This is a report prepared based on the information about Flipkart and the HR world of Flipkart that is available in the internet.

1. Dayeta Banerjee
Roll No: OTP23A13
Section: A
Assignment No: 1
Submitted to: Dr M Rajalakshmi

2. E Commerce
E-commerce is the process of selling goods and services over the internet. Customers come to
the website or online marketplace and purchase products using electronic payments. Upon
receiving the money, the merchant ships the goods or provides the service.Electronic
commerce has been around since the early 1990s when Amazon just sold books, but today,
it’s a multibillion-dollar industry – and it has gotten even bigger during the pandemic.
E-commerce boomed during the pandemic, presenting a big opportunity for entrepreneurs to
set up shop and start selling.
● E-commerce has surged during the pandemic, enabling businesses to survive and
thrive.
● One doesn't have to spend much money on overhead when she runs an ecommerce
business compared to a brick-and-mortar store, and it gives access to a worldwide
audience.
● There are some inherent challenges to running an online store, such as the increased
risk of fraud and high rates of cart abandonment.
How does e-commerce work?
E-commerce works on the same principles as a physical store. Customers come into your
e-commerce store, browse products and make a purchase. The big difference is they don’t
have to get off their couch to do so, and your customer base isn’t limited to a specific
geographic area or region.
Pros of running an ecommerce business
There were lots of reasons to start an online retail business before the pandemic, and there are
even more now. Here are seven of the big ones.
1. It has fewer overhead costs than a physical store. A big expense of running a retail
business is the physical storefront. That means money spent on rent, utilities and other
such needs. All of that goes away when you operate an e-commerce store. There is no
rent to pay. You don’t have to worry about keeping the lights on, nor do you have to
pay to have the lawn mowed or the walkways shovelled.

3. 2. You can operate 24/7 with no staff. The internet doesn’t have store hours. It is up
24/7, and so is your e-commerce business. Unlike a physical store with set hours, your
site can accept orders whenever your customers are ready to buy, which can drive
more business. If you use software to automate most of the process, you won’t need to
hire an ordering manager to work the night shift.
3. Your business can scale on the fly. There are physical limits to how many products
you can stock when you operate a brick-and-mortar store – you only have so much
shelf space. There are no such limits with e-commerce; you can add and remove
products as you see fit.
4. You can reach more customers. Your business may be in New York, but you can sell
to customers in California if your store is online. “E-commerce changes the game for
small business,” said Ben Richmond, U.S. country manager at Xero. “It doesn’t
matter if you’re in a city or in a small regional town – e-commerce gives you the
opportunity to live where you want and sell into many markets.”
5. It’s easy to track your sales and shipments. Logistics are make-or-break for
e-commerce companies. Thanks to the digital nature of e-commerce, it’s easy to track
sales and shipments. The benefit of having this information in real time is that it
allows you to quickly identify and rectify any snafus.
6. It compiles customer data. When you sell products online, you capture a lot of
customer data, from addresses to emails. You can also glean information about their
purchasing preferences. You can use these insights to target loyal customers with
promotions and discounts.
7. It’s pandemic-proof. While brick-and-mortar businesses were forced to close their
doors amid the pandemic, online businesses were able to stay open. As a result,
consumers have shifted their shopping habits, making it a necessity for every retailer
to run an online store.
Types of e-commerce business models
There are several different e-commerce business models, based on what is being sold
and to whom. These are the three most common types.

4. 1. Business to consumer: This type of business sells products or services directly to the
individual consumer. B2C e-commerce is the most common online business type and
covers a broad array of products, from clothing to entertainment. Examples of B2C
e-commerce stores include Amazon, Netflix and Overstock. Most established
retailers, from Nike to Tommy Bahama, operate this type of e-commerce site.
2. Business to business: When a business sells products or services to another business
online, it is considered B2B e-commerce. These businesses might sell items such as
office supplies, furniture and equipment. They also provide online business solutions,
such as document-signing software and other cloud-based services.
3. Marketplaces: Pioneered by eBay but overtaken by Amazon, e-commerce
marketplaces are websites where third-party merchants can sell their products or
services to consumers. Walmart.com and Etsy are other examples of online
marketplaces. For a cut of your sale, you can list your products on their platforms and
access their customer bases. Many online marketplaces will handle your payment
processing, logistics and even social media marketing for a fee.
E Commerce Facts:
1.The top ten countries based on eCommerce market share are:
● China: USD 2779 billion
● USA: USD 843 billion
● United Kingdom: USD 169 billion
● Japan: USD 144 billion
● South Korea: USD 126 billion
● Germany: USD 102 billion
● France: USD 80 billion
● India: USD 68 billion
● Canada: USD 44 billion
● Spain: USD 38 billion
2. 93.5% of global internet users have purchased products online.

