Learn how to use the latest social media analytics and programmatic job advertising analytics to shape your recruitment marketing strategy and decisions.
This document provides an overview of digital job advertising strategies using programmatic and social media channels. It discusses how to define campaigns and target audiences, set budgets and measure ROI. Specific tactics are covered for Facebook advertising including audience targeting, ad creation, optimization and compliance. Programmatic job advertising is also explained in terms of how it works, setting up campaigns, selecting publishers and bidding strategies. Measurement and best practices for maximizing results are discussed.
The document discusses research from Appcast analyzing over 473,000 job ads regarding the impact of gendered language. They found that generally, job ads without male- or female-coded words ("gender-neutral") performed best with higher application rates, more applications, and lower costs per application. However, for some job functions like IT, including some female-coded words worked better. The recommendations are to align the language approach with strategic priorities like cost, volume or diversity, and to test different language combinations and analyze the results on an ongoing basis.
The document discusses effective strategies for high-volume hiring during the current labor shortage. It provides an overview of the labor market challenges facing Advantage Solutions' high-volume recruiting efforts for Costco. Speakers then explore approaches for rethinking candidate personas, optimizing job postings, balancing quantity and quality of hires, and leveraging programmatic technology and data analytics to improve hiring volumes. The final section focuses on using data-driven insights to streamline processes and reduce applicant friction.
The document discusses how data and programmatic advertising can help improve recruitment advertising and reduce costs. It provides an overview of rising recruitment advertising costs in 2021 and recommendations for optimizing job ads, including testing shorter job titles, including benefits, and posting jobs on optimal days of the week. The presentation then outlines how programmatic advertising technologies can help cast a wider net for candidates by using data to determine where to advertise jobs and continuously optimize placement based on performance metrics. It argues that a data-driven approach can increase qualified applicants while reducing costs per hire compared to manual recruitment advertising methods.
When it comes to talent, intentionality matters. So does caring for the Hierarchy of Employee Needs to attract talent. Session from ATAP #GlobalTADAY 2021.
This document discusses how employee-generated content can attract top talent. It provides an overview of a presentation on this topic given by representatives from Rally, PathMotion, and Coca-Cola Europacific Partners. The presentation discusses how storytelling engages candidates, the types of questions candidates have, and how Coca-Cola Europacific Partners partnered with PathMotion to feature employee stories on their platform to improve candidate experience and hiring outcomes. Coca-Cola Europacific Partners saw improved candidate perceptions of the company and increased hiring and re-engagement rates through their employee-generated content initiative.
This document provides an overview of digital job advertising strategies using programmatic and social media channels. It discusses how to define campaigns and target audiences, set budgets and measure ROI. Specific tactics are covered for Facebook advertising including audience targeting, ad creation, optimization and compliance. Programmatic job advertising is also explained in terms of how it works, setting up campaigns, selecting publishers and bidding strategies. Measurement and best practices for maximizing results are discussed.
The document discusses research from Appcast analyzing over 473,000 job ads regarding the impact of gendered language. They found that generally, job ads without male- or female-coded words ("gender-neutral") performed best with higher application rates, more applications, and lower costs per application. However, for some job functions like IT, including some female-coded words worked better. The recommendations are to align the language approach with strategic priorities like cost, volume or diversity, and to test different language combinations and analyze the results on an ongoing basis.
The document discusses effective strategies for high-volume hiring during the current labor shortage. It provides an overview of the labor market challenges facing Advantage Solutions' high-volume recruiting efforts for Costco. Speakers then explore approaches for rethinking candidate personas, optimizing job postings, balancing quantity and quality of hires, and leveraging programmatic technology and data analytics to improve hiring volumes. The final section focuses on using data-driven insights to streamline processes and reduce applicant friction.
The document discusses how data and programmatic advertising can help improve recruitment advertising and reduce costs. It provides an overview of rising recruitment advertising costs in 2021 and recommendations for optimizing job ads, including testing shorter job titles, including benefits, and posting jobs on optimal days of the week. The presentation then outlines how programmatic advertising technologies can help cast a wider net for candidates by using data to determine where to advertise jobs and continuously optimize placement based on performance metrics. It argues that a data-driven approach can increase qualified applicants while reducing costs per hire compared to manual recruitment advertising methods.
When it comes to talent, intentionality matters. So does caring for the Hierarchy of Employee Needs to attract talent. Session from ATAP #GlobalTADAY 2021.
