The document discusses findings from a comScore study on digital advertising validation. It found that on average only 69% of ads were viewable, meaning 31% received impressions but were never seen. It also found demographic targeting accuracy ranged widely from 14-96%. On average, 4% of ads were served to the wrong geographic audience. Validation is needed to measure impressions that have a real chance to impact the audience.
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
Multiscreen mobile email design strategy silverpopSilverpop
Webinar held on February 26, 2013 discussing the challenges of designing emails in a mobile and multiscreen world; outlines the different design approaches; shares tips/best practices. Webinar features Justine Jordan of Litmus; Brian Sisolak of Trilogy Interactive and Loren McDonald, Silverpop
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
Multiscreen mobile email design strategy silverpopSilverpop
Webinar held on February 26, 2013 discussing the challenges of designing emails in a mobile and multiscreen world; outlines the different design approaches; shares tips/best practices. Webinar features Justine Jordan of Litmus; Brian Sisolak of Trilogy Interactive and Loren McDonald, Silverpop
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
L’attrait pour Android augmente dans les entreprises avec le double de smartphones activés, mais iOS reste la plateforme dominante selon le rapport de Good Technology de Q2 2012
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
Les iPhones 4S battent un nouveau record tandis que les iPads continuent à dominer les activations de tablettes en entreprises selon le rapport Good Technology de Q1 2012
MIXX 2013: comScore "Brave New Digital World"IAB Canada
What media measurement businesses must address. Presented by Brent Bernie, President of comScore Canada. This presentation was given at IAB Canada's MIXX Conference in March 2013.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
Simon Khalaf throws down the gauntlet at #Source13 with a data-packed presentation. "Ignore the Series A crunch. It's time to innovate. Disrupt an industry."
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Bijna onopgemerkt is Android in korte tijd gegroeid naar dominantie op de mobiele markt. In Amerika is Android OS al te vinden op 50% van de toestellen en prefereert de consument Android toestellen boven de iPhone. In vogelvlucht verteld Remco het verhaal achter Android, hoe het zo snel zo dominant is geworden en laat hij zien waarom Android juist nu kansrijk is voor het bedrijfsleven.
Daarnaast schetst hij wat we in de toekomst kunnen verwachten wanneer Android te vinden is op vrijwel iedere mobiele telefoon en tablet.
Deze presentatie is gehouden door Remco Bron tijdens het Making Android Matter event georganiseerd door Nspyre op donderdag 23 juni op de High Tech Campus in Eindhoven.
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
L’attrait pour Android augmente dans les entreprises avec le double de smartphones activés, mais iOS reste la plateforme dominante selon le rapport de Good Technology de Q2 2012
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
Les iPhones 4S battent un nouveau record tandis que les iPads continuent à dominer les activations de tablettes en entreprises selon le rapport Good Technology de Q1 2012
MIXX 2013: comScore "Brave New Digital World"IAB Canada
What media measurement businesses must address. Presented by Brent Bernie, President of comScore Canada. This presentation was given at IAB Canada's MIXX Conference in March 2013.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
Simon Khalaf throws down the gauntlet at #Source13 with a data-packed presentation. "Ignore the Series A crunch. It's time to innovate. Disrupt an industry."
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Bijna onopgemerkt is Android in korte tijd gegroeid naar dominantie op de mobiele markt. In Amerika is Android OS al te vinden op 50% van de toestellen en prefereert de consument Android toestellen boven de iPhone. In vogelvlucht verteld Remco het verhaal achter Android, hoe het zo snel zo dominant is geworden en laat hij zien waarom Android juist nu kansrijk is voor het bedrijfsleven.
Daarnaast schetst hij wat we in de toekomst kunnen verwachten wanneer Android te vinden is op vrijwel iedere mobiele telefoon en tablet.
Deze presentatie is gehouden door Remco Bron tijdens het Making Android Matter event georganiseerd door Nspyre op donderdag 23 juni op de High Tech Campus in Eindhoven.
