The Ray-Ban brand was established in 1937 when Bausch & Lomb developed anti-glare sunglasses called the Aviator for the US Army Air Corps. In 1952, Bausch & Lomb launched the iconic Wayfarer style. Over time, Ray-Ban has built strong brand equity as a recognizable symbol of quality and style through its memorable logo, meaningful name, widespread likability, and ability to adapt to different cultures and age groups globally.