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The importance of personal branding Kate Reynolds @kate_reyn
•What is a personal brand? •Why does it matter? •How can you manage your brand?
Brand = Reputation
Who takes an interest in your reputation? • Colleagues – immediate and wider • Your employer • Future employers • Supplier...
Why is it important?
People make decisions about you based on your reputation.
Where is your reputation formed?
How can you manage your reputation?
Find your passion and purpose.
Be yourself.
Work smart and hard.
Manage your online presence.
If you can’t be found online, you don’t exist.
Invest in your learning.
Seek out and listen to feedback.
Reputation in a word
What’s your word?
Be brilliant.
@kate_reyn katereynolds.net linkedin.com/katereynoldscomms
Photo credits • Slide 6: http://mrg.bz/mzClcl • Slide 8: http://mrg.bz/sENbJL • Slide 9: http://mrg.bz/FdSdPS • Slide 11: ...
The importance of personal branding
The importance of personal branding
The importance of personal branding
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The importance of personal branding

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I presented this at the Communications Directors Forum in October 2013. It was a workshop so the delegates did lots of activities throughout the session but these are the slides I used.

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The importance of personal branding

  1. 1. The importance of personal branding Kate Reynolds @kate_reyn
  2. 2. •What is a personal brand? •Why does it matter? •How can you manage your brand?
  3. 3. Brand = Reputation
  4. 4. Who takes an interest in your reputation? • Colleagues – immediate and wider • Your employer • Future employers • Suppliers • Potential clients/customers • Your organisation’s stakeholders • Professional network
  5. 5. Why is it important?
  6. 6. People make decisions about you based on your reputation.
  7. 7. Where is your reputation formed?
  8. 8. How can you manage your reputation?
  9. 9. Find your passion and purpose.
  10. 10. Be yourself.
  11. 11. Work smart and hard.
  12. 12. Manage your online presence.
  13. 13. If you can’t be found online, you don’t exist.
  14. 14. Invest in your learning.
  15. 15. Seek out and listen to feedback.
  16. 16. Reputation in a word
  17. 17. What’s your word?
  18. 18. Be brilliant.
  19. 19. @kate_reyn katereynolds.net linkedin.com/katereynoldscomms
  20. 20. Photo credits • Slide 6: http://mrg.bz/mzClcl • Slide 8: http://mrg.bz/sENbJL • Slide 9: http://mrg.bz/FdSdPS • Slide 11: http://mrg.bz/fEErBn • Slide 12: http://mrg.bz/jrLNPH • Slide 16: http://www.flickr.com/photos/canoarias/6273746410/ • Slide 17: http://www.flickr.com/photos/zimpenfish/228553888/ • Slide 18: http://www.flickr.com/photos/abrinsky/3754792367/ • All other images author’s own

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