Benedict Evans of Enders Analysis in London tracks the big companies that manage so much of the environment and ecosystem in which publishers operate. In this presentation, he will review the strategies of Amazon, Apple, Facebook, Google, and Microsoft, with a special focus on the aspects of their activities that affect book publishers. Then Evans will talk about how publishers can best take advantage of the opportunities these companies make available while avoiding the pitfalls of dancing with partners who dwarf the publishing industry—let alone any single player—in size.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
12. 90%
US Internet traffic comes from PC/MAC:
77% US Internet traffic from Windows PC
13% US Internet traffic comes from Mac
source: comScore Device Essentials March 2012
22. @comScore
1.8h 2.4h 3.6h 6.3h
AOL Microsoft Yahoo! Facebook
source: comScore Media Metrix, April 2012
23. @comScore @DigitalPhilip 23 #IDSD (2012)
Online minutes
f
1 out of 8 are spent on Facebook
Social Networking Minutes
f f f
3 out of 4 are spent on Facebook
f
source: comScore Media Metrix (Total Minutes US) May 2012
source: comScore MobiLens, 3 months ending July 2011
24. @comScore @DigitalPhilip 24 #IDSD (2012)
Smartphone owners
source: comScore MobiLens, 3 Month3 months ending April 2011
source: comScore MobiLens, Average ending July 2012
25. @comScore @DigitalPhilip 25 #IDSD (2012)
Publisher Share of Display Ad Impressions
60%
other
f 22%
Facebook
11%
Yahoo!
4%
4% Microsoft
2%
Google
AOL
source: comScore MobiLens, 3 months ending April 2011
source: comScore Ad Metrix, U.S., July 2012
26. @comScore @DigitalPhilip 26 #IDSD (2012)
Photocredit: Christian Bale in American Psycho
30. @comScore @DigitalPhilip 30 #IDSD (2012)
Unique Visitors
20 million
May 2012
Unique Visitors
1/ million
2
May 2011
source: comScore Media Metrix, January 2011
31. @comScore @DigitalPhilip 31 #SMTravel12
65% 35%
source: comScore Media Metrix, April 2012
40. #1 Viewable
Move to a “viewable impressions” standard.
#2 Delivered On Audience
Online advertising must switch to currency-based on
audience impressions, not gross ad impressions.
41. Don’t just count impressions served,
count and optimize for impressions
that had a chance to make a real impact:
Validated Impressions
in-view
target audience
target geography
brand safe
not fraudulent
43. comScore vCE charter study results
in-view rates across top 500 publishers
Sites
7 % in-view
98% in-view 69% in-view
? ? ?
best average worst
On average only 69% of ads where in-view, meaning
3 out of 10 are never seen.
source: comScore vCE charter study
44. comScore vCE charter study results
in-view rate value impact example
CPM Imp Cost Value
$3 x 60mm = $180k x 98% = $176.4k
$3.6k
x 69% = $124.2k
$55.8k
x 7% = $12.6k
$167.4k
In this example, on average
$55,800 goes to waste.
45. comScore vCE charter study results
in-view rate value impact example
Brand X: 88 million Impressions
source: comScore AdMetrix, 01-2012 to 04-2012
Lost Impact
100% 0
98% 1,770,660
69% 27,445,230
7% 82,335,690
46. Placing ads above-the-fold does not guarantee visibility.
Above-the-fold in-view rates
ranged from 48% to 96%.
source: comScore vCE charter study
47. Some remnant inventory might actually be premium.
Below-the-fold in-view
ranged from 3% to 67%.
source: comScore vCE charter study
48. On average, online display ads are
in-view for 15.6 seconds!!
(which makes them comparable to TV ads)
source: comScore vCE charter study
49. comScore vCE charter study results
target audience cookie issues
demographic cookie accuracy
ranged from 14% to 96%!! source: comScore vCE charter study
50. comScore vCE charter study results
target geography hit rate
On average across campaigns
4% missed the
target geography.
source: comScore vCE charter study
51. comScore vCE charter study results
brand safety: example
In this example, on average advertisers
overpay $55,800!!
52. comScore vCE charter study results
brand safety: delivery complexity
delivery
START
AD EXCHANGE
AD SERVER
AD NETWORK
AD NETWORK
14 out of 17 campaigns had impressions
PUBLISHER
served next to inappropriate content.
PUBLISHER’S FRIEND WHO
BORROWED THE AD TAGS
source: comScore vCE charter study
53. comScore vCE charter study results
not fraudulent
By placing 1 pixel on the users screen
hundreds of ads can load and counted as delivered,
without ever been seen.
54. Impressions that had a chance to make a
real impact!
Validated Impressions
in-view
target audience
target geography
brand safe
not fraudulent
55. Impact on Performance
Buyers
= 20%
33%
conversion rate
People exposed to served ad ad impressions
validated impressions
Success measurement based on served impressions
understates attitudinal
and behavioral impact.
56. @comScore @DigitalPhilip 56 #IDSD (2012)
Don’t just count
impressions served,
but count and optimize for impressions
that have a chance to
make a real impact.
Source: comScore vCE Charter Study 2012