The document discusses strategies for academic librarians to connect with faculty, students, and the broader scholarly community in a time of changing technologies and educational trends. It recommends relationship building, continuous learning, outreach, and adapting services to meet users' needs. The library must embrace new technologies, be receptive to ideas, and admit when tools are no longer useful. Strategies for different user groups include introducing services to faculty, being available to help students, and learning how to best support distance learners.