The document discusses Rare Disease Day, an initiative to raise awareness of rare diseases. It provides details on the initiative's goals of creating a central website for information, gathering event listings, and encouraging social media engagement. Metrics are given on the success of the website, social media interactions, and traditional media coverage. Challenges of limited time and resources are also noted. The webinar focused on discussing how to sustain momentum from Rare Disease Day, integrate social media with other communications, and encourage more people to take action after learning about rare diseases.