The document discusses effective strategies for high-volume hiring during the current labor shortage. It provides an overview of the labor market challenges facing Advantage Solutions' high-volume recruiting efforts for Costco. Speakers then explore approaches for rethinking candidate personas, optimizing job postings, balancing quantity and quality of hires, and leveraging programmatic technology and data analytics to improve hiring volumes. The final section focuses on using data-driven insights to streamline processes and reduce applicant friction.
Learn how to use the latest social media analytics and programmatic job advertising analytics to shape your recruitment marketing strategy and decisions.
The document discusses research from Appcast analyzing over 473,000 job ads regarding the impact of gendered language. They found that generally, job ads without male- or female-coded words ("gender-neutral") performed best with higher application rates, more applications, and lower costs per application. However, for some job functions like IT, including some female-coded words worked better. The recommendations are to align the language approach with strategic priorities like cost, volume or diversity, and to test different language combinations and analyze the results on an ongoing basis.
Employer Branding - get ahead of the curve 2017LinkedIn
Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
This document provides an overview of digital job advertising strategies using programmatic and social media channels. It discusses how to define campaigns and target audiences, set budgets and measure ROI. Specific tactics are covered for Facebook advertising including audience targeting, ad creation, optimization and compliance. Programmatic job advertising is also explained in terms of how it works, setting up campaigns, selecting publishers and bidding strategies. Measurement and best practices for maximizing results are discussed.
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.
Key Takeaways:
- Are links still important?
- Content Quality vs Content Quantity
- Technical SEO
- Core Web VitalsAnd more...
Live Webinar: How Agencies Can Leverage the LinkedIn EcosystemLinkedIn
This document outlines a strategy for agencies to increase their influence on LinkedIn in order to generate new business opportunities. It recommends that agencies establish an identity on LinkedIn by creating compelling company and employee profiles, curating relevant content, creating and sharing original content posts, amplifying their voice through sponsored updates, and generating opportunities by engaging with target audiences of marketers and clients. Case studies of top agencies like Ogilvy and Starcom that are effectively engaging on LinkedIn are also provided. The overall goal is for agencies to build their brands, attract talent, strengthen client relationships, and win new business by becoming influential participants in the LinkedIn ecosystem.
The document discusses effective strategies for high-volume hiring during the current labor shortage. It provides an overview of the labor market challenges facing Advantage Solutions' high-volume recruiting efforts for Costco. Speakers then explore approaches for rethinking candidate personas, optimizing job postings, balancing quantity and quality of hires, and leveraging programmatic technology and data analytics to improve hiring volumes. The final section focuses on using data-driven insights to streamline processes and reduce applicant friction.
Learn how to use the latest social media analytics and programmatic job advertising analytics to shape your recruitment marketing strategy and decisions.
The document discusses research from Appcast analyzing over 473,000 job ads regarding the impact of gendered language. They found that generally, job ads without male- or female-coded words ("gender-neutral") performed best with higher application rates, more applications, and lower costs per application. However, for some job functions like IT, including some female-coded words worked better. The recommendations are to align the language approach with strategic priorities like cost, volume or diversity, and to test different language combinations and analyze the results on an ongoing basis.
Employer Branding - get ahead of the curve 2017LinkedIn
Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
This document provides an overview of digital job advertising strategies using programmatic and social media channels. It discusses how to define campaigns and target audiences, set budgets and measure ROI. Specific tactics are covered for Facebook advertising including audience targeting, ad creation, optimization and compliance. Programmatic job advertising is also explained in terms of how it works, setting up campaigns, selecting publishers and bidding strategies. Measurement and best practices for maximizing results are discussed.
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.
Key Takeaways:
- Are links still important?
- Content Quality vs Content Quantity
- Technical SEO
- Core Web VitalsAnd more...
