This document describes a lead nurturing service for digital agencies. The service utilizes tracking tools and researchers to develop sales appointments from marketing leads. It compliments existing agency services and justifies ROI to clients. The service analyzes inbound leads from various sources and feeds data into a CRM system to turn leads into sales. It helps agencies justify their value and ROI to clients, while helping clients get qualified appointments and sales from marketing activities. The monthly fee of £499 provides agencies tools and support to track web traffic, make sales appointments, and provide reporting to help clients.

1. Reach Out Service for
Digital Agencies
March 2015

2. What is it?
 A Unique Lead nurturing service that Turns Marketing Activity into Sales
 Utilizes the latest tracking tools and researchers to develop appointments for
your clients
 Compliments your existing service and justifies ROI to your client
 Joining up the Sales and Marketing function effectively

3. B2B Lead Nurturing
Inbound Leads,
Analysing activity,
visits, feeding data
into a dedicated
CRM system and
turning into Sales
Client Website
Driving Traffic,
SEO,positive
reviews, Blogs,
Video and content
Social Media Platforms
Self generated content
Digital AgenciesReach Communications

4. How does it help me?
 All the activity you undertake helps your clients Grow there brand awareness and
ultimately there business
 So it is always important that you ultimately have to justify the value of activity
and ROI
 Hits and Visits are Not Enough Anymore – its what we do with them
 If this stacks up your Clients Keep Using You and you retain your customer
 Unfortunately you have to rely on your client to follow up and make the most of
your efforts
 A lot of the time they lack the skills, tools and resource to do this effectively
 Oh yes and there is some retained commission for the Agency
Sound Familiar!!!!

5. How does it help my clients?
 Your clients get a full end to end service that results in qualified
appointments
 Appointments Mean Sales and hence Value to your clients
 We do all the hardwork, process the data, create the reports and ACT upon it
to deliver RESULTS
 Our Service is an affordable Monthly Retainer for your Client from £499
 This is more cost effective than having an a dedicated resource internally with the
systems and support
 10% commission is payable to the Agency for each sign-up

6. What do they get?
1. We meet with your client and understand there business and service offering and
assign an Inbound Marketing executive
2. We set-up up a dedicated sales telephone number for your clients business
3. We put a special monitoring tool on the clients website that allows us to track all
movements and hits generated by your marketing activity
4. We set-up a dedicated CRM system to store all your clients sales leads from
inbound telephone enquiries and web leads
5. For all sales leads we will arrange a call to action based on your client
requirements to process the lead i.e. follow up email/arrange an appointment hot
key to client
6. We will also monitor your inbound web traffic and stream them based on the
activity then call prospective customers to turn them into an appointment
7. We send a weekly report of all activity and record all calls for you client to listen
to and give them access to a cloud based CRM system

7. What is Included for the Monthly Fee
A Dedicated Company Number
Receive up to 50 inbound calls per month
1 eShot per month from existing CRM data
Monitor Web traffic & follow up
Candii Web Tracking tool included (normally £199 per month)
Cloud based CRM system with remote access – (normally £45 per month)
Make up to 10 sales appointments per month based on in-bound activity
calling up to 6 times to get the appointment
Weekly prospects/pipeline report
All calls recorded and saved
Total £499

8. What next?
 If you would like to find out more please contact us to arrange an initial
meeting
 We will got through the service in more detail and identify a way to help you
to promote the service to your clients
 We will need to agree terms and sign a partnership agreement which protects
us both and ensures business is carried out in an ethical way
 Thank you
 T: 0161 929 6229 – Please state ‘Reach Out Digital Agency Service’
 E: Julie@reach-communications.co.uk