The document provides instructions for students to analyze a speech by J.K. Rowling by highlighting examples of logical appeals (logos), emotional appeals (pathos), credibility and authority (ethos), imagery, shifts in tone, and passages that appeal to the intended audience. Students are asked to mark the text to identify these rhetorical devices and techniques.

1. READING TASKS
FIND LOGOS​: Use a highlighter to
mark the text to show where
Rowling appeals to logic and/or
evidence (Logos).
FIND PATHOS​: Use a
highlighter to mark the text to
show where Rowling appeals
to the audience’s emotions
(Pathos).
FIND ETHOS​: Use a highlighter to
mark the text to show where
Rowling establishes her
credibility and authority (Ethos).
IDENTIFY IMAGERY:​ Highlight
examples of imagery that you
find in the speech, and
consider what sort of feelings
or ideas the images evoke for
the audience.
​IDENTIFY TONE​: Read over the
speech, marking sections with
words to describe Rowling’s tone.
Look for where the tone shifts
and highlight specific words or
phrases that help indicate her
tone.
APPEAL TO AUDIENCE:
Consider this audience--their
backgrounds, their interests
and agenda. Find specific
passages that show Rowling’s
ability to reach out to and
address this audience.