From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.
10. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
Long Tail Query Entered
RankBrain Makes a Guess and Re-Writes the Query into
Something it Recognises
Is the User Satisfied? Yes
Cool. Next Time I see a Query Like
This, I’ll Put This Page at the Top
No
20. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
"training a model using the obtained
information, wherein the model is
trained to predict a click-through
rate based on input comprising the
one or more presentation bias
features and the one or more
relevancy features; "
21. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
You can’t simply ignore
the existence of such a
powerful algorithm in
your SEO activities!
22. @OmiSido #BrightonSEO
RankBrain in 2017 - Facing the Future of SEO
• Decode the ranking factor priorities for YOUR industry.
• Create irresistible/alluring snippets.
• Create comprehensive content that provides value and it's RELEVANT to your audience.
• Study your customer behaviour and adjust copy and website structure accordingly.
• Work with PPC and PR to increase brand awareness - brand awareness dramatically
impacts click-through rates (CTR).
In Conclusion