The RBC Farm concept, presented by Paul Mutua, focuses on a model farm using hydroponics to produce high-quality livestock feed year-round, independent of climate conditions. The venture aims to cater to the Kenyan market and progress towards international markets by partnering with various organizations for technical support and market access. RBC Farm also aspires to create job opportunities and enhance local agribusiness through initiatives like agro-tourism and training for community members.

1. RBC FARM
CONCEPT PRESENTATION
Presented by :
PAUL MUTUA, PROJECT MANAGER (+254726747529)
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2. ABOUT RBC FARM
Business Idea-A model Farm carrying out intensive
and high turnover production, off a small area using
Hydroponics Technology.
•The fodder is grown in a containerized system that
controls the light, temperature and water that the
seed has exposure to.
•A system of growing sprouted grain to provide
green high quality livestock feeds in 6 Days.
•This technology provides fodder solution to
farmers all year round without depending on
climatic condition and can be fed to all types of
livestock.
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3. FOUNDER
MR. PAUL MUTUA,
PROJECT MANAGER
(+254726747529)
•Trained Digital Marketer
•Certified Public Accountant
•Attended Trainings on Hydroponics
in Kenya and Uganda
•Over 6 Years Work Experience with
leading Companies such as
Wildwaters, Sentido Neptune, Serena
Hotels & KenGen
•Will use this wealth of Experience to
Leverage RBC Farm
MEMBER

4. KEY ALLIANCES & ADVISORS
The founder has created the following Key
Alliances that will assist in making the
Venture successful
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Fodder Solutions Africa – Supply and Technical support of
the Fodder Machine Unit
Agrotunnel International – Supply of Greenhouses
Fodder Corporations Kenya – Technical Support
Kenya Agricultural Research Foundation (KARI) Technical Support
Kenya Wildlife Service – Licenses for Quall Farming and
Technical Support
Amiran Kenya – Green house Technical Support and
supplies
Enablis Membership – SME Training and Technical support
Real Business Concepts – Parent Company will be
responsible for Marketing the Farms Products

5. MARKET OPPORTUNITY
• The plan is to start with the Kenyan Market then
progressively export the products into the
international market
• Our Clients include:
• Hotels and Restaurants
• Learning Institutions e.g. Boarding schools
• Hospitals
• Supermarkets and Chain Stores
• Local Municipal Markets and Direct
Customers
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6. MARKET SEGMENTATION
* There are approximately 45 Hotels in Naivasha along
Moi-South Lake Road. Naivasha is one of the major
Tourist destinations in Kenya.
* There are over 25 Boarding Schools in Naivasha
Constituency all of which are potential customers for our
specialty products.
* More families are health conscious and seeking healthy
foods.
* Increasing interest in local foods and resources.
* Informal survey of Hotels for products and pricing Hotels indicted a large interest in specialty products.
Most Hotels would pay a 10-20% premium for fresh
products.
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7. INDUSTRIAL ANALYSIS
The hydroponic industry is still fairly new in the Kenyan
market, in terms of research and the number of
completely developed farms.
The biggest negative is the start-up costs to erect a fully
state-of-the-art project. Therefore, if a project is going to
be developed, two major factors need to be taken into
account.
1. Selected Markets. Due to high quality, vegetables
must be sold to retail outlets, etc. to retrieve highest
price.
2. Project size. The project must be able to supply
produce all year round; if not, retail outlets will not be
interested.
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8. GROWTH POTENTIAL & JOB
CREATION
RBC Farm will be a model farm that will see a series of initiatives undertaken
which will include the following.
1. Setting up of a horticulture Agribusiness hub - that will harvest, store, add
value, brand and market produce when the market is right.
2. Agro tourism -act of visiting a working farm or any agricultural,
horticultural, or agribusiness operations for the purpose of enjoyment,
education or active involvement in the activities of the farm or operation. It
includes a wide variety of activities, including buying produce direct from a
farm stand, navigating a greenhouse, feeding animals, milking animals etc.
3. Key Alliances-Continuously work with researchers and consultants on best
breeds and technologies.
4. Job creation – the spurred hub of activities (production, value addition,
trading and support services) will create job opportunities for many
especially the youth and curb crime.
5. A Resource centre - that will offer training and leadership experience to
the local community, women and youth Groups on Agribusiness best
practices

9. KENYAN BARLEY

10. SOUTH AFRICAN BARLEY

11. DESCRIPTION OF THE SYSTEM
Beyond the ability to grow fresh feed during all seasons,
fodder solution sprouts provide a superior feed product
for all types of livestock. Fresh sprouts are high protein,
energy, digestible fibre and concentrations of minerals,
amino acids and vitamins. Studies have shown other
benefits including reduced bloat and higher fertility in
animals.
Growing fodder in a controlled environment results in
cost effective feed. A fodder unit uses hundreds of times
less water than growing Lucerne in an open field and is
highly predictable and efficient. Every liter of water is
either absorbed into the plant or captured from the unit
for irrigating plants or for animal troughs.
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12. THE FODDER MACHINE UNIT ( PRODUCES 350 KGS
OF FODDER PER DAY)

13. PLACING SEEDS IN THE TRAY

14. INSIDE THE GROWING CHAMBER

15. FODDER BISCUITS AFTER 6 DAYS

16. FEEDING ANIMALS USING THE FODDER

17. ADVANTAGES OF GROWING ANIMAL FEEDS USING
THE FODDER MACHINE
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Reliability: Production is all year round
Contains all the chemical groups of feed in the right proportion
and form.
The fodder can be fed to all types of livestock
Increases the quality of Livestock and Livestock products
Reduces incidences of diseases as they stimulate the immune
system
High Digestibility
Stimulation of Appetite
Less wastage of feed
Reduces anti-nutrition factors
Contains anti-oxidant properties
Contains Enzymes and hormones
Better weight gain
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18. THE HYDROPONICS GREEN HOUSE

19. THE HYDROPONICS GREEN HOUSE

20. ADVANTAGES OF GROWING CROPS IN A
HYDROPONICS GREENHOUSE
1. Faster, longer growth
2. Harvest labour reduced by 80%
3. Harvest time reduced, and by doing so:
1. decrease loss in weight gain
2. eliminate weight loss from shock
4. Allow greater yield per plant
5. Provide optimum temperature for plant growth
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21. FISH FARMING IN A GREENHOUSE

22. FEEDING THE FISH

23. PRODUCTS
Products – That will be incorporated in the project will
include
Dairy Cattle
Fish Farming
Pig Farming
Poultry Farming
Vegetable Farming
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24. ADDING VALUE TO THE PRODUCTS

25. THANK YOU!!!!!!!!!
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