Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rushton summit presentation

  • Login to see the comments

  • Be the first to like this

Rushton summit presentation

  1. 1. Planning & Spontaneity In Social Media<br />Geoff RushtonDepartment of Public Information<br />Penn State <br />
  2. 2. Finding success with balance<br />• Regular planning<br />• Flexibility<br />• Identifying and seizing the moment<br />
  3. 3. Planning<br />• Quarterly planning for Penn State Facebook page<br />• Ensure a consistent flow of content<br />• Develop content that will speak to target audiences<br />• Build on past successes<br />• Maximize engagement<br />
  4. 4. Example: Contests<br />• Successful for obvious reasons: “I could get something”<br />• More than giving a prize at random or for a correct answer<br />• Built to maximize engagement<br />
  5. 5. Example: Contests<br />• Contest ran for two weeks<br />• Approximately 70 entries<br />• Got people talking about why they love Penn State, what they like about our page<br />• Encouraged and rewarded use of multimedia<br />
  6. 6. Spontaneity<br />• Some of our greatest successes are off the cuff<br />• Adapt to what’s happening<br />• Respond to what interests people<br />
  7. 7. Example: The Mighty Mountain Lion<br />• 300 goo.gl clicks in 7 minutes<br />• Spurred debate<br />• Multiple posts outside of initial thread<br />• Led to off-line conversation with faculty member<br />
  8. 8. Spontaneity<br />• Countless successful examples<br />• People desire immediacy in social media<br />• We need to look and be current<br />

×