Intema's Predictive Marketing Engine is a marketing automation platform that leverages machine learning to analyze customer data and personalize marketing efforts based on individual behaviors. It aims to enhance customer engagement by anticipating their needs, thus increasing conversion rates and reducing unsubscribes. The solution promises improved data accuracy, tailored content delivery, and a significant lift in sales metrics through strategic implementation.

1. DIGITAL INNOVATION &
DEVELOPMENT

2. Our Approach
1. Keep it simple
2. Customer
centric
3. Design
Thinking
4. One-stop-shop
ABOUT INTEMA

3. Predictive Marketing Engine
COLLECT – PREDICT - PERSONALIZE
A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data
(clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect.
Each individual is then scored based on predictive models and each customer event influences their score and modifies
the automated content and offers that are sent.
Plug and play into your POS/CRM and target individuals, not segments, this allows the use of predictive analytics to
anticipate the needs, preferences and triggered contented timed and personalized to each consumer.
This business intelligence solution learns over time the unique behavior of each person automatically as it trains on
your data.
http://predictivemarketingengine.com

4. Our
Technologies
Our Automated Marketing Solution

5. PREDICTIVE MARKETING ENGINE
?
Know What Your Clients Are Thinking

6. Know What Your Clients Are Thinking
PREDICTIVE MARKETING ENGINE

7. Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE

8. Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE

9. Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE

10. Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE

11. Generate Highly Personalized Content
WINTER
COLLECTIONHOW TO STAY WARM &
COMFY
VIEW
COLLECTION
FIND A STORE
For Men
New Collection Shirts Sweaters Footwear Accessories
PREDICTIVE MARKETING ENGINE

12. Double Your Conversion Rate
PREDICTIVE MARKETING ENGINE

13. How Does it Work?
4 Easy Steps
PREDICTIVE MARKETING ENGINE

14. USE / GATHER
DATA1
STORE
DATA WAREHOUSE
OTHER SOURCES

15. TURN BIG DATA INTO SMART
DATA2
DATA
WAREHOU
SE
SMAR
T
DATA
PREDICTIV
E
ALGORITH
M

16. LINK SMART DATA TO
PRODUCTS3
SMART DATA KEYWORDS
User
USER
PREFERENCES
Each keyword is scored according to the client’s
preferences
88 11 02 420004

17. CONVERT SMART DATA INTO
REVENUES4
{Returning
Clients
{Personalized
Content

18. Collective – Predict – Personalize
How the machine learning uses your Big Data

19. Collective – Predict – Personalize
An Omni-channel personalization solution

20. Collective – Predict – Personalize
Phases of Implementation 12 weeks

21. Collective – Predict – Personalize
Implementation Specs

22. Collective – Predict – Personalize
API Integration

23. Collective – Predict – Personalize
Maintenance, Monitoring & Optimization

24. PREDICTIVE EMAILS
Objectives
Increase the Open Rate
Increase the Click Rate
Decrease
“Unsubscribtions”
1
3
2

25. Unique Realtime Segmentation
SUBJECT LINE ?
CONTENT
?
1 Setup 3 Launch
SMART DB
User
2 Content Generation
FANS ON SALE
PREDICTIVE EMAILS

26. PREDICTIVE WEB PAGES
COOKI
E
SMART DB
User

27. Effortless & Cost Effective
Deployment
OPTIMAL
INFRASTRUCTURE

28. Case Studies
Information obtained after the implementation of our
Predictive Engine Marketing (PME) in the procurement cycle
of a large public furniture retailer.
Increase of store visits according to predictive influences on customers.

29. PREDICTIVE MARKETING
ENGINE
To summarize: to achieve Short-Term Lift & Gain Long-Term
Results
1. Increase the Open Rate & CTR
2.Accelerate First Time Purchase
3. Increase average basket/order size
4. Increase Revenue from CartAbandonment
5. Decrease “Unsubscriptions”
6.Automatic integration of custom content
7. Increase data accuracy & Monetization
8. Responsive Design Content