The document provides guidelines for using ReachOut!'s branding assets consistently, including: - Using the standard logo and only modifying the color in exceptions. - Using white as the standard background color for cost efficiency and print visibility. - Choosing the appropriate logo size and resolution based on the document's use and format. - Using the square 96x96 pixel logo for social media profiles.

1. ReachOut! Visual Guide September 2011

2. Calibri

3. We should always use the Standard Logo AS IT IS. We shouldn’t use previous logos. We have a white Version of the logo but it should be used as an exception (for example when we have a red or orange background)

4. Our standard background colour for all type of documents is WHITE. This is especially important if we are going to print the document as it is cheaper. We can use other background colours but always taking care to use the correct type of logo. If we want to use the logo on a diferent colour rather than white we should use the PNG version as it doesn’t have any background colour “ included ”.

5. Depending on the size/format of the document we should use different sizes. If we use a document just for displaying on a computer (like Presentations, Web, Social Media etc…) we should use the lower resolution logo. If we use a document that must be printed we should use a higher resolution logo and depending on the size of the document (A4, A3, Poster…) we should choose a higher or lower resolution version. If we are resizing the logo on a document IT IS ESSENTIAL TO DO IT WHILE WE PRESS CONTROL BUTTON TO MANTAIN THE CORRECT PROPORTIONS.

6. We should use this “box” logo for our Social Media Profiles (Facebook, Twitter, SlideShare, Flickr…) The image can be modified but always using a square (as is the best way to display the logo correctly on those pages) 96x96 Pixels Other logos can be designed and used for specific projects or events but we should always incorporate the main logo and use similar typography and colour combinations.

7. A4 preferred position Presentation

8. We should try to use the ReachOut! colour combination (Orange and Red) in all our documents and publicity. If we use our colours in all our documents and publicity people will be able to identify easily that this document is a ReachOut! document and our Brand Image will be stronger. R 187 · G 34 · B 39 R 245· G 127· B 32 R 128 · G 128 · B 128 (Grey-50%)

9. Calibri is the official font. We should use it for all our documents. Use size 11 for standard text (i.e. reports, letters, etc.) If it is not available use “ Arial ” as an exception. When we write the word “ ReachOut! ” we should remember to always use a capital “R” and “O”, leave no space between the words and include an exclamation mark just after the “ t ” , as it is part of our brand identity. “ Calibri ” “ ReachOut! ”

10. We have amazing pictures of our kids and mentors. We should be using them because they're the best way to show our work to people. We have to be conscious about the importance of the images in a charity like ours to make publicity about ourselves, for this reason we should take pictures in every project we run and we should do it lots of times. We should have a huge Flickr Profile to show everyone how much we do .

12. Stationary

13. We should have consistency in all our Power Point Presentations. For this reason we have a Ppt Template available for everyone who needs to do a presentation. We should use this template in order to make all our presentations look the same.

14. All of our e-mails should have the same signature at the end of the text. It should have: Current Logo (where possible) Name (Calibri 12 points) Position (Calibri 10 points Bold) Personal Telephone (Calibri 8 points) Office Telephone (Calibri 8 points) Address (Manchester or London) (Calibri 8 points) www.reachoutuk.org (Calibri 8 points) All of this information should be GREY-50% in colour like the example. Javi Segarra Marketing Manager (0) 771 974 6463 00 44 12 42 34 56 121, Picadilly Circus SW3 0D3 www.reachoutuk.org