This document discusses how employee-generated content can attract top talent. It provides an overview of a presentation on this topic given by representatives from Rally, PathMotion, and Coca-Cola Europacific Partners. The presentation discusses how storytelling engages candidates, the types of questions candidates have, and how Coca-Cola Europacific Partners partnered with PathMotion to feature employee stories on their platform to improve candidate experience and hiring outcomes. Coca-Cola Europacific Partners saw improved candidate perceptions of the company and increased hiring and re-engagement rates through their employee-generated content initiative.
Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
This document outlines six rules for appealing to candidates without a well-known employer brand: 1) Don't be afraid to make the first connection, 2) Create a sense of missing out to generate interest, 3) Focus on impact over ego, 4) Move candidates through the process quickly while iterating strategies, 5) Tell good stories about the company and employees, and 6) Leverage current employees' networks to find new talent. The panelists from Apex Clean Energy, Cytora, and Calendly provide examples of how to apply these rules in talent attraction.
How to align your Recruitment Marketing strategy to your corporate Diversity and Inclusion (D&I) objectives, presented by Lori Sylvia, Founder and CEO of Rally Recruitment Marketing, to the New England Talent Acquisition Consortium (NETAC) on May 23, 2018. Includes examples of companies that are doing it well. Also includes a template that you can use to present your Recruitment Marketing strategy to leadership.
The document provides a summary of new features and enhancements to LinkedIn Talent Solutions products in the Q4 quarterly product release. Key updates include the Resume Assistant which automatically features LinkedIn jobs in Microsoft Word, the new Performance Summary Report for self-service insights on product utilization, and enhancements to skills searching, job analytics reporting, and website demographics. The presentation highlights how these tools can help companies find and engage talent more efficiently.
From InDemand 2014, Jessica Steinberg who is the Talent Community Manager for ADP's employer brand, emphasizes how marketing and recruitment go hand-in-hand to increase candidate awareness and engagement.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
Advaiya provides digital marketing, content development, and technology services including influencer marketing, digital analytics, and applications development. They help clients understand their goals, develop effective strategies, and communicate through digital initiatives. Advaiya has expertise in areas like social media, web and mobile development, and uses a client-focused approach to deliver cost-effective and high-quality solutions.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The speaker discusses moving to an inbound marketing strategy and shares a case study of a campaign by MyDestination.com called the "Biggest Baddest Bucket List". The campaign had over 1,250 valid entries from over 100 countries. It generated over 650,000 video views and increased traffic to over 1.28 million visits. The campaign required a multi-team effort across many skills and showed how earned media can have big results but requires hard work to earn attention.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Continuous training and collaboration helps individuals stay at the cutting-edge of change. Since its inception in 2011, KnowledgeHut has proven itself as a leading corporate training and consulting service provider, delivering high value in innovative, practical approaches to learning. Knowledge Hut offers a wide range of services in training, learning and development in the fields of technology and management Ability to provide the learner to, first choose what he wants to learn and then also help him choose, the way he wants to learn, at a place he wants to learn it, while providing a peer based reference system to reassure the learner of concrete learning outcomes is our guiding learning philosophy.
LSA19: Getting the Most Out of the GMB APILocalogy
This document summarizes the Google My Business API, including:
- The API allows management of GMB account and listing information, reviews, posts, menus, insights, and more.
- It has gone through 9 releases in 4 years, adding new capabilities over time.
- Major benefits include building your own GMB dashboard, speeding up and scaling business data management, and better serving clients.
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Web Design Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3aFL1pI
I joined The Borenstein Group in spring 2014 as a Digital Marketing Intern, continued as a Junior Copywriter for the summer of 2014 and worked remotely on brief writing projects that fall. I gained valuable experience interacting with clients and collaborating with strategy and creative teams. I was exposed to, and often participated in, all aspects of client and project cycles as an employee of this boutique B2B/B2G agency.
Digital analytics provides insights into customer behaviors online to continually improve the customer experience and drive business outcomes. A complete digital analytics model includes measuring customer actions, reporting on performance, analyzing data through segmentation, testing optimizations, and improving practices based on learnings. Developing a measurement plan is the first step, defining objectives, goals, key performance indicators, targets, and data segments. The plan informs the infrastructure roadmap, implementation plan, activation plan, and maintenance process to evolve analytics over time. Holistic, active, and media-agnostic measurement approaches account for all relevant customer touchpoints across channels and devices.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
Learn best practices in crafting an agile Recruitment Marketing plan for 2022 that will enable you to attract and recruit the talent your company needs in this tight labor market.
Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?
