Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to reach community broadcasters: 2017 CBAA Opportunities

675 views

Published on

Connect with Australia's community radio sector through the Community Broadcasting Association of Australia. www.cbaa.org.au.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to reach community broadcasters: 2017 CBAA Opportunities

  1. 1. HOW TO REACH COMMUNITY BROADCASTERS 2017
  2. 2. About the CBAA AS THE NATIONAL SECTOR LEADER, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY RADIO BY BUILDING STATION CAPABILITY AND CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE. The CBAA has a membership representing over 85% of licensed community radio stations including stations from all sub-sectors, communities of interest and licence types. Our work falls into these two key areas: • Growing the capability and sustainability of stations. From webinars, conferences and events through to initiatives like the Australian Music Radio Airplay Project (Amrap), the Community Radio Network and the Digital Radio Project and resources like our resource library, the CBAA works with radio stations to ensure they are capable and sustainable. The CBAA is the go-to source for information, knowledge and advice on how to run a radio station. • Building a healthy community broadcasting environment. The CBAA leads the sector in building a healthy environment in which community broadcasting can thrive. We do this by raising awareness of community broadcasting and by proactively working with influential stakeholders to strengthen their knowledge, understanding and support. We undertake significant research on the sector to ensure effective leadership. OF LICENSED COMMUNITY RADIO STATIONS THE CBAA REPRESENTS OVER
  3. 3. About Community Radio VIC:28% NSW:28% ACT:16% QLD:26% NT:41% WA:28% SA:31% TAS: 32% 450+ COMMUNITY RADIO STATIONS LISTENERS PER WEEK % of all people aged 15+ in each state who listen to community radio OF COMMUNITY RADIO STATIONS OPERATE IN REGIONAL AND RURAL AREAS OF AUSTRALIANS AGED 15+ ARE AWARE OF COMMUNITY RADIO STAFF AND VOLUNTEERS 5.3M+ 66% 72% 20K Community broadcasting is Australia’s largest independent media sector, recognised internationally as one of the most successful examples of grassroots media. Over 5 million people tune in to 450+ not-for-profit, community-owned and operated radio services operating across the country each week. Stations play an important role in providing a voice for communities that aren’t adequately serviced by other broadcasting sectors, and provide programming that caters to the needs and interest groups of their communities.
  4. 4. By aligning with the CBAA, your organisation will have the opportunity to build and reinforce its brand with Australia’s largest independent media sector and internationally renowned community radio movement. We welcome opportunities to work closely with organisations that reflect the ideals of community broadcasting and share our vision that community radio contributes to, and is a reflection of, an Australia that is an open society, a strong democracy and a vibrant culture. DIVERSITY INCLUSION AND ACCESS DEMOCRACY INDEPENDENCE SUPPORTING LOCAL ARTS AND MUSIC The CBAA can connect your organisation with this passionate and diverse sector – an audience interested in radio, community media, education, business products and services, governance, new media technologies, broadcasting equipment, community and cultural development and anything that can help them run their not-for-profit community radio organisations.
  5. 5. Opportunities ONLINEPRINTEVENTS BUILD A RELATIONSHIP WITH THE COMMUNITY RADIO SECTOR THROUGH THE CBAA’S EVENTS, PUBLICATIONS AND ONLINE CHANNELS.
  6. 6. Events DELEGATES ACROSS CONFERENCE SESSIONS AND SOCIAL FUNCTIONS* SATISFIELD OR EXTREMELY SATISFIED WITH THE CONFERENCE OVERALL. 