Live Webinar: How Agencies Can Leverage the LinkedIn EcosystemLinkedIn
This document outlines a strategy for agencies to increase their influence on LinkedIn in order to generate new business opportunities. It recommends that agencies establish an identity on LinkedIn by creating compelling company and employee profiles, curating relevant content, creating and sharing original content posts, amplifying their voice through sponsored updates, and generating opportunities by engaging with target audiences of marketers and clients. Case studies of top agencies like Ogilvy and Starcom that are effectively engaging on LinkedIn are also provided. The overall goal is for agencies to build their brands, attract talent, strengthen client relationships, and win new business by becoming influential participants in the LinkedIn ecosystem.
The document discusses how data and programmatic advertising can help improve recruitment advertising and reduce costs. It provides an overview of rising recruitment advertising costs in 2021 and recommendations for optimizing job ads, including testing shorter job titles, including benefits, and posting jobs on optimal days of the week. The presentation then outlines how programmatic advertising technologies can help cast a wider net for candidates by using data to determine where to advertise jobs and continuously optimize placement based on performance metrics. It argues that a data-driven approach can increase qualified applicants while reducing costs per hire compared to manual recruitment advertising methods.
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Dell's Social Media Journey - econsultancy Masterclasses, November 2009Kerry Bridge
Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
Boston Consulting Group (BCG) wanted to extend the reach of its thought leadership content and help employees build their personal brands. It partnered with LinkedIn Elevate to make it easy for employees to share BCG's content on their LinkedIn networks. Since implementing Elevate, BCG employees are sharing content 9 times more frequently, resulting in 5 times more followers of BCG's company page, 7 times more views of employees' LinkedIn profiles, and an average engagement rate of 1.8% on employee-shared content. BCG's social media manager says Elevate has helped BCG become a more social company.
How Tech Professionals Engage with ContentLinkedIn
Companies that understand technology professionals and produce content they enjoy will succeed in attracting and inspiring them. A survey found that 41% of tech professionals feel inspired by companies that create content they like and are more interested in working for that company. The survey also found that tech professionals heavily rely on and engage with LinkedIn, consuming content on it weekly or daily, and use it to stay informed on industry trends, events, and other professionals. They are more likely to engage with content from their employers and other brands they follow compared to content from influencers.
Webinar: LinkedIn Lead Accelerator Demo Day LinkedIn
This document introduces LinkedIn Lead Accelerator, a marketing automation tool that helps engage prospects across different platforms using targeted ads and relevant content. It identifies the right audiences to reach based on professional profiles and behaviors. The tool then nurtures leads across LinkedIn, Facebook, and display networks, and helps convert visitors into leads using form autofill. It also provides reporting and optimization to measure success. Customer testimonials highlight how it increased leads, sales, and re-engaged contacts beyond email.
Education Connect - Measuring Education Outcome with LinkedInLinkedIn Europe
This document discusses how LinkedIn's Smart Flows tool can be used to measure education outcomes and enhance marketing strategies for educational institutions. Smart Flows allows schools to track career transformations of graduates by analyzing changes in industries, seniority levels, company sizes, and functional areas before and after graduation. This data provides insights into an education program's impact and outcomes that can be shared with prospective students to demonstrate career advancement opportunities.
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualised walkthroughs
- Understand how you can maximise push notification delivery to ramp up user engagement
- Gain insights on how to individualise user experiences across both websites and apps
State of Creativity in Business 2017 -- InfographicAdobe
Adobe Creative Cloud for enterprise released findings from its State of Creativity in Business survey, focused on uncovering key trends in the creative business landscape today. The report surveyed 600 creatives and marketers from agencies and brands in the United States.
