Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
Talent attraction would be so much easier if only you had a recognizable employer brand. But that takes time, and you’ve got reqs to fill now. How can you compete with the big brands to grab a candidate’s attention so that they get a chance to see the real you? In this on demand webinar, Rally and Workable will share The Rules of Talent Attraction by taking a lighthearted and also informative look at creative talent attraction strategies used by companies with little-known employer brands. Featuring panelists from Apex Clean Energy, Cytora and Calendly.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
Talent attraction would be so much easier if only you had a recognizable employer brand. But that takes time, and you’ve got reqs to fill now. How can you compete with the big brands to grab a candidate’s attention so that they get a chance to see the real you? In this on demand webinar, Rally and Workable will share The Rules of Talent Attraction by taking a lighthearted and also informative look at creative talent attraction strategies used by companies with little-known employer brands. Featuring panelists from Apex Clean Energy, Cytora and Calendly.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
One of the keys to a strong employer brand is a positive candidate experience. Learn the strategies for designing an optimized candidate experience and leveraging employer brand for direct sourcing success.
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
10 Strategies for Building a Talent Pool That Makes Recruiting EasyHuman Capital Media
There’s no doubt about it. Competition for top talent is fierce these days. So the question is what can you do to entice the best and brightest professionals to seek out your company? Today’s smart employers are ever vigilant (and diligent) in developing talent pools and pipelines by employing both offensive and defensive recruitment strategies.
How successful are your recruitment strategies? Although your current efforts to find the best candidates might be yielding some good results, maybe it’s time to consider some other creative and progressive techniques designed to engage the interest and passion of your target populations.
Interested in discovering the best methods of cultivating interest from passive candidates who are not currently looking for new opportunities? Curious about how you can get industry superstars to stand in line and wait for vacancies in your company? Join us for this webinar!
In this session, Dr. Chris Lee will explore 10 proactive strategies that recruiters and HR managers can use to gain an advantage in the war for talent. Dr. Lee will discuss how your recruitment tactics, social media presence, employment brand, as well as training and development policies should be integrated into a larger talent management system. You’ll come away with valuable knowledge on how to develop talent pools that give you access to the best candidates before vacancies even occur.
In this webinar, you’ll learn how to:
Develop and employ talent pools to help organizations meet their strategic workforce planning objectives
Refine and tailor recruiting techniques that can organically populate your talent pools
Develop a social media strategy that supports talent pool engagement
Use best practices/state-of-the- art talent pool management techniques
How to Transform Talent Acquisition in Asia Pacific through RPOCielo
As the world of employment evolves in the diverse and complex markets in Asia Pacific, so do the tools, tactics and strategies to find the best talent. Learn how organizations in Asia Pacific can establish a world-class talent acquisition function using Recruitment Process Outsourcing as an enabler and make talent their biggest strategic competitive advantage.
Learn new research on how gender-coded words are impacting your diversity recruiting initiatives, and get actionable strategies to remove bias in your 2021 job advertising.
Transform Your Approach To Talent By Leveraging Transparency and Data | Talen...LinkedIn Talent Solutions
Both data and transparency are secret sauces that each company has, but may not harness. Brendan Browne, LinkedIn's Sr. Director of Global Talent Acquisition, shares how you can use them correctly to know where to invest and when you’re making a mistake.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
SmashFly's Chief Marketing Officer and Aberdeen Group's Senior Analyst join forces in this webinar to talk about how best-in-class organizations use recruitment marketing and recruitment marketing technology to differentiate themselves, engage candidates and win top talent. Backed by awesome stats from Aberdeen's latest report, this webinar will help you make a business case for recruitment marketing in your organization.
Building an effective employer brand in 2020 Beamery
For this webinar, we invited Bryan Adams, CEO and Founder of Ph. Creative, and Kevin Blair, VP Talent Strategy at Beamery, to discuss how the employer brand magic happens. They went over the makings of differentiated messaging, and the common challenges in transmitting that message to the market.
