The Digital Curation Centre (DCC) has evolved its institutional engagement program from a standardized model to a more tailored approach, emphasizing collaboration with various UK universities since its inception in 2004. Funded initially by the Higher Education Funding Council for England and later by JISC, the program aims to enhance research data management capabilities in institutions with a focus on customized interaction and support. Management of the program is organized across specific senior officers, ensuring effective delivery and ongoing support for institutions to adapt to changing data management landscapes.