5. 3. Globally, 57% of online shoppers buy from overseas retailers.
Flipkart:
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bengaluru, and
incorporated in Singapore as a private limited company. The company initially focused on
online book sales before expanding into other product categories such as consumer
electronics, fashion, home essentials, groceries, and lifestyle products. American retail chain
Walmart acquired a 77% controlling stake in Flipkart for US$16 billion, valuing Flipkart at
around US$20 billion. It is planning to go public through a listing in the United States of
America in 2023.Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal,
alumni of the IIT, Delhi and former Amazon employees. Flipkart is aimed at everybody who
uses the internet but does not have time to shop in physical stores. 75% of its audience
comprises people between the ages of 16 and 55, despite its target audience being scattered
across various market segments. This is because consumers from various demographic
backgrounds can find products that are attractive to their interests. It focuses on customers
who are interested in having a wide selection of options and who would rather buy in the
comfort of their own homes without having to deal with a lot of trouble. It makes an effort to
extend its services to all areas of the nation where deliveries are possible.
Business Model of Flipkart:
Flipkart, which has completely changed the marketing sector in India, operates on a
business-to-customer approach (business-to-consumer model). Before transitioning to a
marketplace model that connects sellers and buyers and growing its product selection,
Flipkart first operated under a direct-to-consumer business strategy, during which it sold
books and a few other types of items.
Today, it offers a wide variety of products, including cell phones, clothing, furniture,
refrigerators, fast-moving consumer goods, and books, among other things. Flipkart claims
that they have lakhs of merchants on board from all across India who list their items in over
80 different categories. The ordinary consumer may not care who the vendor is if they have a
connection with Flipkart, but the seller who before could not have contacted the customer

6. may now do so owing to the platform provided by Flipkart. Flipkart takes a commission fee
from the vendor to handle the transaction and ship the ordered goods.
Benefits of Using Flipkart:
○ Flipkart is without a doubt India's most popular and comprehensive online shopping
destination. They provide a vast assortment of items in several categories. There
doesn't seem to be another Indian e-commerce site with as many distinct product
types available for purchase.
○ Flipkart has partnerships with a variety of different shipping companies, it can
provide timely delivery of the majority of its items to the vast majority of geographic
locations. Additionally, the delivery service maintains a high level of professionalism.
Cash on Delivery is an option that comes with a guarantee that covers replacement for
the first thirty days.
○ Flipkart sometimes provides free shipping or delivery with no further price.
○ 24*7 availability.
Disadvantages of Flipkart:
○ They only distribute their stuff inside the boundaries of India. No service is provided
outside of India, even if the customer is ready to pay an additional fee.
○ The quality of their service has been mentioned as a common criticism lately. It
happens from time to time that clients get their orders, but the parcels contain nothing
and they are left frustrated. Regarding this issue, customer support does not answer
appropriately. They want to see evidence that the product was not delivered to them.
Flipkart must take action about how and what delivery guys are doing.
○ As of the latest announcement, the minimum order required to qualify for free home
delivery has been increased to 500/-. On the other hand, certain websites provide this
service for a price that is far lower.
○ When compared to the service offered in metropolitan regions, the level of service in
rural areas falls short of expectations. In more remote sections of the country, it may
sometimes take a significant amount of time before a product is delivered.

7. Acquisitions made by Flipkart:
In recent years, the e-commerce sector has witnessed several mergers and acquisitions, and
Flipkart has also undertaken several acquisitions to grow its company and raise its sales and
profitability. Flipkart has made 22 acquisitions and 35 investments. The company has spent
over $ 395M for the acquisitions. Flipkart has invested in multiple sectors such as
E-Commerce Enablers, Consumer Electronics E-Commerce, Local Services and more. Some
of the acquisitions are as follows:
Name of Company Acquisitions Year of Acquisitions
weread.com 2010
Mime360
Chakpak.com
2011
Letsbuy.com 2012
Myntra.com 2014
Adlquity
Appiterate
FXmart
2015
Phonepe
Jabong.com
2016
Ebay 2017
Arvind Fashions Limited
Mechmocha
2020
Cleartrip 2021