Content Marketing In The Era of InfobesityLinkedIn
This document discusses content marketing strategies in the era of information overload. It notes that the amount of content produced every 48 hours now exceeds what was created from the dawn of man until 2003. As a result, brands must develop customer-centric strategies using high-quality visuals like photos and videos to capture attention in less than 10 seconds and drive engagement. The key is creating valuable, shareable content like thought leadership and trend reports, as well as multimedia stories, to build memorable customer experiences that foster loyalty and results for the brand.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Philips established two LinkedIn Custom Groups called Innovations in Health and Innovations in Light to position itself as a thought leader in healthcare and lighting industries and drive discussion among its key audiences. Membership was grown through targeted outreach using LinkedIn messaging. The groups became active online communities for professionals in healthcare and lighting, hosting thousands of discussions. This helped establish Philips as an expert partner in these fields.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Mike DeQuatro is a student pursuing a degree in Internet Marketing. He has a background in graphic design and 1 year of experience as a Partnership Manager at G Fuel Energy Formula. His goal is to land a senior-level marketing position at G Fuel upon graduation to help build stronger relationships between partners and brands. In the long term, he aims to establish a company that helps connect aspiring influencers with sponsorships.
This document introduces several people - John Nunn, Julie Cutler, Brian More, Adrian Coe, and Cristina A. Atudorei - who work for Tortrix Ltd. It then provides information about an upcoming digital marketing event being hosted by Tortrix Ltd, including the date, learning aims, and topics to be covered such as identifying your ideal customer and appropriate social media platforms. The document concludes by sharing tips for writing great content for digital marketing.
The document discusses how data and programmatic advertising can help improve recruitment advertising and reduce costs. It provides an overview of rising recruitment advertising costs in 2021 and recommendations for optimizing job ads, including testing shorter job titles, including benefits, and posting jobs on optimal days of the week. The presentation then outlines how programmatic advertising technologies can help cast a wider net for candidates by using data to determine where to advertise jobs and continuously optimize placement based on performance metrics. It argues that a data-driven approach can increase qualified applicants while reducing costs per hire compared to manual recruitment advertising methods.
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Dell's Social Media Journey - econsultancy Masterclasses, November 2009Kerry Bridge
Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
Boston Consulting Group (BCG) wanted to extend the reach of its thought leadership content and help employees build their personal brands. It partnered with LinkedIn Elevate to make it easy for employees to share BCG's content on their LinkedIn networks. Since implementing Elevate, BCG employees are sharing content 9 times more frequently, resulting in 5 times more followers of BCG's company page, 7 times more views of employees' LinkedIn profiles, and an average engagement rate of 1.8% on employee-shared content. BCG's social media manager says Elevate has helped BCG become a more social company.
How Tech Professionals Engage with ContentLinkedIn
Companies that understand technology professionals and produce content they enjoy will succeed in attracting and inspiring them. A survey found that 41% of tech professionals feel inspired by companies that create content they like and are more interested in working for that company. The survey also found that tech professionals heavily rely on and engage with LinkedIn, consuming content on it weekly or daily, and use it to stay informed on industry trends, events, and other professionals. They are more likely to engage with content from their employers and other brands they follow compared to content from influencers.
Webinar: LinkedIn Lead Accelerator Demo Day LinkedIn
This document introduces LinkedIn Lead Accelerator, a marketing automation tool that helps engage prospects across different platforms using targeted ads and relevant content. It identifies the right audiences to reach based on professional profiles and behaviors. The tool then nurtures leads across LinkedIn, Facebook, and display networks, and helps convert visitors into leads using form autofill. It also provides reporting and optimization to measure success. Customer testimonials highlight how it increased leads, sales, and re-engaged contacts beyond email.
Education Connect - Measuring Education Outcome with LinkedInLinkedIn Europe
This document discusses how LinkedIn's Smart Flows tool can be used to measure education outcomes and enhance marketing strategies for educational institutions. Smart Flows allows schools to track career transformations of graduates by analyzing changes in industries, seniority levels, company sizes, and functional areas before and after graduation. This data provides insights into an education program's impact and outcomes that can be shared with prospective students to demonstrate career advancement opportunities.
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualised walkthroughs
- Understand how you can maximise push notification delivery to ramp up user engagement
- Gain insights on how to individualise user experiences across both websites and apps
State of Creativity in Business 2017 -- InfographicAdobe
Adobe Creative Cloud for enterprise released findings from its State of Creativity in Business survey, focused on uncovering key trends in the creative business landscape today. The report surveyed 600 creatives and marketers from agencies and brands in the United States.