In this presentation at Talent Acquisition Week (#TA_Week) on January 30, 2020, we go beyond a typical panel discussion to provide a Show and Tell of digital marketing strategies that have become essential to attracting and recruiting today’s talent. You won’t just get “tips,” you can see real examples that master these digital strategies in talent acquisition. Rally Founder Lori Sylvia leads the Show and Tell with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved.
This document outlines six rules for appealing to candidates without a well-known employer brand: 1) Don't be afraid to make the first connection, 2) Create a sense of missing out to generate interest, 3) Focus on impact over ego, 4) Move candidates through the process quickly while iterating strategies, 5) Tell good stories about the company and employees, and 6) Leverage current employees' networks to find new talent. The panelists from Apex Clean Energy, Cytora, and Calendly provide examples of how to apply these rules in talent attraction.
How to align your Recruitment Marketing strategy to your corporate Diversity and Inclusion (D&I) objectives, presented by Lori Sylvia, Founder and CEO of Rally Recruitment Marketing, to the New England Talent Acquisition Consortium (NETAC) on May 23, 2018. Includes examples of companies that are doing it well. Also includes a template that you can use to present your Recruitment Marketing strategy to leadership.
The document provides a summary of new features and enhancements to LinkedIn Talent Solutions products in the Q4 quarterly product release. Key updates include the Resume Assistant which automatically features LinkedIn jobs in Microsoft Word, the new Performance Summary Report for self-service insights on product utilization, and enhancements to skills searching, job analytics reporting, and website demographics. The presentation highlights how these tools can help companies find and engage talent more efficiently.
From InDemand 2014, Jessica Steinberg who is the Talent Community Manager for ADP's employer brand, emphasizes how marketing and recruitment go hand-in-hand to increase candidate awareness and engagement.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
Advaiya provides digital marketing, content development, and technology services including influencer marketing, digital analytics, and applications development. They help clients understand their goals, develop effective strategies, and communicate through digital initiatives. Advaiya has expertise in areas like social media, web and mobile development, and uses a client-focused approach to deliver cost-effective and high-quality solutions.
The future of SEO. Moving to a holistic inbound marketing strategy with an ea...Adrian Land
The speaker discusses moving to an inbound marketing strategy and shares a case study of a campaign by MyDestination.com called the "Biggest Baddest Bucket List". The campaign had over 1,250 valid entries from over 100 countries. It generated over 650,000 video views and increased traffic to over 1.28 million visits. The campaign required a multi-team effort across many skills and showed how earned media can have big results but requires hard work to earn attention.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Continuous training and collaboration helps individuals stay at the cutting-edge of change. Since its inception in 2011, KnowledgeHut has proven itself as a leading corporate training and consulting service provider, delivering high value in innovative, practical approaches to learning. Knowledge Hut offers a wide range of services in training, learning and development in the fields of technology and management Ability to provide the learner to, first choose what he wants to learn and then also help him choose, the way he wants to learn, at a place he wants to learn it, while providing a peer based reference system to reassure the learner of concrete learning outcomes is our guiding learning philosophy.
LSA19: Getting the Most Out of the GMB APILocalogy
This document summarizes the Google My Business API, including:
- The API allows management of GMB account and listing information, reviews, posts, menus, insights, and more.
- It has gone through 9 releases in 4 years, adding new capabilities over time.
- Major benefits include building your own GMB dashboard, speeding up and scaling business data management, and better serving clients.
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Web Design Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3aFL1pI
I joined The Borenstein Group in spring 2014 as a Digital Marketing Intern, continued as a Junior Copywriter for the summer of 2014 and worked remotely on brief writing projects that fall. I gained valuable experience interacting with clients and collaborating with strategy and creative teams. I was exposed to, and often participated in, all aspects of client and project cycles as an employee of this boutique B2B/B2G agency.
Digital analytics provides insights into customer behaviors online to continually improve the customer experience and drive business outcomes. A complete digital analytics model includes measuring customer actions, reporting on performance, analyzing data through segmentation, testing optimizations, and improving practices based on learnings. Developing a measurement plan is the first step, defining objectives, goals, key performance indicators, targets, and data segments. The plan informs the infrastructure roadmap, implementation plan, activation plan, and maintenance process to evolve analytics over time. Holistic, active, and media-agnostic measurement approaches account for all relevant customer touchpoints across channels and devices.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Becoming as quantitative as you are creative: How do you really put reality i...Gorkana
The second in a series of webinars hosted by Gorkana Group, AMEC and Booz Allen Hamilton delved deep into the practicalities of setting up a measurement programme that will analyse both the quantity and quality of media.
