The Power of Storytelling and How to Create a Compelling Story
•Download as PPTX, PDF•
1 like•658 views
From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Bas van den Beld, State of Digital.
Recommended
Recommended
More Related Content
Similar to The Power of Storytelling and How to Create a Compelling Story
Similar to The Power of Storytelling and How to Create a Compelling Story (20)
More from Click Consult (Part of Ceuta Group)
More from Click Consult (Part of Ceuta Group) (20)
Recently uploaded
Recently uploaded (20)
The Power of Storytelling and How to Create a Compelling Story
- 1. •Bas van den Beld, State of Digital • www.basvandenbeld.com | www.stateofdigital.com | www.speakwithpersuasio.com The Power of Storytelling and How to Create a Compelling Story @basvandenbeld Speaking, Consulting, Training Benchmark conference 2017
- 2. @basvandenbeld Attention is a currency
- 3. @basvandenbeld We want to convince people our product is best
- 4. We heard storytelling will do the job
- 5. @basvandenbeld Businesses think storytelling is telling a story about how great they are
- 6. @basvandenbeld We don’t really understand how storytelling works
- 7. @basvandenbeld What can the right storytelling do?
- 9. The right story builds trust
- 10. Stories affects the mind
- 11. Stories can change people’s minds
- 13. @basvandenbeld The earth is flat… Until somebody checked..
- 14. @basvandenbeld Three steps to the perfect story 1 The Preparation 2 The Structure 3 The Story
- 16. @basvandenbeld Preparation: understand your culture and your audience
- 17. @basvandenbeld
- 18. @basvandenbeld Create a story that fits your audience
- 20. @basvandenbeld
- 21. @basvandenbeld What’s in it for them? Outcome isn’t always the goal
- 22. @basvandenbeld Pooping is not the goal of eating
- 23. @basvandenbeld You only get convinced if you can imagine things to actually happen
- 24. @basvandenbeld See where you match your audience
- 28. @basvandenbeld Example ‘joke’ Fungi Mushroom
- 29. @basvandenbeld
- 30. @basvandenbeld Structure in a story is like the structure in a building: it can collapse if done wrong
- 31. @basvandenbeld Situation - Obstacle - Approach - Plan
- 32. @basvandenbeld First act: Situation: Set the stage Introduce your hero Important to make people care about your hero
- 33. @basvandenbeld Act 2: Obstacle Inciting incident Build out the conflict A series of challenges It’s a growth opportunity for the character
- 34. @basvandenbeld People have to believe something is bad before they start believing solutions
- 35. @basvandenbeld Act 3: Approach, Plan (and solution) Show the solution You should feel they fixed the problem The characters are in a better place now
- 36. @basvandenbeld A hero can have many shapes
- 39. You are not the hero, you are Yoda
- 44. @basvandenbeld It doesn’t have to be (about) you
- 46. @basvandenbeld Think about this… Open your eyes and ears to your audience to really build trust with your stories Make people recognise themselves in a story, they will remember it more vividly People don’t care about how, until they understand the why. A story tells the why
- 47. @basvandenbeld Takeaways ★ Structure makes or breaks your story ★ You need a hero that is not you ★ Stories are a powerful tool ★ Go from obstacle to solution ★ You improve someone else’s life
- 48. @basvandenbeld Follow me, I tweet, share, and write about this! Have Bas speak or train at your even or company consult? Get in touch! •Bas van den Beld www.basvandenbeld.com • www.speakwithpersuasion.com www.marketingcirkel.nl • nl.linkedin.com/in/basvandenbeld • @stateofdigital @basvandenbeld Bas teaches public speaking: http://www.speakwithpersuasion.com
Editor's Notes
- Stories stick, think fairy tales
- Photoshop brain 911 examples
- 2. With that comes research. Really making an effort to understand the user. Do keyword research, do behavior research. Really understand your customer.
- Story Joe Gebbia calling Brian Chesky
- Joe Gebbia