Is your employer brand helping you recruit the very best candidates, quickly and cost-effectively?
Do you have a strategy to strengthen your employer brand and measure your progress against your competitors?
In this session you will:
• Learn how marketers build powerful brands, and how to apply the same thinking to your employer brand
• Explore the development of an authentic employer brand that inspires top performers to want to join your organisation
• Discover how to harness the power of social media to engage top talent
• Hear LinkedIn success stories, tips and tricks from a panel of local recruiting leaders
As a manager at a growing company, finding and hiring candidates for your team may require a large invest of money and effort. But, what is the return on your investment (ROI)? Knowing your cost per hire (CPH) helps you understand the ROI from time spent to recruit candidates, paid sourcing services, advertising costs, and other related investments.
David Green, Vice President at Cielo, provides you through the steps to find your cost per hire. With this information, you will be able to understand what level of recruitment or hiring investment will exponentially provide the best outcome for you, your team, and your business. You will learn how to:
Highlight the components and steps needed to calculate CPH
Understand how CPH impacts your overall ROI
Examine the importance of CPH in growing businesses
Find whether a low CPH can actually be more expensive for the business
This webinar explores employee experience and the future of work, including how future-focused brands align brand and culture to better engage—and serve—their people
What matters most in metrics for sourcing talent on LinkedIn | Talent Connect...LinkedIn Talent Solutions
Bill Fowles, ABB
Companies that value talent have invested in building and growing that talent through LinkedIn and internal recruiting departments. Budgets have been created to invest in these departments and ensure they are maximizing and getting the best ROI out of this investment, but how are they measuring this success? Is it just number of hires? Is it speed of the hires? How are they measuring the quality of the candidate pool? In my session, I will discuss key metrics that HR, recruiters and executives will understand and make sense of the investment and the ROI in building a strong talent team. Coming away from this session individuals will have an opportunity to look at our KPIs and metrics and incorporate those into their key metrics for their organization.
Key highlights:
Using LI Metrics to measure success and gain insights into the ROI of their tools-review of key data in LI, usage, inmails, searches and pipelines in LI on a weekly, monthly and quarterly basis.
Key Sourcing Metrics we use to measure our recruiters effectiveness and ability to maintain workloads-number of phone screens, submittals to interviews to hires and pipeline lead generation metrics used to measure their success.
Quality of Hire - I will share how we use our data to measure the quality of hire by each recruiter and how our hiring managers view our quality of candidates as a way to evaluate our talent team.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Andy Taylor, Global Employer Branding Director at Schneider Electric presents their EVP journey, highlighting the importance of clearly identifying objectives and ensuring that internal stakeholders are kept engaged throughout the whole process. Andy emphasises that candidate attraction is the same as customer attraction which means that your EVP belongs to everyone. This means that building an EVP is about educating all stakeholders at the outset and throughout the process. Whilst it may seem an obvious point, he also warns that it has to be aligned with the corporate brand and company values – a point which many organisations forget.
This webinar presentation looks at ways to build the case for employer branding. The third in our 30+3 webinar series, Creating Employer Brand Value delves into critical employer brand planning elements including employer brand value and ROI.
With many recruiting teams facing resource challenges on a regular basis, how can you stay proactive and navigative hiring cycles?
This presentation covers:
- Challenges facing companies hiring at scale
- The 2016 Global Recruiting Trends to embrace these
- Tips and tricks to put you on the fast track of hiring at scale
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
One of the keys to a strong employer brand is a positive candidate experience. Learn the strategies for designing an optimized candidate experience and leveraging employer brand for direct sourcing success.
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
10 Strategies for Building a Talent Pool That Makes Recruiting EasyHuman Capital Media
There’s no doubt about it. Competition for top talent is fierce these days. So the question is what can you do to entice the best and brightest professionals to seek out your company? Today’s smart employers are ever vigilant (and diligent) in developing talent pools and pipelines by employing both offensive and defensive recruitment strategies.