Alongside expert insight and practical case studies, the webinar covered:
o Setting up a measurement/return on engagement programme
o Obtaining buy-in from the c-suite
o Demonstrating evidence of value
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...Demandbase
The document provides an overview of account-based experience (ABX) and a roadmap for success. It discusses building an account data foundation, finding the right accounts to target using different ABX styles, engaging accounts across channels aligned to their journey, closing deals through sales and marketing alignment, and measuring account progress. It emphasizes starting with pilots, evolving metrics to be account-based, and comparing program ROI as companies mature in their ABX approach.
Linx portfolio highlights and capabilities feb 2013Michael Smith
This document provides a summary of creative portfolio highlights from Linx Communications, a marketing and communications firm. It includes examples of branding, websites, email campaigns, direct mail, social media marketing, collateral, and various types of advertising created by Linx for its clients. The portfolio highlights a wide range of projects across these categories. It also includes information on Linx's capabilities and approach, which combines strategic consulting with design and marketing services to develop customized programs and deliverables for its clients.
Secrets to Accelerating SEO Results - slidesDemandWave
This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
3 Easy Steps to Smart Advertising: How to engage and drive business through e...Demandbase
Digital advertising has gone from beyond keywords and placement. Today’s successful digital B2B marketers are identifying high intent accounts, putting personalized ads in front of those accounts, and continuing to measure their engagement with sales. So how do you actually adopt this account-based advertising approach? Watch now.
How to Develop an Effective Content Marketing StrategySilverTech
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.
An ABX strategy involves focusing marketing and sales efforts on specific target accounts across their buyer's journey. The document discusses aligning teams around growth objectives, gaining buy-in, and executing and optimizing the strategy. It also covers identifying best opportunity accounts, taking a journey stage approach to engage accounts where they are in the buying process, and measuring key metrics to track engagement, pipeline, and ROI. The goal of an ABX strategy is to orchestrate relevant interactions between marketing and sales to close more deals.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Data, Marketing and Technology industries are converging, and those who win will know how to leverage these distinct disciplines to reach the ultimate goal: authentic human connection.
Marketing is more complex than ever. The old models, partnerships and expectations don’t work. Your business success is too important to miss key connections and run media without an actionable and measurable integrated strategy. Technology, Data and Marketing industries are converging, and those who will come through the next 3 years as winners will know how to put these assets together for the ultimate goal: authentic human connection.
A Step by Step Approach to Actionable Website KPIsUnilytics
Learn How Well Designed KPI’s Immediately Inform How Your Website is Performing. This webinar presents a real world methodology to build relevant KPIs that provide direct feedback on the success of your website and organization.
How to complete google ads audit in 8 stepsNCSofttech
A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
Similar to Virtual Bootcamp: Recruitment Marketing Analytics (20)
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Learn best practices for building and launching an employer brand campaign that rallies candidates and team members around your company culture, improving brand awareness and driving employee engagement.
Featuring:
- Alexandra Wallace
Manager of Talent Brand, The Knot Worldwide
- Bernadette Van Gieson
Growth Marketing, Stories Incorporated
- Lori Sylvia
Founder & CEO, Rally
This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.
The document provides a summary of labor market trends and predictions for 2024. It discusses that in 2023, the labor market experienced a soft landing with job growth returning to normal levels and wage growth stabilizing. For 2024, it predicts that pay transparency laws will continue to spread, union activity will increase, remote work will stabilize, and artificial intelligence will increasingly target recruiting functions. The document provides insights and data on each of these trends.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
This document discusses ChenMed's innovative recruitment strategies to transform healthcare by effectively aligning their recruitment and content marketing. It outlines ChenMed's mission to serve senior populations in underserved communities using a holistic care approach. Their multi-touch campaign uses various marketing channels like job boards, social media, and a physician referral program to increase brand awareness and recruit more primary care physicians through content marketing like blogs, ebooks, and a podcast. Data shows their strategies have led to increases in key metrics like page views, downloads, and physician interest. Lessons learned include testing, personalization, and creativity.
The document discusses how grassroots talent acquisition innovation can lead to success. It notes that 75% of job seekers consider an employer's brand before applying and that building an employment brand takes time, just as Rome wasn't built in a day. The document encourages attendees to stay rooted, leverage their networks by asking who they know, collaborate as a team by emphasizing that you and me equals us, find inspiration everywhere as imitation is the sincerest form of flattery, and tell their company story. Finally, it recommends staying scrappy, going slow to go fast, and keeping in mind that building a talent brand is a process of practice.
