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Audience research


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Audience research

  1. 1. Audience research Survey Monkey questionnaire response
  2. 2. Questionnaire
  3. 3. What is your gender? 80% of females completed this survey in contrast to 20% males this then effects the reliability of the findings and therefore cant create my magazine fairly for both genders but had to take responses into validation. 80% 20% Gender Female Male
  4. 4. How often do you read/buy magazines? All the time Oftenly Moderately Rarely Not at all 0 10 20 30 40 50 60 17 33 50 Read/Buy % Read/Buy % From this it shows that 50% of people don’t read/buy magazines which is a huge disadvantage. Then 33% read rarely and 17% moderately this shows that I need to find other ways in which to reach out to my audience for example online editions.
  5. 5. What is your age? All of the people that filled out my questionnaire were under the age of 17 which was my main target range however in addition to those is their 20s. 17 or younger 18-24 25-34 35-54 55-74 75+ 100 0 0 0 0 0 Series 1 Series 1
  6. 6. What genre of music would you like covered? 14% 7%14% 7% 21% 7% 7% 7% 14% Genre % Alternative Dance Hip Hop/Rap Indie Pop Pop R&B/Soul Reggae Rock Singer/Songwriter The most popularized choice of music genre is pop music followed by hip hop, alternative and singer/songwriter music. Therefore I would base my articles and main features on these genres however I would still include variety of music to reach out to a wider audience.
  7. 7. What type of articles would interest you? 7% 7% 20% 7% 7% 13% 7% 20% 13% Articles News Business Celeb Gossip Gigs Interviews Celeb Profiles Film Reviews Device Updates Chart Tables Top Downloads Other The main articles in which my audience would like to be featured is chart tables and gigs which is why I have decided to create a chart magazine in which has all the tables and gig events to give the audience what they are interested in.
  8. 8. How much would you pay for a magazine? £1 £2 £2 £3 £3 0 5 10 15 20 25 30 35 Cost % Cost % Most people said that they don’t buy any magazines however as it shows here 66% of people would pay between £1.50/£2 from my results I will take this into consideration when figuring out the price in which I should put my magazine in order to encourage people to buy it.
  9. 9. How often would you buy a magazine? 50% 33% 17% % Weekly Fortnightly Monthly 50% of people said they would read a weekly addition and 33% would buy fortnightly followed by 17% buying the magazine monthly. Even though this is what the audience wants I will conform to the professional best selling magazines and release an addition monthly.
  10. 10. What colours appeal to you more? Red Blue Yellow Green Purple Pink Black Other 0 5 10 15 20 25 30 35 Colours % Colours % The majority of people were interested in the colour blue/purple however so that the colours contrast well I've decided to also include red and yellow to help compromise the cover yet stand out also.
  11. 11. Would freebees, discounts and special offers encourage you to buy the magazine? yes % 100% of the people said they would be interested in freebies. Therefore I have decided to use synergy in a way that I have decided each time I release an issue it would include a freebie such as CD, Tickets, Games, Gadgets; because my main target audience is are music lovers who are interested in things such as tickets so this would then help market my magazine.
  12. 12. What would you like on the cover of the magazine? Artist/bands Albums Gigs Fans Other 83 17 On Cover % On Cover % The majority of people said they would prefer to see the artist on the main cover page, 83% to be precise and 17% were interest in an image of a gig. I have decided to take the popular vote or putting my main artist on the front to represent what the magazine is about.