How successful are your recruitment strategies? Although your current efforts to find the best candidates might be yielding some good results, maybe it’s time to consider some other creative and progressive techniques designed to engage the interest and passion of your target populations.
Interested in discovering the best methods of cultivating interest from passive candidates who are not currently looking for new opportunities? Curious about how you can get industry superstars to stand in line and wait for vacancies in your company? Join us for this webinar!
In this session, Dr. Chris Lee will explore 10 proactive strategies that recruiters and HR managers can use to gain an advantage in the war for talent. Dr. Lee will discuss how your recruitment tactics, social media presence, employment brand, as well as training and development policies should be integrated into a larger talent management system. You’ll come away with valuable knowledge on how to develop talent pools that give you access to the best candidates before vacancies even occur.
In this webinar, you’ll learn how to:
Develop and employ talent pools to help organizations meet their strategic workforce planning objectives
Refine and tailor recruiting techniques that can organically populate your talent pools
Develop a social media strategy that supports talent pool engagement
Use best practices/state-of-the- art talent pool management techniques
How to Transform Talent Acquisition in Asia Pacific through RPOCielo
As the world of employment evolves in the diverse and complex markets in Asia Pacific, so do the tools, tactics and strategies to find the best talent. Learn how organizations in Asia Pacific can establish a world-class talent acquisition function using Recruitment Process Outsourcing as an enabler and make talent their biggest strategic competitive advantage.
Learn new research on how gender-coded words are impacting your diversity recruiting initiatives, and get actionable strategies to remove bias in your 2021 job advertising.
Transform Your Approach To Talent By Leveraging Transparency and Data | Talen...LinkedIn Talent Solutions
Both data and transparency are secret sauces that each company has, but may not harness. Brendan Browne, LinkedIn's Sr. Director of Global Talent Acquisition, shares how you can use them correctly to know where to invest and when you’re making a mistake.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
SmashFly's Chief Marketing Officer and Aberdeen Group's Senior Analyst join forces in this webinar to talk about how best-in-class organizations use recruitment marketing and recruitment marketing technology to differentiate themselves, engage candidates and win top talent. Backed by awesome stats from Aberdeen's latest report, this webinar will help you make a business case for recruitment marketing in your organization.
Building an effective employer brand in 2020 Beamery
For this webinar, we invited Bryan Adams, CEO and Founder of Ph. Creative, and Kevin Blair, VP Talent Strategy at Beamery, to discuss how the employer brand magic happens. They went over the makings of differentiated messaging, and the common challenges in transmitting that message to the market.
Is your employer brand helping you recruit the very best candidates, quickly and cost-effectively?
Do you have a strategy to strengthen your employer brand and measure your progress against your competitors?
In this session you will:
• Learn how marketers build powerful brands, and how to apply the same thinking to your employer brand
• Explore the development of an authentic employer brand that inspires top performers to want to join your organisation
• Discover how to harness the power of social media to engage top talent
• Hear LinkedIn success stories, tips and tricks from a panel of local recruiting leaders
As a manager at a growing company, finding and hiring candidates for your team may require a large invest of money and effort. But, what is the return on your investment (ROI)? Knowing your cost per hire (CPH) helps you understand the ROI from time spent to recruit candidates, paid sourcing services, advertising costs, and other related investments.
David Green, Vice President at Cielo, provides you through the steps to find your cost per hire. With this information, you will be able to understand what level of recruitment or hiring investment will exponentially provide the best outcome for you, your team, and your business. You will learn how to:
Highlight the components and steps needed to calculate CPH
Understand how CPH impacts your overall ROI
Examine the importance of CPH in growing businesses
Find whether a low CPH can actually be more expensive for the business
This webinar explores employee experience and the future of work, including how future-focused brands align brand and culture to better engage—and serve—their people
What matters most in metrics for sourcing talent on LinkedIn | Talent Connect...LinkedIn Talent Solutions
Bill Fowles, ABB
Companies that value talent have invested in building and growing that talent through LinkedIn and internal recruiting departments. Budgets have been created to invest in these departments and ensure they are maximizing and getting the best ROI out of this investment, but how are they measuring this success? Is it just number of hires? Is it speed of the hires? How are they measuring the quality of the candidate pool? In my session, I will discuss key metrics that HR, recruiters and executives will understand and make sense of the investment and the ROI in building a strong talent team. Coming away from this session individuals will have an opportunity to look at our KPIs and metrics and incorporate those into their key metrics for their organization.