The document discusses how artificial intelligence (AI) will impact careers and the skills needed to stay relevant in the new era of technology. Some key points:
- McKinsey estimates that 30% of working hours could be automated by 2030. Accenture estimates 40% of working hours will be impacted by AI.
- As AI capabilities advance, people will need to rethink their value and how AI can enhance their work rather than replace it. Critical thinking, strategic planning, collaboration and data analysis skills will be especially important.
- Responsible and ethical use of AI is discussed, such as avoiding bias in automated hiring tools and ensuring diversity in employer branding.
This document discusses how to measure and quantify a company's brand influence on candidates and hiring outcomes. It recommends defining and tracking "brand influenced" candidates who had a measurable interaction with the company's brand before applying. The document outlines how to measure the impact of brand influence programs like social media, brand ambassadors, blogs, etc. on key performance indicators like faster hiring, higher acceptance rates, and diversifying the candidate pipeline. It provides steps to establish a baseline of a company's current brand influence and outcomes, break it down by program, set targets, and define program-level KPIs to make brand influence a strategic metric.
Rally Inside’s newest feature, Rally® AI™, is a revolutionary Recruitment Marketing assistant specifically designed for talent branding and attraction. Think of Rally AI like a Recruitment Marketing mentor who teaches you what they know, helps you work smarter, makes you more effective and gives you a competitive edge in recruiting.
In this Learn With Lori strategy session, learn all the ways you can use Rally AI to guide, empower and transform your Recruitment Marketing strategy.
Learn optimization strategies, techniques and tools you can use to improve the candidate experience, reduce drop off and increase completed applications.
You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.
The document discusses BCG's efforts to reimagine its global talent acquisition strategy through a new employer branding and marketing campaign called "Beyond". It outlines the extensive research and testing done over 9 months with 66,000+ participants across 56 talent markets and 12+ geographies to develop the campaign's positioning, tagline ("Beyond is where we begin"), creative concepts, and templates. It also details the training and enablement approach used to launch the campaign and ensure BCGers could effectively represent the new brand positioning at scale.
This document discusses how job alerts today are often irrelevant, sent infrequently through only email, and have low delivery rates. It proposes using remarketing techniques from e-commerce to recapture career site visitors who did not apply by capturing their contact info and sending personalized job alerts by text and email that are relevant to their interests and location. This improved approach can result in job alerts becoming the #1 source of qualified applicants, lowering cost-per-hire by 50% and increasing return on investment from job advertising by 25%.
This document discusses Turkish Aerospace's strategy for recruiting future talent. It outlines programs to attract young talent, starting from raising awareness in children as young as 6 through activities like educational magazines, workshops, and seminars. It also details larger initiatives like a musical roadshow and career festival to motivate and guide more youth towards engineering careers. The goal is to start engaging with potential recruits earlier through these seeding efforts in order to harvest a strong pipeline of talent for the future.
The document discusses strategies for attracting, engaging, and retaining diverse talent in the post-pandemic job market. It recommends diversifying candidate pipelines through partnerships with organizations serving diverse groups and using bias-free recruitment tools. Ensuring an unbiased selection process through skills-based criteria and a standardized, diverse interview panel is also suggested. Creating an inclusive workplace culture focused on belonging, recognition, and engagement can help retain diverse employees. Tracking diversity metrics was shown to improve representation of women, minorities, and individuals with disabilities over time.
Kelsie Johnson presented recruitment marketing strategies used by Labcorp to address challenges in attracting talent in Madison, Wisconsin. The challenges included increasing awareness of their employer brand as a recent name change, appealing to high-demand skilled talent and entry-level positions. Their multi-channel campaign focused on audience research, designing messaging to connect with different interest levels, and deploying across billboards, buses, mailers, job boards, paid media and social media. The campaign achieved millions of impressions and thousands of interactions. Lessons learned included aligning channels to audience and considering employee referrals. Recommendations for other cities included recruiter involvement, aligning with local demographics and seasonality.
The document discusses Kyndryl's "Kid to Kyndryl" employee engagement campaign. The campaign aimed to build a sense of belonging and shared identity among Kyndryl employees around the world following the company's spinoff. It did this by showcasing how employees' childhood curiosities led to their current roles at Kyndryl, establishing the company's reputation for curious and diverse minds. The campaign was very successful, significantly increasing employee engagement on LinkedIn and Twitter compared to previous averages. Lessons learned included the power of employees' personal networks and using stories to authentically connect people.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...SocialHRCamp
Speaker: Celine Maasland
In this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.