8. Flipkart has made 35 investments. Their most recent investment was on Apr 4, 2023, when
Flipkart Marketplace raised $358.2M.
Products available in Flipkart:
Following are the list of items that are most popular in the mentioned category:
Category Vericals
Auto Accessories Air Freshener, Car Interior Fan
Electric Appliances Fan, Air Cooler
FMCG Syrup, Drinks Juice, Antiseptic, Aerated Drink
Home Furnishing Bath Towel
Large Appliances Air Conditioner New
Home Improvement Tool
Umbrella, Hanger, Goggle, Solar Light Set, Solar Panel, Soap Case,
Goggle, Fan Regulator
Household
Bottle, Lunch Box, Emergency Light, Hand Juicer, Electric Insect
Killer, Can Cooler, Torch, Lunch Box,
Ice Cube Tray, Ice Bucket, Mosquito Coil, Mosquito Vaporise Refill,
Mosquito Vaporiser, General Cooler
Ice Cream Maker, General Cooler
Kids Swimsuit (Girl/Boy), Raincoat (Girl/Boy)
Mens Accessories Sunglass. Backpack
Mens Clothing Mens swimsuit, Mens Raincoat
Personal Care Soap, Sunscreen, Talc, Sweat Pad
Sports fitness
Cricket Kit, Swimmingkit, Swimming Cap, Camping Light, Cricket
Grip, Cricketnet, Cricketpad, Cricket Helmet, Cricket Guard, Cricket
Bag, Campinghikinglock, Cricket Tape, Carrom Board, Cricket
Bail,Camping Compass,Camping Glove,Camping Stove,Cricket
Cover,Camping Bag, Campingcover,Camping Kit
Toys and Baby care
Board Game, Mosquito Net, Bag, Water Bottle, Pencil Box, Bath Tub,
Umbrella

9. Services provided by Flipkart:
Subscription Services: Flipkart Plus
Plus was first conceived as a customer loyalty reward program that would be offered to all of
the company's regular customers at no additional cost.To use this service, all you require is a
deposit of 200 super coins. Plus members get four super coins for every one hundred rupees
spent on a Flipkart order, while non-plus members receive two super coins for the same
amount.
The most notable advantages of becoming a member of Flipkart Plus include:
○ Receiving free shipping.
○ Gaining early access to shopping events such as discounts and festivals.
○ Receiving special exchange offers.
○ Receiving priority support from the company's customer care team.
Simply put, you will accumulate more points as you make more purchases.
In addition to this, the Flipkart super coins may be redeemed for a variety of fascinating
services, such as a yearly Zomato Gold subscription, A membership to Hotstar Premium for a
whole year, a subscription to Gaana Plus for six months, and a discount of 550 rupees on
flights purchased via ixigo.
The Flipkart Health+ Mobile Application
On May 26, 2022, Flipkart introduced its brand new Health App. The primary objective of
this app is to provide users with quick and simple access to a wide variety of medications,
healthcare items, and services located everywhere in India. This new Flipkart app will serve
customers from more than 20,000 different pin codes, and it will make available high-quality,
reasonably priced medicines and other healthcare products that will be easily accessible to
customers from a wide variety of independent sellers located all over the country. The
company's current objective is to establish a network consisting of at least 500 self-employed
vendors.

10. Introduction to HR Functions:
Depending on the size of the company, an HR professional might perform one or several of
the key functions of human resources outlined in the list below:
1. Recruiting, hiring and retaining talent
Talent acquisition is one of the more well-known functions of any HR department. Making
sure the workforce capabilities and performance match organisational goals is crucial for the
health of the company.. They must also be strategic when hiring for new roles or restructuring
teams and make hard decisions about staffing. Finding the right person starts with accurate
and detailed job descriptions. HR must analyse the market and set a competitive salary range
before promoting available positions on any number of platforms. Typically, HR
professionals will screen applications and resumes before deciding which candidates should
move forward in the hiring process. From there, HR sets up one (or several) interview(s) with
employees, managers, senior leadership and other key players.
There are two types of Recruitment: Internal recruitment is the process of looking within the
ranks of the current workforce for a suitable candidate to promote to a new or currently open
position. Types of internal recruitment are promotion, transfer, freelance to full time
employee, retired employees, etc. External recruitment is the evaluation of an open Pool of
job candidates other than existing staff to check whether they are talented enough or able to
fill requirements and perform existing employment opportunities. The types of external
recruiting are media advertisement employment exchange, factory and Gate recruitment,
campus placement, walkins hr recruiting management and consultant.HR managers are
usually in charge of performing background checks, onboarding new employees and
explaining payroll, benefits and company policies. There is a considerable amount of
important legal paperwork, recordkeeping and administrative responsibility involved in the
hiring process. Making sure all the information is present, correct and properly protected is
critical to the security of the employees and company.HR is also partially responsible for
employee retention, which is often overlooked in the discussion around talent acquisition.