Key highlights:
Using LI Metrics to measure success and gain insights into the ROI of their tools-review of key data in LI, usage, inmails, searches and pipelines in LI on a weekly, monthly and quarterly basis.
Key Sourcing Metrics we use to measure our recruiters effectiveness and ability to maintain workloads-number of phone screens, submittals to interviews to hires and pipeline lead generation metrics used to measure their success.
Quality of Hire - I will share how we use our data to measure the quality of hire by each recruiter and how our hiring managers view our quality of candidates as a way to evaluate our talent team.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Andy Taylor, Global Employer Branding Director at Schneider Electric presents their EVP journey, highlighting the importance of clearly identifying objectives and ensuring that internal stakeholders are kept engaged throughout the whole process. Andy emphasises that candidate attraction is the same as customer attraction which means that your EVP belongs to everyone. This means that building an EVP is about educating all stakeholders at the outset and throughout the process. Whilst it may seem an obvious point, he also warns that it has to be aligned with the corporate brand and company values – a point which many organisations forget.
This webinar presentation looks at ways to build the case for employer branding. The third in our 30+3 webinar series, Creating Employer Brand Value delves into critical employer brand planning elements including employer brand value and ROI.
With many recruiting teams facing resource challenges on a regular basis, how can you stay proactive and navigative hiring cycles?
This presentation covers:
- Challenges facing companies hiring at scale
- The 2016 Global Recruiting Trends to embrace these
- Tips and tricks to put you on the fast track of hiring at scale
Learning and Business Impact: Making the Case through Metrics and AnalyticsHuman Capital Media
Proving the impact of a single learning investment is relatively easy. Answering the broader question of “What impact is L&D having on the business?” is hard. In this Spotlight webinar, Ericsson’s global head of learning measurement and analytics will share how he’s guiding assessment, evaluation and measurement strategies that provide data to help executives understand the impact of employee learning on business performance.
During this session, attendees will:
Identify ways that analytics is shaping learning measurement.
Describe components of a measurement map.
Identify the level of measurement maturity in their organization.
Learning and Business Impact: Making the Case through Metrics and AnalyticsCornerstone OnDemand
Proving the impact of a single learning investment is relatively easy. Answering the broader question of "What impact is L&D having on the business?" is hard.
Rise of Talent Operations - What Good Looks LikeBeamery
We invited Eileen Kovalsky, Global Head of Talent Acquisition Operations at Avanade, and Nikki Cochran, Recruiting and Operations Lead at Humans Doing, to walk us through their personal vision of what good looks like in talent operations. Together, they will discuss what they expect from this function, the impact they’re looking for, and how they set their teams up for success.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Investing in your Talent Brand and measuring successLinkedIn Europe
We held a recent webinar with Catherine Schlieben, Director of Recruitment, at WorldPay and Lindsay Brady, Insights Manager, at LinkedIn where they discussed how WorldPay invested in their Talent Brand, specifically in Singapore and the results they saw from it.
This story is about their brand journey and the obstacles they have faced along the way.
They shared:
- The importance of your Talent Brand & tips to build your Talent Brand Strategy
- How to get buy in from key stakeholders & get started
- An example of a branding campaign they carried out in Singapore to hire a team
- And finally, how they measured their success & future plans
Explore the latest talent insights from and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
Learn about the effects of having a strong employer brand: lower cost of hire, lower turnover, & how you can leverage your employer brand to attract top candidates. This presentation also discusses how to communicate your employer brand on LinkedIn, and some great research LinkedIn released about employer branding in 2012.