Content Marketing In The Era of InfobesityLinkedIn
This document discusses content marketing strategies in the era of information overload. It notes that the amount of content produced every 48 hours now exceeds what was created from the dawn of man until 2003. As a result, brands must develop customer-centric strategies using high-quality visuals like photos and videos to capture attention in less than 10 seconds and drive engagement. The key is creating valuable, shareable content like thought leadership and trend reports, as well as multimedia stories, to build memorable customer experiences that foster loyalty and results for the brand.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Philips established two LinkedIn Custom Groups called Innovations in Health and Innovations in Light to position itself as a thought leader in healthcare and lighting industries and drive discussion among its key audiences. Membership was grown through targeted outreach using LinkedIn messaging. The groups became active online communities for professionals in healthcare and lighting, hosting thousands of discussions. This helped establish Philips as an expert partner in these fields.
Checking in on 2014 Content Marketing Must-DosLinkedIn
At the start of the year, we wrote about “14 Content Marketing Must-Dos for 2014.” Now, we wanted to revisit these imperatives and take a pulse on marketers’ performance — are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
After the session, you’ll understand:
• How forward-thinking marketers are embracing new practices
• How their goals and tactics may have changed as a result
• Which areas have seen notable improvements so far
• Which areas may present unaddressed opportunities
We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.
Mike DeQuatro is a student pursuing a degree in Internet Marketing. He has a background in graphic design and 1 year of experience as a Partnership Manager at G Fuel Energy Formula. His goal is to land a senior-level marketing position at G Fuel upon graduation to help build stronger relationships between partners and brands. In the long term, he aims to establish a company that helps connect aspiring influencers with sponsorships.
This document introduces several people - John Nunn, Julie Cutler, Brian More, Adrian Coe, and Cristina A. Atudorei - who work for Tortrix Ltd. It then provides information about an upcoming digital marketing event being hosted by Tortrix Ltd, including the date, learning aims, and topics to be covered such as identifying your ideal customer and appropriate social media platforms. The document concludes by sharing tips for writing great content for digital marketing.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media.
The messages conveyed via social media wield substantial power.
This document discusses how employee-generated content can attract top talent. It provides an overview of a presentation on this topic given by representatives from Rally, PathMotion, and Coca-Cola Europacific Partners. The presentation discusses how storytelling engages candidates, the types of questions candidates have, and how Coca-Cola Europacific Partners partnered with PathMotion to feature employee stories on their platform to improve candidate experience and hiring outcomes. Coca-Cola Europacific Partners saw improved candidate perceptions of the company and increased hiring and re-engagement rates through their employee-generated content initiative.
Turn around your business from Social MediaAyush Jhawar
The document discusses how social media can be used as an effective tool for growth in business. It defines social media and outlines how it allows firms to engage and influence customers online in cost effective ways. The main goal of social media for businesses is growth. It then provides examples of how social media helps spread news and information faster than traditional media channels. It also discusses how businesses can use social media to enhance knowledge, engage customers, and check online profiles of potential clients. Specific platforms and content strategies are suggested for businesses to engage their target audiences. Case studies are presented on how social media has helped boost business for certain companies. The document advocates for developing a regular content strategy and posting relevant, helpful content across different social media platforms.
The document discusses how brand strategy and user experience/user interface (UX/UI) strategy are related and should inform each other to create the best customer experience. It provides examples of how various companies have successfully integrated their brand identity into their digital strategies through careful consideration of context, content strategy, web user interface design, and tone/style. The webinar advocates that while UX/UI and brand strategy have different focuses, their shared goal is a good customer experience, and they need each other to fully achieve this.
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
The document discusses content marketing strategies for technology marketers on LinkedIn. It notes that the technology buying process is complex with multiple stakeholders involved at different stages. There are three main types of content sought at each stage: case studies, industry news, and best practices. Social networks like LinkedIn are becoming important sources for technology decision makers to find relevant content and connect with vendors during their purchase process. The document provides recommendations for using owned, earned, and paid media on LinkedIn, such as company pages, targeted status updates, and ads, to effectively reach audiences at different stages of the buying process and build relationships.