11. Recruitment sources of Flipkart: According to Vinay Dwivedi, Flipkart mostly does hiring
from Flipkart careers, website job portal reference. Vinay Dwivedi is a HR executive in Delhi
area and has a six year experience in recruitment.
Process of selection: Flipkart conducts around four rounds to select freshers in their
organisation online coding or telephonic round multiple technical rounds hiring manager
round HR round.
Online coding round or telephonic round: In this round the candidate is presented with three
coding questions which are very easy to moderate. The whole round is conducted for 60
minutes long.
Multiple technical rounds: Round one is a personal interview round which largely consists of
aptitude tests and algorithmic problems. Round 2 this round generally is a machine coding
round which is conducted for 90 minutes long.
Hiring manager round: This round mainly consists of hard algorithmic problems along with
the discussion of projects.
HR round: HR hiring process basically conducted to know about the candidates about the
strength and weaknesses discussion regarding a post in the company.
2. Employee engagement
The importance of setting up two-way dialogue and engagement between employees and HR
or senior leadership cannot be overstated. It is the only way to build and maintain a vibrant
company culture, one where everyone is united around shared goals, mission and values.
Encouraging employees to discuss concerns or report a situation ensures that problems can be
worked through as soon as possible, instead of snowballing into a potentially damaging
situation.
Here are some HR activities that can build rapport and trust among leadership, management
and employees: Recognizing individual and group achievements, Sharing successes and

12. failures, Asking for feedback and listening to concerns, Organizing company-wide
gatherings, Communicating new policies, decisions and strategic goals in a timely manner,
Mediating conflicts or tensions between employees.
Employees at Flipkart report engaging in community outreach activities sometimes.
Additionally, Flipkart employees typically meet outside of work multiple times a week.
Community engaged employees create an environment of social responsibility both inside
and outside the workplace.
3. Performance management
Performance management is the process of maintaining or improving job performance.
Typically, this is done through the use of assessment tools, coaching and counselling, and
providing continuous feedback.
4. Compensation and benefits
Calculating fair compensation rates and putting together a comprehensive list of benefits is
another big part of an HR manager’s job. The goal is to create a competitive and attractive
offer that aligns with the candidate’s experience and expectations.Compensation refers to an
employee’s yearly salary or hourly wage, while benefits vary widely and can include things
like: Health insurance (e.g., medical, dental, vision), Education benefits, Parental leave. Paid
holidays Paid time off, Sign-on bonuses, Referral bonuses, Relocation assistance, etc.
Flipkart provides a lot of assistance to their employees which is further discussed in HR
policies of Flipkart.
5. Development and training
Offering ample opportunities for individuals to learn new skills and further improve their
existing talents is advantageous to the company and employees alike. Robust professional
development programs can have positive effects on employee productivity, enhance
performance, increase opportunities to promote from within, and reduce turnover rates. When
employees feel like their organisation is investing in their growth, they are more likely to
engage with and shape the company culture for the better. As per the employee comments in
glassdoor, it is said that Flipkart provides training for a period of 1 month after getting placed
in the company.