In smaller organizations, project based practices are usually easier to implement, require a minimal budget and yet contribute to the process of organizational change toward sustainability.
IBM Smarter Workforce Summit Toronto 2015: What is Your Critical Skills Gap? IBM Smarter Workforce
IBM Smarter Workforce Summit Toronto 2015: Gordon Ritchie, Product Evangelist, Enterprise Talent Frameworks, IBM, presents: What is Your Critical Skills Gap?
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Hiring misfires can lead to a ripple of negative effects and damage morale, productivity and the bottom line. But while everybody agrees on the importance of quality, agreeing on the definition of quality isn’t always as easy.
View these slides to learn more about:
-The stakeholders accountable for quality of hire and the roles each plays in hiring and retaining great talent
-How to define quality of hire and what should and shouldn’t determine "good"
-Methods and tools for better measuring quality of hire – and what that means for assessing candidates
Similar to RallyFwd December 2021: Bryan Adams, Ph.Creative (20)
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
The Benefits of Temporary Part-Time Jobs for StudentsSnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find temporary part-time jobs that fit your schedule and skills. Browse our listings and apply online today to secure flexible work opportunities that offer the perfect balance between career and personal life.
31. Business Problem
What are the leading factors stopping us from hiring the best engineers in the world?
Hypothesis
1. We’re not known enough as a relevant place to work for top engineers.
2. We don’t have a compelling enough proposition to create affinity and desire.
3. We’re not creating an experience that reassures and excites engineers enough to join
us.
Independent variables
Number of engineers applying for
roles
Quality of engineers applying for
roles
Number of quality engineers
accepting a role
Dependent variables
Reputation
1. Familiarity
2. Perception
Proposition
1. Relevance
2. Competitiveness
Experience
1. Happiness
2. Acceptance rate
Volume of applicants Percentage of valued apps Time to hire
Data for Hypothesis 1. Data for Hypothesis 2. Data for Hypothesis 3.
1. Reach / share of market
2. Branded job search volume
3. New vs Returning visitors
1. Screened ratio
2. Hiring manager NPS
3. Talent list/pool growth
Data proving/disproving H1 Data proving/disproving H2 Data proving/disproving H3
1. Candidate NPS
2. Drop off rate
3. Employee referrals
1. Glassdoor rating
Further Indicators & signals
1. # of Employee advocates 1. Engagement survey scores
Get leaders to take
notice of what you
want to do by
addressing a
specific problem
they already have.
BUSINESS
CASE
BLUEPRINT
32. Business Problem
What are the leading factors stopping us from hiring the best engineers in the world?
Hypothesis
1. We’re not known enough as a relevant place to work for top engineers.
2. We don’t have a compelling enough proposition to create affinity and desire.
3. We’re not creating an experience that reassures and excites engineers enough to join
us.
Independent variables
Number of engineers applying for
roles
Quality of engineers applying for
roles
Number of quality engineers
accepting a role
Dependent variables
Reputation
1. Familiarity
2. Perception
Proposition
1. Relevance
2. Competitiveness
Experience
1. Happiness
2. Acceptance rate
Volume of applicants Percentage of valued apps Time to hire
Data for Hypothesis 1. Data for Hypothesis 2. Data for Hypothesis 3.
1. Reach / share of market
2. Branded job search volume
3. New vs Returning visitors
1. Screened ratio
2. Hiring manager NPS
3. Talent list/pool growth
Data proving/disproving H1 Data proving/disproving H2 Data proving/disproving H3
1. Candidate NPS
2. Drop off rate
3. Employee referrals
1. Glassdoor rating
Further Indicators & signals
1. # of Employee advocates 1. Engagement survey scores
Get leaders to take
notice of what you
want to do by
addressing a
specific problem
they already have.
BUSINESS
CASE
BLUEPRINT