Boosta Healthy Drinks marketing plan 1 Table of Content Executive Summary Marketing mission statement Slogans Unique features or proprietary aspects of Product Goals and objectives SWOT Analysis. PESTEL Analysis Target Market. Value proposition Marketing Mix Implementation Executive summary Company goals and objectives are very clear which is mainly about offering healthy drinks. It also cares about going green and apply sustainability practices throughout operations and manufacturing to protect the environment. Boosta’s segmentations are Psychographic, demographic and benefit segmentation where they focus on the lifestyle of their customers which is a healthy lifestyle. Also, the benefits the product offers to have better health. But also, anyone can use Boosta drinks as it is healthy, and anyone can get it. SWOT analysis is conducted to understand initially strengths, weakness, opportunities, threats. PESTEL analysis also is done although it is still a start-up company at the introduction phase this analysis is done to have the foundation for later on and to have a clear picture of the status quo. Marketing Mix also to understand how 4Ps impact marketing plan. Social media platforms are analyzed to expand reach to more customers and to reach all customers through their favorite platform based on their age category. Marketing Mission Statement Boosta, aims to provide a healthy energy drink made from organic vegetables and fruits, providing consumers with their daily intake of multivitamins as well as helping boost their energy. Slogan: Boosta boosts your energy, Immunity and your health. Market Analysis The global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period. It is Found that 59% of consumers in North America purchase products that help save them time and effort. Millennials are leading the charge by making health-promoting diet and lifestyle choices a priority, as recent studies indicate. Market segmentations to focus on: Demographic, Psychographic, Benefits. The U.S. is the largest health drink consuming nation as it holds more than 65% market share of the North America sports nutrition market and approximately 20% market share of the global health drinks market. The factors such as rising health consciousness along with changing lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to boost the growth of North America health drinks market over the period 2020 to 2026.  Unique features or proprietary aspects of Product Boosta Energy drink is different because of its manufacturing process where sustainability practices are applied throughout the entire process to protect the environment. Also, Boosta is an immunity booster drink where anyone can drink to have better immunity and a higher level of energy. Boosta's supply chain process is very well managed and controlled to deliver ...

1. Boosta Healthy Drinks marketing plan
1
Table of Content
Executive Summary
Marketing mission statement
Slogans
Unique features or proprietary aspects of Product
Goals and objectives
SWOT Analysis.
PESTEL Analysis
Target Market.
Value proposition
Marketing Mix
Implementation
Executive summary
Company goals and objectives are very clear which is mainly
about offering healthy drinks.
It also cares about going green and apply sustainability
practices throughout operations and manufacturing to protect
the environment.
Boosta’s segmentations are Psychographic, demographic and
benefit segmentation where they focus on the lifestyle of their

2. customers which is a healthy lifestyle. Also, the benefits the
product offers to have better health. But also, anyone can use
Boosta drinks as it is healthy, and anyone can get it.
SWOT analysis is conducted to understand initially strengths,
weakness, opportunities, threats.
PESTEL analysis also is done although it is still a start-up
company at the introduction phase this analysis is done to have
the foundation for later on and to have a clear picture of the
status quo.
Marketing Mix also to understand how 4Ps impact marketing
plan.
Social media platforms are analyzed to expand reach to more
customers and to reach all customers through their favorite
platform based on their age category.
Marketing Mission Statement
Boosta, aims to provide a healthy energy drink made from
organic vegetables and fruits, providing consumers with their
daily intake of multivitamins as well as helping boost their
energy.
Slogan: Boosta boosts your energy, Immunity and your health.
Market Analysis
The global health drinks market size was valued at USD 478.10
billion in 2019 and is anticipated to expand at a CAGR of
6.06% in terms of value during the forecast period.
It is Found that 59% of consumers in North America purchase
products that help save them time and effort.
Millennials are leading the charge by making health-promoting
diet and lifestyle choices a priority, as recent studies indicate.

