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Social Media Jam Session - Making Social Media Simple

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Nebraska Credit Union League
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Social Media Jam Session Making Social Media Simple Randa Zalman eMarketing Director, Sr. Account Supervisor NCUL Annual Meeting| June 8, 2012
Social Media – The Revolution Source: www.socialnomics.net
HOW DO YOU EAT AN ELEPHANT?
Agenda • Social Media Benefits • Social Media Readiness • Overcoming Common Objections • Planning with Purpose • Content Development • Promoting Engagement • Questions and Answers
Social Media Benefits • Amplify brand • Cultivate and strengthen relationships • Expand and build circles of influence • Grow competitive edge • Achieve growth goals
Social Media Readiness • Tolerance for risk • Familiarity with social media • Exchange in public dialogue • Identify biggest obstacles • Adaptability • Enthusiasm • Response to diversity
Overcoming Objections • ROI unknown • Target audience doesn’t use it • Negatively impact brand • Time / resource consuming • Overwhelming platforms • Users have too much control • Don’t have a good plan
Planning with Purpose – Project Brief • Project description • Recommended social • Target audience media platforms • Marketing objectives • Mandatories • Communication • Promotion objectives • Timeline • Prioritized message • Format points • Budget • Special / creative • Evaluation and considerations measurement
Content Development • Shared responsibility – Editorial calendar – Content library • Develop a content strategy – Assess current content – Find new, relevant content – Add video and photos – Connect to appropriate apps – Decide who has what responsibilities – Have a plan for dealing with negative posts
Promoting Engagement • Ask questions • Respond to every • Cite startling statistics comment* • Ask for opinions, reviews • Give shout-outs to others • Post photos and video • Engage on other pages, and tag people get ideas • Encourage product / • Case studies, testimonials service suggestions • Ask for relevant stories, photos • Give compliments
Randa Zalman | Redstone eMarketing Director, Senior Account Supervisor P: 402-392-4852 E: rzalman@redstoneweb.com www.redstoneweb.com Facebook: www.facebook.com/redstoneadvertising LinkedIn: randazalman@gmail.com Twitter: @randazalman Blog: randazalman.com THANK YOU!

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Social Media Jam Session - Making Social Media Simple

  • 1. Social Media Jam Session Making Social Media Simple Randa Zalman eMarketing Director, Sr. Account Supervisor NCUL Annual Meeting| June 8, 2012
  • 2. Social Media – The Revolution Source: www.socialnomics.net
  • 3. HOW DO YOU EAT AN ELEPHANT?
  • 4. Agenda • Social Media Benefits • Social Media Readiness • Overcoming Common Objections • Planning with Purpose • Content Development • Promoting Engagement • Questions and Answers
  • 5. Social Media Benefits • Amplify brand • Cultivate and strengthen relationships • Expand and build circles of influence • Grow competitive edge • Achieve growth goals
  • 6. Social Media Readiness • Tolerance for risk • Familiarity with social media • Exchange in public dialogue • Identify biggest obstacles • Adaptability • Enthusiasm • Response to diversity
  • 7. Overcoming Objections • ROI unknown • Target audience doesn’t use it • Negatively impact brand • Time / resource consuming • Overwhelming platforms • Users have too much control • Don’t have a good plan
  • 8. Planning with Purpose – Project Brief • Project description • Recommended social • Target audience media platforms • Marketing objectives • Mandatories • Communication • Promotion objectives • Timeline • Prioritized message • Format points • Budget • Special / creative • Evaluation and considerations measurement
  • 9. Content Development • Shared responsibility – Editorial calendar – Content library • Develop a content strategy – Assess current content – Find new, relevant content – Add video and photos – Connect to appropriate apps – Decide who has what responsibilities – Have a plan for dealing with negative posts
  • 10. Promoting Engagement • Ask questions • Respond to every • Cite startling statistics comment* • Ask for opinions, reviews • Give shout-outs to others • Post photos and video • Engage on other pages, and tag people get ideas • Encourage product / • Case studies, testimonials service suggestions • Ask for relevant stories, photos • Give compliments
  • 11. Randa Zalman | Redstone eMarketing Director, Senior Account Supervisor P: 402-392-4852 E: rzalman@redstoneweb.com www.redstoneweb.com Facebook: www.facebook.com/redstoneadvertising LinkedIn: randazalman@gmail.com Twitter: @randazalman Blog: randazalman.com THANK YOU!