318 * 2016 CONFERENCE Opportunity Price inc GST Gold Sponsor* $17,750 Silver Partner* $9,145 Bronze Sponsor* $5,920 Delegate Satchel Sponsor $3,550 Lanyard Sponsor $3,550 Trade and Exhibition Booth $2,625 Satchel Insert $1,185 Program - Full Page Ad $1,185 Program – Half Page Ad $705 Program Quarter Page Ad $355 Awards: Category Sponsor $3,550 Webinars: Single webinar sponsor $900 *Subject to availability. For more information on event sponsorship inclusions, contact the CBAA at 02 9310 2999 or hhenry@cbaa.org.au. CONFERENCE The CBAA’s flagship event is the community broadcasting national conference. The largest annual gathering of community broadcasters is a unique opportunity to promote your products and services. Reach 300+ community broadcasters as they gather at this respected and highly valued event to learn from sector and industry experience, discover how other stations are doing things, and share their own knowledge and stories. Find out more at www.cbaa.org.au/conference. AWARDS Partnering with the CBAA Community Radio Awards connects your organisation with leaders in Australia’s community radio sector and enables you to demonstrate your commitment to excellence and the values of community broadcasting - inclusion and access, independence, diversity, democracy, and supporting local arts and culture. Find out more at www.cbaa.org.au/awards. WEBINARS The CBAA’s webinar series gives community broadcasters from all over Australia the chance to learn and share their own experiences on a range of topics. These online workshops are provided as a free service, and with the support of the Community Media Training Organisation (CMTO). Supporting a CBAA webinar can help profile your organisation to a niche audience of community broadcasters with a proven and current interest in your specialty area. Find out more at www.cbaa.org.au/webinars.
  7. 7. CBX Magazine THE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE. 1CBXNOVEMBER2014 NOVEMBER 2014 COMMUNITY RADIO AND EDUCATION WHAT IT TAKES TO NAIL A MUSIC INTERVIEW WOMEN IN COMMUNITY MEDIA GOOD MORNING COUNTRY UPDATE THE MAGAZINE OF THE CBAA Each issue of CBX reaches: • Community radio stations in metropolitan, regional, rural and remote communities • Independent broadcasters • Community broadcasting sector bodies • Community broadcasting sector supporters and stakeholders • Arts & cultural organisations • Universities & tertiary organisations • Federal MPs A range of advertising packages for CBX Magazine are available. The CBAA also offers Branded Content Sponsorship, giving your organisation the opportunity to work with the CBX editorial team to develop article content that is relevant to your brand and resonates with CBX readers. Please change to: For more information on CBX, contact the Editor at 02 9310 2999 or hhenry@cbaa.org.au. PRINT & ONLINE (CBAA.ORG.AU/ CBX-MAGAZINE) TIMES PER YEAR – APRIL, AUGUST, NOVEMBER ANNUAL CIRCULATION 4,500 ESTIMATED ANNUAL READERSHIP 11,000+ Opportunity Price inc GST 1/2 page Ad: 112mm h x 210mm w $620 Full Page Ad: 275mm h x 210mm w (+ 3mm bleed) $1,185 Inside Front Cover: 275mm h x 210mm w (+ 3mm bleed) $1,295 Back Cover: 275mm h x 210mm w (+ 3mm bleed) $1,465 A5 Insert $560 Branded Content $1,795 Please note that you can supply ads or have them designed by the CBX team upon request. Individual quotes for design are provided depending on your needs. All files to be provided as high resolution (300 dpi) PDF file in CMYK format
  8. 8. Online THE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR, INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING. Website & Social Media The CBAA website is the online hub for community broadcasting, sharing regularly updated news and content, job and volunteer opportunities, and a continually evolving resource library to support community broadcasters. It is the one-stop shop for community broadcasters, listeners and musicians. Email Bringing all its communication together in one regular newsletter, the CBAA distributes a fortnightly eNews straight to the inboxes of the community broadcasting sector. 9,000 cbaa.org.au 1500+USERS PER MONTH* RECIPIENTS** VISITS PER MONTH* AVERAGE OPEN RATE** OF TRAFFIC FROM RETURNING VISITORS* 2 MINS, 39 SECONDS AVERAGE TIME SPENT ON SITE* PEOPLE ON FACEBOOK & TWITTER** 13,300 31% 33% 7,000 *Average across 2016. **As at January 2017 Online Opportunity Price inc GST CBAA Website Logo and link $225 pm Blog/news post $675 Video post $900 Social Media (CBAA Facebook & Twitter) Post $225 eNews News item $225 Sidebar ad $225 Email Direct Marketing Standalone targeted email $675
  9. 9. Stay front of mind - go cross-platform CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING ORGANISATIONS THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS. To discuss how the CBAA tailor a package for your organisation, please contact Helen Henry on 02 9310 2999 or via email hhenry@cbaa.org.au.
  10. 10. SYDNEY: Level 3 44-54 Botany Road Alexandria NSW 2015 www.cbaa.org.au www.facebook.com/communitybroadcasting www.twitter.com/CBAA_ ABN - 92 003 108 030

×