The Social Charity Think Tank

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The Social Charity Think Tank

  1. 1. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK with PRESENTED BY:
  2. 2. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK Calvin Stowell Persia Tatar Michael J. Lamp Social Strategist Founder Social & Digital Media StrategistDoSomething.org Social Media Society Hunter PR @dosomething @socmedsoc @mjlamp PRESENTED BY:
  3. 3. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKHOW IT WORKS• Briefing from Charity• Brainstorming Excursions• Regroup PRESENTED BY:
  4. 4. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK PRESENTED BY:
  5. 5. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK PRESENTED BY:
  6. 6. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK PRESENTED BY:
  7. 7. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK PRESENTED BY:
  8. 8. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKTASK STATEMENTHave teenagers and college students take action withDoSomething.org and the "Grandparents Gone Wired"campaign through creative YouTube integration. PRESENTED BY:
  9. 9. #DMA2012 #thinktankSOCIAL CHARITYTHINK TANK PRESENTED BY:
  10. 10. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKBRAINSTORM RULESThe Vocabulary• IW = ‘I Wish…’• H2 = ‘How to…’ • All statements should be framed in one of these formats. This keeps the tone of the brainstorm positive and helps attendees build on each other’s ideas. For instance: • IW DoSomething.org could…. • H2 make DoSomething.org the #1 YouTube channel for …No ‘Black Hatting’• All ideas are good ones – or at least helpful in guiding us toward the ‘right idea’• Treat each fellow brainstormer – and his/her idea – with respect and help each other refine and build upon ideas PRESENTED BY:
  11. 11. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKICE BREAKER PRESENTED BY:
  12. 12. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKTASK STATEMENTHave teenagers and college students take action withDoSomething.org and the "Grandparents Gone Wired"campaign through creative YouTube integration. PRESENTED BY:
  13. 13. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKEXCURSION #1 PRESENTED BY:
  14. 14. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKEXCURSION #2 PRESENTED BY:
  15. 15. #DMA2012 #thinktank SOCIAL CHARITY THINK TANKWRAP-UP PRESENTED BY:
  16. 16. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK STATS• Over 4 billion hours of video are watched each month on YouTube• Traffic from mobile devices tripled in 2011• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute• Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site http://www.youtube.com/t/press_statistics PRESENTED BY:
  17. 17. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK OPTIONS• Video Playlists (curated lists of your own videos with separate URL)• Video Ad Overlays can promote websites & additional videos• Closed Captions can emphasize a point and improve SEO• Custom Messages can be inserted with every video posting which then appears in the “activity feed” for friends and followers to see PRESENTED BY:

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