13. Flipkart tried to look deeper into understanding of various aspects related to customer
experience and product delivery with its delivery workforce through a partnership with
National Skill Development Corporation’s Logistics Sector Skill Council (LSC). Flipkart and
LSC have trained delivery executives on preparing for delivery, knowing about transportation
rules and regulations of cities, understanding the entire supply-chain process and the required
soft skills through behaviour-focused sessions to improve customer interactions. While a
skilled manpower shortage is among the key challenges but it is particularly so in the
logistics sector since it is viewed as a support industry. The low skilled manpower is due to
“inadequate training and proper leadership and support even as there are limited institutes for
soft skills, and operational and technical training.
Flipkart strives to upskill sellers in a personalised and highly contextualised way, irrespective
of where sellers are in their business growth and digital literacy journeys. Training initiatives
continue to evolve and respond to segments that are coming online to platforms.
1. Upskilling needs to be relevant and in-context while also being delivered via an
appropriate channel for a given seller’s business and digital journey.
2. Video is an increasingly important upskilling mode within the online training
approach.
3. Even when sellers efficiently transact in English, developing or improving a skill is
best done in the vernacular. This has implications for online training content that is
textual or video-based, as well as webinars and other interpersonal training.
4. On-call upskilling (e.g., voice telephone calls) has been a successful way of providing
interpersonal training that incubates businesses coming online to Flipkart’s platform.
5. ​
Investments in insights and analytics are helping to personalize and contextualize
upskilling, for instance, in-workflow training moments can be delivered digitally and
complemented with a person-to-person call as a follow-up.
6. Flipkart outsources to experts where others can deliver additional value to the seller
ecosystem—so far, this has been a particularly effective way to deliver financial
literacy content.
7. Some of Flipkart’s upskilling is “transformational”—the organization is training
across a wide array of content types from vocational specific tutorials like how to
package particular types of products for shipping to financial literacy like
understanding the goods and service tax (GST) and soft skills like customer service
best practices.

14. 8. The business case for upskilling is linked to seller success—the more successful
sellers are on the platform, the more successful Flipkart will be as an e-commerce
platform..
HR Policies:
Human resource (HR) policies are rules and processes that govern the employment
relationship between you and your team members. HR policies describe the rights,
responsibilities, and expected behaviors of both you and your employees when it comes to
working together. An organization’s human resources team (or whoever is responsible for HR
activities) is often responsible for creating and maintaining HR policies. Most HR policies
apply to all permanent, temporary, part-time, and full-time employees within an organisation.
The primary purpose of HR policies is to manage employees more productively and ensure
the organisation’s smooth functioning. The inclusion of HR policies creates a base or a solid
foundation for companies to manage and lead their employees towards growth and prosperity.
It also saves the company from any legal compliance issues in case of a lawsuit filed by any
of the employees.
For any organization, creating a flexible and inclusive workplace that reflects its culture and
values is crucial. And for an e-commerce company like Flipkart, where all decisions are
customer-focused, the employees, who are the face of the company to consumers, become all
the more important. The key agenda in front of us was how to take care of the employees’
well-being and diverse needs. This thought led Flipkart to embark on a year-long exercise to
better understand employee needs and relook the benefits and wellness programs.Research
findings highlight that employees with greater autonomy and flexibility, from the employer,
made them more productive and enabled them to unleash their full potential. While
organizations offer benefits programs to enhance their employer brand or do it as a
mandatory exercise, at Flipkart, the emphasis has always been on whether such benefits are
meaningful for our employees in the true sense of usability or not. To arrive at a feasible
outcome, a framework called “Benefits Design Principles” was created internally with a core
theme of employees being at the center of all design and equality in offering all benefits

15. across the organization. The aim of using the framework was to enable the design of all
benefits programs to be consistent and ensure they are attuned to Flipkart’s culture. The
framework comprised the following drivers:
● Employees are at the center of all policies and decisions
● Equality – No differentiation by levels
● Trust people to do the right thing
● Care – When in need, be there
● Inclusivity – Understand all needs and be flexible
● Focus on usability and adoption of the benefits
Flipkart conducted pulse surveys to understand how employees felt about and looked at
benefits. The following is a list of the unique measures that were built into their benefits
programs.
● Insurance: In keeping with the flexibility principle of the framework and based on
employee feedback, the company decided to eliminate the upper limit on the top-up
option for the employee insurance policies. Beyond the base cover, which is taken
care of by the company, the employee can top-up the policy for an unlimited amount.
Apart from that, the company also increased the maternity cover and removed ailment
capping.
● Work-life balance: The measure of work-life balance involves measuring the time
spent away from work, which helps the employees to easily transition between their
personal and professional space. An example to foster the above was the introduction
of 5 day marriage leave to provide flexibility to manage work-life balance, as a large
demography of our employees are Gen Y. Apart from this, to support employees in
any event of personal loss, Flipkart instituted an unlimited bereavement leave policy.
Also, beyond annual leave and casual leave, every employee gets a “special day”
leave that they can use on a day of their choice – whether it is their own birthday, their
spouses’ or child’s birthday. The company has also taken employees' diverse
backgrounds into consideration and provided them with 2 optional holidays of their
choice based on regional festivals, over and above the mandatory 10 national