This document provides an overview of how to use LinkedIn for business purposes. It discusses who should use LinkedIn, how to optimize your own LinkedIn profile, how companies can use LinkedIn pages and advertising, and how to create effective LinkedIn ads. The document also highlights statistics about LinkedIn professionals and promotes additional training webinars from Blytheco on using other social media platforms like Pinterest for business.
This document provides an overview of a discussion on building competency in social organizations and communities. It includes frameworks to help plan social media strategies and budgets for 2012, trends influencing content creation and recruitment, examples of successful social organizations, and takeaways and resources. The speaker advocates aligning social media activities with clear business purposes and shifting marketing spend to owned, paid, and earned social media channels. Community metrics should measure collaboration and relationships rather than traditional media performance.
Virtual Training: Building Trust and Psychological Safety.pptxCynthia Clay
30-minute NetSpeed Nuggets session focusing on six strategies to increase trust in virtual training in the areas of Virtual Present, Social Strength, and Technical Comfort.
Setting the Customer's Journey: Walk a Mile In Your Customer's ShoesAggregage
This document summarizes a webinar on understanding customers by visiting them, observing how they work, and conducting interviews. It discusses identifying the right customers to focus on, collecting insights from customer visits, and using those insights to define the customer value proposition. The webinar is presented by Steven Haines, founder of Sequent Learning Networks, and moderated by Hannah Flynn from Product Management Today. It provides templates for planning customer visits and mapping the customer journey. The goal is to help product managers understand customer needs in order to build solutions that create real value.
Video has become one of the most important types of content to tell your employer brand story. But with all of the ideas you have and all of the requests coming in, what video topics are the most important to support your recruitment marketing strategy? Get all of your questions answered about creating amazing video content that candidates love. In this Rally Recruitment Marketing Webinar, you'll see 3 must-have recruiting videos for your content library, why they work and how you can bring them to life. You'll get practical tips for planning your video projects, selecting employees and locations, and promoting your videos to attract right-fit talent. Featuring Kristi Raines, Global Lead of Talent Brand & University Relations for Sonoco, and Lauryn Sargent, Co-Founder of Stories Incorporated. (Length: 1 Hour)
The document outlines an agenda for a webinar on engaging investors with social media. The webinar will discuss why social media is important for reaching investors, how to measure social media effectiveness through consistency, content, and presence, and provide tips on developing consistency, improving content, growing social media presence, and complying with regulations. The webinar aims to help participants understand how to identify needs social media can meet and improve their social media effectiveness.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
The document discusses strategies for using social media in recruiting. It recommends discussing what social media is, choosing sites that fit organizational goals like Facebook, Twitter and LinkedIn, customizing programs to reach candidates, and maintaining programs over time. It provides statistics on popular sites, how recruiters use each site, and case studies of companies using social media successfully to engage candidates and reduce turnover.
Similar to Rally Webinar: Recruiting Gen Z: Content creation for a new generation (20)
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.
The document provides a summary of labor market trends and predictions for 2024. It discusses that in 2023, the labor market experienced a soft landing with job growth returning to normal levels and wage growth stabilizing. For 2024, it predicts that pay transparency laws will continue to spread, union activity will increase, remote work will stabilize, and artificial intelligence will increasingly target recruiting functions. The document provides insights and data on each of these trends.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
This document discusses ChenMed's innovative recruitment strategies to transform healthcare by effectively aligning their recruitment and content marketing. It outlines ChenMed's mission to serve senior populations in underserved communities using a holistic care approach. Their multi-touch campaign uses various marketing channels like job boards, social media, and a physician referral program to increase brand awareness and recruit more primary care physicians through content marketing like blogs, ebooks, and a podcast. Data shows their strategies have led to increases in key metrics like page views, downloads, and physician interest. Lessons learned include testing, personalization, and creativity.