3. Market segmentations to focus on: Demographic,
Psychographic, Benefits.
The U.S. is the largest health drink consuming nation as it holds
more than 65% market share of the North America sports
nutrition market and approximately 20% market share of the
global health drinks market.
The factors such as rising health consciousness along with
changing lifestyle with fast-paced living in the U.S., Canada,
and Mexico is expected to boost the growth of North
America health drinks market over the period 2020 to 2026.
Unique features or proprietary aspects of Product
Boosta Energy drink is different because of its manufacturing
process where sustainability practices are applied throughout
the entire process to protect the environment. Also, Boosta is an
immunity booster drink where anyone can drink to have better
immunity and a higher level of energy. Boosta's supply chain
process is very well managed and controlled to deliver the
product to the customer on time without any delays. Further
explanation, for the process starts with getting raw materials
from suppliers and it is a manufacturing to stock (MTS)
environment where the company manufacture a fixed number of
SKUs based on forecasting to avoid any excess inventory.
Secondly, comes the production process starts after getting raw
materials. After this logistics and delivery to the final customer.
The multi direct channel is applied at Boosta where they are
dealing with suppliers to get raw materials after this
manufacturer and then delivery to retailer/ Final customer.
SWOT Analysis.

4. Strength: This is the competitive advantage of producing
organic products that are good for health.
Weakness: it is still a startup company it is not well placed in
the market.
Opportunities: Chance to expand and be different healthy
products in the market.
Threats: Competitors who control the market and have high
sales volume.
PESTEL Analysis
Political: shows government and law enforcement agencies
exert an influence on Boosta’s infrastructure. Factors such as
copyright issues, tax payment, and other safety rules and
regulations play an important role in any business’ growth and
prosperity.
Economic: The basic economic factors that have a powerful
impact on business from the outside include credit availability,
inflation rates, and this affects the company's ability to survive.
Social: emphasizes how culture affects business and whether
they enforce a positive or negative impact on certain businesses.
Population growth rate, religious and ethical behavior,
marketing trends, and educational awareness schemes.
Technological: Latest trends will directly impact company
growth. But the responsible team will work on utilizing all tools
for better operations at Boosta internally and externally.
Legal: Following all laws such as employment law, health and
safety law, consumer law these all to be applied to ensure legal
guidelines are followed
Environmental: Boosta cares about being environmentally
friendly by applying sustainability throughout the
manufacturing process.

5. Target Market
Age: Between 12-50 years.
Socio-Economic class: Middle Class.
Lifestyle: Healthy lifestyle ( Customers pay attention to their
daily food routine and they intend on having healthy drinks)
psychographic profile: Customers have high education as they
are aware of importance of health, and they are applying this to
their lifestyle, and this also impact their motivations and
attitudes.
Value proposition: The value offered to customers through
offering healthy drink that helps to have better immunity and
health moreover higher energy levels and all using organic
vegetables and fruits.
Market segmentation
Competitors will be mainly all local brands who offer healthy
drinks to grocery markets, Clubs, Gyms, Colleges.
Examples: Kin, Wandering bear, Pure leaf, Simply nature,
Blueprint, V8.
Demographic segmentation: Age focus between 12-50.
Psychographic segmentation: Lifestyle, motivations, attitudes as
previously mentioned.
Benefits segmentation: focus on benefits boosta drinks offer of
having better immunity and health.
Marketing Mix (4ps)

6. Product: There will be five flavors for drinks all made out of
vegetables and fruits.
Main Ingredients: Bananas, Apples, Spinach, Kale, Berries,
Mangos, Peanut butter, Almond butter, Lemons, Milk and non-
diary milk, Honey.
Packaging: Transparent bottles and there will be only one size
(16 fl.oz).
This picture is example of how it will look like.
Marketing Mix (4ps)
Price: Average prices of healthy dinks between 4-8 dollars.
Boosta drinks will be for five dollars to ensure quality of
ingredients and Packaging used.
Place: It will be available at different retailers such as : Target,
CVs, Walgreens, Amazon, Star, Stop & shop.
It will be available at clubs and gyms and colleges.
There will be website where customers can shop online directly,
and it will be delivered within 2 days.
Marketing Mix (4ps)
Promotion: It is still start-up project so the main focus to reach
customers directly.
The marketing team will go to different retailers , gyms,
colleges. They will talk with responsible teams at colleges and
gyms especially and ask for permission to advertise their
product. It will be like booths on-campus.
They will start with offering free samples for customers to try.
Second focus will be social media platforms: This due to
limited budget can be done by asking people to share the posts
it is like word-of-mouth advertising.

