Excel Formulas a PPC Professional Can’t Live Without

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From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Anu Adegbola, Paid Performance Manager, Zoopla.

Marketing

Anu Adegbola
Paid Performance Manager
Excel Formulas a PPC Professional can’t
live without
@ansicles

This was me – the little
girl playing with Dad’s
laptop to create tables
& graphs
@ansicle
s

Campaign
Creation
Budget
Modelling
Reporting
@ansicle
s
Competitor
Tracking
Ad
Scheduling

 What are your high intent keywords? How
many are there?
@ansicle
s

 How can you make ad copy as relevant as
possible?
@ansicle
s

@ansicle
s
 What is the overall structure

 =Concatenate(A1&A2&B2&C2&D2&A1) – for
keywords + match typing
@ansicle
s

@ansicle
s
 =Proper – start every word with a capital

 =Concatenate()
 =TRIM() – cut out extra spaces
@ansicle
s

@ansicle
s
 =LEN – make sure that you are working within
character limit

 What is in this report? - everything!
 Putting something like this can be time consuming
– but once the template is set…you’re laughing
 Easter Egg 1 – SEOTools extension – gives you extra
formulas to use (http://seotoolsforexcel.com/)
@ansicle
s

Formulas
 Index Match
 IFERROR
 Proper
@ansicle
s

1. Lean up your file
 Save on file size – save all formulas used on a tab; call on it when needed, then copy 
paste + values
@ansicle
s

2. Easter Egg 2
 ASAP Utilities (http://www.asap-utilities.com/download-asap-utilities.php
@ansicle
s

 Change text/date/numbers/any characters etc.
@ansicle
s
2. ASAP Utilities

2. ASAP Utilities
 Implement formulas (text, proper, remove
characters etc.)
@ansicle
s

Formulas can be used for several
stages of PPC account
management
Don’t be afraid of nesting
Extensions can be your bff
Key
Takeaways
.
@ansicle
s

Thanks
Thank You!
Questions?
https://www.linkedin.com/in/anuadeola

I have an idea but no programming skills. Well lot of people nowadays want there businesses on mobile platform. But they have no clue about how to get an app up and running. This slides are not about how to go on a website and drag and drop few components and get your app. Its more about what are the steps you have to follow to get a serious app done and broadcast-ed on google play of iTunes. If you need to know anything about <a>how to create an app for free and make money</a>

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Excel Formulas a PPC Professional Can’t Live Without

1. Anu Adegbola Paid Performance Manager Excel Formulas a PPC Professional can’t live without @ansicles

2. @ansicles About Me

3. This was me – the little girl playing with Dad’s laptop to create tables & graphs @ansicle s

4. What can a PPC pro use Excel for?

5. Campaign Creation Budget Modelling Reporting @ansicle s Competitor Tracking Ad Scheduling

6. Campaign Creation Reporting @ansicle s

7. Campaign Creation Questions to Ask?

8.  What are your high intent keywords? How many are there? @ansicle s

9.  How can you make ad copy as relevant as possible? @ansicle s

10. @ansicle s  What is the overall structure

11. Campaign Creation Keywords

12.  =Concatenate(A1&A2&B2&C2&D2&A1) – for keywords + match typing @ansicle s

13.  =SUBSTITUTE – for BMM’s @ansicle s

14. Campaign Creation Ad Copy

15. @ansicle s  =Proper – start every word with a capital

16.  =Concatenate()  =TRIM() – cut out extra spaces @ansicle s

17. @ansicle s  =LEN – make sure that you are working within character limit

18. Reporting Questions to ask

19.  Who is it for? @ansicle s

20. @ansicle s  How often is it done?

21. @ansicle s  How large is the account?

22. Reporting Case Study

23. @ansicle s

24.  What is in this report? - everything!  Putting something like this can be time consuming – but once the template is set…you’re laughing  Easter Egg 1 – SEOTools extension – gives you extra formulas to use (http://seotoolsforexcel.com/) @ansicle s

25. Formulas  TEXT @ansicle s

26. Formulas  SUMIFS @ansicle s

27. Formulas  SEARCH  ISNUMBER @ansicle s

28. Formulas  RegexpFind @ansicle s

29. Formulas  Index Match  IFERROR  Proper @ansicle s

30. Extra Tips

31. 1. Lean up your file  Save on file size – save all formulas used on a tab; call on it when needed, then copy  paste + values @ansicle s

32. 2. Easter Egg 2  ASAP Utilities (http://www.asap-utilities.com/download-asap-utilities.php @ansicle s

33.  Change text/date/numbers/any characters etc. @ansicle s 2. ASAP Utilities

34. 2. ASAP Utilities  Implement formulas (text, proper, remove characters etc.) @ansicle s

35. Formulas can be used for several stages of PPC account management Don’t be afraid of nesting Extensions can be your bff Key Takeaways . @ansicle s

36. Thanks Thank You! Questions? https://www.linkedin.com/in/anuadeola

Excel Formulas a PPC Professional Can’t Live Without

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