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Real-Time "Business Awesome" from Data-Informed Customer Engagement

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Real-Time “Business Awesome” from Data-Informed Customer Engagement Scott Stratten President of Un-Marketing, Author, “The Book of Business Awesome” and “UnMarketing”
Scott Stratten • Expertise: viral, social, authentic marketing (“unmarketing”) • Experience working with industry leaders, global brands. • Top 5 social media influencers in the world (Forbes.com) • >60 million views of clients’ viral videos. • Over 130,000 Twitter followers, Twitter: #DMA2012 @unmarketing
A word about SAS • Enabling “Business Awesome” with business analytics since 1976. • Optimization ♦ Real Time Decisioning ♦ Marketing Automation Customer Experience Analytics ♦ Social Media Analytics • 90 of the top 100 companies on FORTUNE Global 500® use SAS® Proud sponsor of Scott Stratten at DMA 2012 • $2.73 Billion annual revenue (2011) • World’s largest independent software vendor. • Fortune magazine #1 place to work in 2010 and 2011. Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
& Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Marketing Is Not A Task Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Static Or Ecstatic Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Data Is Dangerous (and Powerful) Twitter: #DMA2012 @unmarketing
Social Media Success Doesn’t Exist Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
75% replies Twitter: #DMA2012 @unmarketing
Talking Is In Real-Time Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing

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