This document is an advertising plan for Pun Lak Fruit Smoothie Shop. It targets students and teachers at KMITL by highlighting the shop's low prices, good quality, and large selection of fruits. The advertising objectives are to promote the smoothies' good quality at affordable prices. Key selling points include low price, high quality, and large quantities available. A print advertisement for a leaflet is proposed with the headline "Pun Lak Fruit Smoothie Shop" and slogan "The quality and quantity which you can effort."
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1. นาย สิทธิพล มหาภิรมย์
55030119 (sec 2)
Copy Platform
Ad Subject : Pun Lak Fruit Smoothie Shop
Key Fact : Low price fruit smoothie
Ad Problem : Student wants to drink the smoothie fruit
Product Characteristic
Good quality
Lot of fruits
Clean process
Low Price
Large Quantity
Advertising Objective : Good quality of fruit smoothie in the price which everyone can buy.
Target Market : Student in the KMITL and teacher
Competition : The price of the fruit smoothie of the usual shop is too expensive. This fruit smoothie
shop is selling the various of fruit smoothies in the appropriate price that everyone can buy it even
the student.
Statement of Benefit or Appeal
Low price with good quality
Have a lot of fruits to select
Have larger quantity than usual
Creative Theme
The good fruit smoothie which is everyone can effort
Supportive Selling Point
Low price
High quality
Large quantity
2. นาย สิทธิพล มหาภิรมย์
55030119 (sec 2)
Copy Sheet for Print Ad
Product : Pun Lak Fruit Smoothie Shop
Medium : Leaflet
Client : Pun Lak Smoothie Shop
Writer : Sittipol Mahapirom
Headline : Pun Lak Fruit Smoothie Shop
Body Copy : A lot of smoothie shop nowadays are have a high price. Pun Lak is the alternative choice
to choose, because you can get the good quality smoothie fruit. Moreover, they have so many kind
of fruits, so you can buy the large quantity in the low price.
Subhead or slogan : The quality and quantity which you can effort
Signature : Pun Lak Fruit Smoothie Shop @KMITL Science faculty cafeteria
