3. Amazon’s Vision
To be earth's most customer centric
company; to build a place where people
can come to find and discover anything
they might want to buy online.
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4. Guiding Principles
• Customer Obsession
• Passion for Invention
• Commitment to
Operational Excellence
• Long-term thinking
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7. Business Model
• Amazon makes ~70% of revenues through
products sales
• Product sales are foundation to grow
more profitable segments
• Small markup on goods and large network
of warehouses increase satisfaction
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