7. Implementation
First, will search for suppliers to know price for raw materials
and lead time.
Second, manufacturing and production to be aligned with supply
chain process and following lead time and budget.
Third, Marketing and advertising will start as teasers to
introduce the product and motivate the customers to try drinks.
Fourth, Feedback from customers is really important to work on
what needs to be improved and be able to compete in the
market.
As previously mentioned, healthy drinks represent 60% of the
market in north America, Boosta will focus to reach customer
too be familiar, but percentage will be very small at beginning
as it is still start-up and budget is limited.
References
(Berry.D).(2013).(food business
review).https://www.foodbusinessnews.net/articles/2665-on-the-
cusp-of-a-healthy-beverage-
boom#:~:text=Speaker%20Jeff%20Hilton%2C%20partner%20an
d,appeal%20to%20all%20three%20demographics.
(Bruno.A).(2018).(Self).https://www.self.com/gallery/refreshing
-drinks-all-day-hydration
(2020).(Reporter linker)>https://www.prnewswire.com/news-
releases/global-health-drinks-market-consumer-behavior-
analysis-by-countries-buying-pattern-analysis-demographics-
trends-analysis-survey-findings-and-results-leading-companies-
and-their-market-strategies-301090145.html

8. Champ City Training
Champ City Marketing Table of Contents
I. Table of
Contents……………………………………………………………...
2
II. What is Champ City?
………………………………...…………….………...3
III. Champ City Marketing Mission Statement
.….…………………………......4
IV. Champ City’s
Vision….………………………………………………………5
V. Slogans and/or Tag
lines………………………………………………………6
VI. Market
Analysis……………………………………………………………….
7
VII. Target
Market…………………………………………………………………
.8
VIII. SWOT
Analysis……………………………………………………………….
9
IX. Marketing Mix (4P’s)
……………………………………………………….…10-13

9. X. Sales Revenue and Marketing
Budget…………………………………………….14
XI. C.P. (Competitive Profile)
……………………………………………………15
XII.
Implementation………………………………………………………
……….16
XIII.
Summary.……………………………………………………………
………...17
What is Champ City?
Founded in October of 2019
Founder/CEO: Chantel Jordan
Based out of Brockton, Ma
Champ City was started from her desire to give athletes the
opportunity to amplify the “D1 mindset” and transfer it to the
community by enhancing and developing physical, mental and
leadership skills to achieve their desired future goals in these
areas.
D1 = Division 1
Division 1 is the highest level of collegiate competition t
3
Mission
Champ City provides transformative experiences by utilizing
athletics, mentorship, guidance, modeled leadership and
community to push everyone to their maximum potential of
achieving the “D1-Mindset” to compete at all levels of life
We strive to build prominent future leaders that will impact
society on and off the court.

10. Vision
We are looking to create an opportunity for athletes looking to
refine and develop through high-quality athletic training and
help prepare them to compete at the next levels. Our important
customers are the youth, adolescent and college athletes looking
to achieve a high-level of success from the goals they set. We
want to build a community of leaders that align with the mission
and vision of Champ City.
Slogans and Taglines
“Skills OVER Politics”
Perfect YOUR craft
Market Analysis
Total available market –Sports coaching (market) - $8 Billion
Dollar Industry
$50,000 - $100,000 (potential purchasing volume)
146,000 businesses experienced growth of nearly 3 percent. The
sports coaching field is expected to continue performing well in
the years to come due to increased participation in sports for
health benefits as well as to offset the high cost of college
tuition through sports scholarships.
The rising incidence of obesity in the United States is expected
to stimulate demand for trainers.
There is no certification process to become a skills development

