EFM is a financial outsourcing company that offers flexible financial management solutions primarily for SMEs across the UK, founded in 2000. The organization provides services such as finance directors and bookkeeping, while aiming to be the leading provider in the sector through a network of self-employed professionals. EFM offers comprehensive support and resources for its associates, including training, business development coaching, and marketing support, while maintaining a license agreement rather than a franchise model.

1. November 2014

2. Who are you?

3. About EFM
EFM is a financial outsourcing and insourcing
company that provides a wide range of expert financial management solutions on a flexible,
scalable and pay as you go basis.
We do this by offering affordable financial expertise to businesses through finance directors,
financial controllers and bookkeepers, with particular
focus on SMEs.
The company, founded in 2000, provides a UK-wide service with hub offices in Luton and Newcastle.
We are growing a network of professionals who, using our name,
can provide their services throughout the country.

4. What we do
We have grown organically by providing the following services in a
consistent, professional and high quality manner:
 Finance Director
 Financial Controller
 Bookkeeper
 Credit Control
 Online Accounting
 Interim Financial Management

5. And what we don’t
Our services are flexible, though the license agreement does not allow:
 Pensions and investment advice
 Audit
 Tax planning and advisory (compliance in the course of other work
is permitted)
 Insolvency work/advice
 Corporate finance advice

6. What are you joining?
 12 staff, 31 associate directors and network of freelancers
 Profitable for the last 13 years
 Over £2,000,000 annual network turnover
 >125 clients
 Interim Management database of over 600 people

7. Our directors
 Gary Jesson FCA
 Managing director of EFM and finance director for several clients
 With Ernst & Young for 20 years
 Founded EFM in 2000
 Took personal risk in setting up regional offices
 Malcolm Holloway FCA
 Regional director, Newcastle, EFM board director and finance director for several
clients
 Over 25 years accounting experience
 Has successfully developed the EFM Newcastle office over 9 years

8. The EFM team
 Steve Clough, associate director and leader of North West
 Commercial coach for North West associate directors
 Jackie Wade, business development coach
 Director and founder of Winning Sales
 Helen Page, marketing director
 Leads marketing activity, including national and regional campaigns, and those
on behalf of associate directors
 Mirela Milcheva, associate co-ordinator
 Primary point of contact for associate directors

9. EFM
Our Vision
To be recognised as the leading provider of outsourced
financial management to SMEs in the UK
To be delivered by
A network of self employed financial professionals
providing EFM’s services across the UK

10. License - not franchise
 You have ownership of your business, control of when you work,
enabling you to determine your own work/life balance
 You are not limited to where you can trade or how large you can
grow
 You can use the network to help you work and maximise your
earnings
 We will not tell you how to run your business, but will provide you
with the help and support you need to decide the way you want to
run it
 We will not guarantee leads, but we will give you the techniques to
generate valuable contacts and clients
 There are few limitations on what you cannot do
 All the support of a franchise, with the freedom of a license!

11. What we give you upfront
 Your own UK limited company and first year registered office
 License to operate under the EFM name
 Training and support focused on marketing your skills and playing to
your strengths
 Full document pack containing all you need to get started, including
templates, e-stationery and useful reference documents
 Marketing pack including documentation
 Web presence on our website
 IT package - email and back-up, CRM system

12. What we give you upfront
 Knowledge - and access to the experienced EFM team, directors
and network
 Access to lead generation resources
 Preferred supplier network, including opportunity to earn
commissions from some
 Help and training in completing necessary regulatory registrations
such as money laundering and data protection
 First year public liability and professional indemnity insurance, plus
our providers continue giving you a great deal (subject to status)
 Free risk assessment for all of your clients, with our
recommendations

13. Our induction programme
We provide an intensive and tailored induction programme with several
sessions including:
 Get started running your own business
 Understand your responsibilities with regard to money laundering, data protection
and other compliance
 Systems and resource pack
 One to one coaching sessions with our business development
coach
 Develop an individual business plan
 Understand and make the most of your Thomas profile
 Marketing support
 Learn the best way to market yourself, your business and how to generate strong
leads
 Multiple channels; learn what works and what does not; direct marketing;
networking events and social media

14. And following on…
 Focused 90 day post induction plan
 Follow-up meetings
 And of course, telephone and email support whenever you need it
 Get-together with your training cohort
 Development days with the UK network and your regional team

15. What do fees cover?
 On-going use of EFM brand and name
 Access to our wide network of support, contacts, experience and
staff expertise
 Proposal support
 Access to lead generation support and ideas
 Access to online document bank
 National marketing: benefit from EFM collateral, PR, campaigns,
website and social media
 Regional and personal/individual marketing support

16. What do fees cover?
 You can outsource work to the network
 Ongoing training, meetings and updates
 Annual compliance review
 Annual business review
 We will continue to forge agreements with partners to get you the
best deals possible and the ability to earn commissions from our
partners
 Support from the EFM office and network
 Dedicated network staff resource

17. Lead generation
 Target pack: we will work with you to identify suitable companies in
your region, and our business development coach can help you find
the best way to target them – and the marketing team will work with
you to achieve this
 Leads from the centre: EFM attracts substantial amounts of work
through our networks and core marketing activities, and this is
sourced out to suitable associate directors
 Regional initiatives: across the country associate directors are
grouping together to deliver regional marketing activity

18. Marketing
 Website profile
 Debut campaign: when you start out we will work with you to help
get you noticed
 Newsletter: regular newsletters go out to thousands of contacts including
your own, and all click-through data is recorded and shared
 Events: we will find the best networking events for you to attend – and we
will help you organise local events to increase your profile and present your
expertise
 Direct marketing: we will support relationship building with your prospects

19. Our associate directors
 ICAEW, ICAS, CIMA, ACCA, CPA (Ireland) QBE
 Working at FC to FD to non-exec roles
 UK- wide
 Aspirations range from working two days per week to running a full
business
 Gary and Malcolm have meetings with all associate directors
 Meetings with each other throughout the year

20. Legals
 The license agreement - key features include:
 Use of EFM brand
 Quality control and data protection
 Requirement to keep books and records, and to make accurate
returns
 Not able to assign
 Termination/dispute resolution
 Existing client procedures
 Notice period is six months
 Supporting schedules of financial terms

21. IT systems
 Email Platform
 Online50, Xero
 Secure members-only website for debate, document
storage and updates
 Option for fully hosted online desktop and Microsoft
Office suite
 Reseller arrangements for online sage, HR management
tool, duplicate payment software and Excel based
forecasting tool

22. What next?
 You complete our application form
 We process your application
 Once application is successful, we send you contracts to review
 You attend our first induction session and pay balance of fee
 You start trading!
Terms and conditions and fees apply

23. Discovery events
 If you would like to find out more about EFM’s Associate Director
network, contact us on 0845 129 9900 to arrange a confidential
meeting, or come along to one of our Discovery Events.
 The events are free to attend and there are no obligations on the
day.
 Click here for more details about the event.