16. holidays.
● Career Break: All full-time employees who complete two years with the company
are eligible to take a sabbatical from work for a period of up to six months. The career
break could be taken for– experimenting with a new business idea, higher education
or taking care of the health of a family member etc.
● Maternity support: Apart from 6 months maternity leave, expectant mothers get 4
months of flexible hours with full pay. Post 10 months, if the new mother has a need
to take more time off then enable them with up to 12 months of sabbatical. Two
months before going on maternity leave, expectant mothers get a dedicated parking
spot. They can use cabs at their convenience and claim transport reimbursement for
up to Rs.600 per day, if they have difficulty driving their own vehicles.
● Paternity Support: Expectant fathers can avail paternity leave of up to 10 days either
before or after the baby’s birth. They can also choose flexible working hours for 3
months before or after the child’s birth and can also claim maternity expenses for their
spouse.
● Adoption Assistance: In order to promote adoption, Flipkart offers 50,000 allowance
to be used towards legal, agency, regulatory costs etc. to help in the process of
adoption. Women employees adopting an infant under 12 months of age can avail the
same benefits as under maternity policy. For children over 12 months, they can avail
up to 3 months paid leave and 4 months of flexible working hours. Male employees
who are adopting a child can avail up to six weeks of paid adoption leave.
● Employee Assistance Program: Employees and their families have access to 24/7
telephonic counseling support which provides free consultation for matters related to
work and life, marital and family, legal and financial issues among many others.
● Day care support: Flipkart tied up with four day care service providers in Bangalore
allowing employees to enroll children up to the age of four in any of these facilities
and avail of a 50 percent subsidy on the fee. This was done in order to create a strong
support system for our employees considering most of the employees are nuclear

17. families.
● Higher Education Assistance: Flipkart enables its employees to pursue higher
education by sponsoring 12.5 lacs as tuition fees reimbursement.Part-time courses
including weekend programs, certification programs, and professional development
courses are supported with employee entitlements ranging from INR 1 lac to 5 lacs.
● Wellness Program: “HarPal”, Flipkart’s wellness program is designed to take custom
care of Flipsters (Flipkart’s employees) pertaining to their holistic well-being. Our
primary objective of providing wellness programs is to help raise awareness, provide
information and education that encourages employees and their families to adopt
healthier lifestyles.
● Mobility Program: In the event of a relocation, Flipkart supports in ensuring a hustle
free relocation. Comprehensive relocation programme - covering household goods
packing, moving, unpacking, airport pickup and welcome, City orientation, home
search, school search etc. Travel entitlement employee + maximum 5 members
including spouse, children, parents, parents in law. Local accommodation - 15 days
for domestic higher and 60 days for international hire. Local conveyance/; rented car
with driver for first 30 days for international hire.
● Retirement benefits: As an employee of Flipkart a contribution of rupees 800 per
month from Flipkart will be given to all the employees which is fully exempted from
tax the amount forms part of the total base payment.
● Car lease program: Car lease can be availed by all full time employees a maximum
20% of the base salary can be contributed towards car lease rental.
● Salary advance policy: As an employee of Flipkart one can avail salary advance as a
financial assistance to meet certain defined personal emergencies. One can receive up
to 2 months base salary as an advance and the amount will be recovered through 12
equal installments from the payment. The different reasons that can be availed for the
salary advance are such as: house rent deposit, wedding expenses, education fees,
high education for self and expected medical emergency.
● Mobile and broadband reimbursement policy: For mobile reimbursement if an
employee is using the mobile for business needs they are eligible to reimburse the
mobile bills between INR 500 and 1500 per month. In case of broadband

