Event • Subscription Successful & accountable event marketing 1. Calendar Local Search Events calendar Features • Events Data • Search • Category & location • Details Page • Featured Event • Event submission Checkout • Free • Premium Google friendly events content on your domain 3. Editor CMS Manage your data on your calendar Features • Search • Featured • Editor Pick • Editors Voice • Reject • Edit Reverse Publishing • Data Export • Print ready ad Effective tools for editors and news teams 4. Sales CMS Automated Events to scored Leads Features • Fresh daily leads • Category • Location • Scored • High conversion • Revenue reporting Reporting & Conversions • Events • Revenue 3% - 11% conversion online 15% - 20% via insider sales 4 Steps to revenue
  • 8. REVENUE GENERATING EVENT Event Calendar • Best in class events calendar focused on local search. • Google friendly events content on your domain. • Features • Search • Category & location • Details Page • Featured Event 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 9. REVENUE GENERATING EVENT 5 Point Sell Strategy 1. Snap Sell capturing sales interest at the start point 2. Checkout introducing more detailed premium information 3. Event Report light touch upgrade for features 4. Create a package in the platform 5. Rebooking from every sale to the next 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 10. REVENUE GENERATING EVENT Checkout • Transaction online self service checkout. • Stripe split payment, cash in your bank instantly. • Features • Free • Premium Single • Premium Subscription 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 11. REVENUE GENERATING EVENT Event Report • Instant online reporting & clear ROI per event. • Accountable & successful event marketing. • Features • Digital reporting metrics • Registration • Revenue • Premium Services • Reporting & Upgrades 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 12. REVENUE GENERATING EVENT Premium Event • A product that sells itself directly to event promoters. • An automated campaign of local event marketing. • Features • Event Calendar Listing • Syndication • Featured • Print • Voice • Email • Social 2. Premium1. Event Calendar 4. Sales CMS 3. Editor CMS
  • 13. REVENUE GENERATING EVENT Editor CMS • Manage your own data, on your own events calendar. • Effective tools for editors and news teams. • Features • Search • Edit & Reject • Editors pick & voice • Reverse publishing to print 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 14. REVENUE GENERATING EVENT Sales CMS • Events scored and converted to sales leads. • 3% conversion online, 20% conversion via insider sales • SFGATE • 1.3k Event Submissions • 6% conversion to sale • 61% rebooking • $502 average spend • $1.6m revenue forecast 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
  • 15. REVENUE GENERATING EVENT 2018 CONTRACT TODAY Tech supplied INSTANTLY Time required to implement 15 Minutes Live & revenue generating INSTANTLY COSTS ZERO * Rates for data, hosting, voice, email & print are optional TIMELINE TO REVENUE
  • 17. REVENUE GENERATING EVENT Contact us 2018 Revenue Generating Event Calendars Richard Green CEO & Founder M: 424 353 1393 richard@evvnt.com