11. trainer. This market is open to allowing anyone with basketball
IQ to coach or train athletes. There is a lack of consistency,
growth and development in the game because this area has no
credential regulations.
At the end of the decade trainers faced competition for business
from less expensive instructional alternatives.
Target Market
All skill ranges of athletes located in the Boston area
Our important customers are the youth, adolescent and college
athletes looking to achieve a high-level of success from the
goals they set.
SWOT Analysis
Strengths:
- High level and quality, competitive trainings
Inexpensive
Convenient
Affordable
Consistent transformative athletic and mental experiences
Weakness: No gym and only one trainer
Opportunities: Champ City Brick and Mortar and the growth of
an organization that can build strong leaders in society
Threat: Other trainers with gyms and access to my students
through different basketball environments (AAU, Club
basketball, high school and college exposure, social media and
other basketball showcase events)
Product
Champ City provides fundamental and elite basketball training

12. for all individuals and groups looking to maximize their athl etic
potential physically and mentally.
The basketball training includes drills for ball handling and
body control, shooting drills, game situation scenarios,
basketball IQ expansion and specific skill sets that need
improvement based on assessment.
Upon training, we look to build rapport with the athletes so we
can instill and incorporate life lessons and tools to help all
individuals
After training, all players will be confident in their game to
produce and compete at the highest levels and become
successful leaders on and off the court.
Price
1 hour sessions from 12pm-6pm (M-SAT)
Private individual, group or team training sessions
1 Athlete - $65/hr.
Small Groups - Per Participant:
2 Athletes - $50/Athlete per hr.
3 Athletes - $45/Athlete per hr.
4 Athletes - $40/Athlete per hr.
5+ Athletes - $35/Athlete
Private training costs (1 hr.)**
Place
All Champ City Trainings are offered, through booking, at any
local park or gym in the Boston or South Shore area, at the
trainers discretion.
Services are readily available at the convenience of the park or
gym’s availability.
All Camps are held in gyms to hold a larger capacity of athletes

13. Promotion
Champ City is found on social media platforms like Instagram,
Twitter, Facebook and LinkedIn.
We want to reach our target audience by displaying continuous
content of athletic transformation and other transformative
experience
Through the advertisement and marketing, we hope to attract
more athletes looking to improve their basketball IQ and skills
to the next levels of competition.
Sales Revenue and Marketing Budget
1st year revenue:
Approximately $10,000 ($50/hr. for each individual training
sessions)
Budget: 500/year for social media, YouTube and Facebook
advertisements
- Approximately $2000 budget for all apparel and other
merchandise (raw materials, vinyl and labor)
Competitive Profile
Competitors: Next Level Factory, Dana Barros, iHoopAcademy,
AAU programs and other local basketball training facilities and
trainers around the Boston area
Champ City's looks to build pricing on values:
Stay Competitive (We want to have prices that aid to most
athletes and give them the chance to get more opportunities to
prepare at a lower price)
Expand Access (We want all athletes of the Boston and South
Shore communities to have opportunities to access our services.
Generate Traffic
Customer-orientated (Memberships are cost efficient for
booking multiple sessions for best results)

14. Implementation
Champ City’s Website was launched March 25th 2021 (Our
Brand and Marketing Manager has been refining the site since
May 2020)
The social media campaign started over the pandemic
(Uploading podcasts and trainings to create brand awareness –
Instagram, Twitter, LinkedIn, Facebook)
Our website and vendor offers merchandise (Shirts, Shorts,
Hoodies, Hats and Masks) to connect and represent the Champ
City community
Summary
At Champ City we look to hire and train individuals that align
with our value proposition of bringing the “D1-Mindset” to
every position we hold in life.
We want to cultivate a cooperative work structures that enables
everyone to have a position to refine the business and share
their opinions that can contribute to decision making processes
We will continue to enforce an environment that brings out the
best in everyone and promotes the WHY behind our mission.
The WHY is to create an opportunity for individuals looking to
refine and develop their skill sets through high-quality athletic
training and preparation to help them achieve their goals in the
next levels of competitions in life and sports.