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
The document discusses how artificial intelligence (AI) will impact careers and the skills needed to stay relevant in the new era of technology. Some key points:
- McKinsey estimates that 30% of working hours could be automated by 2030. Accenture estimates 40% of working hours will be impacted by AI.
- As AI capabilities advance, people will need to rethink their value and how AI can enhance their work rather than replace it. Critical thinking, strategic planning, collaboration and data analysis skills will be especially important.
- Responsible and ethical use of AI is discussed, such as avoiding bias in automated hiring tools and ensuring diversity in employer branding.
This document discusses how to measure and quantify a company's brand influence on candidates and hiring outcomes. It recommends defining and tracking "brand influenced" candidates who had a measurable interaction with the company's brand before applying. The document outlines how to measure the impact of brand influence programs like social media, brand ambassadors, blogs, etc. on key performance indicators like faster hiring, higher acceptance rates, and diversifying the candidate pipeline. It provides steps to establish a baseline of a company's current brand influence and outcomes, break it down by program, set targets, and define program-level KPIs to make brand influence a strategic metric.
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
The document discusses BCG's efforts to reimagine its global talent acquisition strategy through a new employer branding and marketing campaign called "Beyond". It outlines the extensive research and testing done over 9 months with 66,000+ participants across 56 talent markets and 12+ geographies to develop the campaign's positioning, tagline ("Beyond is where we begin"), creative concepts, and templates. It also details the training and enablement approach used to launch the campaign and ensure BCGers could effectively represent the new brand positioning at scale.
This document discusses how job alerts today are often irrelevant, sent infrequently through only email, and have low delivery rates. It proposes using remarketing techniques from e-commerce to recapture career site visitors who did not apply by capturing their contact info and sending personalized job alerts by text and email that are relevant to their interests and location. This improved approach can result in job alerts becoming the #1 source of qualified applicants, lowering cost-per-hire by 50% and increasing return on investment from job advertising by 25%.
This document discusses Turkish Aerospace's strategy for recruiting future talent. It outlines programs to attract young talent, starting from raising awareness in children as young as 6 through activities like educational magazines, workshops, and seminars. It also details larger initiatives like a musical roadshow and career festival to motivate and guide more youth towards engineering careers. The goal is to start engaging with potential recruits earlier through these seeding efforts in order to harvest a strong pipeline of talent for the future.
The document discusses strategies for attracting, engaging, and retaining diverse talent in the post-pandemic job market. It recommends diversifying candidate pipelines through partnerships with organizations serving diverse groups and using bias-free recruitment tools. Ensuring an unbiased selection process through skills-based criteria and a standardized, diverse interview panel is also suggested. Creating an inclusive workplace culture focused on belonging, recognition, and engagement can help retain diverse employees. Tracking diversity metrics was shown to improve representation of women, minorities, and individuals with disabilities over time.
Kelsie Johnson presented recruitment marketing strategies used by Labcorp to address challenges in attracting talent in Madison, Wisconsin. The challenges included increasing awareness of their employer brand as a recent name change, appealing to high-demand skilled talent and entry-level positions. Their multi-channel campaign focused on audience research, designing messaging to connect with different interest levels, and deploying across billboards, buses, mailers, job boards, paid media and social media. The campaign achieved millions of impressions and thousands of interactions. Lessons learned included aligning channels to audience and considering employee referrals. Recommendations for other cities included recruiter involvement, aligning with local demographics and seasonality.
The document discusses Kyndryl's "Kid to Kyndryl" employee engagement campaign. The campaign aimed to build a sense of belonging and shared identity among Kyndryl employees around the world following the company's spinoff. It did this by showcasing how employees' childhood curiosities led to their current roles at Kyndryl, establishing the company's reputation for curious and diverse minds. The campaign was very successful, significantly increasing employee engagement on LinkedIn and Twitter compared to previous averages. Lessons learned included the power of employees' personal networks and using stories to authentically connect people.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...SocialHRCamp
Speaker: Celine Maasland
In this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements