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Operator Presentation 12 21 09
- 1. The ClubInspectorDesigned byGolf Professionals and General ManagersForGeneral Managers and Golf Professionals
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- 4. $30-$60,000Added Potential RevenueYouJust have to ask
- 5. $15,000Opportunity Outside ServiceJustleft on the cutting room floor
- 7. $150,000 Time ismore valueable than money
- 8. Training SupportOn SiteSupportto Gm’s and ProfessionalsBest practices utilizing the Survey toolsBoth in Coaching and CorrectingOn site support specific training One free visit and training
- 9. MARKETINGLike adding asales teamWe create the cooperative marketing partnershipsWe provide the componentsOperationally- certificates/tracking/user instructionsMarketing will be client specificDemographically driving like to likeIncreases ADR and spendWe get paid for what we produce20% to The Club Inspector
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- 14. Becoming Part ofthe Team
- 15. Assistance we needfrom YouOperational Set-upElectronic Tee-SheetCreate CIP - Customer Incentive ProgramOne at no chargeOne at Rack RateTee times60 days in advanceExcel tee sheet providedStaff KnowledgeLet them know about program, no specificsCooperative agreement of 12 months
- 16. The ClubInspectorDesigned byGolf Professionals and General ManagersForGeneral Managers and Golf Professionals
Editor's Notes
- #4 Survey – totally customizableIt’s available to you online 24 hours a day-7 days a weekIndividualized and consolidatedAvaliable within 72 hours after survey is completed
- #5 Arrival Survey and the actual asking for add on items in the golf shop only occured 2% of the time. Average round played 30,000 rounds x $1 to $2 per customer
- #6 Are you training your staff to properly communicate with your guests upon completion of their rounds? Are they what we like to refer to, “supersizing’ their experience? Using the above live results survey snap shot we see that out of 25 certified survey rounds, only 2% of the time did the staff inform the guests of specials being offered!Using a simple example of the guest coming in and buying a beverage after the round, and the profit is only $1 per person per beverage. At 2% penetration, and the course averaging 30,000 a year, this means 600 people were asked to take advantage of your restaurant! If you just increased this to 50% this means an additional 15,000 people were invited to come in and have a cold or warm drink. Let’s just say only 50% of those people accepted, this means $15,000 extra profit in your F/B operations versus $300.
- #7 Take away – the pace of play. 5 hour round of golf, damaging the reputaion and the bottom line!The survey will identify these holes and quickly expose the opportunities
- #8 The unfortunate reality is the starter for this specific facility gave the guests/members prior to teeing off, information and directions on how to improve and keep the pace of play at 4 hours, less that 50% of the time! The financial negative impact on this property, which averages over $130 a round, averaging high and low season, is well over $150,000 in lost revenue! ($130 x 4 players per day x 300 days a year)
- #11 Player mix 4somes average 50.5%3somes average 19.75%2somes average 26.50%Singles average 3.25%25 free rounds distributed to proper Demographic1 single = $06 -2somes = $6004- 3somes = $80011- 4somes = $3,300Total Revenue = $4,700 per partner/per cycle
- #12 Each marketing partner produces $4700Each course we generate 5 new partnersEach partner does 6 cycles a year @ $4,700 per cycleNew revenue = $141,000 to propertyAdded benefitsQuality of guest higherCreating more spendCreating a better and stronger databaseIncreased ADRAll rounds will show as full rack rateProtecting and building Brand Integrity
- #14 SurveyTo find out where you are Begin improvementsSustain excellence in all service areasTrainingTeach all staff members “Best Practices”MarketingDriving more quality rounds and revenue