18. reimbursement, those of the employees who required remote access from home Mary
immerse their broadband bills up to a maximum of 1000 per month.
The wellness program offers a wide variety of solutions that are focused on the diverse needs
of the employees and includes a wellness portal, a mobile app service,call a doctor, dietician
on chat, online pharmacy order and delivery of medicines. The services also offer employees
an opportunity to get a second opinion on medical issues. All of these are done keeping in
mind the blurring boundaries between personal and professional space and the role that
Flipkart wants to play in providing the best to its employees at all times.
At Flipkart, a themed-based wellness program calendar is followed which stresses on
different aspects of health & well-being throughout the year,offering various onsite camps
such as health check-up, fitness, diet & nutrition activities, vaccination camps, blood
donation camps, financial wellness sessions, eye & dental check-up camps etc.
In order to enhance the comfort at the workplace for the employees, Flipkart has a wellness
center on campus with an onsite doctor service for daily 6 hours, onsite gym facility,
recreational room, bunker rooms and mother’s room. Some of these measures adopted go a
long way in defining a culture of well-being. In order to measure the impact of the benefits
programs, the company constantly monitors usability and adoption rates. Apart from looking
at the adoption metric for the targeted group of employees, the company also looks at a
“happiness index”, which measures the employee experience at various stages of the benefits
program lifecycle. For example in the insurance program, Flipkart measures the employees
experience at each step of the process through a survey. Keeping in mind the ever changing
business environment, they review the benefits and processes associated with them every six
months and would also include organization-level metrics such as diversity ratio, referral
ratio etc.
Introduction to ELC:
The employee life cycle covers the entire relationship between an employee and the
organization they work for. In other words, it describes the different stages an employee goes
through from the moment they are hired to when they leave.

19. Stages of the employee life cycle
The employee life cycle encompasses various stages in the career of an employee, beginning
with recruitment and concluding with resignation, termination or retirement. The typical
employee life cycle model breaks down into five or six stages. Here are the most common
ones. Employee life cycle management is considered a crucial function of the HR department
because it deals with the most valuable asset of the organization: its employees. Establishing
a life cycle program gives employees a consistent series of steps through their careers in a
company, and it enables employers to analyze data -- such as what workers reveal during
offboarding -- which can lead to HR improvements.
1.Attraction- It is the initial stage of Employee Life Cycle where HR must attract the
candidates in following ways: Working with Flipkart as a brand has maintained a safe and
healthy work environment for their employees which built a good reputation for the company.
Offering a competitive salary and benefits package to lure the candidates. Offering
opportunities for growth and development.
2. Recruit
This stage includes all the processes leading up to and including the hiring of a new
employee.Some companies use talent acquisition software that enables them to design and
automate all aspects of the hiring process, from using an application tracking system,
pre-employment screening and scheduling interviews to following up with candidates. Talent
acquisition software can help recruiters streamline the hiring process and attract top talent. In
this stage, Flipkart recruits a pool of candidates by their recruitment process.
3. Onboard
At this stage, employees who have accepted job offers become part of the company's
workforce. During onboarding, they are provided with the information and tools to work
more efficiently and to integrate into the company culture. Employees learn about the
company's policies, procedures and job duties, and they undergo training. They are also
added to the identity and access management system of the organization. The prevailing
opinion from employees about joining Flipkart is that the company was very prepared on their
first day. Flipkart employees concluded that their overall onboarding experience was positive.
75% said their direct manager was helpful with their acclimation during the first 90 days. First

20. impressions are important, and how prepared a company is on your first day leaves a lasting
impression.
4. Develop
This stage includes all the processes in which employees are given feedback for their work
through performance reviews, one-on-one check-ins and meetings. Regular feedback is an
essential feature of this stage because it helps executives gain insight into what motivates
employees and it helps employees understand how well they have performed against goals.
Frequent feedback can also boost employee engagement. At Flipkart most employees said
they received feedback every week or once a quarter. 33% of employees also said they felt
comfortable giving their managers feedback.
5. Retain
Once an employee is integrated into the company and has a sound understanding of his or her
role, the next challenge is retaining the worker and ensuring continued employee
development. Continuous evaluation, recognition and training are crucial at this stage for
sustaining employee engagement and retaining the employee. HR professionals typically use
talent management software to monitor continued learning, as well as succession planning
that can identify candidates for promotion. Succession planning is the process of identifying
the critical positions within your organization and developing action plans for individuals to
assume those positions. Flipkart is in the Top 5% of similar sized companies in its ability to
retain quality employees. 60% of employees would not leave Flipkart if they were offered a
job for more money while 91% are excited to go to work each day. Overall, 80% of Flipkart's
employees feel the company is doing what it should to retain them while 20% may be
considering new employment. Quality employees are difficult to find which makes retaining
them all the more important.
5. Offboard
This is the final stage of the employee life cycle, wherein the employee leaves due to a new
job, retirement, layoffs, personal reasons or termination for violating company policy. In any
case, the HR department must follow proper procedures and documentation in the
offboarding process.

21. Thank You